Top 10 Customer-centric Ideas to Scale Your Business

SAGAR SRIVASTAV | August 31, 2021 | 70 views

Customer-centric Ideas to Scale Your Business
Customer centricity is a process of knowing your customers’ requirements, perceptions, and demands. Customer centricity means keeping your customer on your utmost priority while creating any promotional activity.

While creating marketing strategies, you can’t ignore your customers as your ultimate goal is to make them happy. So, let’s take a look at some of the most effective strategies to enhance the experience of your customers.

Why Are Customer-centric Strategies Indispensable?

According to CEI Survey, approximately 86% of consumers are enthusiastically ready to pay more for a better customer experience. Therefore, customer-centric strategies are highly advantageous to increase a brand’s identity and delivering positive ROI. It provides a remarkable experience to your target audience and persuades them to promote your products or services.

Keeping your customers on center and making them happy is a time-consuming process that requires perseverance and calculated planning. So, let’s dive deep into how to create successful customer-centric strategies.

Best Ways to Create Successful Customer-centric Strategies 

Let’s understand how to enhance customers’ experience. Here are vital steps to create effective customer-centric strategies.
  • Data Collection of Customers’ Feedback

To run a successful campaign for your brand, you need to communicate with your customers frequently. Therefore, collecting different data through chat, emails, SMS, phone calls, message boards, etc., regarding customers’ feedback will help you provide an incredible experience to your customers and improve your marketing tactics.
  • Promote UGC (User-generated content)

Once you focus on UGC, it will automatically enhance brand credibility and brand recognition. Customers enthusiastically participate in UGC and share their views. It also boosts social media metrics and helps you do online marketing better.
  • Introduce Offers and Prizes

Introducing exciting offers and prizes is always helpful. It attracts their attention and convinces them to buy your products or services. However, the best part of introducing offers and prizes is receiving unexpected audiences’ responses. You can offer discounts, prizes on sales and convert your audience into long-term customers on a particular occasion.
  • Implementation of Content Intelligence

With the help of content intelligence, you can create unique and engaging content. It helps in different marketing purposes such as brand awareness, brand credibility, boosting sales, enhancing customers’ experience, etc. Many marketers believe that content is the crucial part of influencing the target audience. Therefore, content intelligence is a highly advantageous medium to create persuasive, engaging, effective, and relevant content.
  • Adoption of Advanced Technologies

Without technologies, your marketing efforts are ineffective. Prominent brands constantly evolve their marketing approach with advanced technologies. You can make your marketing efforts fastest, productive, and result-driven by adopting advanced technologies such as artificial intelligence, programmatic advertising, machine learning, augmented reality, etc.
There are different platforms or mediums to connect with the audience, such as Facebook, Twitter, Instagram, email marketing, etc. These platforms will assist in finding a diverse audience, boosting conversion rates, and making you stand out from competitors. 
  • Follow the Statistics

Different leading market research companies conduct profound research to discover valuable and relevant information. By focusing on those researches, you can improve your marketing tactics and understand competitive analysis.
  • Analyze KPIs (Key Performance Indicators)

KPIs play a crucial role in the growth of an organization. It is about tracking the progress of your marketing efforts in terms of every aspect. KPIs provide detailed information about your team, marketing strategies, sales strategies, products strategies, and much more. It also helps in finding your loopholes and strengthens your marketing efforts. Here are some common marketing KPIs that can help improve your consumers’ experience, such as Customer Acquisition Cost, Customer Lifetime Value, Digital Marketing ROI, Social Media Traffic, etc.
  • Personalized Marketing

Customers have different queries or problems, and they need instant solutions. Therefore, personalized marketing is the appropriate option to grab their attention by providing the quickest and personalized approach. Resolving your customers’ issues quickly and appropriately increase brand loyalty, engagement and build robust connections with them.
  • Innovative Approach

Approaching the target audience with innovative ideas attracts them towards your brand and compels them to know more about it. Owing to audience diversification, it becomes easy to create engaging & appealing content. You can influence them with your creative ideas by providing them value-driven content.

Final Thoughts

Customer-centric strategies are much more powerful to give your optimistic results. Prominent marketers believe that customer-centric approach is one of the best ways to enhance the Google visibility as it enhances the engagement of the audience.Implementing the above tips about customer-centric strategies can accelerate your growth and gain innumerable business outcomes.  

Frequently Asked Questions

What is the secret formula for scaling your business?

Defining objectives, keeping customers on center, evaluating KPIs, adopting advanced technologies, and improving the quality of the products consistently help in scaling your business.

What are the top customer-centric marketing tools?

To enhance your customer-centric marketing approach, here are some marketing tools such as Google Marketing Platforms, Hootsuite, PopSurvey, Quintly, etc.

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Kenscio Digital Marketing Pvt Ltd

Kenscio offers cutting-edge marketing and technology solutions to brands and enterprises by enabling personalisation and one-to-one communication through Digital Marketing, Big Data, Analytics and Creative based solutions and services. Started in 2009 as an Email Service Provider, Kenscio has evolved since through multiple success stories and is now a full-fledged 360 degree digital marketing company. With a mission to bring together leading technological solutions and innovative ideas to help its clients - acquire, Interact, engage and converse with their audience, Kenscio has developed strategic global delivery network to cater to business and enterprises across the globe.

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CM Group’s model enables product development and services to be tuned to the specific needs of each of its key customer verticals and segments, making CM Group’s products core to the marketing tech stack. By leveraging Cheetah Digital’s innovative solutions, CM Group’s brands will be able to deliver new vertical and use-case specific products to markets ranging from small and medium businesses to enterprises across key verticals including retail, ecommerce, media, publishing, financial services, travel and hospitality, entertainment, agencies, and more. “Our merger with Cheetah Digital means CM Group will be well positioned to meet the needs of customers of all sizes and shapes, and we will continue to be their marketing technology partner as they grow by delivering the right technology at the right time, tailored to their industry and built for the scale at which they operate. 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CM Group will continue to look for opportunities to accelerate innovation, augment existing product capabilities and add complementary technologies through future business combinations, bringing significant benefits to marketers and further accelerating CM Group’s organic growth. “As marketers’ needs have evolved and organizations turn toward their own data as the foundation of their marketing strategy, CM Group is perfectly positioned to grow dramatically in the future. Their unique approach – having a suite of highly specialized data-driven offerings – creates an opportunity to become the leading provider of modern marketing technology to nearly every organization in the world,” said Adam Berger, Managing Director at Insight Partners. “With these two organizations joining forces, CM Group is set to become a global leader in customer acquisition, engagement, retention, and growth,” said Sandy Gill, Managing Director at Vector Capital. “Marketers are looking for the next generation of technology to be specialized to their needs and CM Group is executing on a strategy that truly meets the needs of their customers while opening up new opportunities to accelerate growth within a fragmented martech landscape.” The existing owners of CM Group, including Insight Partners, will remain majority owners of the combined company. Vector Capital, which was previously a majority owner of Cheetah Digital, will become a substantial minority owner of the combined company. About Cheetah Digital Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer. The Cheetah Digital Customer Engagement Suite enables marketers to create personalized experiences, cross-channel messaging, and loyalty strategies, underpinned by an engagement data platform that can scale to meet the changing demands of today's consumer. Many of the world’s best brands, including Hilton, Neiman Marcus, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the customer lifecycle. About CM Group CM Group is a family of global marketing technology brands including Campaign Monitor, Emma, Vuture, Delivra, Liveclicker, Sailthru, and Selligent. By joining together these leading brands, CM Group offers a variety of world-class solutions that can be used by marketers at any level. Headquartered in Nashville, TN, CM Group has United States offices in Indianapolis, Los Angeles, New York City, Pittsburgh and San Francisco, and global offices in Australia, Belgium, United Kingdom, New Zealand, France, and Uruguay. About Insight Partners Insight Partners is a leading global venture capital and private equity firm investing in high-growth technology and software ScaleUp companies that are driving transformative change in their industries. Founded in 1995, Insight Partners has invested in more than 400 companies worldwide and has raised through a series of funds more than $30 billion in capital commitments. Insight’s mission is to find, fund, and work successfully with visionary executives, providing them with practical, hands-on software expertise to foster long-term success. Across its people and its portfolio, Insight encourages a culture around a belief that ScaleUp companies and growth create opportunity for all. About Vector Capital Vector Capital is a San Francisco-based leading global private equity firm focused on transformative investments in technology and technology-enabled businesses. Founded in 1997, Vector oversees approximately $4 billion of capital across its private equity and credit strategies from a variety of investors including university endowments, foundations, and financial institutions. Vector exclusively focuses on investments within the technology sector and has built a successful track record of executing buyouts, carve-outs, recapitalizations, minority, and credit investments. With our disciplined approach to valuation and deep-rooted operational experience, Vector has generated competitive returns and established a successful track record spanning nearly 25 years.

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