Marketers still face different challenges agitated by the pandemic. They cannot meet their audience expectations or run profitable campaigns for their business.
Covid-19 has entirely changed the consumer perspective so as marketing strategies. Researchers try to find the best ways to attract their audience by providing what they are looking for, but they confront various challenges.
Dive deep into some of the most demanding performance marketing channels that help attract consumers and enhance their engagement.
App Store Optimization
The pandemic transformed the methods of advertising. As a result, mobile is one of the dominant mediums utilized in this modest world.
App store optimization performs like search engine optimization
, enhancing your app ranking on search results. However, app store optimization enhances Google visibility only if it is well-optimized.
Higher visibility increases the possibility of the number of downloads and clicks. To create a solid strategy for app optimization, you require researched keywords, relevant images, compelling screenshots, interactive video, build backlinks, etc.
Blogging is an effective tactic to inform your target audience. It is a less expensive and time-saving approach that easily persuades the audience to experience your products or services.
Make a blog marketing plan, maintain the consistency of relevant posting, reply to comments, follow the persuasive tone, quality content, infographic, statistics, relevant images, and authentic information.
It brings more businesses
, enhances your approach, and attracts visitors to read about your blogs, boosts CTR and your SEO performances.
Affiliate marketing is a fantastic performance marketing channel to monetize your web traffic by attracting your prospects.
Affiliate marketing works optimally by choosing a niche and the right platform for promotion, building an audience, creating quality content, and tracking performance.
It provides passive income, diminishes the business risk, and builds valuable partnerships. It also drives positive ROI.
Augmented reality is the direction that I think is far more interesting and promising — for technology and, really, for humanity. AR is designed to add, enhance the things you do as a human being: Being outside, socializing with other people, shopping, playing, and having fun. AR can make all those things better.”
Augmented reality gives us a real-life experience with visions by looking at computer-generated objects via an AR headset that sometimes crosses our sensory modes. Millions of people use augmented reality in various ways, such as Instagram filters, Pinterest, etc.
Augmented reality provides a unique experience to your target audience and attracts them to know more about your products or service.
It shows technological advancement and provides optimistic ROI.
Social Media Marketing
Social media marketing is an effective method of marketing. By experimenting with different social media channels such as Facebook, LinkedIn, Twitter, Instagram, you reach diverse people by delivering engaging content.
With the help of social media marketing
, you analyze each channel's performance, such as audience engagement, response, etc.
Starbucks – Implementing Social Media Marketing In a Correct Way
Starbucks, a chain of coffee houses and roastery reserves, is extremely popular for its marketing strategy. The brand created a unique social media campaign named "Every name's a story" that supported transgender and gender-diverse youth on Twitter, Instagram, Facebook, YouTube, and traditional advertising.
The brand took an emotional approach to reach its target audience.
The video went viral on different social media platforms as people found it very socialistic and realistic.
The company successfully built robust connections with its audience and experienced an increase in sales.
Search Engine Optimization
Search engine optimization is an advanced technique to be on top. It enhances your Google visibility and builds credibility among your audience. Marketers believe that SEO is much more powerful performance marketing channel to deliver rapid growth.
SEO can be utilized on different platforms and drive traffic to your website. SEO is highly advantageous in content marketing, amplifies PPC campaigns, etc.
Video informs and entertains people, and good or bad, today most people prefer to watch a video rather than read a page of text."
Lisa Lubin, video consultant, three-time Emmy award-winning TV producer
Video marketing woos the audience by delivering them the appropriate content. It assists in generating more leads, building brand credibility and recognition.
To create an effective video marketing strategy, you require an informational and persuasive approach, relevant and quality content, high-tech tools, etc.
Videos are considered one of the best performance marketing channels. You can influence buyers' decisions by delivering them a quality video.
HubSpot – Best Usage of Video Marketing
HubSpot helps business customers to reach maximum sales. The organization created an alluring video to attract the audience and enhance their engagement.
In the video, ShoreTel, one of HubSpot's customers, accomplished its business goals in different aspects after exploring HubSpot's tools and managing platforms.
ShoreTel experienced an increase in its revenue in a short period. HubSpot presented it as social proof to their target audience and received a splendid response.
Statistics about the Above Trending Channels
Here are the performances marketing channels statistics that will create a buzz in 2022.
According to Hubspot, About 64% of marketers actively invest in search engine optimization (SEO).
As per the Content Marketing Institute report, 89% of content marketers will use blog posts in their content creation strategy in 2020.
According to Statista, Globally, over 3.6 billion people use social media, and the number is only projected to increase to 4.41 billion in 2025.
85% of marketers say that video is an effective way to get attention online, as per the report of Animoto.
According to Threekit, 71%of consumers say they would shop more often if they used AR.
In today’s competitive world, it is essential to be on top. Make yourself stand out from others by comprehending these tips.
Understand the unparalleled advantages of these performance marketing channels by implementing them into your business strategies.
Frequently Asked Questions
What is digital marketing?
Digital marketing is attracting customers through different channels by promoting products or services.
How to evaluate a channel’s performance?
You can effortlessly evaluate channels' performance by knowing audiences' engagement, revenue, content strategy, and following KPIs metrics.
How is digital marketing booming?
Digital marketing is booming as it provides innumerable business outcomes such as brand credibility and recognition, builds connections between you and your audience, and boosts sales.