The world's gone digital. Has your localization team (really)?

Proven | December 12, 2019 | Sponsored

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If you're a localization expert, digital's hyper-speed demands pose a particular challenge. Can't translate a blog post right this second? Marketing might decide to circumvent your team. How can you deliver the quality you want, at the speed they need? Read our guidebook "Six (and a Half) Proven Ways for Location Managers to Mee

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TM Advertising

At a glance, TM Advertising is a full-service, independent agency within the Interpublic Group of Companies (interpublic.com). Steeped in 70+ years of successful client relationships, TM Advertising is relentlessly focused on growing our clients' businesses by uncovering what we like to call … the Beautiful Truth. It’s the essence, the story, the true meaning of a company’s brand – grounded in a culmination of consumer insights, company truths and the hard stuff … business goals and real return.

OTHER ARTICLES

I Ran The Fortune 100 Through Three Speed Tests. Here’s What I Saw

Article | July 10, 2020

There’s a lot of large companies in the United States alone. Over 20,000 employ 500+ employees, per the US Census Bureau’s latest available data.After reading more into Google’s Core Web Vitals, seeing chatter from the SEO industry on LinkedIn, and having read and referenced FreshChalk’s small business website teardown in the past, I began to get ideas.So, I wondered: How’s some of the largest company’s digital presences?I decided to start with a manageable project and see where it took me. And so: I honed in on the Fortune 100 and on their homepages.

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What a load of noise

Article | July 10, 2020

My focus, however, is not on the things we should be investing time and money in, but more the people responsible for doing it. The people that already had strained practices when they were in the office. When they were in huddles dealing with the demands of trading but now (with the past few weeks of childcare, homeschooling, back-to-back online meetings and low social interactions), these people are asked to go again. As the demand for online has increased significantly, so has the demand for these people to work harder, longer and with these added dynamics around them. HR Supporting programs are not as hands on as they were in office based situations, lack of social interactions reduce the 'storming norming' effect and yet expectations are up; which all leads to lower production capability.

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CONTENT EXPERIENCE IS THE FACE OF CONTENT MARKETING

Article | July 10, 2020

Content experience refers to the overall experience associated with assessment, engagement, consumption and responding towards a stream of various brand contents across different channels, platforms, and devices during the complete journey from prospects to customers. When content experience is done successfully, it delivers the highest possible extent of personalization, relevance, consistency, timeliness, and convenience. This is because; content experience focuses on the holistic approach.

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Best Ways to Create an Informative and Value-added Whitepaper

Article | July 10, 2020

Creating a persuasive and impactful whitepaper is a dexterous job. Eminent marketers believe that whitepaper is a powerful medium to enhance brand credibility and recognition by providing holistic and valuable information to its customer or target audience. Moreover, it can easily influence its audience by assisting them in meeting their expectations. One of the renowned authors and journalists, William Wheeler, said, “Good writing is clear thinking made visible.” A whitepaper is a detailed guide that consists of value-added information, persuasive approach, statistics, research, infographics, etc. It is a long-form piece of content that educates its readers with its authoritative tone. The whitepaper is highly advantageous in B2B marketing Let’s take a look at some of the most prominent ways to create informative and augmented whitepaper. Value of Whitepaper in B2B Renowned B2B market analysts utilize whitepaper as a lead generation asset. It presents your company as a thought leader and enhances lead generations. There are different types of tools that can help in creating an attractive and magisterial whitepaper. What Makes a Whitepaper Value-added & Persuasive Certain practices are essential to creating a whitepaper. You can generate excellent whitepaper by learning these tips. But, first, let’s delve into how to make a result-driven and productive whitepaper. Profound Research Research is the initial and utmost important step of creating a whitepaper. Once you choose your topic to write about, you need thorough information about the same. You can find different valuable information from blogs, articles, statistics, etc. It helps in understanding various perspectives, styles, and objectives of the writing. It also diminishes the risk of being ignored. Choose a Relevant Topic Choosing a relevant topic is an essential step. It makes your approach easy and productive. First, try to find the relevant topic your target audience will want to read. You should have a clear picture of what appeals to them and can enhance their engagement. Statistical Evidence People have an inclination towards statistics once it comes to creating a whitepaper. Statistics have the power to influence, and convince them to know more about your brand and buy your products. Marketers use appropriate statistics as social proof. It increases the credibility of the whitepaper. Content Quality According to the Content Marketing Institute report, approximately 92% of content marketers consider content as a business asset. The audience expects top-notch quality, engaging and relevant content. You can enhance the quality of the content by using subtle and jargon-free language, mentioning statistics with sources, keeping an eye on punctuation, and presenting useful information. Infographics Infographics are visual. Your target audience can easily understand it. It takes less time to consume. Marketers use it to generate more leads and enhance traffic. With the help of infographics, you can grab your audience’s attention as it provides valuable information faster than other formats of content. It helps in search marketing results and makes your content go viral. Magnificient Designs Alluring designs in terms of headings, subheadings, quotes, infographics, templates, etc., compel the reader to read your whitepaper and know more about your brand. Minimalistic designs enhance your presentation of whitepaper and make it incredible. Make sure that the text is readable. Magnificient designs play a crucial role in making whitepaper. It boosts brand recognition. Editing, Editing, and Editing After taking all the necessary steps for creating a whitepaper, you need to re-read it. It is said that editing eliminates all the extra content from your whitepaper. If you read it repeatedly, you can give systematic and proper flow to your whitepaper. With the help of editing, you can rectify your punctuation, grammar, sentence structure, word order mistakes. Evaluate Your Performance Once you are done with your whitepaper, the essential task is to evaluate your performance. Try to gather all the reviews, comments, and queries to understand where you are lacking and improve it accordingly. Then, you can share those whitepapers with industry experts and take their views. Final Thoughts Experts, market analysts, and prominent businesses take advantage of whitepapers. A whitepaper is considered one of the most valuable, informative, and prolific ways of marketing. It can attract the audience and enhance their engagement by providing them information. It also generates more leads and makes you stand out from other competitors. To create such augmented, productive, and exceptional whitepaper, follow the above tips. These tips will help in generating alluring whitepaper and reaching innumerable business outcomes. Frequently Asked Questions What makes a whitepaper unique? Minimalistic designs, relevant information, jargon-free content, statistics, informative and narrative writing make a whitepaper unique and establish hit as a thought leader. What should be taken care of while creating a whitepaper? The essential factor is maintaining quality, keeping a systematic approach, avoiding grammatical mistakes, using statistics with sources, and keeping relevant information that appeals to your audience. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What makes a whitepaper unique?", "acceptedAnswer": { "@type": "Answer", "text": "Minimalistic designs, relevant information, jargon-free content, statistics, informative and narrative writing make a white paper unique and establish hit as a thought leader." } },{ "@type": "Question", "name": "What should be taken care of while creating a whitepaper?", "acceptedAnswer": { "@type": "Answer", "text": "The essential factor is maintaining quality, keeping a systematic approach, avoiding grammatical mistakes, using statistics with sources, and keeping relevant information that appeals to your audience." } }] }

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Spotlight

TM Advertising

At a glance, TM Advertising is a full-service, independent agency within the Interpublic Group of Companies (interpublic.com). Steeped in 70+ years of successful client relationships, TM Advertising is relentlessly focused on growing our clients' businesses by uncovering what we like to call … the Beautiful Truth. It’s the essence, the story, the true meaning of a company’s brand – grounded in a culmination of consumer insights, company truths and the hard stuff … business goals and real return.

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