What Is Mobile-First Content Marketing And Its Advantages?

| December 26, 2016

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With the growing technological advancements and almost everybody doing all their business on their mobile devices, businesses are increasingly beginning to adapt to developing content that is mobile savvy. Let’s find out what Dream grow has to say. What is Mobile -First Consumers are using their smart devices for everything from watching sports to shopping online. Brands feel the need to design product experience for handheld users. Many are adopting the mobile-first approach. This approach places mobile at the helm and considers it more pertinent than desktop. The Mobile Web The desktop web is no longer a match for the mobile web. The latter outpaces the former in traffic and visitor retention rate. A study by Google and Nielsen shows more than 75% with access to handheld and desktop web, prefer the former. Here are a few other eye opening stats. The stats confirm the need for the mobile-first approach .Among the B2B marketers, over 90% need to optimize their content for mobile devices. More than 1.8 billion users access the web from mobile devices. See the

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