The world's gone digital. Has your localization team (really)?

Proven | December 12, 2019

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If you're a localization expert, digital's hyper-speed demands pose a particular challenge. Can't translate a blog post right this second? Marketing might decide to circumvent your team. How can you deliver the quality you want, at the speed they need? Read our guidebook "Six (and a Half) Proven Ways for Location Managers to Mee

Spotlight

Jekyll and Hyde Advertising and Marketing

Jekyll and Hyde (formerly Western Creative) is a fully integrated advertising, marketing and communications firm with offices in Metro Detroit, Michigan and Clearwater Beach, Florida. Our core business is split into two disciplines. One area of expertise is direct response advertising and marketing, with a specialization in products and services for the growing 50+ and senior demographics. The other area is brand advertising for consumer packaged goods, including products in the health, beauty and cosmetics (HBC) category.

OTHER ARTICLES

MARTECH ISN’T MEANT TO REPLACE MARKETING

Article | March 5, 2020

The advent of different types of technology has changed how businesses use marketing and the ways that consumers are engaging with businesses and their marketing. The development of new marketing capabilities and new information technology capacity intersect in MarTech, bringing together the potential of both areas to reveal new possibilities. But, MarTech is meant to work with marketing not to replace it. Recent developments have made MarTech possible. Cloud computing infrastructure has become accessible, software for businesses that want to use MarTech tools are more affordable and platforms have become more widely used resulting in more available data. This means that more businesses use tools previously available to a small group of companies.

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How to use data and marketing to save data-driven marketing

Article | July 7, 2020

Anyone hear the letters CCPA or GDPR this week, or working on getting privacy controls in place for marketing communications? Just six months after CCPA went into effect – and with half a dozen other states drafting privacy and/or data protection legislation – marketers are still clamoring to understand what it means for how we target and engage with prospects and customers.

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How to Use Artificial Intelligence in SEO

Article | March 5, 2020

Artificial Intelligence (AI) has been the major buzzword in the digital marketing world for the past few years, mainly due to the rapid advancements in machine learning technologies. AI is now a relatively familiar idea among marketers, and it’s no longer a sci-fi term associated with the distant future. This is also true in the field of SEO. Machine learning technologies have now become a very important component of search engine algorithms. Meaning, if we can understand AI and how it can help SEO, we can further improve our SEO results.

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How to use the right data to super-charge your PPC automation and create smarter marketing strategies

Article | August 6, 2020

There is no reason to fear the creep of automation coming to paid search. Instead, we should embrace it so that we can do what we humans do best come up with incredible paid search strategies. “Automation” has been something of a buzzword in the marketing world for quite some time, particularly when it comes to paid search. Search engines continue to roll out new features, often with the use of machine learning, to help make lives easier for marketers.

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Spotlight

Jekyll and Hyde Advertising and Marketing

Jekyll and Hyde (formerly Western Creative) is a fully integrated advertising, marketing and communications firm with offices in Metro Detroit, Michigan and Clearwater Beach, Florida. Our core business is split into two disciplines. One area of expertise is direct response advertising and marketing, with a specialization in products and services for the growing 50+ and senior demographics. The other area is brand advertising for consumer packaged goods, including products in the health, beauty and cosmetics (HBC) category.

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