Social Media Strategies as an Aid to Content Marketing

| March 12, 2018

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In content marketing, the content itself is just half of the marketing mix. The other half is getting the right people see that content. The easiest way for you to do this is by using social media. Using social media in your content marketing, however, is not as easy as posting links on Twitter or Facebook. There are strategies that you need to follow in order to gain traction for your work. If you use these strategies the right way, your content media marketing efforts will thrive.

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Hello. We are Match Marketing Group, an activation agency focused on inspiring purchase through seamless experiences. From online to offline, and in-store to out-of-store, our connected capabilities reflect the lives of the connected shopper.

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Digital Marketing Trends in 2021 to Take Your Business to the Next Level

Article | June 28, 2021

The 2021 digital marketing trends are extremely effective, valuable, and profitable. Learn those trends and implement them in your business to experience profitability. The year 2020 was unpredictable, insolvent, and filled with numerous questions for each of us, especially for marketers. The pandemic has changed everything. Consumers, prospects, or target audience restricted themselves due to financial reasons or some other reasons. Now, the market has a hypercompetitive situation. But, digital transformation still has the power to lift your business towards perpetual development, achievements, and ideal results. Undoubtedly, digital marketing is an old term, but the changes in digital marketing have been increasing day by day, and the marketers are quite contented with this. They find that the customer's or the target audiences’ engagement rate is high. It helps to reach people quickly and steadily. Let’s understand those transformations in digital marketing which are trending and appearing as a boon for marketers. Augmented Reality Collections of digital data that are overlaid on the physical world enhance the user’s experience. In other words, you can say augmented reality syndicate real life with a conjunct image or animation utilizing the camera on a mobile device or AR headset. Marketers are executing this technology due to receiving customers’ amazing responses. AR glasses sales are predicted to reach 3.9 million by 2024. In addition, 71% of consumers say they would shop more often if they used AR. Snapchat and IKEA are two great examples of augmented reality. There are several attractive filters in Snapchat where people are enjoying experimenting with their faces. More than 190 million people are using Snapchat, spending approximately 30 minutes on the app every day. IKEA has its application that assists users in testing furniture placement in their rooms. Different brands use augmented reality variously to attract the audience as augmented reality gets people excited and enhances their engagement. In digital marketing trends, augmented reality is used on a wide scale. Programmatic Advertising Programmatic advertising is the method of buying digital ads using software without the direct involvement of humans in the process. At the end of 2021, approximately 88% of digital display advertising in the US would be through programmatic advertising. So, why are marketers over-enthusiastic towards programmatic advertising? Programmatic advertising is designed to decrease human involvement. Before programmatic ads, the digital ads were sold or bought by humans. Therefore, the need for programmatic advertising arose. It is quick and proficient which eventually enhances conversions by receiving more specific audiences. Video Marketing 74% of marketers say video has a better return on investment than static imagery. More than 61% of marketers believe video marketing is a very powerful and result-driven marketing strategy. Video provides a persuasive approach that holds emotions, quality content, and less time. Video marketing is the easiest way to educate, inform or entertain your audience. It is an unavoidable tactic that helps boost your brand recognition, customer engagement and enhance the leads. Influencer Marketing Influencer marketing is a kind of marketing that mainly focuses on celebrities to convey your brand’s message. Experts believe that influencer marketing assists in captivating the customers to their businesses. There are essentially three reasons behind the growth of influencer marketing. Enhances brand credibility Imprints unforgettable memory for a long time Attractive and attentive 93% of marketers have used influencer marketing. In addition, 89% of marketers say that influencer marketing gives positive ROI. These statistics show how effective influencer marketing is to heighten your business. Push Notification A push notification is a notification or message that pops up on a user’s current interface. Marketers use push notifications for numerous purposes such as updating messages, for any new announcements, providing offers, etc. Push notifications boost app engagement by 88%. More than 65% of users return to an app within 30 days when push is enabled. Its less time investment generates high ROI, improves communication with users, precisely drives traffic, and more. With these qualities, push notifications proves to be a great medium to promote your brand. SEO Unquestionably, the quality of the content matters on each platform, but SEO plays a crucial role when it comes to being competitive and standing out among others. . It ranks your website and assists your consumers in finding out about your business from others. Though it’s a long-term process, its strategic ways maximizes your PPC campaign and improves engagement and traffic. 70% of marketers finds SEO very effective. 80% of major purchases start with online research, even if the purchase itself happens in a store. 61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative. Artificial Intelligence Artificial intelligence (AI) is a branch of computer science, refers to complex software that performs tasks similar to human brains. Artificial intelligence is shaping the future of digital marketing. It gives users a different experience and simplifies the work. Artificial intelligence allows multi-tasking. It has no downtime. It doesn’t get tired and works consistently, gives alluring results by working smart and quick. 83% of businesses believe AI is a strategic priority for their business. 86% of CEOs say AI is mainstream technology in 2021. Digital assistance is expected to double up to 8.4 billion by 2024 across the globe. The wearable AI market size is predicted to reach $180 billion by 2025. Social Media Marketing Around 3.96 billion people use social media today, accounting for roughly half (51%) of the global population. On an average, global internet user spends 144 minutes on social media sites every day. Thus, social media is an inevitable medium of marketing. Almost every business has its presence on different social media platforms. It increases brand awareness, improves search engine rankings, and makes a strong connection with the customers. It engages and makes them happy. Facebook, Instagram, Twitter, YouTube, WhatsApp, LinkedIn, etc., are the most popular social media platforms that every business uses. Digital marketing trends have been evolving gradually, so businesses must also evolve in the same way. The above descriptive and analytical guide about digital marketing trends in 2021 can assist you to increase your site traffic, generate more leads, and grow sales, which are essential for your business to stay updated and competitive in the market. Frequently Asked Questions Q. What are the types of digital marketing? There are different types of digital marketing, such as SEO, PPC, social media marketing, content marketing, etc. Q. What are the top trends in digital marketing? Artificial intelligence, SEO, programming advertising, and augmented reality are the latest digital marketing trends. Q. Is digital marketing a good business to start? Absolutely! There is no doubt about launching the digital marketing business. It assists in giving positive ROI. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are the types of digital marketing?", "acceptedAnswer": { "@type": "Answer", "text": "There are different types of digital marketing, such as SEO, PPC, social media marketing, content marketing, etc." } },{ "@type": "Question", "name": "What are the top trends in digital marketing?", "acceptedAnswer": { "@type": "Answer", "text": "Artificial intelligence, SEO, programming advertising, and augmented reality are the latest digital marketing trends." } },{ "@type": "Question", "name": "Is digital marketing a good business to start?", "acceptedAnswer": { "@type": "Answer", "text": "Absolutely! There is no doubt about launching the digital marketing business. It assists in giving positive ROI." } }] }

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Marketing Is Making Shopping Social with Livestreaming

Article | June 28, 2021

Retailers are hurting. In-store sales are experiencing double-digit declines with stores either completely shut or operating at limited capacity. Without foot traffic, brands that are reliant on in-store sales are forced to go where audiences are, which, in these strange times, is on social networks. A study across 30 markets showed a 61% increase in social media use during the peak of the pandemic and messaging across Facebook, Instagram and WhatsApp have surged by 50% in countries hardest hit by the virus.

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Top 3 Content Marketing Mistakes Every Startup Should Avoid

Article | June 28, 2021

Many startups think that content marketing is confined to creating content and pushing it on social media. This is where they lag because content marketing is much more than that. There are many slants of content marketing that has the potential to give a boost to your business. Content marketing if done efficiently can open new doors of opportunities for your business. It helps you to design an effective brand communication strategy for reaching your target audiences. Therefore, it is necessary that as a startup you should know the best way to do it and avoid making mistakes that could put an adverse impact on your business.

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Core Web Vitals: A guide to Google’s new page experience signals

Article | June 28, 2021

On May 28 2020, Google announced that it would be introducing a new ranking metric that considered real-world user experience. This new ‘page experience’ ranking metric includes existing ranking signals such as mobile-friendliness and HTTPS, but also includes the Core Web Vitals for the first time.The new ranking metric will launch in 2021 and Google has said that they will give webmasters at least six months notice before introducing it to its algorithm. It will join the hundreds of other ranking signals that the search engine giant has added over the years, but we do not yet know the weight that it will hold compared to other signals.

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Spotlight

Match Marketing Group

Hello. We are Match Marketing Group, an activation agency focused on inspiring purchase through seamless experiences. From online to offline, and in-store to out-of-store, our connected capabilities reflect the lives of the connected shopper.

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