Top 10 Customer-centric Ideas to Scale Your Business

SAGAR SRIVASTAV | August 31, 2021 | 262 views

Customer-centric Ideas to Scale Your Business
Customer centricity is a process of knowing your customers’ requirements, perceptions, and demands. Customer centricity means keeping your customer on your utmost priority while creating any promotional activity.

While creating marketing strategies, you can’t ignore your customers as your ultimate goal is to make them happy. So, let’s take a look at some of the most effective strategies to enhance the experience of your customers.

Why Are Customer-centric Strategies Indispensable?

According to CEI Survey, approximately 86% of consumers are enthusiastically ready to pay more for a better customer experience. Therefore, customer-centric strategies are highly advantageous to increase a brand’s identity and delivering positive ROI. It provides a remarkable experience to your target audience and persuades them to promote your products or services.

Keeping your customers on center and making them happy is a time-consuming process that requires perseverance and calculated planning. So, let’s dive deep into how to create successful customer-centric strategies.

Best Ways to Create Successful Customer-centric Strategies 

Let’s understand how to enhance customers’ experience. Here are vital steps to create effective customer-centric strategies.
  • Data Collection of Customers’ Feedback

To run a successful campaign for your brand, you need to communicate with your customers frequently. Therefore, collecting different data through chat, emails, SMS, phone calls, message boards, etc., regarding customers’ feedback will help you provide an incredible experience to your customers and improve your marketing tactics.
  • Promote UGC (User-generated content)

Once you focus on UGC, it will automatically enhance brand credibility and brand recognition. Customers enthusiastically participate in UGC and share their views. It also boosts social media metrics and helps you do online marketing better.
  • Introduce Offers and Prizes

Introducing exciting offers and prizes is always helpful. It attracts their attention and convinces them to buy your products or services. However, the best part of introducing offers and prizes is receiving unexpected audiences’ responses. You can offer discounts, prizes on sales and convert your audience into long-term customers on a particular occasion.
  • Implementation of Content Intelligence

With the help of content intelligence, you can create unique and engaging content. It helps in different marketing purposes such as brand awareness, brand credibility, boosting sales, enhancing customers’ experience, etc. Many marketers believe that content is the crucial part of influencing the target audience. Therefore, content intelligence is a highly advantageous medium to create persuasive, engaging, effective, and relevant content.
  • Adoption of Advanced Technologies

Without technologies, your marketing efforts are ineffective. Prominent brands constantly evolve their marketing approach with advanced technologies. You can make your marketing efforts fastest, productive, and result-driven by adopting advanced technologies such as artificial intelligence, programmatic advertising, machine learning, augmented reality, etc.
There are different platforms or mediums to connect with the audience, such as Facebook, Twitter, Instagram, email marketing, etc. These platforms will assist in finding a diverse audience, boosting conversion rates, and making you stand out from competitors. 
  • Follow the Statistics

Different leading market research companies conduct profound research to discover valuable and relevant information. By focusing on those researches, you can improve your marketing tactics and understand competitive analysis.
  • Analyze KPIs (Key Performance Indicators)

KPIs play a crucial role in the growth of an organization. It is about tracking the progress of your marketing efforts in terms of every aspect. KPIs provide detailed information about your team, marketing strategies, sales strategies, products strategies, and much more. It also helps in finding your loopholes and strengthens your marketing efforts. Here are some common marketing KPIs that can help improve your consumers’ experience, such as Customer Acquisition Cost, Customer Lifetime Value, Digital Marketing ROI, Social Media Traffic, etc.
  • Personalized Marketing

Customers have different queries or problems, and they need instant solutions. Therefore, personalized marketing is the appropriate option to grab their attention by providing the quickest and personalized approach. Resolving your customers’ issues quickly and appropriately increase brand loyalty, engagement and build robust connections with them.
  • Innovative Approach

Approaching the target audience with innovative ideas attracts them towards your brand and compels them to know more about it. Owing to audience diversification, it becomes easy to create engaging & appealing content. You can influence them with your creative ideas by providing them value-driven content.

Final Thoughts

Customer-centric strategies are much more powerful to give your optimistic results. Prominent marketers believe that customer-centric approach is one of the best ways to enhance the Google visibility as it enhances the engagement of the audience.Implementing the above tips about customer-centric strategies can accelerate your growth and gain innumerable business outcomes.  

Frequently Asked Questions

What is the secret formula for scaling your business?

Defining objectives, keeping customers on center, evaluating KPIs, adopting advanced technologies, and improving the quality of the products consistently help in scaling your business.

What are the top customer-centric marketing tools?

To enhance your customer-centric marketing approach, here are some marketing tools such as Google Marketing Platforms, Hootsuite, PopSurvey, Quintly, etc.

Spotlight

HOWARD/MERRELL

Howard/Merrell is a full-service advertising and communications agency located in Raleigh, NC. We do advertising, all things digital, social media marketing, public relations, media planning and buying, research and strategic consulting.Raleigh, NC-based Howard/Merrell is a pioneer in understanding and applying the power of emotions to develop effective business and communications strategies. Agency service offerings include brand development, creative development and production, consumer insight research, public relations, media asset services, event planning and management, social media, interactive services, Hispanic marketing and strategic account management..

OTHER ARTICLES
CHANNEL PARTNERSHIPS

Kentucky Teen Once Subject of Viral Video Warns Republicans of 'Outrage Mob'

Article | August 16, 2022

A Kentucky teen who became the subject of a viral video after an incident during a class field trip to Washington, D.C., warned viewers of the Republican National Convention Tuesday of an "outrage mob" that threatens to silence conservative viewpoints. After Nick Sandmann attended the March for Life anti-abortion rally with his former classmates from Covington Catholic High School in January 2019, a cellphone video of a close, face-to-face interaction between the students and a Native American demonstrator spread quickly online.

Read More
CHANNEL PARTNERSHIPS

How Community Coalitions Are Bridging the Digital Divide

Article | August 8, 2022

Across the country, local networks known as Education Innovation Clusters (EdClusters) are bringing together partners and resources to meet urgent needs and envision a new future for teaching and learning. Many of these efforts are rooted in long-standing partnerships across sectors and institutions. As COVID-19 disrupted the lives of students, educators, and families earlier this year, EdClusters sprang into action, leveraging their capacity and reach in ways their networks were uniquely ready to do. Their collective efforts are meeting a range of needs—from internet access to devices to social-emotional supports. As schools prepare for uncertain and complex reopenings, we turn to Kansas City and Rhode Island for powerful examples of community in action.

Read More
CHANNEL PARTNERSHIPS

How Educators Kept Students on Track During Remote Learning

Article | July 14, 2022

This spring, COVID-19 led administrators across the country to close school buildings and support students learning from home. We asked three educators about how they handled this disruption and found creative solutions to keep students motivated and engaged using the online literacy program, Reading Plus. We looked at what we had at our disposal that would help with reading, the overall environment, and engagement. In the past, we used Reading Plus as an intervention. We considered how we could utilize it with more students during distance learning.

Read More

THE USE OF ARTIFICIAL INTELLIGENCE IN SEO 2020

Article | February 10, 2020

We all are surrounded by Artificial Intelligence. From Siri to Alexa to Google Home, it’s influencing the age we live in and giving higher prospects to execute every task smartly. Most of us nowadays rely on voice search for help even in the simplest tasks. So, how Artificial Intelligence is competent in SEO? How can it manipulate Search Engine Rankings? Have you ever come across the use of Artificial Intelligence in SEO?

Read More

Spotlight

HOWARD/MERRELL

Howard/Merrell is a full-service advertising and communications agency located in Raleigh, NC. We do advertising, all things digital, social media marketing, public relations, media planning and buying, research and strategic consulting.Raleigh, NC-based Howard/Merrell is a pioneer in understanding and applying the power of emotions to develop effective business and communications strategies. Agency service offerings include brand development, creative development and production, consumer insight research, public relations, media asset services, event planning and management, social media, interactive services, Hispanic marketing and strategic account management..

Related News

MARKETING STRATEGY

CM Group and Cheetah Digital Merge to Define Next Era of Customer-Centric Marketing

CM Group | October 25, 2021

CM Group, a portfolio of martech companies focused on multichannel digital marketing, announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies referenced in the 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs, which orchestrate marketer communications with client segments across multiple channels. Following the merger, the company plans significant investments across the portfolio to bring new products to its base of 70,000+ active customers. As marketers increasingly seek multi- and omnichannel technology solutions to meet modern customer expectations, CM Group will expand its primary focus from email marketing to overall customer engagement and give marketers the ability to acquire, engage, and retain customers through the channels that matter most. Cheetah Digital’s Customer Engagement Suite solutions including Experiences, Personalization, Loyalty, and the Engagement Data Platform will help further accelerate the pace of innovation across CM Group’s existing products, enabling customer organizations of all sizes to meet the needs of modern consumers. What differentiates CM Group is that each of its nine products focuses on specific verticals or market segments. The merger with Cheetah Digital will expand CM Group’s reach into the large enterprise segment. Key Cheetah Digital customers include Hilton, Neiman Marcus, Walgreens and Williams-Sonoma. CM Group’s model enables product development and services to be tuned to the specific needs of each of its key customer verticals and segments, making CM Group’s products core to the marketing tech stack. By leveraging Cheetah Digital’s innovative solutions, CM Group’s brands will be able to deliver new vertical and use-case specific products to markets ranging from small and medium businesses to enterprises across key verticals including retail, ecommerce, media, publishing, financial services, travel and hospitality, entertainment, agencies, and more. “Our merger with Cheetah Digital means CM Group will be well positioned to meet the needs of customers of all sizes and shapes, and we will continue to be their marketing technology partner as they grow by delivering the right technology at the right time, tailored to their industry and built for the scale at which they operate. By keeping each CM Group product distinct and focused on specific verticals or market segments, we deliver superior solutions, expertise, and outcomes for customers when compared to the large volume of generalist solutions in the market today.” Wellford Dillard, CEO at CM Group “CM Group’s ‘home for every marketer’ model is a completely unique approach in our industry and in broader martech. This merger offers us the opportunity to bring immense innovation to the customers within the CM Group portfolio through an expanded suite of product offerings. The momentum of our ‘innovation engine’ at Cheetah will develop these solutions beyond email to bring net-new value for our customers,” said Peter McCormick, Executive Chairman at Cheetah Digital. CM Group will continue to look for opportunities to accelerate innovation, augment existing product capabilities and add complementary technologies through future business combinations, bringing significant benefits to marketers and further accelerating CM Group’s organic growth. “As marketers’ needs have evolved and organizations turn toward their own data as the foundation of their marketing strategy, CM Group is perfectly positioned to grow dramatically in the future. Their unique approach – having a suite of highly specialized data-driven offerings – creates an opportunity to become the leading provider of modern marketing technology to nearly every organization in the world,” said Adam Berger, Managing Director at Insight Partners. “With these two organizations joining forces, CM Group is set to become a global leader in customer acquisition, engagement, retention, and growth,” said Sandy Gill, Managing Director at Vector Capital. “Marketers are looking for the next generation of technology to be specialized to their needs and CM Group is executing on a strategy that truly meets the needs of their customers while opening up new opportunities to accelerate growth within a fragmented martech landscape.” The existing owners of CM Group, including Insight Partners, will remain majority owners of the combined company. Vector Capital, which was previously a majority owner of Cheetah Digital, will become a substantial minority owner of the combined company. About Cheetah Digital Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer. The Cheetah Digital Customer Engagement Suite enables marketers to create personalized experiences, cross-channel messaging, and loyalty strategies, underpinned by an engagement data platform that can scale to meet the changing demands of today's consumer. Many of the world’s best brands, including Hilton, Neiman Marcus, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the customer lifecycle. About CM Group CM Group is a family of global marketing technology brands including Campaign Monitor, Emma, Vuture, Delivra, Liveclicker, Sailthru, and Selligent. By joining together these leading brands, CM Group offers a variety of world-class solutions that can be used by marketers at any level. Headquartered in Nashville, TN, CM Group has United States offices in Indianapolis, Los Angeles, New York City, Pittsburgh and San Francisco, and global offices in Australia, Belgium, United Kingdom, New Zealand, France, and Uruguay. About Insight Partners Insight Partners is a leading global venture capital and private equity firm investing in high-growth technology and software ScaleUp companies that are driving transformative change in their industries. Founded in 1995, Insight Partners has invested in more than 400 companies worldwide and has raised through a series of funds more than $30 billion in capital commitments. Insight’s mission is to find, fund, and work successfully with visionary executives, providing them with practical, hands-on software expertise to foster long-term success. Across its people and its portfolio, Insight encourages a culture around a belief that ScaleUp companies and growth create opportunity for all. About Vector Capital Vector Capital is a San Francisco-based leading global private equity firm focused on transformative investments in technology and technology-enabled businesses. Founded in 1997, Vector oversees approximately $4 billion of capital across its private equity and credit strategies from a variety of investors including university endowments, foundations, and financial institutions. Vector exclusively focuses on investments within the technology sector and has built a successful track record of executing buyouts, carve-outs, recapitalizations, minority, and credit investments. With our disciplined approach to valuation and deep-rooted operational experience, Vector has generated competitive returns and established a successful track record spanning nearly 25 years.

Read More

MARKETING STRATEGY

CM Group and Cheetah Digital Merge to Define Next Era of Customer-Centric Marketing

CM Group | October 25, 2021

CM Group, a portfolio of martech companies focused on multichannel digital marketing, announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies referenced in the 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs, which orchestrate marketer communications with client segments across multiple channels. Following the merger, the company plans significant investments across the portfolio to bring new products to its base of 70,000+ active customers. As marketers increasingly seek multi- and omnichannel technology solutions to meet modern customer expectations, CM Group will expand its primary focus from email marketing to overall customer engagement and give marketers the ability to acquire, engage, and retain customers through the channels that matter most. Cheetah Digital’s Customer Engagement Suite solutions including Experiences, Personalization, Loyalty, and the Engagement Data Platform will help further accelerate the pace of innovation across CM Group’s existing products, enabling customer organizations of all sizes to meet the needs of modern consumers. What differentiates CM Group is that each of its nine products focuses on specific verticals or market segments. The merger with Cheetah Digital will expand CM Group’s reach into the large enterprise segment. Key Cheetah Digital customers include Hilton, Neiman Marcus, Walgreens and Williams-Sonoma. CM Group’s model enables product development and services to be tuned to the specific needs of each of its key customer verticals and segments, making CM Group’s products core to the marketing tech stack. By leveraging Cheetah Digital’s innovative solutions, CM Group’s brands will be able to deliver new vertical and use-case specific products to markets ranging from small and medium businesses to enterprises across key verticals including retail, ecommerce, media, publishing, financial services, travel and hospitality, entertainment, agencies, and more. “Our merger with Cheetah Digital means CM Group will be well positioned to meet the needs of customers of all sizes and shapes, and we will continue to be their marketing technology partner as they grow by delivering the right technology at the right time, tailored to their industry and built for the scale at which they operate. By keeping each CM Group product distinct and focused on specific verticals or market segments, we deliver superior solutions, expertise, and outcomes for customers when compared to the large volume of generalist solutions in the market today.” Wellford Dillard, CEO at CM Group “CM Group’s ‘home for every marketer’ model is a completely unique approach in our industry and in broader martech. This merger offers us the opportunity to bring immense innovation to the customers within the CM Group portfolio through an expanded suite of product offerings. The momentum of our ‘innovation engine’ at Cheetah will develop these solutions beyond email to bring net-new value for our customers,” said Peter McCormick, Executive Chairman at Cheetah Digital. CM Group will continue to look for opportunities to accelerate innovation, augment existing product capabilities and add complementary technologies through future business combinations, bringing significant benefits to marketers and further accelerating CM Group’s organic growth. “As marketers’ needs have evolved and organizations turn toward their own data as the foundation of their marketing strategy, CM Group is perfectly positioned to grow dramatically in the future. Their unique approach – having a suite of highly specialized data-driven offerings – creates an opportunity to become the leading provider of modern marketing technology to nearly every organization in the world,” said Adam Berger, Managing Director at Insight Partners. “With these two organizations joining forces, CM Group is set to become a global leader in customer acquisition, engagement, retention, and growth,” said Sandy Gill, Managing Director at Vector Capital. “Marketers are looking for the next generation of technology to be specialized to their needs and CM Group is executing on a strategy that truly meets the needs of their customers while opening up new opportunities to accelerate growth within a fragmented martech landscape.” The existing owners of CM Group, including Insight Partners, will remain majority owners of the combined company. Vector Capital, which was previously a majority owner of Cheetah Digital, will become a substantial minority owner of the combined company. About Cheetah Digital Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer. The Cheetah Digital Customer Engagement Suite enables marketers to create personalized experiences, cross-channel messaging, and loyalty strategies, underpinned by an engagement data platform that can scale to meet the changing demands of today's consumer. Many of the world’s best brands, including Hilton, Neiman Marcus, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the customer lifecycle. About CM Group CM Group is a family of global marketing technology brands including Campaign Monitor, Emma, Vuture, Delivra, Liveclicker, Sailthru, and Selligent. By joining together these leading brands, CM Group offers a variety of world-class solutions that can be used by marketers at any level. Headquartered in Nashville, TN, CM Group has United States offices in Indianapolis, Los Angeles, New York City, Pittsburgh and San Francisco, and global offices in Australia, Belgium, United Kingdom, New Zealand, France, and Uruguay. About Insight Partners Insight Partners is a leading global venture capital and private equity firm investing in high-growth technology and software ScaleUp companies that are driving transformative change in their industries. Founded in 1995, Insight Partners has invested in more than 400 companies worldwide and has raised through a series of funds more than $30 billion in capital commitments. Insight’s mission is to find, fund, and work successfully with visionary executives, providing them with practical, hands-on software expertise to foster long-term success. Across its people and its portfolio, Insight encourages a culture around a belief that ScaleUp companies and growth create opportunity for all. About Vector Capital Vector Capital is a San Francisco-based leading global private equity firm focused on transformative investments in technology and technology-enabled businesses. Founded in 1997, Vector oversees approximately $4 billion of capital across its private equity and credit strategies from a variety of investors including university endowments, foundations, and financial institutions. Vector exclusively focuses on investments within the technology sector and has built a successful track record of executing buyouts, carve-outs, recapitalizations, minority, and credit investments. With our disciplined approach to valuation and deep-rooted operational experience, Vector has generated competitive returns and established a successful track record spanning nearly 25 years.

Read More

Events