What Counts as a View on YouTube, Facebook, and Instagram?

| March 5, 2019

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The idea of a social media video view sounds simple enough: someone clicks play and you’ve got a view, right? Not necessarily. What counts as a view on YouTube isn’t the same as what counts as a view on Facebook or Instagram. Despite the ambiguity around views, video usage on social media is on the rise and has been for years. 81% of businesses use video as a marketing tool in 2018, up 18% from 2017. Also, the number of social media users in 2018 is up 13% from 2017. So, social media videos are important. And when you look at your video view metrics, you need to know what you’re seeing.

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HansaCequity

It is a marketing services company that brings together the power of data, analytics, campaign management, digital platforms & services for brands.

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