What is Modern Channel Marketing?

| February 20, 2018

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The truth is that the Channel is changing. Digital Marketing, social media and an oversaturated market demand a new approach to classic challenges.

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Fazmail email marketing

Fazmail makes it possible to send newsletters, the dissemination of new products and services, so that your company is better connected with its own network of contacts.

OTHER ARTICLES

The Role of AI in digital marketing

Article | March 4, 2020

The rage of social media has led to the emergence of social networking. With that, the competition to engage the audience on online platforms and entice them has become fierce. Brands are adopting novel strategies to enhance customer experience and increase brand value. The advent of technology and a myriad of innovations has reinvented the marketing industry. Amongst many, artificial intelligence and augmented reality are an integral part of the digital marketing landscape. AI and its applications have not left any sector untouched, and its forms are far beyond mundane.

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How to Run the Perfect Event Marketing Plan

Article | February 11, 2020

Geotargeting, also known as location-based marketing, allows your company to laser in on the right personas you want to attend your event, with the ability to choose people who live and work in the specific location where your event is being held. Prior to launching an event, you should lock in on the segment of people you want to invite to it. These people should be based in the same geographic region as the event and be the target audience your event is appealing to.

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5 Link Building Strategies That Actually Work

Article | March 27, 2020

Google's algorithms are complex and constantly evolving, but backlinks remain an important factor in how search engines determine which sites will earn ranking positions. While link building is often recognized as one of the most difficult and time-consuming SEO tactics, it can help your site rank higher, bring you more traffic and grow your business significantly. If you’re not including link building in your overall SEO strategy, you’re missing out on a huge opportunity for your business. In this article, we’ll show you five effective link building strategies you can start implementing today.

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Travel Industry Trends in 2020: New Media, Personalization, and Convenience

Article | July 30, 2020

Content in the travel industry continues to evolve as customer behaviour changes and brands attempt to adapt. Consumers are demanding new and exciting forms of content, shared with them across multiple channels. Not to mention they want this content to be tailored specifically to them. These shifts in behaviour, coupled with renewed optimism about the industry have given rise to a host of new trends in the travel and tourism sector. Roughly 74% of travel consumers are eagerly anticipating frequent travel again, and for brands hoping to stand out from the competition and get their content in front of eager travellers, these are the trends they need to know.

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Spotlight

Fazmail email marketing

Fazmail makes it possible to send newsletters, the dissemination of new products and services, so that your company is better connected with its own network of contacts.

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