Social Media to Grow Your Business

| May 28, 2019

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Our team noticed that during each week’s Twitter SEMrushChat, our participants offer a lot of valuable tips and insights. We thought we should share them with our blogging community, so each week, you can gain some great advice from marketers like yourself. This week's SEMrushchat was about different aspects of social media that can help you grow your business. Below you can see the questions asked a compilation of fantastic answers for each.

Spotlight

id8labs

This digital marketing company analyses technological and economic trends to enable businesses benefit from them. Web interactive solutions, rich media flash, online interactive solutions, audience mapping, managing media partners, optimization, multimedia solutions, digital marketing, CRM, and more form the services provided by the company. It is poised nicely to benefit many businesses in 2015.

OTHER ARTICLES

ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING

Article | February 29, 2020

Artificial Intelligence is basically teaching the machine to think and react as humans would. It’s about imitating how the human brain works. AI is already being widely implemented in Digital Marketing. Artificial Intelligence is used in personalized marketing a lot, empowering brands to provide personalized ads and email marketing campaigns targeting each individual consumer in a meaningful way. So it’s clear that AI is the future of Digital Marketing.

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CONTENT MARKETING

Shoppable social media: future predictions from an influencer expert

Article | February 29, 2020

Who would have thought one-year ago that popular high-street stores would now be closing their doors for good? Or, that some of the country’s biggest brands would decide to focus solely on ecommerce? Well, neither did we. But due to the coronavirus pandemic, that is exactly what has happened for many businesses, particularly within the fashion industry. Now, we are living in a world completely dominated by social media and ecommerce, but what exactly does the future hold? Here, we speak to Amelia Neate, Senior Manager at influencer marketing agency, Influencer Matchmaker, where she shares her predictions for the future of shoppable social media and social commerce. The rise of ecommerce As we have seen throughout the last 12 months or so, there has been a huge influx in the number of ecommerce businesses coming to the forefront of their respective industries. And this probably wouldn’t have happened without Covid-19. In fact, it definitely wouldn’t have. The effects of the coronavirus pandemic have had a tremendous impact on several industries and sectors, many of which have been negative. However, it has accelerated the growth of ecommerce by approximately four to six years. And, following the closure of numerous brands within Arcadia Group and physical stores in the form of Debenhams, it is proof that brands must ensure they stay relevant and adapt to the ever-changing needs of their consumers. Social commerce: why is it so important? Not only has ecommerce taken a front seat recently, but we have now welcomed a new industry trend aboard. A similar concept to ecommerce, social commerce consists of the buying and selling of a product or service within a social media platform. With the number of social media users continuing to rise, and with 53 million active social media users in the UK alone, it is no surprises that brands and businesses have implemented a brand-new strategy to help boost sales. And, with 75% of businesses intending to dedicate an entire budget to influencer marketing throughout 2021, it makes perfect sense for them to be targeting their consumers more directly - which is exactly what social commerce does. Social commerce was well on its way to success in 2019, way before the pandemic had even hit, having generated an impressive $22 billion in the US alone. Social media is no longer simply a place to be confronted with tailored and personalised ads, but is a destination to shop and make purchases, too. Currently, Facebook and Instagram (which is owned by Facebook) have a shoppable feature within their apps. This allows brands, businesses, and anyone else with a business account to link directly to a product within their image, taking consumers straight to the product page of their website. What’s more, they are able to do all of that without even leaving the app they were originally on! Brands such as Zara and John Lewis are just two of the huge names that are utilising the apps and their new shoppable features. In doing so, this allows consumers to shop and purchase products without having to sacrifice their time on social media. We are all familiar with the likes of Instagram Stories and their popular swipe-up links. Well, this is taking it just that little bit further, and I don’t think it is going to stop there. The future of social commerce Shoppable social media is only going to become more widely used, and before we know it, we will be able to purchase an item with just one click – making it even more streamlined than it is currently. With features such as IGTV, Guides and Reels becoming increasingly popular on Instagram, it won’t be long before we are replacing hyperlinks with direct purchase links here, too. It comes as no surprise that currently, video is the preferred way to consume content, so just how long will it be until such features are integrated into the likes of YouTube and TikTiok? My thoughts? It will happen sooner than we think. Brands are continuing to steer away from traditional marketing methods and are working hard to build relationships with social media influencers to focus their budgets and campaigns on influencer marketing. This is just the beginning for shoppable content and social commerce, and I for one, can’t wait to see where it takes us.

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How to Optimize Product Finders for Higher SEO Rankings

Article | February 29, 2020

The role and purpose of digital assistants and product finders is to help customers find what they’re looking for and matching them to the right products for their needs and wants. They provide significant improvements on metrics like engagement, click thru-rate, average order value, and conversion, but when strategically optimized they can make a significant impact on organic rankings, and thus help improve your overall SEO. As we know, the vast majority of product searches start in a search bar, which is why SEO and PPC are vital acquisition channels for any ecommerce business. Let’s dive into why and how product finders improve SEO.

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The Best Marketing Automation Tools in 2020

Article | February 29, 2020

Marketing automation tools are essential in today’s world. However, there are so many choices available in the market that selecting the best one for your firm becomes a challenge. Figuring out the differences between all the tools can prove to be a somewhat arduous task. However, this post is here to help you decide on the perfect marketing automation tool for you.

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Spotlight

id8labs

This digital marketing company analyses technological and economic trends to enable businesses benefit from them. Web interactive solutions, rich media flash, online interactive solutions, audience mapping, managing media partners, optimization, multimedia solutions, digital marketing, CRM, and more form the services provided by the company. It is poised nicely to benefit many businesses in 2015.

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