Top Reasons Why Outbound Marketing is Still Applicable?

Sagar Srivastav | December 22, 2021 | 142 views

Outbound Marketing
Many marketers believe that inbound marketing supersedes outbound marketing and assists in attracting audiences; however, it is not entirely true.

Outbound marketing is advantageous in getting hold of potential customers to promote your products or services.

Let’s look at how outbound marketing is still relevant and beneficial in 2022.

Relevance of Outbound Marketing in 2022

Outbound marketing assists in generating demand for your product by reaching a maximum number of people. It is considered one of the best marketing mediums to institute excellent credibility in a moderately new market.

Marketing strategists believe it plays a crucial role in delivering a universal message to your target audience and making them aware of your product or service.

Advantage of Outbound Marketing

Here are the significant advantages of implementing outbound marketing that can help in elevating your business to the next level.

  • Outbound marketing tactics deliver your messages to the target audience you want to see them. The targeting options for PPC have been enhanced. You can select a wide range of demographic or interest-based areas to be more precise in how your ads are served.
  • One of the most significant benefits of utilizing outbound marketing is to reach a larger audience. The audience could be unaware of your brand or products, but it allows them to know more about your brand.
  • By creating an effective strategy for your outbound marketing, you can find qualified leads.
  • A well-planned outbound marketing strategy supports your inbound marketing.
  • Outbound marketing helps reduce your in-house staff.
  • It provides immediate results as compared to inbound marketing.
  • You don’t need to produce new material frequently to promote your products as we do in inbound marketing.
  • You can recycle or reutilize your promotional material.
  • With outbound marketing, you can easily measure the marketing process. Various CRM tools assist in observing the qualitative aspect of the process.


For What Kind of Customers Do Marketers Use Outbound Marketing?

Marketers believe that the possibility increases if the customers are older. It can easily influence them to take action. Those consumers are incredibly comfortable with radio ads, television, flyers when they are ready to buy.  

How to Implement Successful Outbound Marketing?

Plenty of businesses consider outbound marketing as one of the best and result-driven marketing tactics, but they face various challenges while implementing.

Let's understand how to create a holistic, balanced, and persuasive outbound marketing tactic that can help you accomplish business objectives.

Keep Thorough Information about Your Audience

One of the essential steps of developing an outbound marketing strategy is to keep thorough information about your audience. You need to understand their requirements, purchasing behavior, demographics, likes and dislikes, hobbies, and channels where you can connect with them.

Competitive Analysis

In outbound marketing, competitive analysis is crucial as it enables you to understand your competitor’s strategy in context to sales, products, marketing, researching & planning.  In addition, knowing about your competitors can strategize your marketing approach and stand out amongst the competitors.

Create Relevant, Specific, and On-Time Messages

While crafting your message, you must ensure that the audience doesn't regret their decision.

You have to create specific and relevant messages for your target audience that match their requirements. Try to connect with them as per their convenient time via call, segment your audience, and maintain the message's tone, voice, and language.

Execution of CRM Application

Different businesses face different challenges while creating outbound marketing strategies. One of the biggest challenges in front of the companies is tracking leads, prospects, and customers. CRM software applications are highly advantageous in organizing sales activities, building a call automation feature, and managing the sales process from a single interface.


Construction Outbound Content Distribution Channels

Constructing an outbound content distribution channel, makes your content marketing approach more effective and result-driven. It includes a consistent approach to your audience when the content is ready.

It reduces your campaign cost and enhances ROI. In addition, you can save time and receive maximum conversion by making your target audience aware of your product or service.


Choose Right Channel to Connect With Your Audience

Multiple channels of outbound marketing can utilize for your business as per your requirements, such as direct mail, cold call, banner, hoardings, paid search, etc. but choosing the right platform is the most significant step. First, you need to research which platforms perform nicely and give positive results.

You can allocate your budget accordingly and implement those channels for business objectives.


The Most and the Least Effective Outbound Marketing Tactics

There are various outbound marketing tactics such as television and radio commercial, telemarketing, direct mail, print ads, sales letters, brochures, etc.

According to the Databox survey, cold email outreach is the most effective outbound marketing strategy, and the least effective is print ads.

The survey's maximum number of respondents voted for these outbound marketing tactics that you can incorporate in your marketing strategy to gain profits. 


Direct Mail

Whenever a customer receives a mail with his name, it makes them content. Direct mail is a practical approach to outbound marketing. According to neuromarketing, direct mail is more impactful than online ads. It is the most helpful medium to grab the attention and present your brand.

You can make your direct email marketing more effective by creating creative email copy, providing them offers or discounts, segmenting your audience based on their purchasing behavior, demographics, and so on.


Smart – An Effective Approach with Direct Mail

One of the renowned brands, Smart, environmentally friendly transport solutions, came up with a brilliant idea to send direct mails to their target customers advertising its new range of environmentally-friendly e-bikes.

  • The brand quickly grabs audiences’ attention as the environment is one of the biggest concerns.
  • In their campaign, they introduced a helmet made from recycled cardboard. It encouraged people to buy their products.


Search Ads

Marketers consider search ads highly advantageous for success.  Investing in paid search, allows your brand to be present on SERPs instantly. In addition, it builds trust among your target audience and enhances the possibility of traffic.

It will help if you are more specific about your business goal, campaign goal, and so on.

Cold Call

 

Whatever it is you are calling about, you must do it with integrity and honesty.
The way to be an excellent cold-caller is to care about what you're talking about...”

Simone Laraway, Author of the Holistic Guide to Cold-Calling & Founder of the Vocal Bureau


Cold calling is one the most effective marketing mediums that allow brands to reach new customers, enhance sales pitches, and enable sales representatives to work independently, from anywhere. Additionally, you can make robust connections with your audience and turn them into long-term customers.

For making your cold calling strategy more influential, follow these tips.

  • It would be best to make an appointment with your prospects to discuss your offers, products, or services.
  • Make your calling script ready. It will assist you in communicating better and allow you to present your brand optimistically too.
  • Knowing your prospects and their requirements thoroughly makes your strategy more persuasive.


Trade Shows and Conferences

The value of person-to-person networking is the utmost critical marketing approach, where you make robust connections with your audience. You can influence your potential customers by being more presentable through your communication, and competitive analysis.

Collecting data, using advanced technologies, setting on a reasonable time frame, researching your audience, allocating budget, and distributing tasks to the teammates will help make your trade shows successful.


Statistics around Outbound Marketing

Here are some vital statistics that will give outbound marketing a deep understanding. 

  • According to Hubspot, approximately 62% of businesses believe their outbound marketing efforts are result-driven.
  • Nearly 70% of sales executives generate meetings over the call, as reported by Rain Group.
  • As stated in the Crunchbase report, 57% of C-level prospects prefer calling to get contacted.
  • According to CallHippo, persistent calling helps sales representatives increase the conversion rate up to 70%.
  • As per a Crunchbase report, brands that don’t implement cold calling experience 42% less growth than those that do.
  • According to PWC, trade shows are the second-largest source of B2B revenue in the US.
  • Rain Group reports that over 62% of prospects prefer to hear the solutions from the sales executives.
  • According to Fundera, 70% of consumers say direct mail is more personal than online interactions. It also says that the open rates of direct mail can reach up to 90%.
  • As reported by Exhibitor, 93% of marketers consider trade shows an effective marketing tool.

These statistics are one of the great examples as they still exist. Undoubtedly, many businesses invest in inbound marketing, but as you can see, outbound marketing is very much alive and assists different industries in driving positive ROI.

Apart from generating leads, outbound marketing allows businesses to develop their marketing strategies and take them to the next level.


Difference between Inbound Marketing and Outbound Marketing

Here are the differences between inbound marketing and outbound marketing.
 
Inbound Marketing Outbound Marketing
Inbound marketing has passive engagement, where you wait for the leads you want to connect. Outbound marketing has active engagement. It allows you to initiate the interaction.
It is challenging to measure return on investment(ROI) Can measure Return on Investment(ROI)
It enables two-way communication. The audience can easily interact with the brand. Outbound marketing is one-way communication. It has a mass-communication model.
Inbound marketing is based on users, which helps them solve their queries, interests, etc. Outbound marketing messages are brand-focused. It highlights the brand.
Inbound marketing channels are SEO, keywords targeting, social media, etc. Outbound marketing channels are cold emails, newspapers, magazines, events, cold calling, etc.
Digital analytic tools can analyze marketing strategies. In outbound marketing, it is incalculable.

Final Thoughts

Outbound marketing still exists worldwide. But, in this competitive world, the need of the hour helps businesses grow.

The above-explained methods and aspects of outbound marketing can assist in reaching your target audience and accomplishing your business goals.


Frequently Asked Questions


Is outbound marketing effective?

Yes, indeed, outbound marketing is still alive and assists businesses in achieving innumerable business outcomes.


What are some examples of outbound channels?

Cold emails, cold calling, trade shows, events, paid search, magazines, newspapers, etc., are great examples of outbound marketing channels.


How to implement successful outbound marketing strategies?

By knowing holistically about your offerings, audience, competitors, implementing result-driven CRM software, you can implement successful outbound marketing strategies.

Spotlight

Excite Digital Media

Excite Digital Media is an innovative and cutting edge company that has been trail blazing the world of display advertising since their launch in 2007. Founded on the vision that no goal is too ambitious, Excite Digital Media has made their mark as a premium leader and global provider of innovative and robust online display solutions, by serving the most relevant ads to the right people at the right time. Leverage Excite Digital Media’s leading quality search network, which consists of thousands of local and international search engine sites and portals and partnerships with many NASDAQ-listed companies including Yahoo! Search Marketing, ASK.com, MSN-Bing and other market leading providers. We ensure that the sites we work with are of the highest quality, thus ensuring a safe environment for every ad we display. We stand behind our industry leading processes and technology and guarantee that any online advertising only runs on ‘brand safe’ inventory.

OTHER ARTICLES
MARKETING DATA

Kentucky Teen Once Subject of Viral Video Warns Republicans of 'Outrage Mob'

Article | December 24, 2021

A Kentucky teen who became the subject of a viral video after an incident during a class field trip to Washington, D.C., warned viewers of the Republican National Convention Tuesday of an "outrage mob" that threatens to silence conservative viewpoints. After Nick Sandmann attended the March for Life anti-abortion rally with his former classmates from Covington Catholic High School in January 2019, a cellphone video of a close, face-to-face interaction between the students and a Native American demonstrator spread quickly online.

Read More
MARKETING DATA

How Community Coalitions Are Bridging the Digital Divide

Article | June 5, 2022

Across the country, local networks known as Education Innovation Clusters (EdClusters) are bringing together partners and resources to meet urgent needs and envision a new future for teaching and learning. Many of these efforts are rooted in long-standing partnerships across sectors and institutions. As COVID-19 disrupted the lives of students, educators, and families earlier this year, EdClusters sprang into action, leveraging their capacity and reach in ways their networks were uniquely ready to do. Their collective efforts are meeting a range of needs—from internet access to devices to social-emotional supports. As schools prepare for uncertain and complex reopenings, we turn to Kansas City and Rhode Island for powerful examples of community in action.

Read More
MARKETING DATA

How Educators Kept Students on Track During Remote Learning

Article | January 20, 2022

This spring, COVID-19 led administrators across the country to close school buildings and support students learning from home. We asked three educators about how they handled this disruption and found creative solutions to keep students motivated and engaged using the online literacy program, Reading Plus. We looked at what we had at our disposal that would help with reading, the overall environment, and engagement. In the past, we used Reading Plus as an intervention. We considered how we could utilize it with more students during distance learning.

Read More

THE USE OF ARTIFICIAL INTELLIGENCE IN SEO 2020

Article | February 10, 2020

We all are surrounded by Artificial Intelligence. From Siri to Alexa to Google Home, it’s influencing the age we live in and giving higher prospects to execute every task smartly. Most of us nowadays rely on voice search for help even in the simplest tasks. So, how Artificial Intelligence is competent in SEO? How can it manipulate Search Engine Rankings? Have you ever come across the use of Artificial Intelligence in SEO?

Read More

Spotlight

Excite Digital Media

Excite Digital Media is an innovative and cutting edge company that has been trail blazing the world of display advertising since their launch in 2007. Founded on the vision that no goal is too ambitious, Excite Digital Media has made their mark as a premium leader and global provider of innovative and robust online display solutions, by serving the most relevant ads to the right people at the right time. Leverage Excite Digital Media’s leading quality search network, which consists of thousands of local and international search engine sites and portals and partnerships with many NASDAQ-listed companies including Yahoo! Search Marketing, ASK.com, MSN-Bing and other market leading providers. We ensure that the sites we work with are of the highest quality, thus ensuring a safe environment for every ad we display. We stand behind our industry leading processes and technology and guarantee that any online advertising only runs on ‘brand safe’ inventory.

Related News

MARTECH

Kaseya Expands Global Partner Program with Increased Investment and Support for MSP Partners

Kaseya | February 06, 2023

Kaseya, which makes IT management and security software for MSPs, SMBs, and MMEs, has announced that it will expand its Kaseya + Datto Global Partner Program and invest more in channel partners. With this new expansion, channel partners can use the backup, security, and business continuity solutions from Kaseya and Datto together to offer full IT management services. The program offers different levels of benefits based on how much money customers spend each year. Customers can now combine their spending on Datto and Kaseya. The MSP Enablement team has grown from a three-person team under Datto to 60 people at Kaseya and offers support in event planning and execution. This new program will have a lot of benefits, such as access to more discounts and incentives for partners, co-marketing funds, and account managers who are only for that account. The CEO of Kaseya, Fred Voccola, said, “Since the Datto acquisition, we’ve been building on their highly successful Global Partner Program to extend its benefits across all of Kaseya.” He added, “Today we’re excited to take the program to a whole new level with enhanced benefits across all tiers along with a significant increase in our company’s investment in the program, including growing the team that directly supports our customers to 60 world-class channel professionals.” (Source – Businesswire) The company is also offering virtual MSP partner days to help MSP partners grow their businesses and learn about the market. The Channel EVP stated that the company will continue to innovate the program to meet the needs of MSPs. This program shows that the company cares about its MSP partners and wants to help them succeed. About Kaseya Kaseya is a leading provider of IT management and security software for MSPs and SMBs. It offers a comprehensive suite of solutions, including well-known brands, to manage IT infrastructure, secure networks, backup data, and streamline operations. Kaseya's IT Complete platform is designed to maximize efficiency and enable businesses to manage all aspects of IT from a single platform. The company is headquartered in Miami, FL, and has a global presence in over 20 countries.

Read More

CONTENT MARKETING, MARKETING DATA

Redis Introduces Upgraded Global Partner Program

Redis | January 27, 2023

One of the leading real-time data platforms, Redis, recently announced global partner program enhancements for customers to enable a growing ecosystem of distributors and consultancies to build, deploy, and run real-time applications with Redis Enterprise. The evolution and expansion of the Redis Partner Program is a key part of the company's strategy to give companies all the tools and support they need to do well in any customer technology environment and improve their bottom line. Redis Enterprise's deployment options range from on-premises to fully managed AWS, Google Cloud, and Microsoft Azure services. These options are based on the ease of use and sub-millisecond performance of the most popular NoSQL database. Further, it enables companies to architect applications' real-time data processing requirements with a cloud-native approach irrespective of where they are in their transformation journey. The upgraded Redis channel partner program now has new financial compensation programs, technical support and marketing resources, and the customer projects and services will have greater access. Ultimately, the program will make it easier for Redis partners and customers to work together, creating a strong community of application developers. Key new features of the program include an improved tiering system to simplify the path to revenue for Redis partners, optimized partner enablement for community and enterprises, and expanded partner benefits to help drive awareness among Redis, its partners, and their joint markets at marque events around the globe. Vice President of Global Partnerships at Redis, Ash Vijay, said, "As companies transform their applications with cloud, hybrid, and microservices-driven architectures, they need real-time data services. Redis Enterprise uniquely delivers the geo-distribution, performance, and scalability required by these applications." He also said, "We're growing the Redis Partner Program to enable customers to fully leverage the power of the Redis Enterprise platform in combination with the complete set of capabilities our partners provide, from custom solutions to professional implementation services." (Source: Business Wire) About Redis Redis Headquartered in Mountain View (California), Redis is a data backbone provider to increase the speed of the apps for real-time processing. The company is behind Open-Source, the world's famous in-memory database and commercial provider. It powers real-time services for more than 8000 organizations worldwide. It builds upon the unique simplicity and speed of Open-Source Redis. It is an enterprise-grade data platform that provides the toughness of modern data models, automation, management, performance, and resiliency to deploy and run modern applications at any scale from anywhere.

Read More

MARKETING STRATEGY, MARKETING DATA

AppDirect Announces Its Selection as an Exclusive Partner of StrataCore

AppDirect | January 17, 2023

AppDirect, the world's leading commercial platform for B2B subscriptions, recently announced its selection as StrataCore's exclusive partner. StrataCore is a leading technology advisor specializing in cloud, security, connectivity, and data services. This partnership will support the company's future growth. StrataCore chose AppDirect as its strategic partner based on the marketplace's extensive catalog of telecom, SaaS, energy, and other products available to advisors from more than 600 providers. In addition, the providers are all backed by industry-leading integration and back-office support. As a result, StrataCore can significantly expand its client offerings and enhance the client's experience. StrataCore will use AppDirect's newly-launched account management service. Additionally, the company partnered through AppDirect with the AppDirect Capital Invest program to diversify its business, stimulate growth through upfront capital, and retain advisor ownership and control of the enterprise. "We're thrilled that StrataCore is partnering with us to power their business transformation trajectory. AppDirect offers a unique and unparalleled combination of benefits for advisors, and we're delighted that StrataCore will leverage our Invest program as a vehicle to solve some of their toughest business problems. The innovation, growth, and diverse portfolio resulting from this partnership will enable StrataCore to serve its clients even better," said Renee Bergeron, Chief Operating Officer at AppDirect." (Source: Business Wire) About AppDirect AppDirect is a leading subscription commerce provider founded in 2009 in San Francisco (California). The company offers a commerce platform that facilitates the creation of a recurring business model. It has streamlined its services to sell products through any channel on any device. AppDirect also powers AppSmart, a B2B technology platform and ecosystem connecting technology buyers with expert advisors to simplify the sale, purchase, and administration of telecommunications, cloud, and other crucial business services. AppDirect is used by many well-known companies, including Microsoft, Google, Comcast, Deutsche Telekom, Jaguar Land Rover, ADP, and many more.

Read More

MARTECH

Kaseya Expands Global Partner Program with Increased Investment and Support for MSP Partners

Kaseya | February 06, 2023

Kaseya, which makes IT management and security software for MSPs, SMBs, and MMEs, has announced that it will expand its Kaseya + Datto Global Partner Program and invest more in channel partners. With this new expansion, channel partners can use the backup, security, and business continuity solutions from Kaseya and Datto together to offer full IT management services. The program offers different levels of benefits based on how much money customers spend each year. Customers can now combine their spending on Datto and Kaseya. The MSP Enablement team has grown from a three-person team under Datto to 60 people at Kaseya and offers support in event planning and execution. This new program will have a lot of benefits, such as access to more discounts and incentives for partners, co-marketing funds, and account managers who are only for that account. The CEO of Kaseya, Fred Voccola, said, “Since the Datto acquisition, we’ve been building on their highly successful Global Partner Program to extend its benefits across all of Kaseya.” He added, “Today we’re excited to take the program to a whole new level with enhanced benefits across all tiers along with a significant increase in our company’s investment in the program, including growing the team that directly supports our customers to 60 world-class channel professionals.” (Source – Businesswire) The company is also offering virtual MSP partner days to help MSP partners grow their businesses and learn about the market. The Channel EVP stated that the company will continue to innovate the program to meet the needs of MSPs. This program shows that the company cares about its MSP partners and wants to help them succeed. About Kaseya Kaseya is a leading provider of IT management and security software for MSPs and SMBs. It offers a comprehensive suite of solutions, including well-known brands, to manage IT infrastructure, secure networks, backup data, and streamline operations. Kaseya's IT Complete platform is designed to maximize efficiency and enable businesses to manage all aspects of IT from a single platform. The company is headquartered in Miami, FL, and has a global presence in over 20 countries.

Read More

CONTENT MARKETING, MARKETING DATA

Redis Introduces Upgraded Global Partner Program

Redis | January 27, 2023

One of the leading real-time data platforms, Redis, recently announced global partner program enhancements for customers to enable a growing ecosystem of distributors and consultancies to build, deploy, and run real-time applications with Redis Enterprise. The evolution and expansion of the Redis Partner Program is a key part of the company's strategy to give companies all the tools and support they need to do well in any customer technology environment and improve their bottom line. Redis Enterprise's deployment options range from on-premises to fully managed AWS, Google Cloud, and Microsoft Azure services. These options are based on the ease of use and sub-millisecond performance of the most popular NoSQL database. Further, it enables companies to architect applications' real-time data processing requirements with a cloud-native approach irrespective of where they are in their transformation journey. The upgraded Redis channel partner program now has new financial compensation programs, technical support and marketing resources, and the customer projects and services will have greater access. Ultimately, the program will make it easier for Redis partners and customers to work together, creating a strong community of application developers. Key new features of the program include an improved tiering system to simplify the path to revenue for Redis partners, optimized partner enablement for community and enterprises, and expanded partner benefits to help drive awareness among Redis, its partners, and their joint markets at marque events around the globe. Vice President of Global Partnerships at Redis, Ash Vijay, said, "As companies transform their applications with cloud, hybrid, and microservices-driven architectures, they need real-time data services. Redis Enterprise uniquely delivers the geo-distribution, performance, and scalability required by these applications." He also said, "We're growing the Redis Partner Program to enable customers to fully leverage the power of the Redis Enterprise platform in combination with the complete set of capabilities our partners provide, from custom solutions to professional implementation services." (Source: Business Wire) About Redis Redis Headquartered in Mountain View (California), Redis is a data backbone provider to increase the speed of the apps for real-time processing. The company is behind Open-Source, the world's famous in-memory database and commercial provider. It powers real-time services for more than 8000 organizations worldwide. It builds upon the unique simplicity and speed of Open-Source Redis. It is an enterprise-grade data platform that provides the toughness of modern data models, automation, management, performance, and resiliency to deploy and run modern applications at any scale from anywhere.

Read More

MARKETING STRATEGY, MARKETING DATA

AppDirect Announces Its Selection as an Exclusive Partner of StrataCore

AppDirect | January 17, 2023

AppDirect, the world's leading commercial platform for B2B subscriptions, recently announced its selection as StrataCore's exclusive partner. StrataCore is a leading technology advisor specializing in cloud, security, connectivity, and data services. This partnership will support the company's future growth. StrataCore chose AppDirect as its strategic partner based on the marketplace's extensive catalog of telecom, SaaS, energy, and other products available to advisors from more than 600 providers. In addition, the providers are all backed by industry-leading integration and back-office support. As a result, StrataCore can significantly expand its client offerings and enhance the client's experience. StrataCore will use AppDirect's newly-launched account management service. Additionally, the company partnered through AppDirect with the AppDirect Capital Invest program to diversify its business, stimulate growth through upfront capital, and retain advisor ownership and control of the enterprise. "We're thrilled that StrataCore is partnering with us to power their business transformation trajectory. AppDirect offers a unique and unparalleled combination of benefits for advisors, and we're delighted that StrataCore will leverage our Invest program as a vehicle to solve some of their toughest business problems. The innovation, growth, and diverse portfolio resulting from this partnership will enable StrataCore to serve its clients even better," said Renee Bergeron, Chief Operating Officer at AppDirect." (Source: Business Wire) About AppDirect AppDirect is a leading subscription commerce provider founded in 2009 in San Francisco (California). The company offers a commerce platform that facilitates the creation of a recurring business model. It has streamlined its services to sell products through any channel on any device. AppDirect also powers AppSmart, a B2B technology platform and ecosystem connecting technology buyers with expert advisors to simplify the sale, purchase, and administration of telecommunications, cloud, and other crucial business services. AppDirect is used by many well-known companies, including Microsoft, Google, Comcast, Deutsche Telekom, Jaguar Land Rover, ADP, and many more.

Read More

Events