The 2016 guide A special supplement to Digital Shopper Marketing

| November 15, 2016

article image
Shopper marketers and their agencies rely on ansa to maximize the effi ciency and impact of every marketi ng dollar. When you ask for ansa from any of our trusted ad partners you automati cally get targeti ng, opti mizati on, and measurement of the in-store eff ecti veness for your digital media initi ati ves. In additi on, the insights provided will help you fi ne-tune strategies for your next campaigns. TARGET areas and locati ons based on past store sales. 50% of top US retailer stores can drive up to 70% of the sales volume for your campaign’s specifi c products. ansa’s ad partners can help you target media towards these historically successful locati ons and spend your marketi ng dollars in the most eff ecti ve way. SUPPRESS media in control areas to test eff ecti veness. ansa automati cally selects 10% of your campaign’s targeted stores to be held out as control stores for measurement purposes. By withholding media from these stores, you can accurately gauge campaign performance for the 90% that receive media support. OPTIMIZE media delivery based on daily store data. While your campaign is running, ansa’s ad partners opti mize media in-fl ight based on the sales velocity of your adverti sed items. By serving media to high-performing stores, you can maximize results. MEASURE eff ecti veness to build future success. When each campaign is completed, ansa provides insights by integrati ng and delivering sales and media results. By seeing what works best, ansa’s clients learn, adapt, and refi ne future strategies.

Spotlight

Now Media Group

Now Media Group is a leader in web marketing strategies. Our designers, writers and producers work together to construct creative, customized marketing campaigns that help our clients establish a strong Internet presence. By developing a suite of cutting-edge products and services for effective Internet marketing, we have given our clients a comprehensive range of options for attracting consumer traffic and increasing their revenue.

OTHER ARTICLES

Virtual Conferences Are Becoming the New Normal: 5 Tips to Consider

Article | July 22, 2020

The world is changing. The result of the ongoing pandemic has wreaked havoc on global economies, resulting in millions of Americans joining others around the world, especially those within the service, media, and ad industries, being particularly affected. Today, working from home as a mainstream way of doing business initially caught many companies unprepared. At the same time, businesses, and millions of American households from coast-to-coast, as well as billions of households around the globe, are understandably keeping a watchful eye on their finances.

Read More

SEO and Accessibility: Technical SEO

Article | May 28, 2021

We hope you’ve enjoyed this series on SEO and accessibility. In the final installment, Cooper shows you how the technical SEO strategies you implement across your site can help make it more perceivable, operable, understandable, and robust. Video Transcription Hey, Moz fans. Welcome to the latest edition of Whiteboard Friday. I'm Cooper Hollmaier. I've been doing SEO since 2016, and today I work for a large outdoor retailer helping our technical SEO strategy come to life. Thank you so much for attending this series on SEO and accessibility. I hope that you've gained a broad perspective and new tips and tricks for creating content that not only is resonating with your audience, performs well in search, but is also accessible to more people. Today we're going to talk about technical SEO and accessibility. Technical SEO and accessibility Let's dive in. Last time we talked about Web Content Accessibility Guidelines, and you might remember that the four principles of WCAG are perceivable, operable, understandable, and robust. Perceivable As a technical SEO, you're probably most concerned with perceivable because your day-to-day operations, your day-to-day work stream involves making sure that the pages, the content, the experiences you're creating are accessible to search engines and perceivable to search engines. A lot of times when we go through SEO recommendations or SEO audits, I hear a lot of common themes, like the header tag is baked into the image and so a search engine can't see it, or the content I'm producing is visible to bots but it's not visible to people. These are issues with base level perception. I want you to take that mindset and consider if you apply that to your whole audience as well.

Read More

Content marketing strategy: More than just content

Article | May 25, 2021

Content marketing now plays a key role for any brand and in any industry. However, at a time when users are constantly bombarded with information, creating valuable content is definitely the best strategy to differentiate your brand from competitors and at the same time, allows you to be more engaging. In this post, we’ll dig into the factors that make content marketing a winning approach. We’ll also take a look at how to choose the most suitable content for your target audience and at the most relevant content marketing trends for 2021. Before getting into the heart of the matter, however, it is necessary to give a brief definition of content marketing, identifying the objectives that can be achieved, and the fields where a content marketing strategy can be applied. Let’s get started!

Read More

How Educators Kept Students on Track During Remote Learning

Article | August 21, 2020

This spring, COVID-19 led administrators across the country to close school buildings and support students learning from home. We asked three educators about how they handled this disruption and found creative solutions to keep students motivated and engaged using the online literacy program, Reading Plus. We looked at what we had at our disposal that would help with reading, the overall environment, and engagement. In the past, we used Reading Plus as an intervention. We considered how we could utilize it with more students during distance learning.

Read More

Spotlight

Now Media Group

Now Media Group is a leader in web marketing strategies. Our designers, writers and producers work together to construct creative, customized marketing campaigns that help our clients establish a strong Internet presence. By developing a suite of cutting-edge products and services for effective Internet marketing, we have given our clients a comprehensive range of options for attracting consumer traffic and increasing their revenue.

Events