Social media is about sociology and psychology more than technology.”
Brian Solis, Digital Analyst, speaker, and author
Successful businesses utilize different kinds of marketing channels to grow their businesses. In addition, it is highly advantageous for small and large-sized businesses.
However, the biggest challenge for marketers is to manage it correctly and efficiently.
Let’s dive deep into how to manage social media with unique tools and accomplish business goals.
Social Media Management Tools: Indispensible in 2022
According to the Convince & Convert reports, answering a complaint on social media can enhance consumer advocacy by 25%.
To run a successful social media marketing strategy, it is essential to have powerful tools that can help you automate the social media platforms.
These tools are indispensable as they help find quality leads, maintain relationships with customers, drive traffic, deliver quality content, and save you time and budget.
Top Tools to Manage Social Media
Here are the top social media management tools that help all types of businesses grow and provide sustainable growth
Hootsuite is broadly used to streamline all the content on one single platform. Over time, it has turned into a powerful tool for social media management. It allows the user to create and manage multiple accounts using its publishing features.
Hootsuite has made it easy to interact with customers, respond to their queries and boost interactions.
Buffer is a smart tool used for brand-building. It provides well-crafted content that provides the user with a relevant target audience and content. They have a well-curated approach that distributes content via 140-character nuggets. When it comes to being responsive, they are super active and sociable.
Sendible supports curating content for all social media platforms. It permits the user to customize the content
and comes with an additional feature to edit pixel-perfect images with its built-in editor tool. Sendible allows you to prepare custom reports for clients and present them with accurate analytics. This also includes an inbuilt email functionality to keep your clients informed and approve the content.
It is mainly used to collaborate on design projects and has simple tools that make Canva a convenient tool. You can also provide access to the project to fellow team members. Canva is a free subscription and has premium options in Canva Pro to enhance the quality of your design project.
Their core is to deliver a stunning social media presence and manage it uniformly and better. SocialBee came up with features such as scheduling content categories across all platforms, easy access to importing and editing, providing custom URL and tracking, analytics, etc. Their mission is to generate more leads with fewer efforts.
Sked Social is a tool that businesses utilize to manage Instagram specifically. It includes options such as a scheduler that posts as per the settings. It has free collaboration among the team members, so there is no need to worry about the team size, making this a valuable tool for small businesses and global brands. Visuals can be edited with their picture-perfect photo editor. They provide 24/7 support and sample templates to help curate content for the posts.
MavSocial is a top-rated social media management tool as it generates the best ROI, fast implementation, and highest user adoption. You can schedule and automate your posts easily. The Social Box is an inbox that allows users to view, reply, like, or retweet without switching accounts. MavSocial understands the role and importance of implementing trending keywords to increase engagement and increase traffic.
Most of the companies using Canva are from the United States. TerraCycle is a well-known recycling company that has successfully implemented social media marketing and used Canva to create eye-catching designs.
One of the best features of Canva is that it doesn’t need any heavy software or coding to create designs. Anyone can create engaging and attractive designs with it.
The company utilized its premium version and experienced various advantages. The projects can be easily designed, accessed, and have the inbuilt functionality of auto-save.
Social media is not only more cost-effective than advertising, but it also offers great opportunities for innovative engagement with your customers."
Richard Branson, Author and Virgin Group Founder
It is undoubtedly challenging to run effective social media marketing without social media management tools. These tools not only make your process easy but also enhance its productivity. In addition, these tools are highly advantageous for driving traffic, providing valuable and relevant information to your customers, maintaining data, and analyzing your performance.
To be on top of the competitors, it is required to have effective social media management tools.
Frequently Asked Questions
Which is the best tool to manage LinkedIn?
Marketers use different tools to manage their LinkedIn business
profile, such as Octopost, LinkedIn sales navigator, Stencil, Zopto, Expandi, etc.
Why is a social media management tool essential?
The social media management tool is essential to analyze your performance, deliver quality content to your customers, solve customers' queries quickly, collect data, and find quality leads.
What are free social media management tools?
There are various free tools available, such as Hootsuite, Canva, TweetDeck, etc. These tools are beneficial to making your social media marketing process more productive.