Top 5 Must-Reads: Weekly Round-Up - 4.1.2016

| April 1, 2016

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From customer referral incentives to mobile Millennials, here is a quick round-up of the best marketing, advertising, social media and local business-related content you may have missed this week.

Spotlight

iCrossing

iCrossing is the marketing agency for a modern world. We create brand stories and adaptive user experiences that deliver superior business results. Part of Hearst, iCrossing is the only digitally native agency owned by a media, entertainment, and content company. Our performance-driven marketing solutions for major brands, powered by iCrossing’s creative, technology and media prowess, are strengthened by Hearst’s rich data, quality content and editorial expertise. A "Leader" in Gartner’s Magic Quadrant for global digital marketing agencies, the agency is headquartered in New York and has 900 employees in 19 offices globally. For more information, visit www.icrossing.com or our social communities.

OTHER ARTICLES

What is a tribe and why does it matter for digital marketing?

Article | March 11, 2020

Let’s be honest: There’s a lot of noise online. As a brand, you have more than one competitor and it can feel like an uphill battle to be seen. You know the power of social media, but your audience’s feed is curated by an algorithm. This can be incredibly frustrating for lifestyle brands and, really, any brand out there today. But there may be a way to make this reality work for you: tap into a tribe. As author and entrepreneur Seth Godin put it, “A tribe is a group of people connected to one another, connected to a leader and connected to an idea.” Tribes are groups of people who align with a similar lifestyle, similar values, similar interests. They might even go so far as feeling like a subculture—think of Harley Davidson owners. The people who ride those motorcycles recognize each other’s status, dress similarly and even create “gangs.”

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The Agile Path to Engagement: Solving the Personalization Challenge with AI

Article | August 12, 2020

The depth of customer engagement depends, in large part, on how personalized the shopping experience is. If a customer feels like a brand knows them as an individual among thousands of other customers, they will purchase more from that brand, more often, and remain loyal. The path to 1:1 marketing is paved with personalization, and while there are many personalization tools out on the market, it’s hard to understand which one(s) to pick. This can become particularly challenging when distracted by a shiny UI — though usability is, of course, vitally important to the marketing teams who desperately need personalization tools.

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SEO and Content Marketing: How to Combine Them Effectively to Achieve Results

Article | August 6, 2020

There seems to be a lot of confusion in the marketing world about two vital, but different, digital marketing techniques: SEO and content marketing.It is easy to see how someone would be confused since they often appear in articles and blogs as separate entities, and many marketing specialists draw a line in the sand somewhere between the two.The truth is a lot more complicated. Content marketing and SEO are natural complements to each other. They both fuel each other and act as the necessary gears of any successful digital marketing campaign.

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The Future Of Marketing Automation In 2020

Article | March 21, 2020

Marketing automation has become a fundamental building block necessary for productivity and efficiency. But what is the future of marketing automation in 2020? Marketing automation has been talked about a lot lately, but many people are still in the dark when it comes to the details of how automation will benefit marketers now and in the future. Embracing technology is an absolute must in today’s digital landscape. It can be the key that enables small startups to compete alongside larger corporations. As we’ve ushered into the new decade, marketers and entrepreneurs should understand the fundamentals of marketing automation as strategies update towards the current reality. But to do this well and receive full benefits of this strategy, you must know your social media inside-out. Stay with me, and I will show you just how you do that.

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Spotlight

iCrossing

iCrossing is the marketing agency for a modern world. We create brand stories and adaptive user experiences that deliver superior business results. Part of Hearst, iCrossing is the only digitally native agency owned by a media, entertainment, and content company. Our performance-driven marketing solutions for major brands, powered by iCrossing’s creative, technology and media prowess, are strengthened by Hearst’s rich data, quality content and editorial expertise. A "Leader" in Gartner’s Magic Quadrant for global digital marketing agencies, the agency is headquartered in New York and has 900 employees in 19 offices globally. For more information, visit www.icrossing.com or our social communities.

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