Top 5 Must-Reads: Weekly Round-Up - 4.1.2016

| April 1, 2016

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From customer referral incentives to mobile Millennials, here is a quick round-up of the best marketing, advertising, social media and local business-related content you may have missed this week.

Spotlight

GenY Medium

GenY Medium is in the business of managing perceptions of brands – online. Our team combines the three essential skills to excel at social media marketing: 1. consumer understanding, 2. content creation and 3. technology expertise.

OTHER ARTICLES

Mastering GMB Attributes for Financial Services Brands

Article | August 11, 2020

More often than not, your customers’ experience begins with a local search: Where can I find this product or service to meet my needs? From there, searchers consider the additional information they are offered as they decide which branch or office to visit. The attributes available to you inside Google My Business are a key element of that first interaction you have with a financial services customer.

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The Agile Path to Engagement: Solving the Personalization Challenge with AI

Article | August 11, 2020

The depth of customer engagement depends, in large part, on how personalized the shopping experience is. If a customer feels like a brand knows them as an individual among thousands of other customers, they will purchase more from that brand, more often, and remain loyal. The path to 1:1 marketing is paved with personalization, and while there are many personalization tools out on the market, it’s hard to understand which one(s) to pick. This can become particularly challenging when distracted by a shiny UI — though usability is, of course, vitally important to the marketing teams who desperately need personalization tools.

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The B2B marketer’s guide to capturing imagination quickly

Article | August 11, 2020

Personalization has come a long way in the past two decades — from the early days of including your recipient’s name in mass email copy, to creating personalized proposals, tailoring content and segmenting audiences. Twenty years ago, these small pockets of personalization were seen as revolutionary for B2B marketers, who typically fall 3-5 years behind the consumer marketing world. Today, for world-class B2B marketers, it’s no longer enough. Seamless, dynamic, real-time personalization is vital. And, it needs to start at the beginning of the buyer journey — from the moment they land on your website.

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COVID-19 is Redefining Face-to-Face Communication: Updated Framework Guidance

Article | August 11, 2020

Collaboration is at the heart of Agile, and we’ve all experienced the benefits of face-to-face conversation as the best means of conveying information. In SAFe we take this to the next level with PI Planning, a face-to-face event for all members of the ART to align to a shared mission and vision.

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Spotlight

GenY Medium

GenY Medium is in the business of managing perceptions of brands – online. Our team combines the three essential skills to excel at social media marketing: 1. consumer understanding, 2. content creation and 3. technology expertise.

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