The Agile Path to Engagement: Solving the Personalization Challenge with AI

| August 12, 2020

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The depth of customer engagement depends, in large part, on how personalized the shopping experience is. If a customer feels like a brand knows them as an individual among thousands of other customers, they will purchase more from that brand, more often, and remain loyal.

The path to 1:1 marketing is paved with personalization, and while there are many personalization tools out on the market, it’s hard to understand which one(s) to pick. This can become particularly challenging when distracted by a shiny UI — though usability is, of course, vitally important to the marketing teams who desperately need personalization tools.

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Beyond Spots and Dots

Beyond Spots & Dots is a full service advertising agency with global reach located in Pittsburgh, Pennsylvania which strategically implements television, radio, internet, outdoor and print advertising into your business's advertising plan to achieve your marketing goals. We strive to work with clients who are passionate about what they do and who are interested in growing their business through a collaborative partnership. We believe in the power of advertising and take calculated risks to achieve breakthrough results. We believe that a strategic advertising plan can make a difference in your business.

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Spotlight

Beyond Spots and Dots

Beyond Spots & Dots is a full service advertising agency with global reach located in Pittsburgh, Pennsylvania which strategically implements television, radio, internet, outdoor and print advertising into your business's advertising plan to achieve your marketing goals. We strive to work with clients who are passionate about what they do and who are interested in growing their business through a collaborative partnership. We believe in the power of advertising and take calculated risks to achieve breakthrough results. We believe that a strategic advertising plan can make a difference in your business.

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