Article | February 24, 2020
Social media has become very common and important that we cannot live without it. The attachment that one gets from social media is almost unbreakable. Almost 90% of the world population uses social media as a platform to engage with others and search for relevant data. In the same manner, social media marketing has become a place where an owner showcases his products and presents them in front of the audience to get a good reply or review. Marketers take the feedback to become popular and improve their products according to the needs of people.
Many things go into making social media marketing or advertisement. A plan that consists of everything from scratch till the end (the goal you want to achieve). Social media is an easy platform where there are no complications and restrictions. You just develop a marketing strategy with your team and start its promotion. However, many things work in the background to make a social media marketing plan successful. There is not a single man behind all the work, but there is a team that works day and night to achieve that goal. Some of the tips on how to create a social media marketing plan from scratch are as follows.
Article | December 14, 2020
When I decided to do something on my own, I stumbled across blogging. Now, the question was, how can I make a blog? There are two types of blogs that you can make - a free domain blog and a paid domain blog.
With the help of free blogging platforms like WordPress and Blogger, you can create a free blog. However, you won't get a full domain name dedicated to your free blog. To get the complete domain name for your blog, you'll have to buy a domain and hosting, which is a paid blog.
So, How Can I Make A Blog?
Follow the five steps below:
Step 1: Decide The Niche of Your Blog
The first step to making a blog is to decide its niche. What is it that you want your blog to be about? There can be many niches from which you can choose. Travel, food, health & fitness, online marketing, business, arts, entertainment, affiliate marketing, sports, and automobiles are some of the examples.
You need to ask yourself what your passion is and what you want to write about. This is probably the most crucial step in making a successful blog. Without knowing the niche for your blog, you may not be able to make it work, and it won't be worth your efforts.
Step 2: Choose the Domain Name of Your Blog
The second step is choosing the domain name. You will need a name that suits your blog's niche and the topics of your blog posts. If your blog is about sports, choose a name that goes with it. It could also be completely unrelated.
However, you should know how a blog's name will affect it. If someone searches your blog's name on Google, then it will show up. However, if your blog's name is unrelated to its niche, then it may be difficult for you to rank it on the Google search results.
Step 3: Free Domain or Paid Domain?
Do you want a free domain or a paid domain & hosting for your blog? There are many free website-building platforms where you can build and publish a blog. The most famous and reliable platform is WordPress.
After making an account on WordPress, you can create a free blog using the free website builder. You'll have to do some basic settings, and you'll be well-guided along the path. You can change the theme from the default theme to any of the available themes. In the end, you'll have to register your domain name and finally publish your blog online. You'll have WordPress's branding in your domain name once you publish it. It'll look something like - www.YourDomainName.wordpress.com.
If you don't want such branding and want your own domain and hosting, then you can opt for WordPress's self-hosting service. When using WordPress's self-hosting service, you'll get to register an entire domain name without the WP branding. It'll look like www.YourDomainName.com. For this, you'll have to pay a monthly hosting charge of $2 to around $10.
Step 4: Customize The Look of Your Blog
After building your blog and registering the domain name, the next step is customizing your blog's looks. WordPress has many themes (both free and premium) that you can install on your blog. These themes will change the look of your blog and make it beautiful. There are around 8000 WordPress themes available to choose from, and you can purchase any of the premium WordPress themes.
Step 5: Write and Publish Your First Blog Post
The final step in the quest to making a blog is writing your first blog post and publishing it. Go to the dashboard of your blog and click on 'Add new post.' You can include images, videos, and all forms of multimedia in your blog posts. For better search engine ranking results, try and write long blog posts (>2000 words). Do not copy from other websites. Write something on your own and completely unique.
While formatting your blog post, make sure you use H1, H2, and H3 headers in your blog post. Also, keep your sentences shorter and easy to read. You should check out HubSpot's guide on how to write and format a blog post.
I hope that you now have a pretty decent idea about building a blog all by yourself. If you want to know more about blogs and blogging, keep reading our other posts. Until next time, take care and keep blogging!
Article | April 6, 2020
Coronavirus has changed just about everything, but you still need to connect to your customers, prospects, partners, and team members. And now more than ever, social media may be the best way to do so. But you cannot just continue with your regular social media strategy, content, and cadence. What works is different. What people want is different. You must consider these 11 changes to your social media to continue possibly even accelerate your social media success during the pandemic. The strategy team here at Convince & Convert has been working closely with our world-class clients to develop these approaches. We shared this advice on the 11 changes to your social media strategy during Coronavirus on a live webinar.
Article | February 20, 2020
With easy access to the internet, particularly social media, this is probably the best time to do business. Whatever it is you’re offering, whether a product or a service, there are about 4 billion people on the internet and this gives you a potentially large customer base. But there is one issue whatever your business is, there are other people out there offering products or services similar to yours. So the question is, how can you get people to choose your product? This is where marketing comes in. The goal of marketing is to express your market position to your target audience as enticingly as possible. To do this, you need a strategy. Several different marketing strategies exist. These strategies can be broadly categorized as either Push or Pull.