Socialize the Enterprise

| April 26, 2016

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After a year of experimentation in social media, the CMO of a global Fast Moving Consumer Goods (FMCG) company realized that, once again, his team’s latest effort was not working. He was frustrated. This time, he thought, they had cracked it. From the outset, the team looked to existing agency partners and new social media gurus to help them tack the social media programs to their product campaigns. The media companies offered paid placements in social networks. The advertising creatives designed a clever Facebook application, and the public relations team suggested reaching out to some bloggers to spread word of mouth. The brand team felt they had the tactics to transform their traditional marketing.

Spotlight

BigCity Promotions

BigCity is an independent marketing agency which specializes in Consumer Promotions, Loyalty Programs, Partnerships and Contests - all using a combination of rewards, technology and insights into consumer behaviour. Pioneers in this industry in India, we have built the most comprehensive network of over 50,000 partners globally. In the last 10 years, we have delivered 5000+ promotions touching over 30 Million customers. Our incentives have been used by 200+ blue chip brands in India.

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Spotlight

BigCity Promotions

BigCity is an independent marketing agency which specializes in Consumer Promotions, Loyalty Programs, Partnerships and Contests - all using a combination of rewards, technology and insights into consumer behaviour. Pioneers in this industry in India, we have built the most comprehensive network of over 50,000 partners globally. In the last 10 years, we have delivered 5000+ promotions touching over 30 Million customers. Our incentives have been used by 200+ blue chip brands in India.

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