The 20 Digital Marketing Influencers Worth Following

| February 9, 2017

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If you engage in any form of digital marketing, then you’ve most likely heard of, and probably follow, the top digital marketing influencers on the web today. The leading online voices have a huge online presence that’s only surpassed by their massive influence and digital marketer following. But, just who has the greatest impact on the decisions and discussions of US digital marketers today? Whose insights and ideas hold the most power and pull? And, why are these particular online influencers so appealing and addictive to marketers? Apollo Target conducted extensive research to find the top 20 digital marketing influencers ruling the web right now. These digital marketing mavens publish the most shared marketing content and have the highest numbers of followers on Twitter.

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Heartbeat

Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into yes-please.

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Time, effort and expertise goes into delivering such high-quality content and brands must begin to decipher where they’d like this content to sit. Content can be created and shared across an influencer’s social media platforms in order to raise brand awareness, but it can also be utilised on the brand’s channels, too. In this way, influencers can act as a brand advocate as well as allowing the brand to offer their audiences a friendly and relatable human element, as opposed to using social media as a hard sales tool. When it comes to working on collaborative content, it is crucial to ensure you are not only working with the right influencer, but with the right platforms, too. Just because a social media platform is proving to be particularly popular, doesn’t mean that it will generate positive results for your brand. It is important to ensure that your niche, goals, audience and social media platforms all align in order to achieve the best results. Find out what works for you and if you don’t know, then an influencer marketing agency will be able to do so for you. And not only that, but influencers have wider ties to all aspects of media, too. They are innovative creators, storytellers, advice givers and as 2020 has shown, an influencer’s genuine personality and interests are what sets them apart from the rest. Think outside of the box In the early days of influencer marketing, it was all about promoting a new product and its launch. But today, it is so much more than that. Influencers can be used to raise brand awareness, generate sales, attend events and create an honest and authentic relationship between brands and potential consumers. For example, we recently partnered Celebs Go Dating with a number of popular influencers including Mark Ferris and Rachel Leary. The objective of the campaign was to raise awareness of the TV show ahead of the new series. This is a fine example of combining the efforts of modern and digital media with its more traditional forms, too. It must also be said, that just because an influencer specialises in a certain industry or has a particular niche, it doesn’t mean that that’s all they are capable of. Former SAS: Who Dares Wins Star Ollie Ollerton, for example, is renowned for his efforts within the health and fitness industry. However, he also has a passion for motorcycles, which is another area in which he is able to create interesting and compelling content for brands. Consider influencers who not only share the same interests, but the same values, ethos and end-goals, too. This will make all the difference. So, are you ready to find the perfect match?

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Spotlight

Heartbeat

Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into yes-please.

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