Social Media Tactics for Small Businesses in 2022

Social Media Tactics
Social media marketing is a vast marketing method that has been evolving. Marketers are highly focused on making it better and achieving their business objectives. As a result, micro and large businesses are investing in it and experiencing positive results.

Why is Social Media Essential for Small Businesses?

According to Neal Schaffer, nearly 79% of internet users in the U.S. are on social media. Implementing social media has numerous advantages. Social media establishes the brand as a thought leader by convincing the audience to take the necessary steps. It helps businesses find diverse audiences worldwide. In addition, you can utilize content intelligence to attract your audience and deliver relevant content to them. Social media assist businesses in finding quality leads, making connections with prospects, enhancing sales and ROI, and reaching maximum people quickly.

Social Media Best Practices

Here are the most valuable tips that will certainly help your brand scale. Let’s comprehend.

Create Monthly Social Media Calendar

Creating a monthly social media calendar simplifies your approach. It is made up of timing, days, posts, themes, promotional steps, content type, and innovative ideas. You can certainly systemize your social media marketing strategy by creating a monthly calendar that avoids last-minute hassle.

While creating a monthly social media calendar, you have to make sure that your calendar matches your expectations and assists in persuading your audience.

Promote UGC

UGC is organic content that encourages customers to share their thoughts or opinions. It attracts users by building credibility amongst them and delivering relevant content. Users find it connecting and attractive, so they participate in it.

You can generate polls, contests, host events, implement hashtag strategies, utilize influencers, introduce offers, and give credits, etc.

Cross Promotion

Social media cross-promotion is advantageous for sharing relevant and quality content as efficiently as possible across various platforms. It allows you to tailor your content according to the channel you want to attract your audience. In addition, it helps in finding quality leads and reaching diverse people at once.

Video Marketing

Creating videos for social media platforms is an essential strategy as it makes you stand out from other competitors by establishing a brand image amongst the audience. By creating video content, you can efficiently inform, educate, or entertain your audience in a minimalistic way.

Go Live

Going live helps your business inactively engage with the audience. For example, you can conduct Q&A on social media platforms to resolve your customers’ queries. It makes your marketing approach more result-driven and enhances your interaction with the audience.

Use Meme Marketing

Meme marketing is a trending marketing method that enables businesses to create unique humor. People wait for memes from their favorite brands. It establishes brand recognition by attracting a target audience.

Respond to Feedback


If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends."

Jeff Bezos, Founder of Amazon

Utilizing different social media platforms is challenging as you have to maintain each channel properly. Businesses receive various inquiries, but they don't take the necessary steps. One of the essential steps of social media marketing is following feedback and resolving customer queries in real-time. Solving customers’ queries in real-time helps them finding what they are looking for and making their journey easier. Once you respond feedbacks in real-time, you attract your audience. It creates credibility amongst your prospects and converts them into long-term customers.

A Different Form of Content

There are different kinds of content, such as infographics, GIFs, images, AMAs, and others. Businesses utilize the content for various purposes. Executing additional content for social media platforms enhances reaching different audiences. It creates variations in your advertising methods and woos your audience to take further steps.

Performance Evaluation

Once you implement social media marketing tactics, the second most important step is to evaluate the performance of each channel. You can analyze the performance in terms of strategy, planning, content, promotions, feedback, conversions, CTR, etc. These steps will surely help you make your social media marketing strategies more influential.

Follow the Trends

Some trends engage the audience's attention and encourage them to learn more about the brand. Therefore, you should research daily, follow the relevant directions for your business, and help in conveying your message to the audience. You can implement paid advertising, augmented reality, programmatic advertising, follow micro-influencers, local targeting, and execute ephemeral content as they are beneficial social media trends. Trends allows you to find relevant audiences and attract them quickly.

Airbnb

Airbnb needs no introduction. The brand implemented an innovative social media campaign. They posted UGC photos, which were quite attractive, and started a movement, "Don't just go there, live there.” They enhanced the customers’ attention and encouraged them to post other UGC content. Consequently, each post received high engagement, likes, and comments.

Final Thought


I use social media as an idea generator, trend mapper, and strategic compass for all of our online business ventures."

Paul Barron, Futurist

Social media marketing creates multiple opportunities for small businesses by minimizing business risk and saving time and money. Implementing the above tactics will surely assist your company in reaching business outcomes.

Frequently Asked Questions


What is social media marketing?

Social media marketing is a marketing method that allows businesses to make strong connections with customers via different channels, such as Facebook, Instagram, LinkedIn, Twitter, and so on.

What are the challenges in social media marketing?

There are different challenges in social media marketing, for instance, finding relevant channels, creating persuasive content, responsive designs, and implementing appropriate automating tools.

Which social media platforms are highly beneficial?

Facebook, Instagram, and WhatsApp are the most used social media channels globally.

Spotlight

Rainmaker Digital

Since January 2006, Copyblogger has been teaching people how to create killer online content. Valuable information that attracts attention, drives traffic, and builds your business. These days, that’s called content marketing. Copyblogger founder Brian Clark has been building businesses with online content marketing since 1998, before anyone used that term. Copyblogger started as a simple one-man blog. Today, Rainmaker Digital (formerly Copyblogger Media) is a software and training organization with more than 125,000 unique customers — and it was all done with useful content, smart copywriting, and solid products and services.

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Social Media Marketing

SAP BusinessObjects Resellers: Excelling in Today's Marketplace

Article | November 30, 2021

Discover the transformative power of SAP BusinessObjects Solutions through this article. Gain insights into how top SAP BusinessObjects resellers are implementing these innovative solutions. Contents 1. Understanding SAP BusinessObjects 2. How SAP BusinessObjects Fits into the Broader SAP Ecosystem 3. Licensing and Pricing Models 4. Top SAP BusinessObjects Resellers 4.1 Dunn Solutions 4.2 Talan 4.3 Fusion Consulting 4.4 VantagePoint Business Solutions 4.5 CACI Ltd 4.6 Microexcel Inc. 4.7 N'ware Technologies 4.8 Meridian Partners 4.9 GROM Associates 4.10 ExceleratedS2P 5. The Road Ahead for SAP BusinessObjects 1. Understanding SAP BusinessObjects SAP BusinessObjects resellers operate as integral allies in distributing and enhancing the SAP BusinessObjects business intelligence platform. As SAP partners, these resellers do more than just facilitate the sale of SAP BusinessObjects; they add to its worth by offering custom services and functionalities tailored to meet specific client requirements. The primary objective for SAP BusinessObjects resellers is to bolster their clients' financial efficiency and operational productivity. They empower organizations by enabling informed decision-making and intelligent process automation. It serves as a vital resource for IT and data professionals to structure, analyze, and leverage enterprise data, facilitating the deployment of analytics applications to end-users. By supporting a variety of data integration methods, including file uploads and direct database or application connectors, SAP BusinessObjects ensures comprehensive data accessibility. Moreover, collaboration with SAP Business Intelligence consulting firms adds additional layers of support and expertise, offering training and specialized guidance to enhance the platform's implementation and utilization. 2. How SAP BusinessObjects Fits into the Broader SAP Ecosystem The SAP BusinessObjects platform is recognized as a premier business intelligence solution as it significantly enhances organizational data analysis and decision-making processes. It is intricately integrated with SAP's wide range of software and applications, ensuring a smooth flow of data and analytics across various domains, including finance, HR, supply chain, and customer management. This integration with SAP's ERP systems, such as SAP S/4HANA, and cloud solutions, like SAP Cloud Platform, enables comprehensive real-time analytics and insights throughout the organization. Additionally, it improves operational efficiency and supports strategic efforts. Resellers need to understand how SAP BusinessObjects fits within the SAP ecosystem to offer solutions that meet the specific requirements of their clients, whether they're existing SAP users or considering a move toward a digital transformation with SAP. This insight equips SAP BusinessObjects resellers with a unique advantage; it allows them to present a product that stands out for its versatility and efficacy. Such an offering ensures they remain ahead in the competitive market, driving substantial business enhancements for their clientele. SAP's commitment to incorporating advanced technologies such as artificial intelligence and machine learning makes their ecosystem forward-thinking. As a result, SAP BusinessObjects can evolve with the changing demands of businesses. This aspect allows resellers to present a solution that not only addresses current needs but is also prepared for future challenges, positioning it as a crucial tool for businesses aiming to harness data for a competitive advantage. SAP BusinessObjects offers a solution that addresses both present and future business challenges. It becomes an essential choice for companies seeking to advance their data analysis and decision-making capabilities. It also stands out as a pivotal resource for SAP consulting companies, which specialize in maximizing the platform's utility for client success. 3. Licensing and Pricing Models SAP BusinessObjects offers a range of licensing and pricing options designed to provide flexibility and scalability to resellers and their clients. Resellers play a crucial role in guiding their clients through these options, helping them select the most cost-effective and suitable licensing model based on their specific business requirements, usage patterns, and budget constraints. These models include: Subscription-based Licensing This model allows clients to access SAP BusinessObjects on a subscription basis, offering a predictable, ongoing expense rather than a large upfront investment. Subscription licenses typically cover the software itself, updates, and support services, making it an attractive option for businesses looking for comprehensive solutions with regular updates and maintenance. Perpetual Licensing Under the perpetual licensing model, clients make a one-time purchase of the SAP BusinessObjects software. This model may appeal to organizations preferring to capitalize on their software investments and who are looking for long-term usage without the recurring costs associated with subscriptions. However, it's important to note that maintenance and support services may incur additional annual fees. Concurrent Session Licensing This approach allows multiple users to access the software but limits the number of concurrent sessions. It is suitable for organizations where the users need access to the BI tools at different times rather than simultaneously. This model can optimize costs for companies with flexible usage patterns. Named User Licensing In contrast to concurrent licensing, named user licenses are assigned to specific individuals, allowing only those named users to access the software. This model is ideal for businesses with a clear set of users who require consistent access to business intelligence tools. Cloud and On-Premises Options SAP BusinessObjects is available in both cloud and on-premises deployments, allowing resellers to offer solutions that best fit their clients' infrastructure preferences and data governance requirements. The pricing may vary depending on the deployment option chosen, with cloud deployments typically following a subscription model and on-premises deployments offering both subscription and perpetual options. Customization and Add-ons Resellers can further tailor their offerings by including additional services or customizations specific to their client’s needs. This could involve advanced analytics, additional data connectors, or industry-specific modules, which can affect the overall pricing and licensing structure. 4. Top SAP BusinessObjects Resellers Here's a list of leading distributors and value-added resellers (VARs) specializing in the sale and implementation of SAP BusinessObjects software. The best SAP BusinessObjects resellers in 2024, as mentioned below, have demonstrated exceptional expertise, sales performance, and customer service in delivering SAP BusinessObjects solutions. 4.1 Dunn Solutions Dunn Solutions, which has recently become a component of KaarTech, is a consultancy firm with a focus on digital commerce and business transformation. The firm provides services aimed at automating business operations and leveraging analytics for strategic guidance. Its areas of proficiency encompass the design and development of flexible e-commerce solutions, customer data platforms, and the creation of mobile applications. Furthermore, the company possesses an enormous amount of expertise in business analytics and marketing automation. This makes it easy to integrate e-commerce websites and data analytics to forge all-encompassing solutions centered on the customer. Dunn Solutions is dedicated to enhancing the efficiency and precision of client projects through its transformative endeavors. 4.2 Talan Talan, an international consulting group, is dedicated to driving innovation and digital transformation using technology. The organization provides a wide range of services, encompassing management consulting, data and technology, cloud and application services, as well as service centers of excellence. With its proficiency spanning various sectors such as finance, insurance, energy and environment, public sector, telecom, and transportation and logistics, Talan aims to build resilience, improve efficiency, and encourage innovation within organizations. This approach helps businesses to steer through the complexities and dynamic changes of the technology realm. 4.3 Fusion Consulting Fusion Consulting is recognized for its expertise in driving digital transformation across various sectors, including consumer healthcare, pharmaceuticals, and chemicals. The organization emphasizes the integration of specialized industry knowledge with information technology skills, process efficiency, and innovation. As a facilitator in the digital transformation process, Fusion Consulting aims to support its clients by leveraging a combination of commitment, innovative capabilities, and tailored strategies. 4.4 VantagePoint Business Solutions VantagePoint Business Solutions, recognized as a premier gold SAP partner, concentrates its efforts on business planning, analytics, reporting, consolidation, data strategy, and data intelligence. The firm's services are centered on assisting organizations in utilizing SAP applications to convert data into actionable insights, thereby enhancing business performance. It prioritizes the establishment of a cohesive linkage between business processes and corporate planning, employing advanced cloud technology to support the concept of the intelligent enterprise. VantagePoint is distinguished by its capability to interpret numerical data in terms of business implications, aiming to facilitate operational efficiencies and growth for its clients. 4.5 CACI Ltd CACI, with its headquarters located in the United Kingdom, operates as an enterprise that utilizes the collective power of expertise, data, and technology to support the achievements of its clients. The company's portfolio spans a broad spectrum of services, encompassing business intelligence, data management, cybersecurity, and digital transformation. Serving a varied clientele across sectors such as banking, government, and healthcare, among others, CACI is noted for its holistic strategy in addressing intricate business dilemmas through the application of innovative technological solutions. The organization places a significant emphasis on the role of data, integrating it with advanced technology to achieve enhanced business results. 4.6 Microexcel Inc. Microexcel, a subsidiary of New Era Technology, is a firm dedicated to offering solutions for digital transformation. The scope of its services extends across various domains, including consulting on customer experience, operations in marketing, management of change, development of web and mobile applications, and transformation of the workplace. The company emphasizes the architecture and integration of data, strategic management of data, business intelligence and analytics, artificial intelligence, and machine learning alongside a variety of technological and cloud-based solutions. Serving a wide spectrum of industries, Microexcel provides tailored solutions to entities ranging from mid-market to Fortune 100 companies. The firm is acknowledged for its use of data insights, design focused on user experience, and technological advancements to redefine how businesses engage with their clientele. 4.7 N'ware Technologies N'ware Technologies specializes in providing ERP solutions tailored for small to medium-sized enterprises, with a particular focus on SAP Business One. The company offers an extensive array of enhancements and integrated solutions designed to expand the capabilities of SAP Business One. Among these solutions are LISA WMS, a system for managing warehouses, and N'Sight, a tool for business intelligence. N'ware Technologies serves a wide range of industries, demonstrating its ability to adapt to the specific needs of each client. Its commitment to delivering effective ERP solutions is evident through its emphasis on usability and efficiency, making advanced technology accessible to smaller businesses. 4.8 Meridian Partners Meridian Partners is an enterprise that furnishes ERP software and associated services with an emphasis on devising solutions aimed at enhancing the management of organizational resources. The firm is adept in the provision of customized ERP solutions, alongside offering consultancy and support services, predominantly to entities within the public sector. Notably, Meridian Partners possesses a distinguished proficiency in assisting clients to navigate the intricacies associated with the implementation of ERP systems, thereby facilitating organizations to optimize these systems for augmented efficiency and decision-making. 4.9 GROM Associates GROM Associates is recognized in the industry for its consulting services, specifically in the realms of SAP solutions and business process optimization. The firm is dedicated to aiding organizations in the deployment and enhancement of SAP systems, ensuring these systems are in alignment with the organization's business objectives and strategies. Its area of expertise encompasses SAP ERP, SAP S/4HANA, and related technologies, with a focus on crafting solutions that enhance operational efficiency and contribute to business value. 4.10 ExceleratedS2P ExceleratedS2P provides a comprehensive range of consultancy, advisory, and implementation services focused on SAP ERP and SAP Ariba Source-to-Pay solutions. The firm is dedicated to helping organizations fully utilize the capabilities of their ERP and source-to-pay software to increase productivity and effectiveness through the deployment of industry-specific templates and process alignment. ExceleratedS2P distinguishes itself through its profound expertise in SAP technology, a strong commitment to achieving tangible outcomes, and an emphasis on implementing rapid and industry best practices. The company crafts customized solutions to support the transformation of procurement, supply chain, and financial operations. It positions itself as a comprehensive provider of transformation services for a diverse clientele across various sectors. 5. The Road Ahead for SAP BusinessObjects As SAP BusinessObjects moves toward a cloud-based future, it showcases its ongoing importance and adaptability in the business world. The article emphasizes how SAP BusinessObjects continues to grow, embracing new trends like AI, cloud applications, and sustainability, which points to its proactive approach in the BI and analytics field. Such expansion aligns with the current market demands and sets the stage for future data-driven decision-making. For resellers, this evolution presents an invaluable chance to guide and support clients through their digital transformations, making SAP BusinessObjects an integral part of their journey. The combination of SAP's cloud vision and its integration of advanced technologies into BusinessObjects promises a future of greater scalability, flexibility, and efficiency. This ensures that SAP BusinessObjects will remain a vital resource for businesses aiming to master the complexities of today's data-centric world, signaling a promising future for individuals adept at utilizing these developments.

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Social Media Marketing

Kentucky Teen Once Subject of Viral Video Warns Republicans of 'Outrage Mob'

Article | December 17, 2021

A Kentucky teen who became the subject of a viral video after an incident during a class field trip to Washington, D.C., warned viewers of the Republican National Convention Tuesday of an "outrage mob" that threatens to silence conservative viewpoints. After Nick Sandmann attended the March for Life anti-abortion rally with his former classmates from Covington Catholic High School in January 2019, a cellphone video of a close, face-to-face interaction between the students and a Native American demonstrator spread quickly online.

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Social Media Marketing

How Community Coalitions Are Bridging the Digital Divide

Article | December 24, 2021

Across the country, local networks known as Education Innovation Clusters (EdClusters) are bringing together partners and resources to meet urgent needs and envision a new future for teaching and learning. Many of these efforts are rooted in long-standing partnerships across sectors and institutions. As COVID-19 disrupted the lives of students, educators, and families earlier this year, EdClusters sprang into action, leveraging their capacity and reach in ways their networks were uniquely ready to do. Their collective efforts are meeting a range of needs—from internet access to devices to social-emotional supports. As schools prepare for uncertain and complex reopenings, we turn to Kansas City and Rhode Island for powerful examples of community in action.

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How Educators Kept Students on Track During Remote Learning

Article | August 21, 2020

This spring, COVID-19 led administrators across the country to close school buildings and support students learning from home. We asked three educators about how they handled this disruption and found creative solutions to keep students motivated and engaged using the online literacy program, Reading Plus. We looked at what we had at our disposal that would help with reading, the overall environment, and engagement. In the past, we used Reading Plus as an intervention. We considered how we could utilize it with more students during distance learning.

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Spotlight

Rainmaker Digital

Since January 2006, Copyblogger has been teaching people how to create killer online content. Valuable information that attracts attention, drives traffic, and builds your business. These days, that’s called content marketing. Copyblogger founder Brian Clark has been building businesses with online content marketing since 1998, before anyone used that term. Copyblogger started as a simple one-man blog. Today, Rainmaker Digital (formerly Copyblogger Media) is a software and training organization with more than 125,000 unique customers — and it was all done with useful content, smart copywriting, and solid products and services.

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HiddenLayer Launches Channel Partner Program to Secure AI and MLOps Lifecycle

PR Newswire | January 25, 2024

HiddenLayer, the leading security provider for artificial intelligence (AI) models and assets, today announced a new partner program to empower enterprises with complete AI protection including rapid threat detection and security across the entire MLOps lifecycle. "Our Channel Partner Program is designed to drive innovation by allowing partners to introduce security for AI to their customers, helping to educate more businesses about a new threat landscape," said Rebecca Cahak, Head of Channel, HiddenLayer. "By leveraging this new offering, partners will ensure margin and deal protection, leverage incentives, access flexible and easy-to-use training tools, demo environments, and proof of value tools to drive success." The Channel Partner Program allows partners to seamlessly onboard while providing predictable, transparent pricing and flexible licensing models, and a first-of-its-kind unobtrusive, automated, scalable Artificial Intelligence Security (AISec) Platform. Partners will be able to educate customers on a new threat landscape and provide the solutions they need to protect their AI, and competitive edge, build stronger relationships, and establish their team as AI leaders for their customers. "The HiddenLayer line of products is an important component in our AI security service offerings," said Matt Keating, Head of AI Security at Booz Allen Hamilton. "We are excited to continue to strengthen our strategic partnership with the HiddenLayer team, furthering our ability for joint strategy and co-solutioning." HiddenLayer aims to optimize its current partner network, enhancing it through streamlined support and collaborative offerings. There will be three tiers for the program, Covert, Concealed, and Clandestine, so customers can work together with HiddenLayer to achieve the best-shared outcome. Each tier includes pricing discounts, free online training for sales, and technical enablement and security for AI marketing partnerships. Concealed includes free on-site training and performance incentive programs for extra financial success. Clandestine includes everything previously mentioned, with the addition of account mapping, executive security research briefings, and more. "By joining HiddenLayer's partner program, we're enabling customers to safeguard against constantly evolving cybersecurity risks," said Rick Echevarria, Vice President and General Manager, Intel Security Center of Excellence. "We are now able to provide a scalable security solution for AI and help more businesses foster the acceleration of safer AI adoption." Additionally, HiddenLayer recently announced that CRN®, a brand of The Channel Company, named HiddenLayer to its 2023 Stellar Startups list. This annual list, previously known as CRN Emerging Vendors, recognizes fast-rising technology manufacturers committed to delivering leading-edge solutions that propel innovation and growth in the IT channel. Learn more about HiddenLayer's Channel Partner Program here. About HiddenLayer HiddenLayer, a Gartner-recognized AI Application Security company, helps enterprises safeguard the machine learning models behind their most important products with a comprehensive security platform. Only HiddenLayer offers turnkey security for AI that does not add unnecessary complexity to models and does not require access to raw data and algorithms. Founded in March of 2022 by experienced security and ML professionals, HiddenLayer is based in Austin, Texas. For additional information, including product updates and the latest research reports, visit www.hiddenlayer.com.

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Channel Partnerships

ServiceNow Unveils Next Wave of Partner Program Transformation with New Specializations

Business Wire | January 24, 2024

ServiceNow (NYSE: NOW), the leading digital workflow company making the world work better for everyone, today unveiled the next wave of partner program transformation with new Specializations. As part of the revamped ServiceNow partner program announced in January 2023, the recently developed Partner Specializations are the next step in the partner program evolution for partners to unlock new revenue opportunities and earn a range of benefits to further grow their practice. Announced today at ServiceNow Partner Kickoff in Las Vegas, partners can obtain three Specializations which include Service Operations, Serve the Customer, and Power the Employee. ServiceNow is on a path to significantly increase the percentage of net new revenue sourced by partners in the coming years by supporting partners who build the ServiceNow platform into the core of their business models. Partners can acquire the new Specializations by showcasing a combination of product and sales expertise through customer wins and a go-to-market strategy. The new Partner Specializations showcase partners’ unique strengths in the market and encourage innovative ways to continue to grow their ServiceNow practice. “Last year at this time, we made a massive commitment to our partner community by completely transforming our partner program to ensure that partners are front and center in everything we do as a company,” said Erica Volini, senior vice president, global partnerships at ServiceNow. “With the launch of Specializations, our customers can easily identify partners with the best experience and expertise they need to help solve some of their biggest digital transformation challenges.” Obtaining a Specialization will help partners in three critical areas: Differentiate among the ecosystem:Partners will receive badging that will appear across their ServiceNow profiles with increased visibility on the ServiceNow Partner Finder. Prospective customers will also be able to search partner experts in Partner Finder based on the current Specializations. Unlock new revenue opportunities:Each Specialization addresses a pressing customer need that presents a large, untapped market opportunity and high year-over-year growth. Earn benefits to grow ServiceNow practices:ServiceNow will offer additional benefits for partners to build and grow their business through invitation to the ServiceNow Partner Advisory Council to ensure their needs and counsel are being addressed across the broader ServiceNow ecosystem. Qualifying partners will also have access to ServiceNow co-marketing programs and the ServiceNow Partner Development Fund announced last January. The program is launching with three Specializations, Service Operations, Serve the Customer and Power the Employee, that present large market opportunities with high year-over-year growth and a large total addressable market (TAM). All Specializations can be obtained at the regional and global level as well as two levels of achievement for further differentiation. Additional Partner Specializations are expected to be launched in 2024. The three Partner Specializations are expected to be available for partners to obtain starting in ServiceNow’s second quarter of 2024. Many partners have already expressed their feedback on the importance of the ServiceNow Partner Specializations including: Jason Rosenfeld, Senior Vice President at Cask: “ServiceNow’s new Partner Specializations offer an opportunity for Cask to showcase our unique consulting expertise and change management solutions to drive digital transformation across enterprises. Program updates like subsequent badging and product line achievements provide greater reach and visibility with organizations looking for the best partner to meet their specific needs. We believe Specializations and the partner finder are a winning combo for connecting customers with the right support and implementations.” Michael Lombardo, Chief Executive Officer at GlideFast Consulting: “We’re thrilled about the new designations to ServiceNow’s Partner Program. With new Partner Specializations, we can continue expanding our technical consulting services and delivering deep ServiceNow expertise to new markets. We look forward to helping customers find value in the Now Platform.” Michael Vadini, Chief Executive Officer at Infocenter:“Today, organizations are looking for a collaborative partner for support with the adoption and scale of new technologies. ServiceNow’s new Partner Specializations will help Infocenter build industry-specific solutions and accelerate technology for customers and their businesses more quickly. We are excited about the enhanced benefits offered by ServiceNow and the continued focus on partners.” Jon Reynolds, Senior VP Global Alliances & Corp Development at Thirdera, a Cognizant Company:“As our company looks to further expand our work across different industries, we’re focused on differentiating our services and ServiceNow platform expertise. ServiceNow's comprehensive Partner Program provides valued guidance and incentives to improve how we advise, implement and optimize technology for businesses worldwide. ServiceNow sets a standard for what it means to be an innovative partner.” ServiceNow is also launching a brand-new partner channel on LinkedIn. Join the new social community for the latest ServiceNow partner news here. For more information on the ServiceNow Partner Specializations visit here. About ServiceNow ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow™. For more information, visit: www.servicenow.com.

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Channel Partnerships

Vendavo Drives Strong Growth in 2023 with AI-Powered Product Innovations and Partner Program

PR Newswire | January 12, 2024

Vendavo, the global market leader in B2B pricing, selling and rebate solutions announced a strong 2023 finish today, noting a 12% growth in annual recurring revenue and 43% growth in higher margin recurring services. "As economic uncertainty persisted through 2023, global organizations increased investments in AI-driven technology to drive profitable growth, placing their trust in Vendavo," said Alex Hoff, Chief Product Officer, Vendavo. "While many predict stronger economies in 2024, manufacturers and distributors face a growing demand for agility in pricing, channel incentives, and commercial processes. We take pride in enabling significant revenue and margin growth for our customers." Vendavo's products and services enabled a 1.5% margin increase for customers in 2023 through improved pricing over cost. On average, customers achieved $27 million benefit from price improvement. To offer more features to customers, Vendavo's product investment increased by 21% in 2023. New AI product innovations have set the stage for smarter, more efficient commercial processes for customers. A new AI fueled Price Sensitivity metric was added to Vendavo Deal Price Optimizer, a solution that maximizes revenue and profitability through a better understanding of customers' willingness to pay. AI algorithms allow for more in-depth segmentation and analyses that deliver more precise sales guidance. AI now powers timely pattern detection for Price/Volume/Mix analyses in Vendavo Margin Bridge Analyzer. Ranked a Strong Performer in the 2023 Forrester Wave™ for CPQ, Vendavo Intelligent CPQ now has new pricing capabilities within the solution's agreement's function. Sales teams can incorporate more accurate pricing from the onset for even the most complex quotes. Vendavo Pricepoint, the flagship solution for B2B price management, improved both pricing calculation speed and performance. Vendavo's commitment to growing its partner ecosystem led to a doubling of partner-originated pipeline year over year. Notably, Vendavo's existing partnership with Oracle significantly expanded with the creation of new rebate and channel management incentives and the addition of support staff. In response to increasing market demand for rebate and channel management solutions, and following the 2022 acquisition of Market Medium, Vendavo integrated Rebate & Channel Manager into their suite of growth and profitability products. Many customers now effectively manage their rebate programs with the solution. About Vendavo Vendavo empowers global manufacturers and distributors to accelerate growth and profitability with leading pricing, selling, and rebate management solutions. Companies like Emerson, Medtronic, and GAF rely on Vendavo to manage, optimize, and digitize their end-to-end commercial processes. Vendavo's solutions, team of pricing and selling experts, and proven process accelerates value and outcomes that are not only predictable, but unrivaled. With Vendavo, the world's most ambitious B2B organizations can develop dynamic customer insights and execute optimal pricing strategies that maximize margin, boost sales effectiveness, and improve the customer experience.

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Channel Partnerships

HiddenLayer Launches Channel Partner Program to Secure AI and MLOps Lifecycle

PR Newswire | January 25, 2024

HiddenLayer, the leading security provider for artificial intelligence (AI) models and assets, today announced a new partner program to empower enterprises with complete AI protection including rapid threat detection and security across the entire MLOps lifecycle. "Our Channel Partner Program is designed to drive innovation by allowing partners to introduce security for AI to their customers, helping to educate more businesses about a new threat landscape," said Rebecca Cahak, Head of Channel, HiddenLayer. "By leveraging this new offering, partners will ensure margin and deal protection, leverage incentives, access flexible and easy-to-use training tools, demo environments, and proof of value tools to drive success." The Channel Partner Program allows partners to seamlessly onboard while providing predictable, transparent pricing and flexible licensing models, and a first-of-its-kind unobtrusive, automated, scalable Artificial Intelligence Security (AISec) Platform. Partners will be able to educate customers on a new threat landscape and provide the solutions they need to protect their AI, and competitive edge, build stronger relationships, and establish their team as AI leaders for their customers. "The HiddenLayer line of products is an important component in our AI security service offerings," said Matt Keating, Head of AI Security at Booz Allen Hamilton. "We are excited to continue to strengthen our strategic partnership with the HiddenLayer team, furthering our ability for joint strategy and co-solutioning." HiddenLayer aims to optimize its current partner network, enhancing it through streamlined support and collaborative offerings. There will be three tiers for the program, Covert, Concealed, and Clandestine, so customers can work together with HiddenLayer to achieve the best-shared outcome. Each tier includes pricing discounts, free online training for sales, and technical enablement and security for AI marketing partnerships. Concealed includes free on-site training and performance incentive programs for extra financial success. Clandestine includes everything previously mentioned, with the addition of account mapping, executive security research briefings, and more. "By joining HiddenLayer's partner program, we're enabling customers to safeguard against constantly evolving cybersecurity risks," said Rick Echevarria, Vice President and General Manager, Intel Security Center of Excellence. "We are now able to provide a scalable security solution for AI and help more businesses foster the acceleration of safer AI adoption." Additionally, HiddenLayer recently announced that CRN®, a brand of The Channel Company, named HiddenLayer to its 2023 Stellar Startups list. This annual list, previously known as CRN Emerging Vendors, recognizes fast-rising technology manufacturers committed to delivering leading-edge solutions that propel innovation and growth in the IT channel. Learn more about HiddenLayer's Channel Partner Program here. About HiddenLayer HiddenLayer, a Gartner-recognized AI Application Security company, helps enterprises safeguard the machine learning models behind their most important products with a comprehensive security platform. Only HiddenLayer offers turnkey security for AI that does not add unnecessary complexity to models and does not require access to raw data and algorithms. Founded in March of 2022 by experienced security and ML professionals, HiddenLayer is based in Austin, Texas. For additional information, including product updates and the latest research reports, visit www.hiddenlayer.com.

Read More

Channel Partnerships

ServiceNow Unveils Next Wave of Partner Program Transformation with New Specializations

Business Wire | January 24, 2024

ServiceNow (NYSE: NOW), the leading digital workflow company making the world work better for everyone, today unveiled the next wave of partner program transformation with new Specializations. As part of the revamped ServiceNow partner program announced in January 2023, the recently developed Partner Specializations are the next step in the partner program evolution for partners to unlock new revenue opportunities and earn a range of benefits to further grow their practice. Announced today at ServiceNow Partner Kickoff in Las Vegas, partners can obtain three Specializations which include Service Operations, Serve the Customer, and Power the Employee. ServiceNow is on a path to significantly increase the percentage of net new revenue sourced by partners in the coming years by supporting partners who build the ServiceNow platform into the core of their business models. Partners can acquire the new Specializations by showcasing a combination of product and sales expertise through customer wins and a go-to-market strategy. The new Partner Specializations showcase partners’ unique strengths in the market and encourage innovative ways to continue to grow their ServiceNow practice. “Last year at this time, we made a massive commitment to our partner community by completely transforming our partner program to ensure that partners are front and center in everything we do as a company,” said Erica Volini, senior vice president, global partnerships at ServiceNow. “With the launch of Specializations, our customers can easily identify partners with the best experience and expertise they need to help solve some of their biggest digital transformation challenges.” Obtaining a Specialization will help partners in three critical areas: Differentiate among the ecosystem:Partners will receive badging that will appear across their ServiceNow profiles with increased visibility on the ServiceNow Partner Finder. Prospective customers will also be able to search partner experts in Partner Finder based on the current Specializations. Unlock new revenue opportunities:Each Specialization addresses a pressing customer need that presents a large, untapped market opportunity and high year-over-year growth. Earn benefits to grow ServiceNow practices:ServiceNow will offer additional benefits for partners to build and grow their business through invitation to the ServiceNow Partner Advisory Council to ensure their needs and counsel are being addressed across the broader ServiceNow ecosystem. Qualifying partners will also have access to ServiceNow co-marketing programs and the ServiceNow Partner Development Fund announced last January. The program is launching with three Specializations, Service Operations, Serve the Customer and Power the Employee, that present large market opportunities with high year-over-year growth and a large total addressable market (TAM). All Specializations can be obtained at the regional and global level as well as two levels of achievement for further differentiation. Additional Partner Specializations are expected to be launched in 2024. The three Partner Specializations are expected to be available for partners to obtain starting in ServiceNow’s second quarter of 2024. Many partners have already expressed their feedback on the importance of the ServiceNow Partner Specializations including: Jason Rosenfeld, Senior Vice President at Cask: “ServiceNow’s new Partner Specializations offer an opportunity for Cask to showcase our unique consulting expertise and change management solutions to drive digital transformation across enterprises. Program updates like subsequent badging and product line achievements provide greater reach and visibility with organizations looking for the best partner to meet their specific needs. We believe Specializations and the partner finder are a winning combo for connecting customers with the right support and implementations.” Michael Lombardo, Chief Executive Officer at GlideFast Consulting: “We’re thrilled about the new designations to ServiceNow’s Partner Program. With new Partner Specializations, we can continue expanding our technical consulting services and delivering deep ServiceNow expertise to new markets. We look forward to helping customers find value in the Now Platform.” Michael Vadini, Chief Executive Officer at Infocenter:“Today, organizations are looking for a collaborative partner for support with the adoption and scale of new technologies. ServiceNow’s new Partner Specializations will help Infocenter build industry-specific solutions and accelerate technology for customers and their businesses more quickly. We are excited about the enhanced benefits offered by ServiceNow and the continued focus on partners.” Jon Reynolds, Senior VP Global Alliances & Corp Development at Thirdera, a Cognizant Company:“As our company looks to further expand our work across different industries, we’re focused on differentiating our services and ServiceNow platform expertise. ServiceNow's comprehensive Partner Program provides valued guidance and incentives to improve how we advise, implement and optimize technology for businesses worldwide. ServiceNow sets a standard for what it means to be an innovative partner.” ServiceNow is also launching a brand-new partner channel on LinkedIn. Join the new social community for the latest ServiceNow partner news here. For more information on the ServiceNow Partner Specializations visit here. About ServiceNow ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow™. For more information, visit: www.servicenow.com.

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Channel Partnerships

Vendavo Drives Strong Growth in 2023 with AI-Powered Product Innovations and Partner Program

PR Newswire | January 12, 2024

Vendavo, the global market leader in B2B pricing, selling and rebate solutions announced a strong 2023 finish today, noting a 12% growth in annual recurring revenue and 43% growth in higher margin recurring services. "As economic uncertainty persisted through 2023, global organizations increased investments in AI-driven technology to drive profitable growth, placing their trust in Vendavo," said Alex Hoff, Chief Product Officer, Vendavo. "While many predict stronger economies in 2024, manufacturers and distributors face a growing demand for agility in pricing, channel incentives, and commercial processes. We take pride in enabling significant revenue and margin growth for our customers." Vendavo's products and services enabled a 1.5% margin increase for customers in 2023 through improved pricing over cost. On average, customers achieved $27 million benefit from price improvement. To offer more features to customers, Vendavo's product investment increased by 21% in 2023. New AI product innovations have set the stage for smarter, more efficient commercial processes for customers. A new AI fueled Price Sensitivity metric was added to Vendavo Deal Price Optimizer, a solution that maximizes revenue and profitability through a better understanding of customers' willingness to pay. AI algorithms allow for more in-depth segmentation and analyses that deliver more precise sales guidance. AI now powers timely pattern detection for Price/Volume/Mix analyses in Vendavo Margin Bridge Analyzer. Ranked a Strong Performer in the 2023 Forrester Wave™ for CPQ, Vendavo Intelligent CPQ now has new pricing capabilities within the solution's agreement's function. Sales teams can incorporate more accurate pricing from the onset for even the most complex quotes. Vendavo Pricepoint, the flagship solution for B2B price management, improved both pricing calculation speed and performance. Vendavo's commitment to growing its partner ecosystem led to a doubling of partner-originated pipeline year over year. Notably, Vendavo's existing partnership with Oracle significantly expanded with the creation of new rebate and channel management incentives and the addition of support staff. In response to increasing market demand for rebate and channel management solutions, and following the 2022 acquisition of Market Medium, Vendavo integrated Rebate & Channel Manager into their suite of growth and profitability products. Many customers now effectively manage their rebate programs with the solution. About Vendavo Vendavo empowers global manufacturers and distributors to accelerate growth and profitability with leading pricing, selling, and rebate management solutions. Companies like Emerson, Medtronic, and GAF rely on Vendavo to manage, optimize, and digitize their end-to-end commercial processes. Vendavo's solutions, team of pricing and selling experts, and proven process accelerates value and outcomes that are not only predictable, but unrivaled. With Vendavo, the world's most ambitious B2B organizations can develop dynamic customer insights and execute optimal pricing strategies that maximize margin, boost sales effectiveness, and improve the customer experience.

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