The World of Retention Email Marketing

LUCA NORMAN | October 15, 2019

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It's much simpler to gain new clients than to retain existing ones. In a case, your clients can stick around, then your chances of structure a flourishing business are high. Factually, the client churn rate is a serious metric that decides your overall business progress. As per an investigation by Kolsky, half of the clients normally churn every five years, 1/26 unhappy clients will complain; the rest will churn. A recent study uncovers that the lower your churn rate the better your business execution. Churn will consistently happen regardless of how many endeavors you put into pleasing your clients. There are a few reasons why clients will quit doing business with you which you can't control. Although, when the churn rate is extraordinary, it can influence your business decision-making processes, just as your income.

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Pantheon powers over 300,000 sites and is trusted by thousands of marketing and development teams around the world. We are backed by $100M of venture investment from Sageview Capital (Avalara, Demandbase), Scale Venture Partners (ExactTarget, Box, DocuSign, Bill.com), Foundry Group (SendGrid, Mapbox), as well as Baseline Ventures, First Round Capital, and Floodgate.

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