What is Lead Nurturing? [Examples and Best Practices]

| March 12, 2019

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Lead nurturing is a highly effective way to generate more sales for your business. When you combine lead nurturing with marketing automation, your results can be even better.For digital marketers, a step-by-step lead nurturing process can turn a haphazard effort at lead generation into a well-oiled digital marketing machine. Lead nurturing is a way to cultivate and build relationships with leads in order to encourage conversions.Far too often, a business might be generating a substantial number of leads, but then it fails to follow through with them. Those leads just languish. Instead of being converted into sales and customers, the leads are left as missed opportunities. For example, let’s say you have a website where you give people a free ebook in exchange for signing up for your email list.Those people are leads: potential customers.The worst thing you can do is do nothing. That certainly won’t get you a sale, unless by serendipity, luck, or accident. And that, of course, is not lead nurturing.

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How Artificial Intelligence Is Changing Social Media Marketing

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8 Ways to Leverage Content Effectively

Article | November 20, 2020

All business owners know the importance of generating long-term value from company efforts and resources. From marketing campaigns to internal processes, every aspect of operations must work toward providing ongoing benefits for the company. This same concept applies to your company’s content. However, I have yet to see many companies leveraging this thought process for their content marketing efforts. How often does your team create astounding content, only for it to be used once and never touched again? Likely far more often than you’d care to admit! Instead, use or repurpose your company’s content effectively across multiple channels, campaigns, goals, and processes to maximize its value for years to come. Not sure how to do this? Let me show you eight ways to leverage content effectively throughout your business. 1. Build Brand Awareness From social media posts to introductory new client emails, content can be used to generate and sustain brand awareness. 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Ask yourself what content you can create or what third-party content you can share to: Improve hiring and training processes Inform employees on new internal projects, efforts, or initiatives Help strengthen the internal company culture Educate employees on company policies, benefits, etc. Additionally, nonprofit organizations can use content pieces to educate potential donors, volunteers, or advocates about their cause. Businesses can similarly use content to educate users about their product or service. Creating an education hub that pulls your original content in, along with intelligently curated third-party content, is an excellent method for educating customers. Companies like Vestorly and UberFlip provide an efficient and effective solution for this approach. 4. Position Your Brand as an Authority Content can also be used to build your brand’s authority effectively throughout the industry. When it comes to athletic wear and sneakers, brands like Nike and Adidas lead the way. 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Article | August 1, 2020

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Paid On Results

Paid On Results is a performance based Affiliate Marketing Network, independently owned and based in Scotland, they have a history of innovative technology and applications designed to be transparent and simple for all partners and clients.

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