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Spotlight

PPC² - A Google Adwords Agency

We are the foremost authority in effective management of Google Adwords Campaigns of all sizes. We specialize in accounts that are high-spend, competitive and require total hands-on management. Using the 80/20 approach, we eliminate expensive non-performing traffic while maximizing on keywords and searches that are undervalued that produce incredible results.

OTHER ARTICLES

Elevating the leader in ABM

Article | July 10, 2020

Position Demandbase as the leader in Account-based Marketing (ABM). The April Six team ultimately completed a redesign of the brand, a lead-gen campaign, corresponding content drivers, and an event-activation program aimed at convincing B2B decision-makers to “Demand more.”

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Effective Content Strategy for Email Marketing

Article | July 10, 2020

Content strategy is an integral part of email marketing. Without a content strategy, it isn't easy to run an effective and productive campaign. Creating a robust strategy provides the intended results and prevents in effective effort and unused financial resources. In addition, email marketing content is considered one of the best ways to reach many people and persuade them to buy your products or service. As a result, email marketing allows businesses to perform more effectively. Email marketing is an inexpensive form of marketing that delivers high ROI. When your audience subscribes to your emails, they expect something valuable in their inbox. Therefore, the challenge of email marketing is to deliver precisely what they are looking for. Unfortunately, some marketers find it challenging to execute it as they don’t have effective email campaign strategies. Your email marketing plan creates a unique experience for your customers. It helps in producing a cost-effective campaign and provides more value to your audience. It encourages your target audience to experience your products or services. Let’s understand the significance of content strategy for an email productively and concisely. Why Is Email Management Important? Content strategy for email helps brands to prepare and plan for reliable and cost-effective sources. It is the best way to connect with your target audience or customers and build a strong relationship with them. Approximately 54% of emails are viewed on a mobile device. You can experience higher conversion rates on mobile than any other medium by designing engaging and innovative emails. The best part of email marketing is that it is a two-way communication where you allow your customers to react to it. This communication helps create a solid content strategy for email and improves the quality of the same. Marketers use email to drive the target audience to your website, pick up the phone and call, or any other call to action. Email helps track delivery rates, unsubscribe rates, bounce rates, and click-through rates which give you a better understanding of how your email campaign is performing. These metrics also allow making an effective content strategy for email. Here are some vital statistics that show the importance of email marketing and a content strategy for the same. 70% of marketers are actively investing in content marketing. Approximately 78% of businesses have a team of one to three content experts. 77% of companies say they have a content marketing strategy. Email marketing has the highest return on investment for small businesses. The number of global e-mail users is set to grow to 4.48 billion users in 2024. 59% of B2B marketers prefer email for lead generation. 40% of B2B marketers claim that email newsletters are an essential tactic in their content marketing strategy. Email marketing is mainly used for lead generation (85%), sales (84%), lead nurturing (78%), and customer retention (74%). 77% of B2B companies use an email marketing newsletter as part of their content marketing strategy, and 79% of B2B marketers find email to be the most successful channel for content distribution. According to Radicati’s 2020 Email Statistics report, email is used by over 4 billion people — over half of the world’s population. Create Productive Content Strategy for Your Email With the help of your content strategy for email, you can keep your readers focused on your business. First, let’s understand what makes content strategy valuable and effective. Establish Your Target Audience Establishing your target audience helps you to create engaging and relevant content to fulfill their requirements. Therefore, you should keep your target audience at the center. Additionally, you need to keep your audience in mind while strategizing an email campaign. Define Your Objective Defining objectives is one of the essential parts of the content strategy, which makes your way easier to find out what is essential. Create Engaging Content Most marketers find it challenging to deliver quality content. Quality content consists of appropriate information, well-researched data, a systematic approach, and no grammatical mistakes.In addition, you need to create engaging content that persuades your readers to keep clicking. Design for Mobile It will help if you create a unique content strategy for email that suits mobile. Therefore, it is essential to create mobile-optimized content for your target audience. Try to use high contrast design, mobile-specific codes, and interactive layout. Know Your Key Performance Indicator You have to define your key performance indicators (KPI), which must be measurable and specific. This helps to know your growth in terms of revenue, sales, and traffic. Final Thoughts Planning appropriate content strategy for email is an unavoidable phenomenon. It needs time, patience, and consistent effort. Prominent businesses believe that an effective content strategy helps in converting the target audience into long-term customers. An effective content strategy consists of the latest trends, innovative approach, sharing valuable and relevant information, etc. Implementing the above email marketing plan in an appropriate manner will make your efforts productive and meet innumerable business objectives. Frequently Asked Questions Why is content strategy important for email marketing? Content strategy for email attracts the customers and improves your communication with them. It also helps to gain the highest return on investment. However, without a content strategy, it becomes challenging to influence your target audience. What is the most effective email marketing strategy? There are three things to be noted while creating an effective content strategy for email. Building a solid relationship with your consumers by sharing relevant and personalized messages. Keeping detailed information about your target audience and their requirements. Define your key performance indicators. How do content and email marketing work together? You need quality content to run an effective and productive campaign. Without following content strategy, email marketing does not provide positive ROI. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Why is content strategy important for email marketing?", "acceptedAnswer": { "@type": "Answer", "text": "Content strategy for email attracts the customers and improves your communication with them. It also helps to gain the highest return on investment. However, without a content strategy, it becomes challenging to influence your target audience." } },{ "@type": "Question", "name": "What is the most effective email marketing strategy?", "acceptedAnswer": { "@type": "Answer", "text": "There are three things to be noted while creating an effective content strategy for email. Building a solid relationship with your consumers by sharing relevant and personalized messages. Keeping detailed information about your target audience and their requirements. Define your key performance indicators." } },{ "@type": "Question", "name": "How do content and email marketing work together?", "acceptedAnswer": { "@type": "Answer", "text": "You need quality content to run an effective and productive campaign. Without following content strategy, email marketing does not provide positive ROI." } }] }

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ARE YOU CHOOSING THE RIGHT SOCIAL MEDIA PLATFORM TO REACH YOUR AUDIENCE?

Article | July 10, 2020

Are you using social media platforms to build your brand? If yes then have you analyzed which one works effectively and meets your goals? You hardly get time to use every social media outlet out there for your business. No one would like to waste time on a platform that does not give returns over a period of time. It's better to research and narrow down the list to a few social media platforms that give better and quality results for your business. Here we discuss which social media channels could be useful for your business. Marketing agencies and other businesses realize the importance of using social media for respective businesses. If not, then the data given below can help you believe the fact that it is a crucial time to build a social media strategy to boom your business.

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Advertising During COVID: A Detailed Analysis

Article | July 10, 2020

Before the pandemic, the business sector of near about all industries were heightening rapidly and planning for new opportunities. Whether it was private or government, small businesses or large enterprises, each sector was trying to enhance in every aspect. The Covid-19 outbreak changed the way businesses approach towards potential customers as well as marketing strategies. Indeed, even as the world starts to re-open all the more forever, it is evident that the pandemic will have a lasting impact on consumer behavior and brand-to-consumer engagement. SURVEY REPORTS FOR ADVERTISING AGENCIES DURING PANDEMIC The global advertising agencies market confronted at decline from $346.9 billion in 2019 to $346.5 billion in 2020 at a compound annual growth rate (CAGR) of-0.12%. The decay is chiefly because of the COVID-19 flare-up that has led to prohibitive regulation measures including social distancing, remote working, and the discontinuance of businesses and other commercial exercises bringing about operational difficulties. The whole production network has been disturbed, affecting the market contrarily. The market is then expected to recuperate and reach $418.3 billion in 2023 at a CAGR of 6.48%. In March 2020 the review of U.S. advertisers and advertisement offices tracked down that 89% of respondents had put forth changes to their promotional efforts because of the COVID-19 upsurge. Among the most intense changes made was, dropping a campaign totally as per 34% of reacting industry experts. At the point when the inquiry was rehashed in April, the percentages had increased to 44. Near about all regions worldwide experienced a reduction in media financial plans in 2020, for instance by 46% in the LATAM region. However, the pandemic particularly showed its impact in 2020, with the average allocated money being cut radically. As per study information, in the first half of the year 2020, 29% said they investigated new channels for new organizations and another 29% offered new administrations to customers, while 17% even wandered into new enterprises. Decrease in ad spends worldwide in 2022 compared to previous predictions due to coronavirus will be 17.72 billion USD. According to a survey of 400 media buyers and brands, 74% believe the COVID-19 pandemic has a greater impact on their advertising spends than the 2008 financial crisis. ADVERTISING CHALLENGES DURING COVID Cyber security issues Financial difficulties Consumer behavior changes Lack of team support Adoption of new technology Elusive audience Unable to maintain client relationship Decreased creativity & productivity HOW COVID-19 HAS CHANGED THE PLANNING AND THE STRATEGIES OF ADVERTISING AGENCIES The advertising industry experts have changed their approach in terms of strategies, investments, and campaigns to reach potential consumers. They initiated very influential steps to attract their target audience. Artificial intelligence in advertising during COVID The expansion of Artificial Intelligence (AI) in advertising during COVID is acquiring fame in the advertising organizations market. Significant players working in the business are constantly centered on introducing innovations and technologies to better fulfill the requirements of customers. For example, as of May 2019, as per a review, 47% of publicists are right now utilizing Artificial intelligence for audience targeting. Indoor approach Before the pandemic, the Experts noticed that more than 8000 advertisements are presented to the Americans in a day. Presently, with everybody constrained inside, customers can just see ads in their homes. This is a unique opportunity for the advertisement industry to expand its presence on social media during COVID-19 like; Facebook, Instagram, Twitter, Pinterest as well as television. 58.11% of the total population is dynamic via web-based media when taking a look at qualified crowds matured 13+ years, ascending to 82% in North America. Safety is utmost important We all are aware that the pandemic has shocked everyone and made people skeptical towards everything. In this particular situation, it is essentially important to keep safety on priority and serve the customers on precautionary measures. Make them feel that your big concern is to make their life easier by providing quality products or services following safety. E-commerce is ubiquitous The COVID-19 pandemic has sped up e-commerce growth worldwide. Reacting to this pattern is the main concern for 2021 with brands presenting plans to reevaluate conveyance and exploring different avenues regarding new models. Some are analyzing direct-to-consumer option, searching for approaches to make it simpler for customers to repurchase. This adaption will have a very optimistic impact on brand strategy and media investment. QUICK ADVERTISING TIPS DURING COVID Being relevant to consumers’ needs assure them that they are not being ignored in the time of pandemic and feel that they come in your priority. Turn your business online to remain associated with your consumers. This will definitely help you to reach potential customers and valuable opportunities. Strengthen your relationship with your customers by communicating, exchanging life stories of caution and triumph. This shows that the company thinks beyond business and care about their customers. Design & execute a low budget strategic model using minimal tools, and people in advertising during COVID. Undoubtedly, safety is an important issue but when it comes to low prices, offers, people get attracted. Therefore, make sure to wow them always with your new offering plans. The realm you have constructed is a direct result of your team efforts. In this way, get associated with your team and give them compassion, and plan for future advances. We are living in uncertainty thus don’t put all your efforts and investments into the present campaign of advertising during COVID. There is no guarantee of the end of the worst. Be optimistic but don’t ignore the negative. At this point, it is difficult to predict what long haul impacts the pandemic will have on the marketing and advertising industry, or for sure practically every industry. So far estimates for worldwide advertisement spending in 2020 had to be revised from initially 712 billion U.S. dollars to approximately 691 billion U.S. dollars. Nevertheless, primary predictions assert that the advertising spending will come out with flying colors in 2021, once the COVID has lost its impact and the businesses become normal. FREQUENTLY ASKED QUESTIONS Q. What are the types of advertising? There are many types of advertising but mainly 7 are prominent. Broadcast advertising, outdoor advertising, native advertising, display advertising, print advertising paid search advertising, and social media advertising. Q. Is the advertising industry dying in pandemic? Unquestionably, advertising agencies faced adverse effects of covid-19 in respect of investments, productivity, creativity, lead generation, consumer behavior changes, etc. But, positively the industry will get rid of the situation soon and become normal. Q. What is the most effective online advertising? Online advertising is one of the most prevailing and effective method to escalate your business and reach alluring results in every aspect. Having websites, blogging on daily basis, search engine optimization, social media marketing, and pay per click advertising are the result-oriented approach for effective online advertising during COVID. Q. Are ads really effective in COVID-19 pandemic? Yes, indeed, it is effective. People are compelled to be indoors therefore, it is easy to approach the customers with creative, strategical campaigns digitally. The amount of time being spent online has increased during the pandemic as a result of shifting consumer behavior while adjusting to the new normal. Online retail & social media grew massively during the pandemic where online ads reaped huge profits along with e-commerce giants such as Amazon, Facebook & Snapchat. This is why the online advertising market was valued at USD 304.0 billion in 2019 and is expected to touch USD 982.82 billion by 2025. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are the types of advertising?", "acceptedAnswer": { "@type": "Answer", "text": "There are many types of advertising but mainly 7 are prominent. Broadcast advertising, outdoor advertising, native advertising, display advertising, print advertising paid search advertising, and social media advertising." } },{ "@type": "Question", "name": "Is the advertising industry dying in pandemic?", "acceptedAnswer": { "@type": "Answer", "text": "Unquestionably, advertising agencies faced adverse effects of covid-19 in respect of investments, productivity, creativity, lead generation, consumer behavior changes, etc. But, positively the industry will get rid of the situation soon and become normal." } },{ "@type": "Question", "name": "What is the most effective online advertising?", "acceptedAnswer": { "@type": "Answer", "text": "Online advertising is one of the most prevailing and effective method to escalate your business and reach alluring results in every aspect. Having websites, blogging on daily basis, search engine optimization, social media marketing, and pay per click advertising are the result-oriented approach for effective online advertising during COVID." } },{ "@type": "Question", "name": "Are ads really effective in COVID-19 pandemic?", "acceptedAnswer": { "@type": "Answer", "text": "Yes, indeed, it is effective. People are compelled to be indoors therefore, it is easy to approach the customers with creative, strategical campaigns digitally. The amount of time being spent online has increased during the pandemic as a result of shifting consumer behavior while adjusting to the new normal. Online retail & social media grew massively during the pandemic where online ads reaped huge profits along with e-commerce giants such as Amazon, Facebook & Snapchat. This is why the online advertising market was valued at USD 304.0 billion in 2019 and is expected to touch USD 982.82 billion by 2025." } }] }

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Spotlight

PPC² - A Google Adwords Agency

We are the foremost authority in effective management of Google Adwords Campaigns of all sizes. We specialize in accounts that are high-spend, competitive and require total hands-on management. Using the 80/20 approach, we eliminate expensive non-performing traffic while maximizing on keywords and searches that are undervalued that produce incredible results.

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