Article | August 10, 2020
Digital Market News lists automation as one of the top five key advantages of creating a digital marketing program. Furthermore, the article notes how automation is growing at a rapid rate—helping businesses transform, automate, accelerate, and optimize repetitive manual tasks such as sending emails, posting social media, and online ads. Putting marketing automation into play for your company is critical because delivering personalized, connected experiences is the only way to attract prospects and retain customers. But deploying the solution requires a bit of work. As Digital Market News also emphasizes, understanding the components and the nuances is key.
Article | February 11, 2020
In our article about the top content marketing trends to keep an eye on, artificial intelligence was at the top of the list last year and there are no signs that this trend will be slowing down. Chances are you’re already using AI every day, whether you realize it or not. Artificial intelligence makes the language recognition in Siri and the Amazon Echo possible, and powers recommendation programs to keep customers coming back for more. How exactly does it impact content marketing, though? AI and content may seem to exist in entirely different worlds, but there are ways this computing method could help you out along every step of your content marketing strategy.
Article | July 20, 2020
With SAFe 5.0, we extended SAFe guidance from the realm of pure tech teams to other teams critical to the building and support of innovative businesses solutions. Real business agility demands this. To that end, we’ve been working with a number of enterprises to better understand how to integrate marketing with their SAFe implementations. In addition, as I think that we’ve noted previously, we run our entire business on SAFe and marketing has been integral to our business agility since about day one. This gives us our own experience as well.
Article | April 28, 2020
We have always been familiar with various video conferencing platforms but the current situation of COVID-19 has put them at the top of everyone’s routine. Never before have video calling platforms been in so much demand. The current lockdown imposition in the world has forced all possible industries to give their employees work from home by default not by choice, and asked to contribute to stopping the spread of the Coronavirus disease.
A rare situation like this has caused the world to go online for important meetings, conferences, learning activities, and every other important work. During this time many companies have seen a spurt in growth and Silicon valley-based communication technology company—Zoom is one of them. The video communication software company has seen a growth in its user base from 10 million to 200 million daily visitors and has been recognized as the top choice from satisfied customer reviews on TrustRadius, Gartner, and G2.
With big customers in the pocket like Uber, Delta, HubSpot, Zapier, etc. the company has earned power when other companies started their businesses based on Zoom which is running quite successfully. Many businesses started building their services or products on Facebook, Slack, Twitter, Instagram, etc. and now Zoom is the latest hotspot around which new businesses are popping up. Let’s have a look at the newly started businesses based on the web conferencing software and how they have made use of Zoom features.
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Founded in 2018, San Francisco based Grain might be the first business to build entirely around Zoom, at least as a starting point. Let’s understand the core idea of the business.
According to co-founder and CEO, Mike Adams, the key idea is to extract and save the important content in Zoom calls. Further, the best part of the conversation can be shared across various platforms like Slack, Notion, Discord, Twitter, or even iMessages.
Suppose a student is attending a Zoom class and wants to take the notes for later use. This has been made simple using Grain. Without needing to watch the full lecture again a student can save or record the important part of what a teacher is teaching in the virtual class that he or she can share with other students.
There are many ways to save an important part of the video using Grain. You can convert the whole video call into the transcript and then pick up the part you want to share. This will automatically create a unique URL for the separate part of the video that you can share across various platforms.
You can save and share the highlighted notes that you can create alongside the call. Here you are given a facility to take notes during the call in a column that is provided by Grain and save or share it later on.
Similarly, Grain can be used for the office purpose where you can flag the most important bit of information from the meeting and share those clips with your colleagues to understand the complex or prime things in the call.
The limit is given to save and share the video clips ranges from 30 seconds to 10 minutes. You can also create sections of the best parts of the video to create a summary highlight and this has no time limit. You are also given control over who can edit the video later to avoid the illegal activity and stop manipulating the snippet.
Founded by two young and talented minds from MIT, Fireflies.ai is doing an excellent work of helping people manage their tasks using AI-based technology.
While there are so many things to do on the list, one can simply not waste time going through the past calls or chats to note down an important part of work. That’s where Fireflies.ai comes to help you.
It helps you save critical information that is being said and you won’t miss anything even after leaving the meeting room. And to do so, all you have to do is integrate Fireflies’ AI assistant by inviting it to the Zoom meeting. As soon as the meeting starts, it captures every moment by recording the call and sends you the transcript over your email once the meeting is over. It makes use of NLP (Natural Language Processing) algorithms to transcribe the audio call into the text format. Along with these features, it can integrate with dozens of apps like Salesforce, Slack, Zoho, Zapier, etc. They also have a Chrome extension for Google calendar that makes it easy to invite the AI assistant to the scheduled meeting.
This is how Fireflies.ai helps improve and accelerate the productivity gained from the Zoom meetings and unlock the hidden value in the voice data. It makes it easy to take quick notes with the help of high-quality recording while you pay attention to the live meeting.
The San Francisco based business is running quite smoothly and raised a fund of $5M in December 2019 from Canaan Partners.
Stream is a privately held, San Francisco based small company which started its business based on Zoom. It helps people host online events quickly especially the paid ones. It is not restricted to be used by office working professionals but can also be used by musicians, fitness instructors, content creators, private tutors, etc. and allows turning every physical event into a virtual event.
We use Zoom because it's what my 65-year-old aunt is familiar with. It's the tool of the moment. It is helpful to build a powerful, easy-to-use API. I'm surprised a lot of other developers haven't used it yet you can do a whole bunch of different things that you probably wouldn't think of.
Lan Paje, Co-founder and CEO, Stream
According to Stream, you can create a website to promote your virtual event and make money with tip donations or by charging people for entry to the event. This is the easiest way for event organizers to live-stream the event with just one click. The company is still taking baby steps and growing quite well.
The issue that Stream facing right now is uninvited guest appearances to the live events. According to the company, Zoom is lacking a security solution and preventing Zoombombers.
Otter is again a silicon valley based startup by a team of industry veterans who have working experience of development and technology in mobile, search, speech, and data analytics in leading technology companies.
Otter.ai offers a real-time voice transcript of conversations in a meeting. During the COVID-19 pandemic, the company has seen growth in its customer base and launched some new features. Earlier users would get the transcription after an hour or two after the meeting is wrapped. But with the recent partnership with Zoom, it offers real-time transcription and recording of a live video conference. The feature is available on the Zoom app and can be used on desktop or mobiles.
Once the meeting is wrapped, you can refer back to the transcript and highlight the important part of the long conversation. Additionally, you can also add comments and photos to meeting notes.
It offers security to group conversations giving each user a separate user ID and then group members can also highlight edit, and share notes with others. The software is usable for work, schools, and daily life.
With Otter.ai, transcription as long as 600 minutes is offered for free. It also offers paid plans with additional features that help to make your meetings more reliable.
Otter usage has been increased 5X with Zoom meeting over a few weeks of April and the company has observed new more sign-ups of students and employees working from home. Addressing increased use of generating rich notes with Otter’s AI-powered assistant, Sam Liang conveys the importance of Otter where everyone can search, play, edit, and share conversations on all devices.
Virtual meetings have skyrocketed during the COVID-19 outbreak as organizations recognize that high-quality voice meeting notes are a critical tool for employee productivity when collaborating within an office or in any virtual meeting.
Sam Liang, CEO, Otter.ai
By April 2020, Otter has transcribed more than 25 million meetings and has raised $23 million in funding from NTT DOCOMO, GGV Capital, Slow Ventures, Horizon Ventures, and others.
It seems Zoom is changing how remote working employees communicate and in the future, it might become a strong business tool. Growth of the video conferencing application pointing to more businesses built based on it. Isn’t that a way to go?