Top five SEO tools to generate more leads in 2020

JOYDEEP BHATTACHARYA | November 28, 2019

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Lead generation via SEO is one of the best ways to improve the overall conversion rate of your website. There are several go-to SEO tools like SEMrush, Ahrefs, Moz, and Google Keyword Planner that most marketers use for keyword research, competitor tracking, and SERP movements. However, this is only one side of the equation. Once people’s organic searches have pointed them to your web pages, what’s the best way to ensure they take the next step and opt into your email list?  Let’s take a look at the top five SEO lead generation tools and how you can use them to convert more of your site’s visitors in 2020 and ahead.

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SMIT Digital Marketing

SMIT is derived from ‘Sales and Marketing with Information Technology’ and provides effectual solutions for digital marketing to boost the productivity of our client’s business. We are one of the emerging search engine marketing company and digital internet marketing company in Ahmedabad & Mumbai and aim to unleash the power of digital media to achieve business objectives of our clients. Our professional team comprises of young, talented & passionate people and we help brands in developing the best online strategy for online marketing.

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Top 10 Customer-centric Ideas to Scale Your Business

Article | August 31, 2021

Customer centricity is a process of knowing your customers’ requirements, perceptions, and demands. Customer centricity means keeping your customer on your utmost priority while creating any promotional activity. While creating marketing strategies, you can’t ignore your customers as your ultimate goal is to make them happy. So, let’s take a look at some of the most effective strategies to enhance the experience of your customers. Why Are Customer-centric Strategies Indispensable? According to CEI Survey, approximately 86% of consumers are enthusiastically ready to pay more for a better customer experience. Therefore, customer-centric strategies are highly advantageous to increase a brand’s identity and delivering positive ROI. It provides a remarkable experience to your target audience and persuades them to promote your products or services. Keeping your customers on center and making them happy is a time-consuming process that requires perseverance and calculated planning. So, let’s dive deep into how to create successful customer-centric strategies. Best Ways to Create Successful Customer-centric Strategies Let’s understand how to enhance customers’ experience. Here are vital steps to create effective customer-centric strategies. Data Collection of Customers’ Feedback To run a successful campaign for your brand, you need to communicate with your customers frequently. Therefore, collecting different data through chat, emails, SMS, phone calls, message boards, etc., regarding customers’ feedback will help you provide an incredible experience to your customers and improve your marketing tactics. Promote UGC (User-generated content) Once you focus on UGC, it will automatically enhance brand credibility and brand recognition. Customers enthusiastically participate in UGC and share their views. It also boosts social media metrics and helps you do online marketing better. Introduce Offers and Prizes Introducing exciting offers and prizes is always helpful. It attracts their attention and convinces them to buy your products or services. However, the best part of introducing offers and prizes is receiving unexpected audiences’ responses. You can offer discounts, prizes on sales and convert your audience into long-term customers on a particular occasion. Implementation of Content Intelligence With the help of content intelligence, you can create unique and engaging content. It helps in different marketing purposes such as brand awareness, brand credibility, boosting sales, enhancing customers’ experience, etc. Many marketers believe that content is the crucial part of influencing the target audience. Therefore, content intelligence is a highly advantageous medium to create persuasive, engaging, effective, and relevant content. Adoption of Advanced Technologies Without technologies, your marketing efforts are ineffective. Prominent brands constantly evolve their marketing approach with advanced technologies. You can make your marketing efforts fastest, productive, and result-driven by adopting advanced technologies such as artificial intelligence, programmatic advertising, machine learning, augmented reality, etc. Connect with your Audience on Multiple channels There are different platforms or mediums to connect with the audience, such as Facebook, Twitter, Instagram, email marketing, etc. These platforms will assist in finding a diverse audience, boosting conversion rates, and making you stand out from competitors. Follow the Statistics Different leading market research companies conduct profound research to discover valuable and relevant information. By focusing on those researches, you can improve your marketing tactics and understand competitive analysis. Analyze KPIs (Key Performance Indicators) KPIs play a crucial role in the growth of an organization. It is about tracking the progress of your marketing efforts in terms of every aspect. KPIs provide detailed information about your team, marketing strategies, sales strategies, products strategies, and much more. It also helps in finding your loopholes and strengthens your marketing efforts. Here are some common marketing KPIs that can help improve your consumers’ experience, such as Customer Acquisition Cost, Customer Lifetime Value, Digital Marketing ROI, Social Media Traffic, etc. Personalized Marketing Customers have different queries or problems, and they need instant solutions. Therefore, personalized marketing is the appropriate option to grab their attention by providing the quickest and personalized approach. Resolving your customers’ issues quickly and appropriately increase brand loyalty, engagement and build robust connections with them. Innovative Approach Approaching the target audience with innovative ideas attracts them towards your brand and compels them to know more about it. Owing to audience diversification, it becomes easy to create engaging & appealing content. You can influence them with your creative ideas by providing them value-driven content. Final Thoughts Customer-centric strategies are much more powerful to give your optimistic results. Prominent marketers believe that customer-centric approach is one of the best ways to enhance the Google visibility as it enhances the engagement of the audience.Implementing the above tips about customer-centric strategies can accelerate your growth and gain innumerable business outcomes. Frequently Asked Questions What is the secret formula for scaling your business? Defining objectives, keeping customers on center, evaluating KPIs, adopting advanced technologies, and improving the quality of the products consistently help in scaling your business. What are the top customer-centric marketing tools? To enhance your customer-centric marketing approach, here are some marketing tools such as Google Marketing Platforms, Hootsuite, PopSurvey, Quintly, etc. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is the secret formula for scaling your business?", "acceptedAnswer": { "@type": "Answer", "text": "Defining objectives, keeping customers on center, evaluating KPIs, adopting advanced technologies, and improving the quality of the products consistently help in scaling your business." } },{ "@type": "Question", "name": "What are the top customer-centric marketing tools?", "acceptedAnswer": { "@type": "Answer", "text": "To enhance your customer-centric marketing approach, here are some marketing tools such as Google Marketing Platforms, Hootsuite, PopSurvey, Quintly, etc." } }] }

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Push vs. Pull Marketing Strategy: Which Is Better for Your Brand?

Article | August 31, 2021

With easy access to the internet, particularly social media, this is probably the best time to do business. Whatever it is you’re offering, whether a product or a service, there are about 4 billion people on the internet and this gives you a potentially large customer base. But there is one issue whatever your business is, there are other people out there offering products or services similar to yours. So the question is, how can you get people to choose your product? This is where marketing comes in. The goal of marketing is to express your market position to your target audience as enticingly as possible. To do this, you need a strategy. Several different marketing strategies exist. These strategies can be broadly categorized as either Push or Pull.

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Why outdated search experiences repel your customers

Article | August 31, 2021

Think about the last time you searched for a product online. If you’re like 93% of digital shoppers, the experience started out in a search box with a few keywords that felt relevant to your desired purchase. Seconds later, a surge of results flooded the browser with sponsored ads from major retailers and brands, and followed by organic results. The long journey to purchase begins as you try to navigate thousands of results across channels. Simply put: search experiences are not enjoyable. Consumers like finding products, not searching for them. The exhausting process of refining keywords, checking off filters, and comparing product descriptions in order to make a purchase has taken the joy of shopping and made it a headache. While the methods of shopping have evolved over the last two decades, the search experience has been pieced together from outdated practices.

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Why is Most B2B Marketing So Forgettable?

Article | August 31, 2021

Every marketer wants to make an impact. Today, with 80 percent of the sales cycle happening in digital or remote settings, you’ve never had a greater opportunity to directly influence buying decisions. And the number one factor driving those buying decisions? Memory. Your buyers interact with your marketing in one moment, but they make the decision to buy in the future. That means the messages and assets you create must stick in your buyer’s mind long enough to influence their purchase decision. Unfortunately, most marketers don’t believe their content is memorable or actionable.

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Spotlight

SMIT Digital Marketing

SMIT is derived from ‘Sales and Marketing with Information Technology’ and provides effectual solutions for digital marketing to boost the productivity of our client’s business. We are one of the emerging search engine marketing company and digital internet marketing company in Ahmedabad & Mumbai and aim to unleash the power of digital media to achieve business objectives of our clients. Our professional team comprises of young, talented & passionate people and we help brands in developing the best online strategy for online marketing.

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