Getting traffic is one of the biggest challenges in front of the B2B businesses. Most businesses create valuable, relevant, and value-added content; still, they are unable to or cannot attract viewers. It requires other highly-focused practices to enhance the brand's visibility.
Experts rely on content syndication as it assists in enhancing your Google visibility. It attracts viewers to know more about your brand and convinces them to buy your products or services.
Content syndication is a phenomenon of republishing the same content, such as blog, article, video, etc., on a third-party platform to attract more audience and enhance engagement. Content syndication also helps in driving positive ROI.
Let’s take a look at more content syndication ideas and tips in B2B marketing for 2022.
Significance of Content Syndication in B2B
Prominent marketers believe that content syndication plays a crucial role in generating leads and building credibility. It allows your content to perform in a better and profitable way. In addition, content syndication increases website authority and builds robust connections with consumers by providing them with what they are looking for.
Crucial Strategies to Make Content Syndication More Effective
Some of the best practices can assist in productively performing content syndication. Let’s take a look at beneficial content syndication tips to heighten your business and reach sustainable growth in B2B.
Identify Your Objectives
The very first step of content syndication is to identify the goal. Once you identify your goal, it becomes easy to determine your other tasks. Identify what exactly your objective is by using content syndication. Do you wish to improve brand recognition, lead generation, or enhance awareness?
Implement Influencer Marketing
When planned and implemented effectively, B2B influencer marketing programs build trust and confidence for buyers, influencers, and the brand.”
Lee Odden, CEO and co-founder of TopRank Marketing
Influencer marketing is gaining humongous popularity day by day. It is expected to grow to be a $13.8 million market by the end of 2021. You can connect with the relevant influencers and promote your content. Influencer marketing is considered one of the best mediums to enhance brand reliability. It enhances SEO and increases sales. It also attracts audiences easily by providing them value-added content. Influencer marketing has enormous capabilities to reach a maximum number of people as compared to other platforms. It decreases your budget and saves your time.
Enhance Your Presence on Multichannel Platforms
Various popular digital platforms syndicate your content and experience profits in lead generation, brand identification, and Google visibility. With the help of multichannel platforms
, you can target millions of people and convey your message in a very concise and appropriate manner. Different platforms such as Facebook, Twitter, YouTube, Instagram, etc., are highly advantageous in content syndication by saving your valuable time and energy.
Supporting customers through multiple channels is no longer an option for financial services organizations; it’s a necessity."
Sonny Singh, Senior Vice President and General Manager, Oracle Financial Services GBU, was interviewed by Forbes
Syndicate Only Viral Content
The biggest challenge with content syndication is to finalize appropriate content. However, most marketers have experienced this issue. There is a need to curate only certain content alluring and engaging, not all the content. If you syndicate all content, it will decrease the value and possibilities of being seen on Google.
Maintain the Consistency of Posting
Consistency illustrates disciplines and credibility. Once you maintain the consistency of posting, you allow your target audience to believe in your brand. They receive messages, updates, emails, etc., daily and are inclined towards your brand to know more. They find it a reliable source of information, entertainment, or education and widen your reach to attract more audiences.
Evaluate and Grow
Once you strategize your campaign and implement it, your next job is to evaluate it. First, you should evaluate ROI (Return on Investment) by analyzing engagement, qualification, conversion rate, etc. Then, by evaluating your performance, you can advance your strategies and redesign to attract customers.
How Star India Implemented Content Syndication Tactics
Star India is a B2B business specializing in licensing and broadcasting Star India’s GEC Channel content into international markets. They license the content as white-labelled shows and are dubbed and subtitled in the local languages.
Star India provides seamless and easy access across mobile and tablets. Their main objective was to create awareness related to the success story of the content. It is also one of the best platforms for broadcasters, content producers, PR and media.
The creation and broadcasting of the content are based explicitly on a process set up by Star India. It includes the creation of sitemap, persona, and creating work with the design and support team, thus making Star India one the best platforms that implemented content syndication.
Successful Approach of BestSelf
Research at BestSelf Co found that people are unclear about their daily performance accomplish the planned task daily. Considering the above, BestSelf Co launched ‘Self Journal’, a product that would help people plan their day for success. People could view their daily goal and by the end of the day, it would generate a satisfactory and happiness quotient amongst the users where they got their work done in less time and accomplished their target.
Through content marketing, blog posts and content syndication, they have published excellent articles. Consequently, they get approximately 186,000 new visitors in a month. In addition, they have leveraged the traffic into $2 million.
Content syndication is one of the best ways to drive positive ROI, which prominent marketers adopt as a successful marketing strategy. It also assists in generating demands and improves the domain authority. In addition, adequately syndicated content provides more exposure for your products and allows your SEO strategy to perform successfully.
There are various benefits of implementing content syndication. Explore the content syndication tips mentioned above and gain sustainable growth in your business.
Frequently Asked Questions
What is content syndication?
Content syndication is a phenomenon of republishing the same content, such as blog, article, video, etc., on third-party platforms to attract more audience and enhance engagement. Content syndication also helps in driving positive ROI.
Is content syndication good for SEO?
Undoubtedly, it enhances Google visibility and is the best medium to generate more leads and increase brand awareness. It also saves time to reach a maximum audience.
What is a content syndication platform?
There are numerous content syndication platforms such as Taboola, LinkedIn, Reddit, Quora, SlideShare, etc. These all are highly advantageous to assist in accomplishing your business outcomes.