Unavoidable Performance Marketing Channels in 2022

Performance Marketing Channels
Marketers still face different challenges agitated by the pandemic. They cannot meet their audience expectations or run profitable campaigns for their business.

Covid-19 has entirely changed the consumer perspective so as marketing strategies. Researchers try to find the best ways to attract their audience by providing what they are looking for, but they confront various challenges.

Dive deep into some of the most demanding performance marketing channels that help attract consumers and enhance their engagement.


App Store Optimization

The pandemic transformed the methods of advertising. As a result, mobile is one of the dominant mediums utilized in this modest world.

App store optimization performs like search engine optimization, enhancing your app ranking on search results. However, app store optimization enhances Google visibility only if it is well-optimized.

Higher visibility increases the possibility of the number of downloads and clicks. To create a solid strategy for app optimization, you require researched keywords, relevant images, compelling screenshots, interactive video, build backlinks, etc.


Blogging

Blogging is an effective tactic to inform your target audience. It is a less expensive and time-saving approach that easily persuades the audience to experience your products or services.

Make a blog marketing plan, maintain the consistency of relevant posting, reply to comments, follow the persuasive tone, quality content, infographic, statistics, relevant images, and authentic information.

It brings more businesses, enhances your approach, and attracts visitors to read about your blogs, boosts CTR and your SEO performances.

Affiliate Marketing

Affiliate marketing is a fantastic performance marketing channel to monetize your web traffic by attracting your prospects.

Affiliate marketing works optimally by choosing a niche and the right platform for promotion, building an audience, creating quality content, and tracking performance.

It provides passive income, diminishes the business risk, and builds valuable partnerships. It also drives positive ROI.

Augmented Reality


Augmented reality is the direction that I think is far more interesting and promising — for technology and, really, for humanity. AR is designed to add, enhance the things you do as a human being: Being outside, socializing with other people, shopping, playing, and having fun. AR can make all those things better.”

John Hanke

Augmented reality gives us a real-life experience with visions by looking at computer-generated objects via an AR headset that sometimes crosses our sensory modes. Millions of people use augmented reality in various ways, such as Instagram filters, Pinterest, etc.

Augmented reality provides a unique experience to your target audience and attracts them to know more about your products or service.

It shows technological advancement and provides optimistic ROI.


Social Media Marketing

Social media marketing is an effective method of marketing. By experimenting with different social media channels such as Facebook, LinkedIn, Twitter, Instagram, you reach diverse people by delivering engaging content.

With the help of social media marketing, you analyze each channel's performance, such as audience engagement, response, etc.

Starbucks – Implementing Social Media Marketing In a Correct Way

Starbucks, a chain of coffee houses and roastery reserves, is extremely popular for its marketing strategy. The brand created a unique social media campaign named "Every name's a story" that supported transgender and gender-diverse youth on Twitter, Instagram, Facebook, YouTube, and traditional advertising.

  • The brand took an emotional approach to reach its target audience.
  • The video went viral on different social media platforms as people found it very socialistic and realistic.
  • The company successfully built robust connections with its audience and experienced an increase in sales.


Search Engine Optimization

Search engine optimization is an advanced technique to be on top. It enhances your Google visibility and builds credibility among your audience. Marketers believe that SEO is much more powerful performance marketing channel to deliver rapid growth.

SEO can be utilized on different platforms and drive traffic to your website. SEO is highly advantageous in content marketing, amplifies PPC campaigns, etc.

Video Marketing


Video informs and entertains people, and good or bad, today most people prefer to watch a video rather than read a page of text."

Lisa Lubin, video consultant, three-time Emmy award-winning TV producer


Video marketing woos the audience by delivering them the appropriate content. It assists in generating more leads, building brand credibility and recognition.

To create an effective video marketing strategy, you require an informational and persuasive approach, relevant and quality content, high-tech tools, etc.

Videos are considered one of the best performance marketing channels. You can influence buyers' decisions by delivering them a quality video.

HubSpot – Best Usage of Video Marketing

HubSpot helps business customers to reach maximum sales. The organization created an alluring video to attract the audience and enhance their engagement.

  • In the video, ShoreTel, one of HubSpot's customers, accomplished its business goals in different aspects after exploring HubSpot's tools and managing platforms.
  • ShoreTel experienced an increase in its revenue in a short period. HubSpot presented it as social proof to their target audience and received a splendid response.


Statistics about the Above Trending Channels

Here are the performances marketing channels statistics that will create a buzz in 2022.

  • According to Hubspot, About 64% of marketers actively invest in search engine optimization (SEO).
  • As per the Content Marketing Institute report, 89% of content marketers will use blog posts in their content creation strategy in 2020.
  • According to Statista, Globally, over 3.6 billion people use social media, and the number is only projected to increase to 4.41 billion in 2025.
  • 85% of marketers say that video is an effective way to get attention online, as per the report of Animoto.
  • According to Threekit, 71%of consumers say they would shop more often if they used AR.


Final Thoughts

In today’s competitive world, it is essential to be on top. Make yourself stand out from others by comprehending these tips.

Understand the unparalleled advantages of these performance marketing channels by implementing them into your business strategies.

Frequently Asked Questions


What is digital marketing?

Digital marketing is attracting customers through different channels by promoting products or services.

How to evaluate a channel’s performance?

You can effortlessly evaluate channels' performance by knowing audiences' engagement, revenue, content strategy, and following KPIs metrics.

How is digital marketing booming?

Digital marketing is booming as it provides innumerable business outcomes such as brand credibility and recognition, builds connections between you and your audience, and boosts sales.

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ServiceNow (NYSE: NOW), the leading digital workflow company making the world work better for everyone, today unveiled the next wave of partner program transformation with new Specializations. As part of the revamped ServiceNow partner program announced in January 2023, the recently developed Partner Specializations are the next step in the partner program evolution for partners to unlock new revenue opportunities and earn a range of benefits to further grow their practice. Announced today at ServiceNow Partner Kickoff in Las Vegas, partners can obtain three Specializations which include Service Operations, Serve the Customer, and Power the Employee. ServiceNow is on a path to significantly increase the percentage of net new revenue sourced by partners in the coming years by supporting partners who build the ServiceNow platform into the core of their business models. Partners can acquire the new Specializations by showcasing a combination of product and sales expertise through customer wins and a go-to-market strategy. The new Partner Specializations showcase partners’ unique strengths in the market and encourage innovative ways to continue to grow their ServiceNow practice. “Last year at this time, we made a massive commitment to our partner community by completely transforming our partner program to ensure that partners are front and center in everything we do as a company,” said Erica Volini, senior vice president, global partnerships at ServiceNow. “With the launch of Specializations, our customers can easily identify partners with the best experience and expertise they need to help solve some of their biggest digital transformation challenges.” Obtaining a Specialization will help partners in three critical areas: Differentiate among the ecosystem:Partners will receive badging that will appear across their ServiceNow profiles with increased visibility on the ServiceNow Partner Finder. Prospective customers will also be able to search partner experts in Partner Finder based on the current Specializations. Unlock new revenue opportunities:Each Specialization addresses a pressing customer need that presents a large, untapped market opportunity and high year-over-year growth. Earn benefits to grow ServiceNow practices:ServiceNow will offer additional benefits for partners to build and grow their business through invitation to the ServiceNow Partner Advisory Council to ensure their needs and counsel are being addressed across the broader ServiceNow ecosystem. Qualifying partners will also have access to ServiceNow co-marketing programs and the ServiceNow Partner Development Fund announced last January. The program is launching with three Specializations, Service Operations, Serve the Customer and Power the Employee, that present large market opportunities with high year-over-year growth and a large total addressable market (TAM). All Specializations can be obtained at the regional and global level as well as two levels of achievement for further differentiation. Additional Partner Specializations are expected to be launched in 2024. The three Partner Specializations are expected to be available for partners to obtain starting in ServiceNow’s second quarter of 2024. Many partners have already expressed their feedback on the importance of the ServiceNow Partner Specializations including: Jason Rosenfeld, Senior Vice President at Cask: “ServiceNow’s new Partner Specializations offer an opportunity for Cask to showcase our unique consulting expertise and change management solutions to drive digital transformation across enterprises. Program updates like subsequent badging and product line achievements provide greater reach and visibility with organizations looking for the best partner to meet their specific needs. We believe Specializations and the partner finder are a winning combo for connecting customers with the right support and implementations.” Michael Lombardo, Chief Executive Officer at GlideFast Consulting: “We’re thrilled about the new designations to ServiceNow’s Partner Program. With new Partner Specializations, we can continue expanding our technical consulting services and delivering deep ServiceNow expertise to new markets. We look forward to helping customers find value in the Now Platform.” Michael Vadini, Chief Executive Officer at Infocenter:“Today, organizations are looking for a collaborative partner for support with the adoption and scale of new technologies. ServiceNow’s new Partner Specializations will help Infocenter build industry-specific solutions and accelerate technology for customers and their businesses more quickly. We are excited about the enhanced benefits offered by ServiceNow and the continued focus on partners.” Jon Reynolds, Senior VP Global Alliances & Corp Development at Thirdera, a Cognizant Company:“As our company looks to further expand our work across different industries, we’re focused on differentiating our services and ServiceNow platform expertise. ServiceNow's comprehensive Partner Program provides valued guidance and incentives to improve how we advise, implement and optimize technology for businesses worldwide. ServiceNow sets a standard for what it means to be an innovative partner.” ServiceNow is also launching a brand-new partner channel on LinkedIn. Join the new social community for the latest ServiceNow partner news here. For more information on the ServiceNow Partner Specializations visit here. About ServiceNow ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow™. For more information, visit: www.servicenow.com.

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PR Newswire | January 12, 2024

Vendavo, the global market leader in B2B pricing, selling and rebate solutions announced a strong 2023 finish today, noting a 12% growth in annual recurring revenue and 43% growth in higher margin recurring services. "As economic uncertainty persisted through 2023, global organizations increased investments in AI-driven technology to drive profitable growth, placing their trust in Vendavo," said Alex Hoff, Chief Product Officer, Vendavo. "While many predict stronger economies in 2024, manufacturers and distributors face a growing demand for agility in pricing, channel incentives, and commercial processes. We take pride in enabling significant revenue and margin growth for our customers." Vendavo's products and services enabled a 1.5% margin increase for customers in 2023 through improved pricing over cost. On average, customers achieved $27 million benefit from price improvement. To offer more features to customers, Vendavo's product investment increased by 21% in 2023. New AI product innovations have set the stage for smarter, more efficient commercial processes for customers. A new AI fueled Price Sensitivity metric was added to Vendavo Deal Price Optimizer, a solution that maximizes revenue and profitability through a better understanding of customers' willingness to pay. AI algorithms allow for more in-depth segmentation and analyses that deliver more precise sales guidance. AI now powers timely pattern detection for Price/Volume/Mix analyses in Vendavo Margin Bridge Analyzer. Ranked a Strong Performer in the 2023 Forrester Wave™ for CPQ, Vendavo Intelligent CPQ now has new pricing capabilities within the solution's agreement's function. Sales teams can incorporate more accurate pricing from the onset for even the most complex quotes. Vendavo Pricepoint, the flagship solution for B2B price management, improved both pricing calculation speed and performance. Vendavo's commitment to growing its partner ecosystem led to a doubling of partner-originated pipeline year over year. Notably, Vendavo's existing partnership with Oracle significantly expanded with the creation of new rebate and channel management incentives and the addition of support staff. In response to increasing market demand for rebate and channel management solutions, and following the 2022 acquisition of Market Medium, Vendavo integrated Rebate & Channel Manager into their suite of growth and profitability products. Many customers now effectively manage their rebate programs with the solution. About Vendavo Vendavo empowers global manufacturers and distributors to accelerate growth and profitability with leading pricing, selling, and rebate management solutions. Companies like Emerson, Medtronic, and GAF rely on Vendavo to manage, optimize, and digitize their end-to-end commercial processes. Vendavo's solutions, team of pricing and selling experts, and proven process accelerates value and outcomes that are not only predictable, but unrivaled. With Vendavo, the world's most ambitious B2B organizations can develop dynamic customer insights and execute optimal pricing strategies that maximize margin, boost sales effectiveness, and improve the customer experience.

Read More

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