Unavoidable Performance Marketing Channels in 2022

Sagar Srivastav | January 4, 2022 | 98 views

Performance Marketing Channels
Marketers still face different challenges agitated by the pandemic. They cannot meet their audience expectations or run profitable campaigns for their business.

Covid-19 has entirely changed the consumer perspective so as marketing strategies. Researchers try to find the best ways to attract their audience by providing what they are looking for, but they confront various challenges.

Dive deep into some of the most demanding performance marketing channels that help attract consumers and enhance their engagement.


App Store Optimization

The pandemic transformed the methods of advertising. As a result, mobile is one of the dominant mediums utilized in this modest world.

App store optimization performs like search engine optimization, enhancing your app ranking on search results. However, app store optimization enhances Google visibility only if it is well-optimized.

Higher visibility increases the possibility of the number of downloads and clicks. To create a solid strategy for app optimization, you require researched keywords, relevant images, compelling screenshots, interactive video, build backlinks, etc.


Blogging

Blogging is an effective tactic to inform your target audience. It is a less expensive and time-saving approach that easily persuades the audience to experience your products or services.

Make a blog marketing plan, maintain the consistency of relevant posting, reply to comments, follow the persuasive tone, quality content, infographic, statistics, relevant images, and authentic information.

It brings more businesses, enhances your approach, and attracts visitors to read about your blogs, boosts CTR and your SEO performances.

Affiliate Marketing

Affiliate marketing is a fantastic performance marketing channel to monetize your web traffic by attracting your prospects.

Affiliate marketing works optimally by choosing a niche and the right platform for promotion, building an audience, creating quality content, and tracking performance.

It provides passive income, diminishes the business risk, and builds valuable partnerships. It also drives positive ROI.

Augmented Reality


Augmented reality is the direction that I think is far more interesting and promising — for technology and, really, for humanity. AR is designed to add, enhance the things you do as a human being: Being outside, socializing with other people, shopping, playing, and having fun. AR can make all those things better.”

John Hanke

Augmented reality gives us a real-life experience with visions by looking at computer-generated objects via an AR headset that sometimes crosses our sensory modes. Millions of people use augmented reality in various ways, such as Instagram filters, Pinterest, etc.

Augmented reality provides a unique experience to your target audience and attracts them to know more about your products or service.

It shows technological advancement and provides optimistic ROI.


Social Media Marketing

Social media marketing is an effective method of marketing. By experimenting with different social media channels such as Facebook, LinkedIn, Twitter, Instagram, you reach diverse people by delivering engaging content.

With the help of social media marketing, you analyze each channel's performance, such as audience engagement, response, etc.

Starbucks – Implementing Social Media Marketing In a Correct Way

Starbucks, a chain of coffee houses and roastery reserves, is extremely popular for its marketing strategy. The brand created a unique social media campaign named "Every name's a story" that supported transgender and gender-diverse youth on Twitter, Instagram, Facebook, YouTube, and traditional advertising.

  • The brand took an emotional approach to reach its target audience.
  • The video went viral on different social media platforms as people found it very socialistic and realistic.
  • The company successfully built robust connections with its audience and experienced an increase in sales.


Search Engine Optimization

Search engine optimization is an advanced technique to be on top. It enhances your Google visibility and builds credibility among your audience. Marketers believe that SEO is much more powerful performance marketing channel to deliver rapid growth.

SEO can be utilized on different platforms and drive traffic to your website. SEO is highly advantageous in content marketing, amplifies PPC campaigns, etc.

Video Marketing


Video informs and entertains people, and good or bad, today most people prefer to watch a video rather than read a page of text."

Lisa Lubin, video consultant, three-time Emmy award-winning TV producer


Video marketing woos the audience by delivering them the appropriate content. It assists in generating more leads, building brand credibility and recognition.

To create an effective video marketing strategy, you require an informational and persuasive approach, relevant and quality content, high-tech tools, etc.

Videos are considered one of the best performance marketing channels. You can influence buyers' decisions by delivering them a quality video.

HubSpot – Best Usage of Video Marketing

HubSpot helps business customers to reach maximum sales. The organization created an alluring video to attract the audience and enhance their engagement.

  • In the video, ShoreTel, one of HubSpot's customers, accomplished its business goals in different aspects after exploring HubSpot's tools and managing platforms.
  • ShoreTel experienced an increase in its revenue in a short period. HubSpot presented it as social proof to their target audience and received a splendid response.


Statistics about the Above Trending Channels

Here are the performances marketing channels statistics that will create a buzz in 2022.

  • According to Hubspot, About 64% of marketers actively invest in search engine optimization (SEO).
  • As per the Content Marketing Institute report, 89% of content marketers will use blog posts in their content creation strategy in 2020.
  • According to Statista, Globally, over 3.6 billion people use social media, and the number is only projected to increase to 4.41 billion in 2025.
  • 85% of marketers say that video is an effective way to get attention online, as per the report of Animoto.
  • According to Threekit, 71%of consumers say they would shop more often if they used AR.


Final Thoughts

In today’s competitive world, it is essential to be on top. Make yourself stand out from others by comprehending these tips.

Understand the unparalleled advantages of these performance marketing channels by implementing them into your business strategies.

Frequently Asked Questions


What is digital marketing?

Digital marketing is attracting customers through different channels by promoting products or services.

How to evaluate a channel’s performance?

You can effortlessly evaluate channels' performance by knowing audiences' engagement, revenue, content strategy, and following KPIs metrics.

How is digital marketing booming?

Digital marketing is booming as it provides innumerable business outcomes such as brand credibility and recognition, builds connections between you and your audience, and boosts sales.

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OH Partners is a many-headed (but cuddly) monster, genetically engineered for your brand to ride into battle. Fueled by a passion to create work that works, like, really works, (and an almost unhealthy amount of our own Cold Brew, #19 OH Blend), our staff of full-time wizards and wonks make magic over the airwaves and in the ledger for a variety of client partners across these here United States of America.

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Horizon3.ai Drives Global Partner-First Approach with Expansion of Partner Program

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Horizon3.ai, a cybersecurity firm focused on autonomous penetration testing, today announced it has expanded its partner program to include new rewards, incentives, training, and tools to help partners drive more recurring revenue. The mission of the Horizon3.ai Partner Program is to drive growth opportunities for partners and position them as trusted advisors for their clients. Leading this charge is Jennifer Lee, newly appointed Head of Channel Sales. In this role, Jennifer will be responsible for the strategy and execution of Horizon3.ai’s global channel program. Horizon3.ai’s award-winning autonomous pentesting platform, NodeZero, enables partners to help clients continuously verify their security posture by identifying any exploitable risks and weaknesses across all attack surfaces – hybrid, on-premises and in the cloud. 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Pixotope | September 28, 2022

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We’re looking forward to broadening access to Pixotope technology and seeing what clients create next." David Cheng, VP Sales & Marketing (EMEA) at Pixotope, says, "We're delighted to be working with our new partners in the EMEA region. These new partnerships reflect the increased global demand for high-level, virtual production technology throughout EMEA. We’re looking forward to broadening access to Pixotope technology and seeing what clients create next." All the new business partners represent the best talent in their respective regions to support the adoption of Virtual Production. Clients can take additional assurance with the introduction of Pixotope Certified Experts, who have each taken a specialized course and exam, ensuring the best level of support for productions. To support the new business partners, Pixotope has appointed Lisa Schneider as Channel Marketing Manager, to be responsible for the global Pixotope Partner Program. Lisa joins Pixotope from Arvato Systems, where she supported the sales teams and spent several years in the company's Media & Entertainment division, becoming a familiar face at industry events and exhibitions. Lisa says, “I’m looking forward to working with such a prestigious group of partners and leading a program that brings real value to our business partners, enabling them to grow their business as we grow ours and fulfill our mission to make virtual production accessible to all media creators.” New Pixotope EMEA Partners Tangram Solutions - Spain We are a company offering the best audiovisual solutions through the most advanced technologies for more than 18 years. We provide our clients with specialized advice, being experts in the development and optimization of pipelines for Media Entertainment. We are a company that distributes both software and hardware of the first brands in the audiovisual industry, and we are currently leaders in Virtual Production. We are HP Amplifly Power Partner specialized in Workstations Specialist and Autodesk Gold Partner of Media & Entertainment (M&E). We work with film production companies, series, animation, VR, AR, professional schools, and universities. Always being at the forefront of new technologies, providing the sector with new ideas to speed up production. Telmaco - Greece Telmaco S.A. is a leading European AudioVisual and Broadcast Systems Provider and Integrator located in Athens, Greece. The company has been operating very successfully for many years in Greece and Cyprus, with a branch office in Thessaloniki, Northern Greece. In recent years Telmaco has expanded operations internationally and is involved in Turnkey System Integration projects in Northern Europe, the Balkans, the Middle East, Asia, and Africa. VANTeC - Portugal VANTeC provides technology, consulting, integration, training, and support for the media market, optimizing its clients’ resources and offering complete solutions. Founded in 1991, VANTeC has 31 years of experience in the market. VANTeC is part of the Danmon Group*. *The Damon Group works specifically in the broadcast sector, with an international presence in various countries like the UK, Germany, Denmark, Sweden, Norway, Dubai, Jordan, Vietnam, Spain, and Portugal. The Level - UK & IRE Established in 2020 by founder and creative director Kevin Cooney, The LEVEL has worked with some of the biggest names in television sports broadcasting, including F1, FIFA, ITV and Disney, to deliver a truly immersive experience in real-time production. Blurring the lines between animation, virtual and live performances, The LEVEL are creators and innovators and proud to pioneer virtual production solutions and workflows for the broadcast industry. Based in Nottingham in the heart of the midlands, the team have over 20 years’ combined industry experience, which they are now using to take the business to the next level, delivering real-time virtual productions of all shapes and size across the broadcast, media and corporate sectors. Mondatum - UK We are tech innovators, problem solvers, and contract developers. We specialize in on-set virtual production, in-camera visual effects, and real-time visualization. As Unity’s newest tech partner outside games, we are focused on helping organizations to incorporate game engine technology into their creative processes and workflows. Post Logic - France Post Logic distributes a complete range of software and integrated systems for post-production video, film, 3D animation, and broadcast. We are looking for innovative technologies and offer software solutions for the whole of the image processing chain: management of rushes & DI, film restoration, encoding, storage, & special effects compositing, 3D, DCP, and graphic design, as well as hardware systems suitable for the graphics chain: workstations, render farms, secure direct-attached, NAS and SAN storage, networking, monitoring & HD UHD play-out. Plan Shoot Deliver - Czech Republic Plan Shoot Deliver. That's what we do. Founded by Warren Yanish, who has twenty-five years of broadcasting and content creation experience. We bring thousands of hours of live television, sports, documentaries, and corporate & commercial video production experience to the industry. Our focus is innovative solutions for video technologies, Virtual Production, 3D Environment Creation, XR, VR, and AR content creation. Based in Prague, Czech Republic we have worked with clients worldwide to produce amazing projects using Unreal Engine, Twinmotion, Pixotope, Blender, Houdini, 3Dsmax, Sketchup, Revit, and many others in our production pipeline. Contact us for a solution to your next video, broadcast, or film project using Virtual Production. Centron - Slovakia Centron is one of Europe’s leading integrators in the field of supplying professional audiovisual systems and designing, managing, and implementing projects based on audiovisual and communication technologies. Founded in 1991, we have been operating across the Slovak and Czech markets as a distributor, seller, and integrator of professional audio and video technology. CVP - UK & Belgium For over thirty-five years, CVP has been one of the leading Broadcast and Professional video solutions providers, with a comprehensive sales and support infrastructure across the UK and Europe. The company prides itself on maintaining close relationships with key manufacturers such as ARRI, Sony, RED, and Canon, and uses its unrivalled experience to listen to customers, understand their needs, and deliver the right solution with first-class service. CVP offers creative consultation, sales advice, technical service provision, and training. BDS - Italy Broadcast Digital Service was founded in 1994, spanning thirty years of experience in the construction and assembly of audiovisual and commercial directories in multimedia systems, Virtual Studios, Augmented Reality Studios, and Realtime VFX for Film & TV. For over ten years we have expanded our focus on two new sections: Production & Creative Lab. We always work by your side, guaranteeing highly qualified teams, able to develop ideas and content for important audiovisual realities.

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Horizon3.ai Drives Global Partner-First Approach with Expansion of Partner Program

Horizon3.ai | September 28, 2022

Horizon3.ai, a cybersecurity firm focused on autonomous penetration testing, today announced it has expanded its partner program to include new rewards, incentives, training, and tools to help partners drive more recurring revenue. The mission of the Horizon3.ai Partner Program is to drive growth opportunities for partners and position them as trusted advisors for their clients. Leading this charge is Jennifer Lee, newly appointed Head of Channel Sales. In this role, Jennifer will be responsible for the strategy and execution of Horizon3.ai’s global channel program. Horizon3.ai’s award-winning autonomous pentesting platform, NodeZero, enables partners to help clients continuously verify their security posture by identifying any exploitable risks and weaknesses across all attack surfaces – hybrid, on-premises and in the cloud. Over the last year, the Horizon3.ai Partner Program has seen tremendous growth, adding partners across the US, and recently expanding internationally, with new partners in Canada, LATAM, EMEA and APAC. As the new Head of Channel Sales, Jennifer brings more than 20 years of experience driving joint sales within the Channel Partner community and will oversee the strategy and execution of the program as it continues to expand. In this role, she’ll be responsible for ensuring GTM alignment and maximizing the program’s value for partners. “The driving force behind creating our new partner program really aligns with our channel-first commitment and how we go-to-market,” said Snehal Antani, CEO and co-founder of Horizon3.ai. "Autonomous pentesting enables the next-generation of security assessments. With NodeZero, partners can help customers continuously verify their security postures. Horizon3.ai’s business strategy is built on the concept of enabling partners to create high value, high margin businesses on top of our platform.” “The Horizon3.ai Partner Program enables partners to leverage the industry’s most advanced, comprehensive penetration testing available. By using NodeZero, partners can help their clients find and fix attack vectors before attackers can exploit them, then verify any issue is resolved,” said Lee. “We’re excited that this expansion further deepens our footprint with MSPs, MSSPs, Resellers and Consulting Partners across the globe, opening up new market and recurring revenue opportunities to better position them for success.” "Most MSSPs and VARs don’t have the talent for pentesting, and trying to staff this position can be incredibly difficult,” said Christopher Prewitt, CTO of Inversion6. “Partnering with Horizon3.ai has been a game changer for us, as it's allowed us not only to perform new services for our customers, but also provide a product where customers can pentest their own network – both internally and externally. With NodeZero, the outcomes we provide to customers are special, unique and effective. It allows us to provide better analysis on systemic issues to customers, so they truly understand what needs to be fixed.” Driving New Market Opportunity with More Incentives and Rewards Horizon3.ai is upskilling and empowering channel partners with financial incentives and professional certifications that position them for rapid growth. Benefits of the Horizon3.ai Partner Program include: Partner Portal – a one-stop shop that offers on-demand support and training as well as the tools needed to simplify deal registration and provide superior and knowledgeable partner support. The portal also enables partners to manage their pipeline, quickly leverage Horizon3.ai resources and sales tools, and gain access to marketing campaigns; Deal protection and increased margins – partners can easily grow their business with high margin opportunities through the deal registration program. These levels of margin are available only to the partner with the approved deal registration. This ensures deal and renewal protection for the partner; Partner Certification training – in-person and virtual trainings are available for sales professionals, technical sales support, and operators to achieve certifications with the industry’s top penetration testing platform, helping drive new recurring revenue opportunities; Partner incentives – deeper discounts and sales incentives available for partners that meet specific commitments, like the completion of the Horizon3.ai Partner Certification training Joint marketing opportunities – partners are given priority in joint marketing opportunities with Horizon3.ai, such as sales campaigns, sponsorship opportunities, events, and more; Additional sales, marketing, and technical resources – resources are available to ensure solution competency and enable partners to articulate value and better meet customers’ needs. Join theCUBE and Horizon3.ai on September 27 at 12 p.m. EDT for the session, “Horizon3.ai Drives Global Partner-First Approach.” Tune in to learn why the program is designed to be an easy win for partners. Read more about the Horizon3.ai Partner Program. About Horizon3.ai Horizon3.ai’s mission is to help you find and fix attack vectors before attackers can exploit them. NodeZero, our autonomous penetration testing solution, is an unlimited, self-service SaaS offering that is safe to run in production, available on-demand, and requires no persistent or credentialed agents. See your enterprise through the eyes of the attacker, identify your ineffective security controls, and ensure your limited time and resources are spent fixing problems that matter. Not just a compliance checkbox; this is effective security. Founded in 2019 by industry and US National Security veterans, Horizon3.ai is headquartered in San Francisco, CA.

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MARKETING DATA

Acronis CEO Patrick Pulvermueller Recognized on CRN®’s Annual Top 100 Executives List

The Channel Company, Acronis | August 03, 2022

Acronis, the global leader in cyber protection, announced today that CEO Patrick Pulvermueller was recognized by CRN®, a brand of The Channel Company, as one of its 2022 Top 100 Executives. He was also cited as one of the top 25 innovators on the annual list, which recognizes forward-thinking and innovative technology leaders who have proven their commitment and dedication to the channel through solution-provider-focused strategies and a willingness to take bold steps despite market unpredictability. CRN’s Top 100 Executives List shines a light on the executives who are shaking up the status quo, supporting channel partners, and placing big bets on where the market is headed next. CRN commends these visionaries across four sub-categories that positively impact the IT channel: the 25 Most Influential Executives, Top 25 Channel Sales Leaders, Top 25 Innovators and Top 25 Disruptors. “It is an honor to be named to CRN’s Top 100 Executive list,” said Acronis CEO Patrick Pulvermueller. “It is an honor to be named to CRN’s Top 100 Executive list,” said Acronis CEO Patrick Pulvermueller. “Innovation drives everything we do at Acronis, and I’m incredibly proud of our team of industry leaders who bring creativity and expertise to the technology they develop. As Acronis continues its rapid growth trajectory, we are committed to giving our service providers the modern, integrated cyber protection they need to secure customer data and mitigate security risks.” Cloud software and hosting industry veteran Patrick Pulvermueller joined Acronis as CEO in July 2021 after serving as GoDaddy’s Partner Business President. Since joining Acronis, the company continues to disrupt the data protection and cybersecurity markets while redefining how service providers leverage remote monitoring and management (RMM) and professional services automation (PSA) services. Last week, the company raised $250M in Series E funding, driving their valuation to $3.5 billion. “Winning leaders embrace innovation while going all-in with partners in their commitment to accelerating business growth and digital transformation for their customers,” said Blaine Raddon, CEO of The Channel Company. “Their exceptional vision, know-how and execution contributed significantly to the strength of their companies, partners, customers, and the IT channel as a whole. Congratulations to all included on the CRN 2022 Top 100 Executives list for successfully bringing channel-focused innovation to the market, enabling new growth opportunities, and producing one channel success story after another.” Earlier this year, Acronis unveiled enhanced features to the company’s #CyberFit Partner Program, which increased its emphasis on supporting partner development, particularly for cloud-based services, and offering competitive professional and financial assistance to partners who migrated to Acronis. In February, Acronis Chief Channel Evangelist Amy Luby and Channel Chief Alex Ruslyakov were recognized as members of CRN’s prestigious 2022 Channel Chiefs list. To learn more about Acronis’ #CyberFit Partner Program, visit https://www.acronis.com/en-us/partners/. About Acronis Acronis unifies data protection and cybersecurity to deliver integrated, automated cyber protection that solves the safety, accessibility, privacy, authenticity, and security (SAPAS) challenges of the modern digital world. With flexible deployment models that fit the demands of service providers and IT professionals, Acronis provides superior cyber protection for data, applications, and systems with innovative next-generation antivirus, backup, disaster recovery, and endpoint protection management solutions powered by AI. With advanced anti-malware powered by cutting-edge machine intelligence and blockchain based data authentication technologies, Acronis protects any environment - from cloud to hybrid to on premises - at a low and predictable cost. Founded in Singapore in 2003 and incorporated in Switzerland in 2008, Acronis now has more than 2,000 employees in 34 locations in 19 countries. Acronis Cyber Protect solution is available in 26 languages in over 150 countries and is used by over 20,000 service providers to protect over 750,000 businesses. Contact for press release: Karl Bateson | karl.bateston@acronis.com About The Channel Company The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com

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CHANNEL PARTNERSHIPS

Pixotope Announces New EMEA Partners and Distributors

Pixotope | September 28, 2022

Pixotope, the leader in live augmented reality (AR), extended reality (XR), and virtual production solutions, is continuing to break down barriers to Virtual Production adoption by expanding its network of partners across the EMEA region. This expansion follows the success of major productions for Pixotope, including support of the world's largest esports event, Valve’s Dota 2, 2021, held in Bucharest’s 50,000-capacity stadium, Arena Națională. Alongside Pixotope, new business partners Tangram, Telmaco, Vantec, The Level, Mondatum, Post Logic, Plan Shoot Deliver, Centron, CVP, and BDS will drive market-leading virtual production technology in their respective territories. David Cheng, VP Sales & Marketing (EMEA) at Pixotope, says, "We're delighted to be working with our new partners in the EMEA region. These new partnerships reflect the increased global demand for high-level, virtual production technology throughout EMEA. We’re looking forward to broadening access to Pixotope technology and seeing what clients create next." David Cheng, VP Sales & Marketing (EMEA) at Pixotope, says, "We're delighted to be working with our new partners in the EMEA region. These new partnerships reflect the increased global demand for high-level, virtual production technology throughout EMEA. We’re looking forward to broadening access to Pixotope technology and seeing what clients create next." All the new business partners represent the best talent in their respective regions to support the adoption of Virtual Production. Clients can take additional assurance with the introduction of Pixotope Certified Experts, who have each taken a specialized course and exam, ensuring the best level of support for productions. To support the new business partners, Pixotope has appointed Lisa Schneider as Channel Marketing Manager, to be responsible for the global Pixotope Partner Program. Lisa joins Pixotope from Arvato Systems, where she supported the sales teams and spent several years in the company's Media & Entertainment division, becoming a familiar face at industry events and exhibitions. Lisa says, “I’m looking forward to working with such a prestigious group of partners and leading a program that brings real value to our business partners, enabling them to grow their business as we grow ours and fulfill our mission to make virtual production accessible to all media creators.” New Pixotope EMEA Partners Tangram Solutions - Spain We are a company offering the best audiovisual solutions through the most advanced technologies for more than 18 years. We provide our clients with specialized advice, being experts in the development and optimization of pipelines for Media Entertainment. We are a company that distributes both software and hardware of the first brands in the audiovisual industry, and we are currently leaders in Virtual Production. We are HP Amplifly Power Partner specialized in Workstations Specialist and Autodesk Gold Partner of Media & Entertainment (M&E). We work with film production companies, series, animation, VR, AR, professional schools, and universities. Always being at the forefront of new technologies, providing the sector with new ideas to speed up production. Telmaco - Greece Telmaco S.A. is a leading European AudioVisual and Broadcast Systems Provider and Integrator located in Athens, Greece. The company has been operating very successfully for many years in Greece and Cyprus, with a branch office in Thessaloniki, Northern Greece. In recent years Telmaco has expanded operations internationally and is involved in Turnkey System Integration projects in Northern Europe, the Balkans, the Middle East, Asia, and Africa. VANTeC - Portugal VANTeC provides technology, consulting, integration, training, and support for the media market, optimizing its clients’ resources and offering complete solutions. Founded in 1991, VANTeC has 31 years of experience in the market. VANTeC is part of the Danmon Group*. *The Damon Group works specifically in the broadcast sector, with an international presence in various countries like the UK, Germany, Denmark, Sweden, Norway, Dubai, Jordan, Vietnam, Spain, and Portugal. The Level - UK & IRE Established in 2020 by founder and creative director Kevin Cooney, The LEVEL has worked with some of the biggest names in television sports broadcasting, including F1, FIFA, ITV and Disney, to deliver a truly immersive experience in real-time production. Blurring the lines between animation, virtual and live performances, The LEVEL are creators and innovators and proud to pioneer virtual production solutions and workflows for the broadcast industry. Based in Nottingham in the heart of the midlands, the team have over 20 years’ combined industry experience, which they are now using to take the business to the next level, delivering real-time virtual productions of all shapes and size across the broadcast, media and corporate sectors. Mondatum - UK We are tech innovators, problem solvers, and contract developers. We specialize in on-set virtual production, in-camera visual effects, and real-time visualization. As Unity’s newest tech partner outside games, we are focused on helping organizations to incorporate game engine technology into their creative processes and workflows. Post Logic - France Post Logic distributes a complete range of software and integrated systems for post-production video, film, 3D animation, and broadcast. We are looking for innovative technologies and offer software solutions for the whole of the image processing chain: management of rushes & DI, film restoration, encoding, storage, & special effects compositing, 3D, DCP, and graphic design, as well as hardware systems suitable for the graphics chain: workstations, render farms, secure direct-attached, NAS and SAN storage, networking, monitoring & HD UHD play-out. Plan Shoot Deliver - Czech Republic Plan Shoot Deliver. That's what we do. Founded by Warren Yanish, who has twenty-five years of broadcasting and content creation experience. We bring thousands of hours of live television, sports, documentaries, and corporate & commercial video production experience to the industry. Our focus is innovative solutions for video technologies, Virtual Production, 3D Environment Creation, XR, VR, and AR content creation. Based in Prague, Czech Republic we have worked with clients worldwide to produce amazing projects using Unreal Engine, Twinmotion, Pixotope, Blender, Houdini, 3Dsmax, Sketchup, Revit, and many others in our production pipeline. Contact us for a solution to your next video, broadcast, or film project using Virtual Production. Centron - Slovakia Centron is one of Europe’s leading integrators in the field of supplying professional audiovisual systems and designing, managing, and implementing projects based on audiovisual and communication technologies. Founded in 1991, we have been operating across the Slovak and Czech markets as a distributor, seller, and integrator of professional audio and video technology. CVP - UK & Belgium For over thirty-five years, CVP has been one of the leading Broadcast and Professional video solutions providers, with a comprehensive sales and support infrastructure across the UK and Europe. The company prides itself on maintaining close relationships with key manufacturers such as ARRI, Sony, RED, and Canon, and uses its unrivalled experience to listen to customers, understand their needs, and deliver the right solution with first-class service. CVP offers creative consultation, sales advice, technical service provision, and training. BDS - Italy Broadcast Digital Service was founded in 1994, spanning thirty years of experience in the construction and assembly of audiovisual and commercial directories in multimedia systems, Virtual Studios, Augmented Reality Studios, and Realtime VFX for Film & TV. For over ten years we have expanded our focus on two new sections: Production & Creative Lab. We always work by your side, guaranteeing highly qualified teams, able to develop ideas and content for important audiovisual realities.

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Events