The Programmatic Guide FOR MODERN MARKETERS, PUBLISHERS, AND MEDIA PLANNERS

| January 30, 2018

article image
It used to be that if you were an advertiser, you would simply work with your agency to define the creative strategy, see a handful of creative ideas (knowing they were pushing you their favorite all along), tell them how much you wanted to spend, and what your goals were (maybe). The agency would then spec out a short list of identified publications (offline and online), you would discuss pros and cons of each, and then place insertion orders that met your criteria (or just felt right).

Spotlight

Marketing 360®

Marketing 360® is a combination of integrated technology (software) and professional marketing talent (services) provided through one platform. The platform allows brands to access and optimize their most important marketing channels from one interface, while leveraging talent in the cloud such as marketers, designers, developers, content creators and video pros to execute their marketing on demand.

OTHER ARTICLES

How Can I Make A Blog?

Article | December 14, 2020

When I decided to do something on my own, I stumbled across blogging. Now, the question was, how can I make a blog? There are two types of blogs that you can make - a free domain blog and a paid domain blog. With the help of free blogging platforms like WordPress and Blogger, you can create a free blog. However, you won't get a full domain name dedicated to your free blog. To get the complete domain name for your blog, you'll have to buy a domain and hosting, which is a paid blog. So, How Can I Make A Blog? Follow the five steps below: Step 1: Decide The Niche of Your Blog The first step to making a blog is to decide its niche. What is it that you want your blog to be about? There can be many niches from which you can choose. Travel, food, health & fitness, online marketing, business, arts, entertainment, affiliate marketing, sports, and automobiles are some of the examples. You need to ask yourself what your passion is and what you want to write about. This is probably the most crucial step in making a successful blog. Without knowing the niche for your blog, you may not be able to make it work, and it won't be worth your efforts. Step 2: Choose the Domain Name of Your Blog The second step is choosing the domain name. You will need a name that suits your blog's niche and the topics of your blog posts. If your blog is about sports, choose a name that goes with it. It could also be completely unrelated. However, you should know how a blog's name will affect it. If someone searches your blog's name on Google, then it will show up. However, if your blog's name is unrelated to its niche, then it may be difficult for you to rank it on the Google search results. Step 3: Free Domain or Paid Domain? Do you want a free domain or a paid domain & hosting for your blog? There are many free website-building platforms where you can build and publish a blog. The most famous and reliable platform is WordPress. After making an account on WordPress, you can create a free blog using the free website builder. You'll have to do some basic settings, and you'll be well-guided along the path. You can change the theme from the default theme to any of the available themes. In the end, you'll have to register your domain name and finally publish your blog online. You'll have WordPress's branding in your domain name once you publish it. It'll look something like - www.YourDomainName.wordpress.com. If you don't want such branding and want your own domain and hosting, then you can opt for WordPress's self-hosting service. When using WordPress's self-hosting service, you'll get to register an entire domain name without the WP branding. It'll look like www.YourDomainName.com. For this, you'll have to pay a monthly hosting charge of $2 to around $10. Step 4: Customize The Look of Your Blog After building your blog and registering the domain name, the next step is customizing your blog's looks. WordPress has many themes (both free and premium) that you can install on your blog. These themes will change the look of your blog and make it beautiful. There are around 8000 WordPress themes available to choose from, and you can purchase any of the premium WordPress themes. Step 5: Write and Publish Your First Blog Post The final step in the quest to making a blog is writing your first blog post and publishing it. Go to the dashboard of your blog and click on 'Add new post.' You can include images, videos, and all forms of multimedia in your blog posts. For better search engine ranking results, try and write long blog posts (>2000 words). Do not copy from other websites. Write something on your own and completely unique. While formatting your blog post, make sure you use H1, H2, and H3 headers in your blog post. Also, keep your sentences shorter and easy to read. You should check out HubSpot's guide on how to write and format a blog post. I hope that you now have a pretty decent idea about building a blog all by yourself. If you want to know more about blogs and blogging, keep reading our other posts. Until next time, take care and keep blogging!

Read More

Updates to How Google Ads Measures Conversions

Article | June 1, 2021

Google announced it would set a first-party cookie through the global site tag and Google Tag Manager beginning in May. What does this mean, and why is it important to advertisers? First, let’s talk about why Google made this announcement. As individuals are demanding more privacy, we are moving towards an internet world that is free of third-party cookies, which have been the standard of conversion tracking for advertisers. So what are first-party and third-party cookies? A first-party cookie is created and stored directly by the website that you are visiting. These cookies allow you to do fancy things like staying signed into Amazon every time you visit, but they also help advertisers keep better track of their visitors for the purpose of collecting data around conversions, among other things.

Read More

Transformation of Content Marketing in COVID-19

Article | June 30, 2021

Content marketing in COVID-19 has been wholly evolved. Let’s discover about transformation in content marketing strategy by knowing valuable statistics and necessary guidelines. Introduction Content marketing is a strategic way of marketing approach that primarily focuses on top-notch content, authenticity, valuable information, and customers' need to attract their audience to buy their products or services. The content you are delivering to your target audience, customer, or prospects should be valuable, authentic, and need to reach them in a way that feels organic and accepted. Content plays a very decisive role in the establishment of a brand. Content marketing growth statistics show that 77% of marketers say their company has a content marketing strategy. Meanwhile, 69% of successful B2B marketers now have a documented strategy for content marketing in COVID-19 More than 77% of marketers have transformed their content marketing strategy owing to pandemics. Marketers believe that the pandemic intensely affected people. Now, it has become challenging to influence your target audience with outdated strategies. The need of the hour is to approach your audience with calculative steps, innovative ideas, and well-research content. Let’s look at each aspect of content marketing in the COVID-19 strategy that can turn your innovations and ambition into success. Types of Content Marketing There are a variety of content marketing types that differs from business to business. It’s eventually about what kind of content marketing helps your business to reach a definite goal. Here are some common kinds of content marketing. Blogs User-generated content Social Media Posts Videos Podcasting Email Infographics Ebooks Whitepapers Case studies Memes Why Content Marketing Matters? The famous saying “Content is King” is undoubtedly true. Your content marketing strategy decides your business existence. Let’s find out how content marketing is far better than other marketing tactics. Content marketing is a significant component of each digital marketing strategy which is unavoidable. A persistent content marketing strategy provides positive ROI. Unique and thorough content assists SEO in performing better. It is cost-efficient. It builds trust with your customers. It makes your marketing funnel better. Content marketing strengthens your communication with customers. Different industries such as OTT, digital marketing are entirely dependent on content Quality content makes you stand out from other competitors. It increases mouth-publicity. Content marketing turns your visitors into customers. It decreases your advertisement spends. Educate your leads and prospects about your products and services. Quality content aids other marketing strategies to accomplish your business goal. Statistics about Implementing Content Marketing Strategy 89% of content marketers use blog posts in their content creation strategy. 70% of marketers are actively investing in content marketing. 78% of companies have a team of one to three content specialists. 24% of marketers plan on increasing their investment in content marketing. 94% of marketers use social media for content distribution. 70% of the B2B content marketers say their brand’s content marketing efforts have been much more successful than last year. 96% of the most successful content marketers say that content marketing has helped them build credibility and trust with their audience. 61% of consumers have also bought something that’s recommended by blogs that they read. 69% of marketers use content to tell stories. Make Your Content Marketing Strategy More Powerful in COVID-19 Holding presence on demanding platforms and perform remarkably is only possible when you have a resilient, persuasive, and extensively researched content marketing strategy. How content marketing in COVID-19 has entirely changed, and how can you utilize those strategies to keep your audiences engaged and experience profitability? Let’s understand. Organizational Support Your content marketing strategy is nothing without organizational support. Most of the time we find people working department-wise and don’t participate in other’s department activity. Whether you have a big team or a small one, you will need to have everyone in the company participating in your content strategy. They can give their contribution in any form. Reanalyze Your Goal Setting a goal is not enough at the time of pandemics when businesses are grappling with various challenges. You need to recalculate your goal regarding every element such as target audience, finding a niche, market research, budget, etc. Write for Your Customer, Not for Your Brand Undoubtedly, experiencing profitability is your business goal, but sometimes it is essential to understand your customers’ expectations or needs. Therefore, your content marketing strategy only will be succeeded when you have a proper understanding of your audience, prospects, or customers. Determine Your KPIs After setting your goal, your next job is to develop key performance indicators. KPIs are highly effective in quantifying your actual performance against your objectives. Unique page visits, downloads, shares, inbound links, CPC, CPL, ACV, products review, website traffic are the essential key performing indicators to evaluate your performance. Find out the Right Kind of Content It is not essential to adopt each content type to be in the race. It would help if you finalized that which content type is appropriate for your business. You cannot invest your entire budget in every kind of content. When it comes to the whitepaper, it performs differently as compared to social media posts. Analyze Each Channel Performance When you are writing for your blogs, it doesn’t go the same way you write for the whitepaper. Different marketing channels need a specific style of writing. It could be narrative, persuasive, expository, or informative. Therefore, analyzing the performance of each channel is mandatory so that you can choose your appropriate channel and write accordingly. Enhance the Quality of the content The quality of the content should be the utmost important concern to each marketer. Therefore, you can’t compromise with the quality of the content. Quality content consists of authenticity, valuable information, readability, visual appeal, authoritativeness, length, and extensive research of that particular industry. Be Innovative and Approach with Humor Innovation is the critical component to transform your content marketing strategy. Promoting your products or services by being innovative and approaching with humor is vital in this time of pandemic when people are dealing with various difficulties. Moreover, an amalgamation of creative content and humor can assist your business in finding out decided results. Final Thoughts Marketers are very well aware of changes in content marketing in COVID-19. And they started discovering to make their strategy better by researching. These valuable tips that have been mentioned above regarding content marketing strategy can surely elevate your business towards success, profitability, and accomplishment of your goal. Frequently Asked Questions How to optimize your content in COVID-19? You can optimize your content by being innovative, holding research skills, and monitoring consumer behaviors & channel preferences. What is the best type of content in COVID-19? It depends on the business but, blogging, social media content, and memes, the whitepaper is the popular content in COVID-19 that various industries are implementing. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How to optimize your content in COVID-19?", "acceptedAnswer": { "@type": "Answer", "text": "You can optimize your content by being innovative, holding research skills, and monitoring consumer behaviors & channel preferences." } },{ "@type": "Question", "name": "What is the best type of content in COVID-19?", "acceptedAnswer": { "@type": "Answer", "text": "It depends on the business but, blogging, social media content, and memes, the whitepaper is the popular content in COVID-19 that various industries are implementing." } }] }

Read More

How Technology Supports Connected Content

Article | August 12, 2020

In recent weeks, we’ve been publishing a series of posts about Connected Content and why it matters as the world becomes increasingly digital first. Connected Content means that companies tell their brand stories through strategic and engaging content, build and run intelligent websites, and reach audiences with powerful performance marketing solutions As our CEO Don Scales wrote, we believe that in a digital-first world, businesses can’t tell their brand stories with a willy-nilly collection of tactics. They need a unified approach. And technology creates the foundation for that approach. Technology is the great enabler of Connected Content.

Read More

Spotlight

Marketing 360®

Marketing 360® is a combination of integrated technology (software) and professional marketing talent (services) provided through one platform. The platform allows brands to access and optimize their most important marketing channels from one interface, while leveraging talent in the cloud such as marketers, designers, developers, content creators and video pros to execute their marketing on demand.

Events