Ultimate Omnichannel Marketing Guide for 2021 and Beyond

SAGAR SRIVASTAV | July 26, 2021 | 174 views

Omnichannel Marketing Guide
Companies with robust omnichannel customer engagement see a 9.5% year-over-year increase in annual revenue and see a 7.5% year-over-year decrease in cost per contact. Consumers are extremely comfortable and contented with omnichannel shopping. More than 89% of customers are engaged with omnichannel and the number has been increasing gradually. As a result, omnichannel marketing has become one of the vital components of advertising.

Maintaining quality at reasonable prices is no longer the only aspect of a customer’s purchasing decision. Brands need to be present on all the platforms where there is a target audience.To put the consumer on priority in your strategy, you must foster optimistic, persistent, and unified experiences at every touch point along the customer’s journey.

Let’s examine every aspect of omnichannel marketing to understand its significance in your business and utilize it to create an exceptional experience for your consumer and maximize your ROI.


What is Omnichannel Marketing?

Omnichannel marketing is a holistic approach towards the target audience by creating a brand’s presence across multiple online and offline channels. One of the most important aspects of omnichannel is that each channel is interconnected to deliver a seamless experience and connected purchase journey. Its objective is to produce superior, first-class connections that drive your customers to take action. It’s about meeting your clientele, no matter where they are or where they go, with a consistent brand identity, message, and all-around experience.

A survey conducted by Harvard Business took 14 months to analyze consumers’ shopping behavior wherein they interviewed approximately 46,000 purchasers. They found 7% of the customers were only online shoppers and 20% of them were store-only shoppers. 73% of them used multiple channels throughout their shopping journey.

The survey found that the more channels the consumers utilize, the more valuable they proved to the retailers. For instance, the study revealed that the consumers who use more than four channels spent 9% more in the store than those who used a single channel. Due to this, the retailers had to reconsider their customer journeys and discover new ways to acquire, engage, and retain customers through positive experiences across multiple touch points.

With new marketing channels emerging, omnichannel has become the need of the hour for marketers and shift their focus from traditional marketing to omnichannel marketing strategies.


Omnichannel vs. Multichannel and Cross-channel- Differences

Marketers utilize these marketing channels interchangeably. After all, they seem to mean the same thing - using multiple channels to acquire, engage and retain your customers. But, there is a slight difference among all of them. So, let’s understand the differences.


Omnichannel

Omnichannel marketing is a tactical approach to create your brand’s presence across various online and offline channels. These communication channels are connected, consistent, and interactive, which makes the customer journey easier on all devices.

In omnichannel marketing, the messages are consumer-centric that are created to convey personalized and one-on-one communication. And this unique quality attracts the customers to buy products or services. Omnichannel marketing has superseded multichannel and cross-channel in the last few years.


Multichannel

Multichannel marketing is an amalgamation of multichannel online and offline to get in touch with customers and put products and services at the right place and at the right time. However, these channels aren’t connected — they function in isolation and there is no exchange between them. The goal of multichannel marketing is to grow the reach and connect with the audience wherever possible. It is company-centric which delivers different messages on different channels.


Cross-channel

Cross-channel marketing refers to customer-focused digital marketing techniques used by marketers globally to provide their customers with a consistent experience when interacting with their brand across multiple digital channels. Cross-channel marketing is sometimes customer-centric or company-centric depending on the requirements.


Omnichannel Statistics

  • Marketers using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign.
  • Customer retention rates are 90% higher for omnichannel vs. single channel.
  • 98% of Americans switch between devices on the same day.
  • Omnichannel shoppers have a 30% higher lifetime value than those who shop using only one channel.
  • Omnichannel strategies drive an 80% higher rate of incremental store visits.
  • Businesses that adopt omnichannel strategies see 91% higher year-over-year customer retention rates compared to businesses that don’t.
  • Some 73% of consumers shop on more than one channel.
  • Almost 90% of retail leaders agree that a seamless omnichannel strategy is critical to business success.
  • 70% of internet users buy clothing and footwear online, making clothing and footwear the most purchased item online.
  • By 2023, the global omnichannel retail commerce market is projected to grow to US$11.01 billion.
  • Companies with strong omnichannel customer engagement will see a 9.5% rise in annual revenue.
  • 60% of millennials expect brands to provide consistent experiences across multiple channels.
  • Creating a cohesive customer journey across different channels is important to 86% of senior-level marketers.
  • Omnichannel campaigns produce a 250% higher rate of purchase frequency than do single-channel campaigns.
  • 80% of consumers say they are more likely to do business with a company if it offers personalized experiences.


Challenges While Implementing Omnichannel Marketing Strategy


  • Lack of Effective Content Strategy

Content is the valuable, essential, and utmost important factor for omnichannel. A well-analyzed and creative content strategy can ensure your campaign success. Your target audience uses various channels such as social media, mobile apps, websites, etc., to interact with your brand. Therefore, you have to be extra careful while delivering messages. The quality content consists of top-notch quality, relevant information, sophisticated language, and avoid an embarrassing mistake in grammar.

  • Improper Utilization of User Data

When users interact with a brand, they leave data such as contact numbers, email ids, addresses, etc. However, brands don’t store or utilize it properly. According to Neustar, 60% of this data is outdated within two years. 37% of the people in the US alone change their contact details within a year, making your data obsolete. Brands need to contain the information in a unified system that they received from users to be utilized by the sales and marketing teams to deliver relevant offers to users.

  • Unproductive Strategy

A survey conducted by Yes Lifecycle Marketing says that two-thirds of marketing administrative at large companies found it challenging to coordinate campaigns across various channels. The study blames silos and organizational structure as one of the primary reasons for failure in implementation. If you want to make your omnichannel marketing strategy efficacious and profitable, you need to understand your customers’ requirements and plan accordingly. Placing your customer at the center of your strategy, leverage technology, putting relevant information, understanding buyer’s journey, providing vouchers, offers,a flaw-less content and systematic approach make your omnichannel marketing strategy result-driven.

  • Lack of KPIs Measurement

Four stages of a buyer’s journey- awareness, engagement, conversion, and delight are much more valuable and play acrucial role in marketers’ lives. Marketers have to ensure that the entire journey delivers a constant experience to the buyer. While marketers measure the campaign’s overall effectiveness, they fail to measure the KPIs at every stage of the buyer’s journey. This averts the marketer from deriving meaningful insights about each stage of the journey posing a challenge in improving the experience for the customer. Marketers need to evaluate the campaign at every stage instead of evaluating the results for the entire campaign.


Create an Incredible Omnichannel Marketing Strategy

You can make your omnichannel marketing strategy unparalleled, persuasive, and goal-oriented by just following these substantial steps.

  • Know Your Customer Better

Before executing your marketing plan, you must be aware of your target audience. Who they are? What are theirs need, their age, demographics, etc? Only then will you be able to design relevant campaigns for your customers. It doesn’t matter if you reach your target audience online or offline — it’s vital to express the unique value proposition (UVP) you provide. In addition, your UVP must be tied to a solution to their problem.

  • Quality Maintenance

Do you want your target audience to visit your website and experience your product or service? If so, you must create an omnichannel experience that shows your expertise in your field. You need to maintain the quality of the content you are delivering your audience whether it is video, gifs, or other content forms. It should be pertinent, valuable, and easily understandable.

  • Evaluate Each Channel

In omnichannel, it is essential to analyze each channel’s performance. It helps to understand your marketing approach in a better way. You need to find how many channels are performing well and eliminate the channel that does not respond to your business objectives.

  • Put the Customer at the Centre

Undoubtedly, your objective is to sell your product or service, but your customer should be your utmost priority. You need to discover a way where you can enhance the engagement of your customers with your brand. Creating interesting puzzles, asking advisory questions, sharing fun facts, etc., shows that you are involving your target audience and giving them a value that helps build your brand.

  • Woo the Audience with Offers

Most marketers introduce vouchers or some interesting offers to woo the customers. For instance, you can create a campaign where you can ask some interesting questions and provide a reward. This tactic initially helps your brand to gain a maximum audience. Once you have most visitors to your website or other channels, it becomes easy to hold on to audiences.


Significant Omnichannel Trends in 2021

There are many significant channels that can help you to scale your business. Here is the list of some prominent channels.
  • Artificial Intelligence
  • Augmented Reality
  • Social Media (Facebook, Instagram, Twitter, Youtube, etc.)
  • Email Marketing
  • Video
  • Blogger


Final Thoughts

Some marketers might question whether omnichannel marketing is worth it or not. Well, thorough researched data, relevant and valuable information, important marketing channels, and knowing your customers’ requirements are the key factors that make your omnichannel marketing strategy influential. It helps in every aspect. Appropriately implemented omnichannel marketing boosts your sales and conversions, builds robust connections with your customers, and enhances your brand affinity. This omnichannel marketing guide will help you to find concise and comprehensive information.


Frequently Asked Questions


What is omnichannel marketing?

Omnichannel marketing is a holistic approach towards the target audience by creating brand presence across multiple online and offline channels.


Why is omnichannel marketing important?

Omnichannel marketing superseded other marketing strategies to boost sales and conversion, build strong connections with customers, and provide high ROI. Read the above omnichannel marketing guide to understand its importance.


What tools are needed for effective omnichannel marketing?

Artificial intelligence, augmented reality, social media integration, e-commerce website, secures payment gateways are valuable tools to make omnichannel more effective and result-driven.

Spotlight

MediaLab 3D Solutions

MediaLab 3D Solutions is a digital content creation house, providing leading-edge imaging solutions to the architectural design & consumer products industries. Based in Tampa, Florida, we’ve matched the latest technologies with some of the most creative minds in the business.

OTHER ARTICLES
MARKETING STRATEGY

Kentucky Teen Once Subject of Viral Video Warns Republicans of 'Outrage Mob'

Article | July 12, 2022

A Kentucky teen who became the subject of a viral video after an incident during a class field trip to Washington, D.C., warned viewers of the Republican National Convention Tuesday of an "outrage mob" that threatens to silence conservative viewpoints. After Nick Sandmann attended the March for Life anti-abortion rally with his former classmates from Covington Catholic High School in January 2019, a cellphone video of a close, face-to-face interaction between the students and a Native American demonstrator spread quickly online.

Read More
CHANNEL PARTNERSHIPS

How Community Coalitions Are Bridging the Digital Divide

Article | August 8, 2022

Across the country, local networks known as Education Innovation Clusters (EdClusters) are bringing together partners and resources to meet urgent needs and envision a new future for teaching and learning. Many of these efforts are rooted in long-standing partnerships across sectors and institutions. As COVID-19 disrupted the lives of students, educators, and families earlier this year, EdClusters sprang into action, leveraging their capacity and reach in ways their networks were uniquely ready to do. Their collective efforts are meeting a range of needs—from internet access to devices to social-emotional supports. As schools prepare for uncertain and complex reopenings, we turn to Kansas City and Rhode Island for powerful examples of community in action.

Read More
CHANNEL PARTNERSHIPS

How Educators Kept Students on Track During Remote Learning

Article | August 5, 2022

This spring, COVID-19 led administrators across the country to close school buildings and support students learning from home. We asked three educators about how they handled this disruption and found creative solutions to keep students motivated and engaged using the online literacy program, Reading Plus. We looked at what we had at our disposal that would help with reading, the overall environment, and engagement. In the past, we used Reading Plus as an intervention. We considered how we could utilize it with more students during distance learning.

Read More

THE USE OF ARTIFICIAL INTELLIGENCE IN SEO 2020

Article | February 10, 2020

We all are surrounded by Artificial Intelligence. From Siri to Alexa to Google Home, it’s influencing the age we live in and giving higher prospects to execute every task smartly. Most of us nowadays rely on voice search for help even in the simplest tasks. So, how Artificial Intelligence is competent in SEO? How can it manipulate Search Engine Rankings? Have you ever come across the use of Artificial Intelligence in SEO?

Read More

Spotlight

MediaLab 3D Solutions

MediaLab 3D Solutions is a digital content creation house, providing leading-edge imaging solutions to the architectural design & consumer products industries. Based in Tampa, Florida, we’ve matched the latest technologies with some of the most creative minds in the business.

Related News

OMNI CHANNEL MARKETING

Taradel Launches First Truly Omni-Channel Marketing Platform for SMBs, Brands

Taradel | November 18, 2022

Taradel LLC, a leading martech company serving thousands of businesses across the U.S. and Canada, today announced the launch of its new omni-channel marketing platform. The one-stop solution is designed to help advertisers easily create, manage, and measure local marketing campaigns integrated across today’s most popular media channels. “We’ve made it easy for brands to reach consumers in ways that are reflective of modern media trends and shopping preferences,” says Jim Fitzgerald, founder and CEO of Taradel. “We’ve made it easy for brands to reach consumers in ways that are reflective of modern media trends and shopping preferences,” says Jim Fitzgerald, founder and CEO of Taradel. “With our platform, there’s no need to manage fifteen disparate ad accounts or spend hours watching tutorials on YouTube. We’ve made omni-channel marketing as easy as ordering takeout—there is nothing like this available today.” The platform’s wizard-like interface enables users to plan and execute campaigns using the same databases that Fortune 500 companies rely on, but with a simplified and user-friendly experience. Features include audience targeting tools, customizable online design templates, flexible budgeting and delivery options, call tracking and QR codes, and built-in reporting to help advertisers measure and optimize ad performance. Media channel options include Facebook, Instagram, TikTok, Spotify, Hulu, Google, email, and direct mail, all of which are configurable based on campaign-specific goals and budget considerations. In addition to serving thousands of SMB clients, Taradel’s platform has garnered attention from high-profile brands, franchisors, and organizations seeking to streamline local marketing solutions or enhance existing capabilities for members. “Our white label program has led to partnerships with dozens of brands including FedEx Office, Office Depot, Keller Williams Canada, and dozens of organizations that range from agencies to dental groups and QSR franchises,” says Wendy Urquhart, COO at Taradel. “Our platform drives traffic and sales at the store level, improves brand control, eliminates vendor redundancy, and helps organizations sell business products and services while monitoring marketing activity across the board.” For more information about Taradel or its omni-channel marketing platform, visit the Taradel website. About Taradel Founded in 2003 by serial entrepreneur, Jim Fitzgerald, Taradel® is a perennial Inc. 5000 martech company specializing in marketing solutions for business applications. To date, advertisers have deployed more than 500 million direct mail and digital advertisements using the company's platform.

Read More

MARTECH

Front launches Front Integration Partner Program to drive greater innovation across its technology ecosystem

Front | October 31, 2022

Front, a communication hub for building strong customer relationships, today launched the Front Integration Partner Program to accelerate innovation and increase value for both partners and customers. With open APIs, Front already enables nearly 100 integrations with software and communication companies, including Salesforce, HubSpot, ClickUp, Aircall, and Dialpad. The Front Integration Partner Program will drive continued growth in integrations by delivering a foundation for a richer technology ecosystem. In today’s digital world, customers expect their tech stack to efficiently integrate with other tools to optimize their workflows. Front is committed to the creation and delivery of meaningful integrations with technology partners to ensure a seamless customer experience. The Front Integration Partner Program will provide partners with a suite of technology and go-to-market resources while delivering a diverse portfolio of integrations to ensure customers can build workflows and omnichannel experiences that best suit their needs. “Front supports customers with high-stakes communications, and Front’s Integration Partner Program will play an essential role in ensuring customers have the ability to access every technology they need from one central location,” said Craig Klemp, VP of Partnerships at Front. “Front is committed to customer success, and we’re excited to launch the program to provide technology partners with an expanded platform for our combined solutions and to drive greater value for mutual customers.” Teams use Front to collaboratively manage large volumes of inbound customer requests that demand human attention. Front aggregates a customer’s inbound messaging channels, from email to social to SMS, and routes messages to team inboxes or individual agents based on their content, context or metadata. With Front’s integrations, customers can add additional communications channels, as well as automatically retrieve and send data between Front and partner applications. The Front Integration Partner Program offers technology, product, sales, and marketing benefits across two tiers, Standard and Plus. Partners across both tiers will be able to drive new business through referrals and gain access to dedicated enablement resources, with opportunities to scale as installs increase. Integration Partners in the Standard tier will receive benefits including technical support, an integrations marketplace page, and select marketing activities. Integration Plus Partners in the Plus tier will receive benefits from the Standard tier, and additionally will be able to access previews into the Front platform and API roadmap, mutual sales enablement, and more opportunities for lead sharing and co-marketing. The Plus tier will be invite-only at the launch of the program. Partner Comments on the Front Integration Partner Program “Front has been a great partner to Aircall,” said Olivier Pailhes, co-founder of Aircall. “Our shared success is a direct result of the strong joining solution we offer to mutual customers and the spirit of collaboration between both organizations.” "Given the unpredictable state of the market, it’s more important than ever for businesses to maximize their resources, especially with regard to their time. Front’s integration with ClickUp enables users to quickly link, create, and action tasks from ClickUp in Front," said Marshall Tyler, Chief Strategy Officer, ClickUp. "Given the unpredictable state of the market, it’s more important than ever for businesses to maximize their resources, especially with regard to their time. Front’s integration with ClickUp enables users to quickly link, create, and action tasks from ClickUp in Front," said Marshall Tyler, Chief Strategy Officer, ClickUp. "By eliminating the need to switch between tools, users work off a single source of truth and are able to increase their productivity so that they can ultimately spend more time on high-value revenue-driving activities." To learn more about the Front Integration Partner Program, please visit: https://front.com/partners/integration About Front Front is a communication hub for building strong customer relationships on digital channels. For many businesses, almost every customer conversation can make or break the relationship — the stakes are that high. Front puts these conversations at the center of a team’s attention and surrounds them with collaboration capabilities and contextual data from multiple systems. This lets teams stay focused on delivering timely, accurate and deeply personalized communications. Over 8,000 businesses, including Shopify, Airbnb, Hulu, Lyft, and Mailchimp, use Front to build better customer relationships, one conversation at a time. To learn more, visit front.com.

Read More

CHANNEL PARTNERSHIPS

Hivestack & Clear Channel Partner to Further Expand the Programmatic DOOH Marketplace in Spain

Hivestack, Clear Channel | October 17, 2022

Hivestack, the world’s leading, independent, programmatic digital out-of-home (DOOH) ad tech company today (October 17th, 2022) announced a key partnership with Clear Channel Spain, a leading out-of-home (OOH) media and infrastructure company in Europe. This partnership will offer Clear Channel’s premium DOOH inventory to brands, agencies, and omnichannel demand side platforms (DSP) via private marketplace (PMP) deals, available through the Clear Channel LaunchPAD platform. Effective immediately, marketers from around the world will be able to leverage the power of programmatic to plan, activate, and measure highly targeted and contextually relevant campaigns on Clear Channel’s premium inventory across urban panels in the country’s biggest cities; Madrid, Barcelona, Seville, and Valencia as well as screens in shopping malls nationally. This partnership further expands Clear Channel’s programmatic offering as part of Clear Channel LaunchPAD, a pan-European advertising platform offering programmatic, automated, and direct buying channels. Inés Armendáriz, VP demand Spain & Portugal at Hivestack commented, “We are very excited to announce our partnership with Clear Channel adding significant coverage to our supply in Spain." Inés Armendáriz, VP demand Spain & Portugal at Hivestack commented, “We are very excited to announce our partnership with Clear Channel adding significant coverage to our supply in Spain. This partnership opens a new era full of opportunities in the Spanish DOOH industry. Brands and advertisers will be able to activate their programmatic DOOH campaigns offering strong national coverage and on premium formats such as street furniture in key cities and malls. Clear Channel inventory will be available not only for local buyers in Spain, but also for international buyers using the Hivestack DSP, having direct access to their inventory. We have already activated an international campaign and there are many more to come.” Pedro Fernánde Sanz, marketing & product director at Clear Channel Spain “As part of our strategic view to boost programmatic DOOH adoption and development, we’re thrilled to announce the partnering and integration of Hivestack SSP in Clear Channel LaunchPAD, Hivestack has an exciting vision for programmatic DOOH and we are excited to be embarking on this journey with them and it has been already done in other Clear Channel European markets” The widespread growth of the DOOH advertising channel has led to a noticeable adoption of the medium from both well established and accelerating markets. As the industry progresses towards more precise, sustainable, and measurable means of connecting with audiences, programmatic DOOH continues to lead the path with advanced automated solutions that extend the desired scale of control and visibility to advertisers. Hivestack is partnered with Clear Channel in multiple markets around the world, and together they continue to provide programmatic DOOH solutions to advertisers in leading OOH markets such as the United States, Great Britain, France, Mexico, Singapore, and Spain. About Hivestack Hivestack is the largest independent, global, full stack, marketing technology company that powers the buy and sell-side of programmatic digital out of home (DOOH) advertising. On the buy side, marketers use Hivestack’s Demand-Side Platform to create measurable campaigns that activate DOOH screens in real time based on consumer behaviour and audience movement patterns. On the sell-side, DOOH media owners use Hivestack’s Supply-Side Platform & Ad Exchange to attract programmatic revenue. DOOH media owners can also use Hivestack’s Ad Server to power audience-based, directly sold campaigns.

Read More

OMNI CHANNEL MARKETING

Taradel Launches First Truly Omni-Channel Marketing Platform for SMBs, Brands

Taradel | November 18, 2022

Taradel LLC, a leading martech company serving thousands of businesses across the U.S. and Canada, today announced the launch of its new omni-channel marketing platform. The one-stop solution is designed to help advertisers easily create, manage, and measure local marketing campaigns integrated across today’s most popular media channels. “We’ve made it easy for brands to reach consumers in ways that are reflective of modern media trends and shopping preferences,” says Jim Fitzgerald, founder and CEO of Taradel. “We’ve made it easy for brands to reach consumers in ways that are reflective of modern media trends and shopping preferences,” says Jim Fitzgerald, founder and CEO of Taradel. “With our platform, there’s no need to manage fifteen disparate ad accounts or spend hours watching tutorials on YouTube. We’ve made omni-channel marketing as easy as ordering takeout—there is nothing like this available today.” The platform’s wizard-like interface enables users to plan and execute campaigns using the same databases that Fortune 500 companies rely on, but with a simplified and user-friendly experience. Features include audience targeting tools, customizable online design templates, flexible budgeting and delivery options, call tracking and QR codes, and built-in reporting to help advertisers measure and optimize ad performance. Media channel options include Facebook, Instagram, TikTok, Spotify, Hulu, Google, email, and direct mail, all of which are configurable based on campaign-specific goals and budget considerations. In addition to serving thousands of SMB clients, Taradel’s platform has garnered attention from high-profile brands, franchisors, and organizations seeking to streamline local marketing solutions or enhance existing capabilities for members. “Our white label program has led to partnerships with dozens of brands including FedEx Office, Office Depot, Keller Williams Canada, and dozens of organizations that range from agencies to dental groups and QSR franchises,” says Wendy Urquhart, COO at Taradel. “Our platform drives traffic and sales at the store level, improves brand control, eliminates vendor redundancy, and helps organizations sell business products and services while monitoring marketing activity across the board.” For more information about Taradel or its omni-channel marketing platform, visit the Taradel website. About Taradel Founded in 2003 by serial entrepreneur, Jim Fitzgerald, Taradel® is a perennial Inc. 5000 martech company specializing in marketing solutions for business applications. To date, advertisers have deployed more than 500 million direct mail and digital advertisements using the company's platform.

Read More

MARTECH

Front launches Front Integration Partner Program to drive greater innovation across its technology ecosystem

Front | October 31, 2022

Front, a communication hub for building strong customer relationships, today launched the Front Integration Partner Program to accelerate innovation and increase value for both partners and customers. With open APIs, Front already enables nearly 100 integrations with software and communication companies, including Salesforce, HubSpot, ClickUp, Aircall, and Dialpad. The Front Integration Partner Program will drive continued growth in integrations by delivering a foundation for a richer technology ecosystem. In today’s digital world, customers expect their tech stack to efficiently integrate with other tools to optimize their workflows. Front is committed to the creation and delivery of meaningful integrations with technology partners to ensure a seamless customer experience. The Front Integration Partner Program will provide partners with a suite of technology and go-to-market resources while delivering a diverse portfolio of integrations to ensure customers can build workflows and omnichannel experiences that best suit their needs. “Front supports customers with high-stakes communications, and Front’s Integration Partner Program will play an essential role in ensuring customers have the ability to access every technology they need from one central location,” said Craig Klemp, VP of Partnerships at Front. “Front is committed to customer success, and we’re excited to launch the program to provide technology partners with an expanded platform for our combined solutions and to drive greater value for mutual customers.” Teams use Front to collaboratively manage large volumes of inbound customer requests that demand human attention. Front aggregates a customer’s inbound messaging channels, from email to social to SMS, and routes messages to team inboxes or individual agents based on their content, context or metadata. With Front’s integrations, customers can add additional communications channels, as well as automatically retrieve and send data between Front and partner applications. The Front Integration Partner Program offers technology, product, sales, and marketing benefits across two tiers, Standard and Plus. Partners across both tiers will be able to drive new business through referrals and gain access to dedicated enablement resources, with opportunities to scale as installs increase. Integration Partners in the Standard tier will receive benefits including technical support, an integrations marketplace page, and select marketing activities. Integration Plus Partners in the Plus tier will receive benefits from the Standard tier, and additionally will be able to access previews into the Front platform and API roadmap, mutual sales enablement, and more opportunities for lead sharing and co-marketing. The Plus tier will be invite-only at the launch of the program. Partner Comments on the Front Integration Partner Program “Front has been a great partner to Aircall,” said Olivier Pailhes, co-founder of Aircall. “Our shared success is a direct result of the strong joining solution we offer to mutual customers and the spirit of collaboration between both organizations.” "Given the unpredictable state of the market, it’s more important than ever for businesses to maximize their resources, especially with regard to their time. Front’s integration with ClickUp enables users to quickly link, create, and action tasks from ClickUp in Front," said Marshall Tyler, Chief Strategy Officer, ClickUp. "Given the unpredictable state of the market, it’s more important than ever for businesses to maximize their resources, especially with regard to their time. Front’s integration with ClickUp enables users to quickly link, create, and action tasks from ClickUp in Front," said Marshall Tyler, Chief Strategy Officer, ClickUp. "By eliminating the need to switch between tools, users work off a single source of truth and are able to increase their productivity so that they can ultimately spend more time on high-value revenue-driving activities." To learn more about the Front Integration Partner Program, please visit: https://front.com/partners/integration About Front Front is a communication hub for building strong customer relationships on digital channels. For many businesses, almost every customer conversation can make or break the relationship — the stakes are that high. Front puts these conversations at the center of a team’s attention and surrounds them with collaboration capabilities and contextual data from multiple systems. This lets teams stay focused on delivering timely, accurate and deeply personalized communications. Over 8,000 businesses, including Shopify, Airbnb, Hulu, Lyft, and Mailchimp, use Front to build better customer relationships, one conversation at a time. To learn more, visit front.com.

Read More

CHANNEL PARTNERSHIPS

Hivestack & Clear Channel Partner to Further Expand the Programmatic DOOH Marketplace in Spain

Hivestack, Clear Channel | October 17, 2022

Hivestack, the world’s leading, independent, programmatic digital out-of-home (DOOH) ad tech company today (October 17th, 2022) announced a key partnership with Clear Channel Spain, a leading out-of-home (OOH) media and infrastructure company in Europe. This partnership will offer Clear Channel’s premium DOOH inventory to brands, agencies, and omnichannel demand side platforms (DSP) via private marketplace (PMP) deals, available through the Clear Channel LaunchPAD platform. Effective immediately, marketers from around the world will be able to leverage the power of programmatic to plan, activate, and measure highly targeted and contextually relevant campaigns on Clear Channel’s premium inventory across urban panels in the country’s biggest cities; Madrid, Barcelona, Seville, and Valencia as well as screens in shopping malls nationally. This partnership further expands Clear Channel’s programmatic offering as part of Clear Channel LaunchPAD, a pan-European advertising platform offering programmatic, automated, and direct buying channels. Inés Armendáriz, VP demand Spain & Portugal at Hivestack commented, “We are very excited to announce our partnership with Clear Channel adding significant coverage to our supply in Spain." Inés Armendáriz, VP demand Spain & Portugal at Hivestack commented, “We are very excited to announce our partnership with Clear Channel adding significant coverage to our supply in Spain. This partnership opens a new era full of opportunities in the Spanish DOOH industry. Brands and advertisers will be able to activate their programmatic DOOH campaigns offering strong national coverage and on premium formats such as street furniture in key cities and malls. Clear Channel inventory will be available not only for local buyers in Spain, but also for international buyers using the Hivestack DSP, having direct access to their inventory. We have already activated an international campaign and there are many more to come.” Pedro Fernánde Sanz, marketing & product director at Clear Channel Spain “As part of our strategic view to boost programmatic DOOH adoption and development, we’re thrilled to announce the partnering and integration of Hivestack SSP in Clear Channel LaunchPAD, Hivestack has an exciting vision for programmatic DOOH and we are excited to be embarking on this journey with them and it has been already done in other Clear Channel European markets” The widespread growth of the DOOH advertising channel has led to a noticeable adoption of the medium from both well established and accelerating markets. As the industry progresses towards more precise, sustainable, and measurable means of connecting with audiences, programmatic DOOH continues to lead the path with advanced automated solutions that extend the desired scale of control and visibility to advertisers. Hivestack is partnered with Clear Channel in multiple markets around the world, and together they continue to provide programmatic DOOH solutions to advertisers in leading OOH markets such as the United States, Great Britain, France, Mexico, Singapore, and Spain. About Hivestack Hivestack is the largest independent, global, full stack, marketing technology company that powers the buy and sell-side of programmatic digital out of home (DOOH) advertising. On the buy side, marketers use Hivestack’s Demand-Side Platform to create measurable campaigns that activate DOOH screens in real time based on consumer behaviour and audience movement patterns. On the sell-side, DOOH media owners use Hivestack’s Supply-Side Platform & Ad Exchange to attract programmatic revenue. DOOH media owners can also use Hivestack’s Ad Server to power audience-based, directly sold campaigns.

Read More

Events