The importance of optimizing your website for e-commerce

| April 17, 2018

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No business wants to admit that its e-commerce website is letting its operations down, but it likely isn’t working as hard as you are. Have you recently ramped up your marketing efforts only to see your results fall flat? Have you added new products and used cookie-cutter descriptions, but your inventory isn’t moving as you intended? Have more than two years passed since you’ve made a change to your e-commerce site?

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Rokt

Rokt connects the world’s biggest brands and e-commerce sites with customers in a buying state of mind. We reach them at the exact moment they're most receptive—the moment of purchase—to introduce them to something new, something exciting. By saying hi the moment it matters most, we create relationships that last a lifetime.

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The key elements are the main topic you want to promote, useful keywords, and an evolving pillar page content strategy." } },{ "@type": "Question", "name": "How do you promote a pillar page?", "acceptedAnswer": { "@type": "Answer", "text": "You can influence your target audience by promoting a pillar page on different social media platforms, including Facebook, LinkedIn, Instagram, etc. Social media assist in attracting the audience and convince them to know more about your brand." } }] }

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Spotlight

Rokt

Rokt connects the world’s biggest brands and e-commerce sites with customers in a buying state of mind. We reach them at the exact moment they're most receptive—the moment of purchase—to introduce them to something new, something exciting. By saying hi the moment it matters most, we create relationships that last a lifetime.

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