The Lowdown on SEO This Year

| November 12, 2019

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Search engine optimization (SEO) is a process by which you make your website more visible to the people that are searching for queries that have something or the other to do with the subject matter that your website deals with. A survey conducted by Zazzle Media, one that they have conducted for the second year in a row, has basically revealed quite a bit about the world of SEO, showing the level of competence of professionals working in the field as well as the paths that they can take in order to make the most of the future of this field all in all.

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Pereira & O'Dell

The Pereira & O'Dell perspective is heavily influenced by the digital culture and focused on creating cross-disciplinary campaigns for progressive marketers.Pereira & O'Dell is the first advertising agency to win an Emmy against regular television programming, winning "Outstanding New Approach to Television for the social film "The Beauty Inside" for Intel.

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3 Real Life B2B Content Marketing Strategies Driving Big Results

Article | July 15, 2020

There are so many ways to approach B2B content marketing. So many goals. So many audiences. So many channels. So many formats. It’s no wonder that content strategies vary widely. Today we are breaking down three real-world B2B content strategy examples. These are actual marketing programs built by real companies, fighting in the content arena. Each is working hard to drive awareness and demand every day but in very different ways.

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5 Link Building Strategies That Actually Work

Article | March 27, 2020

Google's algorithms are complex and constantly evolving, but backlinks remain an important factor in how search engines determine which sites will earn ranking positions. While link building is often recognized as one of the most difficult and time-consuming SEO tactics, it can help your site rank higher, bring you more traffic and grow your business significantly. If you’re not including link building in your overall SEO strategy, you’re missing out on a huge opportunity for your business. In this article, we’ll show you five effective link building strategies you can start implementing today.

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How to Ace Your Restaurant’s Local Marketing Strategy

Article | August 13, 2020

The way restaurants once operated has radically changed over the last few years as technology continues to advance. An industry that once thrived on word of mouth marketing now must turn to other promotional methods to entice customers to dine with them. However, many restaurant owners are unaware of the plethora of digital opportunities available to them. In this post, we will explore the different digital tactics we’ve seen restaurant brands benefit from and discuss how to effectively revamp your restaurant marketing strategy.

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SOCIAL MEDIA MARKETING EVERYTHING YOU NEED TO KNOW

Article | April 14, 2020

Social Media Marketing is using social media platforms to connect with your audience for brand building, driving website traffic and increasing sales. Social Media Marketing involves publishing creative content over social media platforms, engaging your followers, analyzing your results and running social media advertisements. Connecting with customers via social media is an essential method to promote all kinds of businesses. This helps in constructing a better brand image, associating with local clients and improving your client database. Around 90% of advertisers say online networking is essential for the online presence of their business.

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Spotlight

Pereira & O'Dell

The Pereira & O'Dell perspective is heavily influenced by the digital culture and focused on creating cross-disciplinary campaigns for progressive marketers.Pereira & O'Dell is the first advertising agency to win an Emmy against regular television programming, winning "Outstanding New Approach to Television for the social film "The Beauty Inside" for Intel.

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