Article | October 6, 2021
Because of the pandemic we have seen a shift in all businesses from physical platform to digital platform and which is why Digital Marketing is at boom right now.
What is Digital Marketing?
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing.
Why is Digital Marketing important?
You can do customer segmentation and reach your target audience. You can make sure that the traffic coming to your page is the relevant traffic. You can get high reach with Digital marketing, and it is much more cost effective as compared to traditional marketing.
The Top 10 trends in Digital Marketing 2021 are as follows.
1. Interactive content
Interactive content like polls quizzes survey and content anything that you use to interact with the customer makes the customer feel that they are a part of your product and promotes inclusivity. Having people engaged and entertained gives joy to the customer it will help the customers own the product and stay loyal to you brand.
2. Live streaming
There has been a 99% boom in Live streaming in 2020. All Social media platforms now have Live streaming. It provides an opportunity to the common man to interact with the eminent personalities. It can help build a relationship with the potential customer and build a huge revenue over that.
3. User generated content
More than 86% percent of the companies use user generated content for marketing. The content that is used for marketing has been generated by their own customers. This is the best word of mouth marketing strategy even raw content like videos and testimonials are used by companies to build trust and help promote their brand.
4. Customer segment
It is always better to group your customers so that you are delivering your content to the relevant customer you can segment the customer based on geography, age shopping habits so that the customer feels that the content is specially personalized for them and helps in giving them an unique experience. Customer segmentation will reach new heights in 2021.
Manual segmentation will become obsolete.
5. Featured snippet
Featured snippet is nothing but comes on zero position on the google search which provides an answer to what you were looking for. You provide the complete answer which out any clicks they are also called as answer boxes or no click searches. Even though it eliminates the possibility of clicks google acceptance of your content being on top of the search page is more important
6. Image and Video Seo
We can bring in huge traffic from high quality image and video content. Google lens, Pinterest etc. are all platforms to enable us to do this. We can find similar products on google lens by simply searching for it. Google lens will help us find similar products and we can land up on the website of those products. While doing this make sure you are adding Relevant and high-quality image and including Seo keywords in the description of the image.
7. Voice Search
Over 53% of the houses will be owing a smart speaker in 2021. More and more people are using voice searches rather than tying it out. Voice search is becoming more convenient. Clubhouse was one audio-based app that went viral recently. You can bring in more traffic to your page through Podcasts. People listen to podcast while travelling.
8. Page speed
You can Increase your conversion by 7% by just increasing your page speed. This can be achieved by suing CDN both static and non-static content should be optimized using CDN.
9 Artificial Intelligence
Artificial intelligence is transforming Marketing. AI helps you to target the right customer by studying their purchase pattern, searches or even views. It helps you provide a more personalized experience to your customers. Chat bot is one such AI feature that can help.
AI can process vast quantities of data and make accurate predictions based on patterns that emerge from it.
AI can predict customer behavior and identify and nurture the most valuable leads.
10. Augmented Reality
Brands are using augmented reality to elevate customer experience and sales. Brands like Gucci and Ikea are letting customers try shoes and furniture through augmented reality apps on their website.
With AR being on a rise we will be more and more brands using AR for in their communication.
Article | October 6, 2021
We have an abundance of data around us, but most business marketers aren’t able to make the most of it. When they can actually personalize the campaigns down to an individual, most of them restrict themselves to only segmenting their audience, creating a few versions of the campaigns and using their names in emails while addressing them. Despite 94% of companies saying that personalization is now critical for success, there are 5% of them who personalize their campaigns extensively. The reason being, an inability to personalize their campaigns. Almost 60% of marketers struggle at personalizing their campaign content in real-time. But when it comes to email marketing, the struggle need not be all that hard.
Article | October 6, 2021
B2B companies are exponentially growing as they experience a boost in sales as well as other advantages. As per the report of Forrester, There is immense growth has been noticed in the U.S. B2B businesses. As a result, B2B e-commerce transactions are forecasted to reach US$1.8 trillion by 2023.
But, some common mistakes create countless challenges or make business unsuccessful. Elevate your business with sustainable development by comprehending those repercussions and their solution holistically.
Lack of Innovative Approach
Innovation is the key to success in B2B marketing that makes you different from others. Unfortunately, many marketers don’t implement innovation in their marketing tactics. Your innovative designs, content, tactics, etc., will undoubtedly provide an unparalleled experience to your audience. Therefore, it is good to always come up with new ideas or discuss them with your team to understand other’s perspectives. It’ll help you realize the opportunities and the risks involved in it.
Use of Outdated Technology
Many B2B businesses are still utilizing outdated technologies. Those technologies diminish the speed of your success. Other businesses evolve their approach via adopting advanced technologies such as Artificial intelligence, programmatic advertising, machine learning, etc. These modern technologies help in enhancing users’ experience in every aspect and elevate your business.
Less Focused on Responsive designs
In B2B business, responsive designs are the utmost vital tactics. Responsive designs make your customers way easier to access information. People use various devices to visit your website. Therefore, it is essential to provide them positive experience. If they face challenges while accessing your site, they will undoubtedly look up to other ways. Therefore, make sure your site is available in responsive design.
Lack of Adequate Research
B2B companies require in-depth market research in every aspect. It consists of products or service demand, competitive analysis, successful platforms, promotions, statistics, demographics, consumers’ requirements, etc.
Evaluating Marketing Performance
Performance evaluation is an unavoidable step of marketing. You must evaluate your performance. Track your campaigns’ performance, channel performance, etc. It will help you find whether your approach was appropriate or not and compel you to rethink to get possible solutions.
KPIs or marketing performance metrics are highly advantageous in understanding company operations and objectives. In addition, it helps comprehend competitive analysis, market strength, and management systems.
Unnecessary Usage of Jargon
One of the most common mistakes in B2B marketing is the excessive usage of jargon. It will be best if you use simple and concise language to approach your audience. Using too much jargon will confuse them to understand the entire message you want to convey, as they will have to take extra effort to understand the jargon. As a result, they won’t be able to receive information thoroughly. Make sure you know the audience before starting writing for them. They are diverse therefore, you need a sophisticated and easy-to-understand language.
Trends are crucial in B2B marketing. They help in expanding the horizon of your approach and provide perpetual development. Unfortunately, many marketers don’t follow the trends. Trends make you up-to-date according to the transformation of customers’ requirements. You can accelerate your growth by knowing deep into trends and their implementation accurately.
Search Engine Optimization
SEO is an indispensable tool in B2B marketing. It enhances your Google visibility and brings more traffic to your site. Various companies utilize SEO for brand awareness, building solid relationships with customers. It also improves your content marketing skills and provides an authoritative approach. Furthermore, SEO helps the Google algorithm perform better, and scale your business to reach innumerable business outcomes.
Lack of High-Quality Content
Top-notch content plays a crucial role in making robust connections with customers and building brand recognition. In this technologically advanced world, customers require quality content. They expect informative and significant content from their favorite brands. Most marketers believe that content creation is of utmost importance. High-quality and engaging content can easily persuade the audience to experience a brand’s product or service. Providing quality content will make your audience stay with you for a long time. It also builds brand credibility and increases the possibility of generating more leads. Quality content assists in improving marketing strategies and provides sustainable development in every business aspect.
There are other essential standard practices, such as content mapping, blogging, etc., that can help you improve your marketing tactics and meet customers’ requirements.
B2B campaign fails due to lack of strategic approach. Above are some common mistakes you must avoid while creating campaign for B2B. These valuable tips can improve your tactics and provide sustainable development in B2B marketing.
Frequently Asked Questions
What are the best practices to scale B2B business?
Providing informative and persuasive content, enhancing communication with customers through various platforms, creating attractive and responsive websites, and adopting advanced technologies are the best practices to scale your business.
How to generate leads in B2B marketing?
Strong SEO, improving communication with customers, providing social proof to earn customers’ trust, providing personalized messages, and utilizing advanced lead generation software helps generate leads.
What are the essential components of the B2B website?
The essential components of a quality website are a concise message, relevant content, responsive designs, and SEO that make your website more authoritative and practical to enhance engagement and visibility.
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Article | October 6, 2021
Inc. magazine today revealed that San Antonio-based STIRISTA is on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Intuit, Zappos, Under Armour, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.