"Strategies for Effective Tweeting: A Statistical Review"

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With a social network that has 140 million active users1 producing 340 million Tweets per day, Twitter has firmly established itself as a key player in the social space, and brands agree. According to research by Buddy Media and global research firm Booz and Co.2, 77% of marketers listed Twitter as one of their top three priority social platforms. Our research reveals that Twitter is particularly powerful at driving “amplification” for brand messages. In fact, 78% of user engagement with a brand’s Tweets is in the form of Retweets, while replies, which form the basis for “conversation,” make up only 22% of engagement. Twitter drives a lot of traffic elsewhere on the web, too, as users can also take action on Tweets by clicking links. According to Buddy Media data, link clicks account for 92% of all user interaction with Tweets. That’s a lot of clicks. As with any social network, it is not enough to simply publish content and hope for the best. Instead, you need to know when to Tweet, what to Tweet and how often to Tweet. That’s why Buddy Media conducted an in-depth study to provide guidance on these topics and more. The result is our latest research report, “Strategies for Effective Tweeting: A Statistical Review.” The report is a companion to our Facebook data report, “Strategies for Effective Wall Posts: A Statistical Review.

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Essence

Essence, part of GroupM, is a global data and measurement-driven agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers.

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Essence

Essence, part of GroupM, is a global data and measurement-driven agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers.

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