Socialize the Enterprise

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After a year of experimentation in social media, the CMO of a global Fast Moving Consumer Goods (FMCG) company realized that, once again, his team’s latest effort was not working. He was frustrated. This time, he thought, they had cracked it. From the outset, the team looked to existing agency partners and new social media gurus to help them tack the social media programs to their product campaigns. The media companies offered paid placements in social networks. The advertising creatives designed a clever Facebook application, and the public relations team suggested reaching out to some bloggers to spread word of mouth. The brand team felt they had the tactics to transform their traditional marketing.

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Leafgrafica

At Leafgrafica, our graphic, web, flash designers and developers let the design speak. It speaks the voice of the brand. It speaks the language of its audience. It breaks free of the noise around.

OTHER ARTICLES

COVID-19 is Redefining Face-to-Face Communication: Updated Framework Guidance

Article | August 12, 2020

Collaboration is at the heart of Agile, and we’ve all experienced the benefits of face-to-face conversation as the best means of conveying information. In SAFe we take this to the next level with PI Planning, a face-to-face event for all members of the ART to align to a shared mission and vision.

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How To Take Advantage Of Artificial Intelligence In Social Media Marketing

Article | August 12, 2020

Do you really know what Artificial Intelligence is and what it can do for business? Many concepts define this technology and the number of opportunities it provides. Still, the truth is that we could give you a specific definition adapted to the sector to which it is applied. In this post, we will talk about how to take advantage of Artificial Intelligence in social media marketing. Artificial Intelligence is an indispensable tool that can help in many sectors: medicine, education, public sector, tourism, financial, etc. In the last decades, we have witnessed the birth of other tools that have modified our capacities and, in many ways, the way we relate. Beyond the Internet and the result of this advance, social networks are born, which, like the Network of Networks, is also used in different sectors, connecting businesses, people, and redesigning forms of communication. The most exciting thing in our century is that Artificial Intelligence (AI) is poised to become the next technology of recent times. Like Facebook, in a few years, Artificial Intelligence in digital marketing and social networks will become such an essential pillar of our daily interactions that future generations will not be able to contemplate what life was like without it.

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Navigating Digital Marketing Channels In 2020

Article | August 12, 2020

At the beginning of each year I like to take stock of the state of digital marketing and make predictions for the year ahead. For this year, one overarching theme clearly stands out: 2020 will be the year of intentional content. What does that mean? In essence, to succeed in digital in 2020, you need to focus on creating quality, purpose-driven content that connects with your target audience. I recently wrote an article about this in Expat Living , so if you want to learn more about this, go take a look before reading on.

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Know the Key Trends in Social Media to Attract Potential Customers

Article | August 12, 2020

Developing a website is not enough for any business, active participation is also essential to attract potential buyers. Social media is a platform for the users to interact, create or share their ideas and participate in social networking. A company’s online reputation depends on social media influence. This means that the more influential you are on social media, the better your reputation is. So, associate with a provider offering social media marketing in Long Island to effectively utilize social networking platforms to gain traffic and attract the targeted audience. Social media marketing allows you to increase brand awareness, create brand advocates and increase page rank. Social media can also improve SEO traffic. It has gained a lot of prominence over the years, and social media trends keep changing each year.

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Spotlight

Leafgrafica

At Leafgrafica, our graphic, web, flash designers and developers let the design speak. It speaks the voice of the brand. It speaks the language of its audience. It breaks free of the noise around.

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