The 5-Step SEO 'Skyscraper' Technique to Steal Your Competitors

| June 13, 2019

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Are you looking for ways to improve your SEO? Do you want to steal your competitor’s links and take away their rankings? Connex Digital share their 5-step 'skyscraper' technique in this infographic.

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Xebec Digital

Xebec is one of the leading integrated marketing agencies of India. We develop and employ the best digital marketing strategies and creative technology solutions. Our clients so far have given us remarkable experience in understanding business issues and building profitable brands. With offices all over the country, our reach is far and wide, as are the categories our work has spanned.

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CONTENT MARKETING

Forget What I Said: DIY Websites Are a Bad Idea

Article | March 11, 2021

When you’re an expert in something, you forget that not everyone else is. Because website content, user experience and design best practices are like second nature to me, I now realize I was wrong about DIY websites. They are not a good idea. Unless you are in marketing, don’t do it. You’ll make a mess. This year, I’ve worked with a few companies who insisted on updating their websites with the new copy I created for them. These are brilliant companies lead by brilliant people who are leaders in their field. They are phenomenal clients, and I respect them tremendously. But their websites are just … wow. And not in a good way. Why DIY websites are a bad idea Would you do your own dental work? Install and landscape a pool? Replace your home’s wiring and bring it up to code? Now, some smart asses out there would say yes. Dentists, professional pool installers and electricians would say yes. But you get the idea. The crux of my argument is: Leave it to the experts. And yes, I do realize that there are some amazing DIY website platforms out there. They were specifically created to help non-experts build a web presence. But these platforms don’t let you color outside the lines, so to speak. Once you start changing the design of the theme or template, you are headed into wow-not-in-a-good-way territory. The most common mistakes DIYers make The biggest mistakes fall into three categories: content, user experience and design. Content mistakes The number one content mistake I see is what I refer to as “inward-facing” copy. It’s about the company, not the client. Instead of speaking directly to the clients’ needs and saying, “We do this for you,” it’s more like, “We do this.” It’s very me, me, me and we, we, we. Which is a big no, no, no. Your clients don’t care what you do. They care what you can do for them. A lot of companies also write way too much, bunching words in dense paragraphs that no one is going to slog through. And because it’s so hard to write about yourself, messaging tends to be fuzzy. Essential elements, like calls-to-action, are often missing as well. The list goes on, but if you add up just the above, you are left with a website that doesn’t make a good impression. And that leads me to user experience. User experience mistakes User experience, also known as UX, is an important niche within web design. Without a good UX, your bounce rate (how quickly people leave your website) will be very high. (And yes, I know I’m a copywriter, but I have to understand UX to write good web copy.) Most UX mistakes that DIYers make have to do with navigation. For example, I see content broken out into too many pages. Instead of grouping a company’s history, approach, mission and values on one page, each of these topics get their own page. I don’t know of anyone who will patiently click through four pages of a website to learn this essential company information. Good UX also ensures each page is a “closed loop,” aka, web visitors never hit a dead end. They can always navigate to another page from the page they’re on, whether it’s a contact form, a case study or a blog post. This ensures they always have more to do (and it keeps them on your website, which is a good thing). Web design mistakes Even though I was super into art when I was young, I never in a million years would attempt to design a website. It’s an art and a science. Good web design uses different (but corresponding) fonts, colors and sizes to vary the texture of the copy. It also sizes and aligns images just right, adds contrasting blocks to signal you’re in a new section of content and keeps your eyes engaged and the brand visually coherent. This is a tough balancing act that requires excellent graphic design skills. As I alluded to above, I don’t mess around with it. If I did, my website would look like a first grader designed it. And that’s not exactly the vibe I want to give off. So now what? If you’re now thinking, “Oh crap, I wonder if my website is a POS,” I suggest hiring a marketing agency to do a website audit of your front end (what web visitors see) and back end (the configuration and apps that are running your site). You might find out that your website only needs a few tweaks to. Or, you might find out it needs a full overhaul. Either way, you’ll end up with a more functional website that better serves your clients. At the end of the day, it’s all about them anyway.

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Elevating the leader in ABM

Article | March 11, 2021

Position Demandbase as the leader in Account-based Marketing (ABM). The April Six team ultimately completed a redesign of the brand, a lead-gen campaign, corresponding content drivers, and an event-activation program aimed at convincing B2B decision-makers to “Demand more.”

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5 Common Social Media Marketing Mistakes To Avoid

Article | March 11, 2021

There is no digital marketing agency in Denmark that would not be including social media strategies in the internet marketing approach. Leaving this out could end up losing a huge chance of effective brand promotion. But while working on social media marketing, there are always chances of mistakes that can restrict you from getting the most of the results.

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MARKETING STRATEGY

Top Ways 1Box Media Help Businesses Achieve Greater Success on the Digital Platforms

Article | March 11, 2021

1Box Media is a reputed company that offers top-notch digital marketing services to businesses around the globe. We are a one-stop solution for all the digital media services that businesses require to grow their reach. We offer highly professional digital solutions at an affordable rate to help businesses stand out and stay ahead of their competitors. The tailor-made services of 1Box Media aim at meeting the exact requirements of businesses. At 1Box Media, we have a team of highly-seasoned professionals who are well-versed in the digital marketing world's nuances and deliver exceptional services to businesses. With our unmatched digital marketing services, we help businesses strengthening their online presence and acquiring a better position in the digital marketplace. How to Approach Clients? We, at 1Box Media, follow a professional way to approach our valuable clients. We meet and discuss with our clients who are on the lookout for digital marketing services. We understand the exact requirements of the clients. Based on their specific needs, we make some relevant suggestions. Upon finalizing, we move forward to carry out a comprehensive analysis of the business, their current position, their target audience and competitors, and the potential ways how we can help the business achieve successful growth. We work closely with our clients to make appropriate plans and strategies to deliver our digital marketing services. Finally, we implement our plans and constantly evaluate the businesses' growth and success on the digital platform. Our Services which are helpful in Digital marketing 1Box Media offers a wide range of digital marketing services for the optimum growth of the businesses on the online platform. We assist businesses in expanding their reach and connecting with a broader market audience. Our digital marketing services such as content writing, Search Engine Optimization, Social Media Optimization, and more focus on attracting more customers for our clients' business. Our services help in building a positive brand image and strengthening the digital marketing campaigns of businesses. We highlight the strengths of businesses and ensure enhancing the website traffic for the business. With our comprehensive range of services, businesses are sure to improve their returns and enjoy greater success. Content Writing 1Box Media understands the importance of appealing and attractive content on the websites to grab the visitors' attention. Our creative writers' team has proficiency in crafting the finest content to make businesses stand out in the highly competitive digital platform. We use advanced keyword research tools to find the most relevant keywords that will help in ranking the content of your business higher on the search engine. With the best keywords, we also help drive more traffic to the business website. Quality content is always our priority. Based on the client requirements, our writers design the perfect content that speaks of the brand. We follow the latest trends in content writing and deliver unique pieces of content to businesses. While framing the content, we also keep the SEO aspects in mind and help businesses reach out to more target audiences. We provide compelling content to the businesses and optimum engagement of the customers. With the perfect blend of quality and creativity, we ensure positive outcomes for the businesses. No matter what business you are into or what type of content you require, we are a one-stop solution for all your content needs. Search Engine Optimization 1Box Media provides the best SEO services to help businesses grow like never before. Over the years, we have gained expertise in the domain and help businesses gain greater online visibility. We audit our client's entire website and assist in enhancing the on-site SEO parameters such as headings, titles, URL structure, page speed, and others. We put in our best efforts to help businesses improve their rankings and get to the top pages of popular search engines such as Google. We also research and use relevant keywords on the website pages and enable people to easily find the businesses, thereby growing their traffic. We help businesses in link building to increase the trustworthiness among potential customers. We help provide high quality and genuine links to influence customers' purchasing decisions better and enhance sales. Our SEO experts also undertake competitor analysis to study our client’s competitors' pages and find out ways to gain more traffic. With the best SEO strategies, we help businesses beat their competitors easily. We employ the latest SEO tools and techniques to acquire more leads and ultimately achieve better sales. Social Media Optimization When it comes to Social Media Optimization services, 1Box Media is a top name. Our SMO services aim at enhancing the popularity of businesses online. We closely look at the businesses' existing social media status and accordingly plan to uncover new growth opportunities. We are experienced in crafting social media optimization strategies to help businesses reach their target audience better. We offer several SMO packages to enable our clients to choose the one that suits their needs. We help businesses connect with their potential customers and ensure better engagement. Our SMO experts assist the businesses in building long term relationships with the customers. We help in creating brand awareness through different social media platforms such as LinkedIn, Facebook, Twitter, Instagram, and more. We leverage the best social media practices and help businesses to engage with customers more. We optimize the social media profiles, create engaging content for posting regularly, and use effective hashtags. To ensure more engagement for businesses, we also prepare contests and promotions over social media platforms. We keep track of the social media campaigns and make the necessary changes to enhance the outcomes even more. Company Vision Our core vision is to help businesses grow and acquire a top position in the competitive digital landscape. We adopt different strategies to enable businesses to reach the peak height of success. We employ the latest tools and technologies to help our client achieve their business goals successfully. We employ the latest tools and technologies to help our client achieve their business goals successfully.

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Spotlight

Xebec Digital

Xebec is one of the leading integrated marketing agencies of India. We develop and employ the best digital marketing strategies and creative technology solutions. Our clients so far have given us remarkable experience in understanding business issues and building profitable brands. With offices all over the country, our reach is far and wide, as are the categories our work has spanned.

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