The Power of Modern Digital Marketing Automation

DOUNIA TURRILL |

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Modern consumers are Web-savvy, mobile-loving people who typically spend more time online than reading magazines and watching TV.  These changes in behavior are fundamentally changing the face of marketing – and in ways that are bringing about the convergence of direct marketing and mass marketing. For example, if you are a direct marketing professional executing targeted email campaigns and mobile marketing strategies, you are likely bumping up against mass-marketing campaigns. Why? Because like you, mass marketers are investing more in online ads than ever before –at the expense of TV commercials and print ads...

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OTHER ARTICLES

A Day in the Life of a Content Marketer During the Pandemic: Challenges and Tips

Article | August 13, 2020

I’ll never forget the night that everything really changed. It was my wife’s birthday, March 11th. I took her out for dinner at a lovely restaurant in South Minneapolis, and for a couple of blissful hours, over exotic cocktails and delicious food, we unplugged from the loudening noise of a worrisome outside world. After we walked out of that restaurant, there would be no more tuning out.

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The Difference Between Digital Marketing and Social Media Marketing

Article | August 13, 2020

Many people use digital marketing and social media marketing interchangeably. They believe that engaging in different social media platforms is digital marketing, but this is just a part of it. Digital marketing is an umbrella term that encompasses all types of marketing activities that a brand performs digitally, both online and offline, to promote their services or products. Social media marketing, on the other hand, is one of the channels of digital media marketing. It involves marketing on social media platforms such as Facebook, Instagram, Twitter, etc.

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MARKETING STRATEGY

Top 10 Digital Marketing Trends in 2021

Article | August 13, 2020

Because of the pandemic we have seen a shift in all businesses from physical platform to digital platform and which is why Digital Marketing is at boom right now. What is Digital Marketing? Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing. Why is Digital Marketing important? You can do customer segmentation and reach your target audience. You can make sure that the traffic coming to your page is the relevant traffic. You can get high reach with Digital marketing, and it is much more cost effective as compared to traditional marketing. The Top 10 trends in Digital Marketing 2021 are as follows. 1. Interactive content Interactive content like polls quizzes survey and content anything that you use to interact with the customer makes the customer feel that they are a part of your product and promotes inclusivity. Having people engaged and entertained gives joy to the customer it will help the customers own the product and stay loyal to you brand. 2. Live streaming There has been a 99% boom in Live streaming in 2020. All Social media platforms now have Live streaming. It provides an opportunity to the common man to interact with the eminent personalities. It can help build a relationship with the potential customer and build a huge revenue over that. 3. User generated content More than 86% percent of the companies use user generated content for marketing. The content that is used for marketing has been generated by their own customers. This is the best word of mouth marketing strategy even raw content like videos and testimonials are used by companies to build trust and help promote their brand. 4. Customer segment It is always better to group your customers so that you are delivering your content to the relevant customer you can segment the customer based on geography, age shopping habits so that the customer feels that the content is specially personalized for them and helps in giving them an unique experience. Customer segmentation will reach new heights in 2021. Manual segmentation will become obsolete. 5. Featured snippet Featured snippet is nothing but comes on zero position on the google search which provides an answer to what you were looking for. You provide the complete answer which out any clicks they are also called as answer boxes or no click searches. Even though it eliminates the possibility of clicks google acceptance of your content being on top of the search page is more important 6. Image and Video Seo We can bring in huge traffic from high quality image and video content. Google lens, Pinterest etc. are all platforms to enable us to do this. We can find similar products on google lens by simply searching for it. Google lens will help us find similar products and we can land up on the website of those products. While doing this make sure you are adding Relevant and high-quality image and including Seo keywords in the description of the image. 7. Voice Search Over 53% of the houses will be owing a smart speaker in 2021. More and more people are using voice searches rather than tying it out. Voice search is becoming more convenient. Clubhouse was one audio-based app that went viral recently. You can bring in more traffic to your page through Podcasts. People listen to podcast while travelling. 8. Page speed You can Increase your conversion by 7% by just increasing your page speed. This can be achieved by suing CDN both static and non-static content should be optimized using CDN. 9 Artificial Intelligence Artificial intelligence is transforming Marketing. AI helps you to target the right customer by studying their purchase pattern, searches or even views. It helps you provide a more personalized experience to your customers. Chat bot is one such AI feature that can help. AI can process vast quantities of data and make accurate predictions based on patterns that emerge from it. AI can predict customer behavior and identify and nurture the most valuable leads. 10. Augmented Reality Brands are using augmented reality to elevate customer experience and sales. Brands like Gucci and Ikea are letting customers try shoes and furniture through augmented reality apps on their website. With AR being on a rise we will be more and more brands using AR for in their communication.

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Social Media Marketing Post-pandemic: A New Era of Digitalization

Article | August 13, 2020

Social media marketing post-pandemic strategies have become a boon for marketers delivering positive ROI. More than 73% of marketers believe that social media marketing has been very effective for their business in 2021. More than 41.3% of businesses reported that they were temporarily closed in the US because of the pandemic. Moreover, COVID-19 affected the businesses so that various industries such as hospitality, pharmacy, finance and insurance, education, etc., had to terminate their employees. As a result, more than 20.6 million people lost their job in the US, causing an unemployment rate of 14.7%. Now, when the situation is getting better, marketers have changed their approach. They have transformed their strategy towards every kind of marketing. Social media marketing needs to be transformed in terms of campaign planning, content marketing, SEO, technological support, etc. Over 3.6 billion people use social media globally, and the number is expected to increase to 4.41 billion in 2025. Some significant points can help you to strategize your social media marketing. Let’s have a look at them. Follow the Trends While implementing social media marketing, you should be aware of the latest trends in it. For example, Instagram has unique features such as IGTV and Instagram stories. On IGTV, you can share a lengthy video. It assists marketers the facility to come up with longer video content. Instagram stories features are available for 24 hours. You can view it many times within 24 hours. You can share some fruitful information or announcements or ask plenty of questions to keep your target audience engaged. It has location stickers, hashtags, polls, emojis, etc. Similarly, Snapchat has Lenses, Geofilter, Snap Map, and so on. Keep Approaching Strategically and Innovatively As people are stuck at home owing to COVID-19, they are hyperactive on social media. An average user spent 2 hours and 24 minutes per day on social media. As a result, marketers believe that it has become quite tough to persuade your target audience to buy your products or services. You can only influence them when you have researched the market profoundly and designed the campaign strategically. An innovative and strategic approach consists of persistency, measurable steps, relevancy, competitive analysis, buyer’s persona resulting in brand awareness, brand credibility, and customer satisfaction. Don’t Miss Out on the Top Platforms There are various social media platforms where businesses approach. Facebook is the most prevalent platform amongst users aged between 12 to 34 years. It has more than 2.74 billion active users, followed by YouTube 2.291 billion, WhatsApp 2 billion, and Instagram 1.221 billion users. For a marketer, it is essential to be present on the most used platforms as they already have a crowd, and you need to let them know about your products or services. Experiment with Coupons & Offers As industries begin to reopen, the best way to reach your audience is to provide them with some coupons or offers. You can certainly influence them by giving them offers. You can announce those offers on different social media channels. Multiple industries can implement this idea. When a customer finds some valuable product with discounts, they automatically get attracted towards it. Add discounts to leads forms, keep time-restriction, and create a customer reward program. These things can improve your coupon or offers marketing strategy and take it to the next level. Don’t Prioritize too Many Sales Unquestionably, it’s vital to increase the sale of your product or services. Therefore, you are in business, after all. But, you must take care that the point is not just to sell but also to take care of your customers as they recover from COVID-19. So, while offering value to your customers, you can continue with your win-win strategy. The customers or your target audience need to understand that the relationship you have or carry with them is beyond sales. Social Media Analytics Are you aware of finding out social media trends? Do you know what your target audience or consumers expect from you? There are multiple social media analytics software that can help you find out audience analysis, competitive research, and product research. Social media analytics plays a critical role which provides strategic marketing information. The fundamental of social media analytics is collecting and evaluating marketing and audience data to decide your business decisions. It is a sure way to elevating your marketing operations and product strategy. Video Content Marketing Video content is used by 87% of online marketers. Video content is more appreciated and valued by the consumers as they provide them with statistics, infographics, emotional content, and valuable content within less time. Providing the said content via a mode of video increases the viewer engagement. This marketing tool is educational, informative, and resourceful. The majority of online users consume video content daily, identifying and targeting these viewers as potential consumers and designing the strategy to maximize engagement by targeting specific audiences accordingly. Content Quality Your social media marketing post-pandemic strategy is nothing without content. The quality of the content should be your utmost priority. Whether it is in text format, video, or something else, it should be taken care of innovatively and strategically. Approximately 67% of B2B marketers believe that content quality, consistency, and engaging content play a huge role in audience decision-making. Content marketing is one of the most effective ways to enhance audience engagement, brand identification, customer satisfaction, generate more leads, and save money. The high-quality content comprises research, qualitative and quantitative information, content forms, content scoring, niche, etc. High-quality content works as a catalyst for social media marketing post-pandemic. Get the Right Platforms for Your Business Utilizing multiple channels for your business is essential. Still, as a marketer, you must know which channel gives you a favorable response in terms of customers’ engagement, profitability, brand recognition, etc. Here is a summary. Approach towards a variety of social media platforms should be designed distinctively. Analyzing the various consumers on different platforms is essential and advisable. These benefits in creating the content marketing strategies accordingly. Categorizing and identifying the best possible and successful mode of reaching the consumer/viewer is essential for maximum involvement. The flow of the targeted audience towards your website/platform helps generate profit, grow the business, and help develop consumer satisfaction. Final Thoughts Social media marketing post-pandemic has been transforming day by day; therefore, businesses need to adopt some changes earlier mentioned in this article. However, those strategic ideas can be very fruitful if executed sophisticatedly and calculatingly. Frequently Asked Questions Why should every business use social media post-pandemic? Due to the pandemic, screen time has increased, resulting in maximum usage of social media, which is one of the most effective and successful platforms to enhance brand identification, client satisfaction, sales generation, and customer engagement. How social media help businesses during COVID-19? It is cost-effective compared to print media marketing, where it saves time, involvement and performs progressively. Why is social media so crucial for every business? Social media helps businesses finding out their target audience, market research, and build brand credibility. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Why should every business use social media post-pandemic?", "acceptedAnswer": { "@type": "Answer", "text": "Due to the pandemic, screen time has increased, resulting in maximum usage of social media, which is one of the most effective and successful platforms to enhance brand identification, client satisfaction, sales generation, and customer engagement." } },{ "@type": "Question", "name": "How social media help businesses during COVID-19?", "acceptedAnswer": { "@type": "Answer", "text": "It is cost-effective compared to print media marketing, where it saves time, involvement and performs progressively." } },{ "@type": "Question", "name": "Why is social media so crucial for every business?", "acceptedAnswer": { "@type": "Answer", "text": "Social media helps businesses finding out their target audience, market research, and build brand credibility." } }] }

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AMG is a digital marketing agency. We empower multi-channel companies to evolve sales and marketing content to increase leads from trade shows, CRMs, websites and more.

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