State Of Digital Advertising

ADI | February 1, 2019

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As digital advertising channels and challenges increase, it’s more important than ever to connect to customers in a way that’s timely, personal, and relevant. Start with The State of Digital Advertising 2018, the industry’s most comprehensive and accurate report on digital advertising. Based on analysis of over 100 billion visit

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Remarkety

Remarkety is a leading email marketing automation platform designed for and around e-commerce from the bottom up. Changing the way retailers market, target and sell to their customers, Remarkety equips merchants regardless of size with enterprise level tools that were otherwise unavailable to them.

OTHER ARTICLES

The 6 Best Digital Sales Prospecting Techniques

Article | October 14, 2020

A full sales pipeline is a goal for many organizations. But the reality is that it can be difficult to keep the pipe flowing, especially with high quality leads. For most sales reps, prospecting likely isn’t their favorite part of the job. It takes a lot of time and effort to identify and develop leads, but prospecting is essential. Without buyers to sell to, there really isn’t any point to having a sales operation. That’s why it’s important for your sales team to have a wide skill set when it comes to prospecting. The more sales prospecting techniques a rep knows, the more effective they are in driving interest, and ultimately revenue.

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SEO and Content Marketing: How to Combine Them Effectively to Achieve Results

Article | August 6, 2020

There seems to be a lot of confusion in the marketing world about two vital, but different, digital marketing techniques: SEO and content marketing.It is easy to see how someone would be confused since they often appear in articles and blogs as separate entities, and many marketing specialists draw a line in the sand somewhere between the two.The truth is a lot more complicated. Content marketing and SEO are natural complements to each other. They both fuel each other and act as the necessary gears of any successful digital marketing campaign.

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How to Run the Perfect Event Marketing Plan

Article | February 11, 2020

Geotargeting, also known as location-based marketing, allows your company to laser in on the right personas you want to attend your event, with the ability to choose people who live and work in the specific location where your event is being held. Prior to launching an event, you should lock in on the segment of people you want to invite to it. These people should be based in the same geographic region as the event and be the target audience your event is appealing to.

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How to Identify Cross-Selling Opportunities in Your ABM Funnel

Article | August 14, 2020

The most promising prospects for cross-selling opportunities are those who have already infused your product or service into their life. How does your organization measure this today? Tools such as Mixpanel and event-based analytics tools allow you to measure product usage. Integrate this data into your CRM to run a report on the most active users of your product. If you don’t have a tool that can help you understand product usage, account-based scoring is another mechanism for prioritizing accounts. Firmographic, demographic, and web analytics data can help you score each company based on the variables that are indicative of good upsell opportunities.

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Spotlight

Remarkety

Remarkety is a leading email marketing automation platform designed for and around e-commerce from the bottom up. Changing the way retailers market, target and sell to their customers, Remarkety equips merchants regardless of size with enterprise level tools that were otherwise unavailable to them.

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