Home > Resources > Articles > Social Media Marketing Post-pandemic: A New Era of Digitalization

Social Media Marketing Post-pandemic: A New Era of Digitalization

Social media marketing post-pandemic strategies have become a boon for marketers delivering positive ROI. More than 73% of marketers believe that social media marketing has been very effective for their business in 2021.

More than 41.3% of businesses reported that they were temporarily closed in the US because of the pandemic. Moreover, COVID-19 affected the businesses so that various industries such as hospitality, pharmacy, finance and insurance, education, etc., had to terminate their employees. As a result, more than 20.6 million people lost their job in the US, causing an unemployment rate of 14.7%.

Now, when the situation is getting better, marketers have changed their approach. They have transformed their strategy towards every kind of marketing. Social media marketing needs to be transformed in terms of campaign planning, content marketing, SEO, technological support, etc. Over 3.6 billion people use social media globally, and the number is expected to increase to 4.41 billion in 2025.

Some significant points can help you to strategize your social media marketing. Let’s have a look at them.

Follow the Trends


While implementing social media marketing, you should be aware of the latest trends in it. For example, Instagram has unique features such as IGTV and Instagram stories. On IGTV, you can share a lengthy video. It assists marketers the facility to come up with longer video content. Instagram stories features are available for 24 hours. You can view it many times within 24 hours. You can share some fruitful information or announcements or ask plenty of questions to keep your target audience engaged. It has location stickers, hashtags, polls, emojis, etc. Similarly, Snapchat has Lenses, Geofilter, Snap Map, and so on.

Keep Approaching Strategically and Innovatively


As people are stuck at home owing to COVID-19, they are hyperactive on social media. An average user spent 2 hours and 24 minutes per day on social media. As a result, marketers believe that it has become quite tough to persuade your target audience to buy your products or services. You can only influence them when you have researched the market profoundly and designed the campaign strategically. An innovative and strategic approach consists of persistency, measurable steps, relevancy, competitive analysis, buyer’s persona resulting in brand awareness, brand credibility, and customer satisfaction.

Don’t Miss Out on the Top Platforms


There are various social media platforms where businesses approach. Facebook is the most prevalent platform amongst users aged between 12 to 34 years. It has more than 2.74 billion active users, followed by YouTube 2.291 billion, WhatsApp 2 billion, and Instagram 1.221 billion users. For a marketer, it is essential to be present on the most used platforms as they already have a crowd, and you need to let them know about your products or services.

Experiment with Coupons & Offers


As industries begin to reopen, the best way to reach your audience is to provide them with some coupons or offers. You can certainly influence them by giving them offers. You can announce those offers on different social media channels. Multiple industries can implement this idea. When a customer finds some valuable product with discounts, they automatically get attracted towards it. Add discounts to leads forms, keep time-restriction, and create a customer reward program. These things can improve your coupon or offers marketing strategy and take it to the next level.

Don’t Prioritize too Many Sales


Unquestionably, it’s vital to increase the sale of your product or services. Therefore, you are in business, after all. But, you must take care that the point is not just to sell but also to take care of your customers as they recover from COVID-19. So, while offering value to your customers, you can continue with your win-win strategy. The customers or your target audience need to understand that the relationship you have or carry with them is beyond sales.

Social Media Analytics


Are you aware of finding out social media trends? Do you know what your target audience or consumers expect from you? There are multiple social media analytics software that can help you find out audience analysis, competitive research, and product research. Social media analytics plays a critical role which provides strategic marketing information. The fundamental of social media analytics is collecting and evaluating marketing and audience data to decide your business decisions. It is a sure way to elevating your marketing operations and product strategy.

Video Content Marketing


Video content is used by 87% of online marketers. Video content is more appreciated and valued by the consumers as they provide them with statistics, infographics, emotional content, and valuable content within less time. Providing the said content via a mode of video increases the viewer engagement. This marketing tool is educational, informative, and resourceful.

The majority of online users consume video content daily, identifying and targeting these viewers as potential consumers and designing the strategy to maximize engagement by targeting specific audiences accordingly.

Content Quality


Your social media marketing post-pandemic strategy is nothing without content. The quality of the content should be your utmost priority. Whether it is in text format, video, or something else, it should be taken care of innovatively and strategically. Approximately 67% of B2B marketers believe that content quality, consistency, and engaging content play a huge role in audience decision-making. Content marketing is one of the most effective ways to enhance audience engagement, brand identification, customer satisfaction, generate more leads, and save money. The high-quality content comprises research, qualitative and quantitative information, content forms, content scoring, niche, etc. High-quality content works as a catalyst for social media marketing post-pandemic.

Get the Right Platforms for Your Business


Utilizing multiple channels for your business is essential. Still, as a marketer, you must know which channel gives you a favorable response in terms of customers’ engagement, profitability, brand recognition, etc. Here is a summary.
  • Approach towards a variety of social media platforms should be designed distinctively.
  • Analyzing the various consumers on different platforms is essential and advisable. These benefits in creating the content marketing strategies accordingly.
  • Categorizing and identifying the best possible and successful mode of reaching the consumer/viewer is essential for maximum involvement.
  • The flow of the targeted audience towards your website/platform helps generate profit, grow the business, and help develop consumer satisfaction.
 

Final Thoughts


Social media marketing post-pandemic has been transforming day by day; therefore, businesses need to adopt some changes earlier mentioned in this article. However, those strategic ideas can be very fruitful if executed sophisticatedly and calculatingly.

Frequently Asked Questions


Why should every business use social media post-pandemic?

Due to the pandemic, screen time has increased, resulting in maximum usage of social media, which is one of the most effective and successful platforms to enhance brand identification, client satisfaction, sales generation, and customer engagement.

How social media help businesses during COVID-19?

It is cost-effective compared to print media marketing, where it saves time, involvement and performs progressively.

Why is social media so crucial for every business?

Social media helps businesses finding out their target audience, market research, and build brand credibility.

Spotlight

Measured Marketing, Inc

We are a marketing technology company located in Chicago’s West Loop – now one of the fastest growing technology corridors in the U.S. Our team of digital marketing specialists, creatives, database professionals and programmers plan and execute digital campaigns for Major Media Companies.

OTHER ARTICLES
Marketing Strategy, Marketing Analytics, Channel Partnerships

Kentucky Teen Once Subject of Viral Video Warns Republicans of 'Outrage Mob'

Article | August 17, 2023

A Kentucky teen who became the subject of a viral video after an incident during a class field trip to Washington, D.C., warned viewers of the Republican National Convention Tuesday of an "outrage mob" that threatens to silence conservative viewpoints. After Nick Sandmann attended the March for Life anti-abortion rally with his former classmates from Covington Catholic High School in January 2019, a cellphone video of a close, face-to-face interaction between the students and a Native American demonstrator spread quickly online.

Read More
Marketing Strategy

How Community Coalitions Are Bridging the Digital Divide

Article | August 28, 2023

Across the country, local networks known as Education Innovation Clusters (EdClusters) are bringing together partners and resources to meet urgent needs and envision a new future for teaching and learning. Many of these efforts are rooted in long-standing partnerships across sectors and institutions. As COVID-19 disrupted the lives of students, educators, and families earlier this year, EdClusters sprang into action, leveraging their capacity and reach in ways their networks were uniquely ready to do. Their collective efforts are meeting a range of needs—from internet access to devices to social-emotional supports. As schools prepare for uncertain and complex reopenings, we turn to Kansas City and Rhode Island for powerful examples of community in action.

Read More
Channel Partnerships

How Educators Kept Students on Track During Remote Learning

Article | August 16, 2022

This spring, COVID-19 led administrators across the country to close school buildings and support students learning from home. We asked three educators about how they handled this disruption and found creative solutions to keep students motivated and engaged using the online literacy program, Reading Plus. We looked at what we had at our disposal that would help with reading, the overall environment, and engagement. In the past, we used Reading Plus as an intervention. We considered how we could utilize it with more students during distance learning.

Read More

THE USE OF ARTIFICIAL INTELLIGENCE IN SEO 2020

Article | February 10, 2020

We all are surrounded by Artificial Intelligence. From Siri to Alexa to Google Home, it’s influencing the age we live in and giving higher prospects to execute every task smartly. Most of us nowadays rely on voice search for help even in the simplest tasks. So, how Artificial Intelligence is competent in SEO? How can it manipulate Search Engine Rankings? Have you ever come across the use of Artificial Intelligence in SEO?

Read More
Marketing Strategy, Marketing Analytics, Channel Partnerships

Top 10 Partner Marketing Strategies for Excellence

Article | August 17, 2023

A Kentucky teen who became the subject of a viral video after an incident during a class field trip to Washington, D.C., warned viewers of the Republican National Convention Tuesday of an "outrage mob" that threatens to silence conservative viewpoints. After Nick Sandmann attended the March for Life anti-abortion rally with his former classmates from Covington Catholic High School in January 2019, a cellphone video of a close, face-to-face interaction between the students and a Native American demonstrator spread quickly online.

Read More
Marketing Strategy

Partner Marketing Magic: Navigating Challenges Like a Champ

Article | August 28, 2023

Across the country, local networks known as Education Innovation Clusters (EdClusters) are bringing together partners and resources to meet urgent needs and envision a new future for teaching and learning. Many of these efforts are rooted in long-standing partnerships across sectors and institutions. As COVID-19 disrupted the lives of students, educators, and families earlier this year, EdClusters sprang into action, leveraging their capacity and reach in ways their networks were uniquely ready to do. Their collective efforts are meeting a range of needs—from internet access to devices to social-emotional supports. As schools prepare for uncertain and complex reopenings, we turn to Kansas City and Rhode Island for powerful examples of community in action.

Read More
Channel Partnerships

How to Create a Repeatable Partner Enablement Framework to Grow Your Partners and Your Channel

Article | August 16, 2022

This spring, COVID-19 led administrators across the country to close school buildings and support students learning from home. We asked three educators about how they handled this disruption and found creative solutions to keep students motivated and engaged using the online literacy program, Reading Plus. We looked at what we had at our disposal that would help with reading, the overall environment, and engagement. In the past, we used Reading Plus as an intervention. We considered how we could utilize it with more students during distance learning.

Read More

THE USE OF ARTIFICIAL INTELLIGENCE IN SEO 2020

Article | February 10, 2020

We all are surrounded by Artificial Intelligence. From Siri to Alexa to Google Home, it’s influencing the age we live in and giving higher prospects to execute every task smartly. Most of us nowadays rely on voice search for help even in the simplest tasks. So, how Artificial Intelligence is competent in SEO? How can it manipulate Search Engine Rankings? Have you ever come across the use of Artificial Intelligence in SEO?

Read More
MORE ARTICLES

Spotlight

Measured Marketing, Inc

We are a marketing technology company located in Chicago’s West Loop – now one of the fastest growing technology corridors in the U.S. Our team of digital marketing specialists, creatives, database professionals and programmers plan and execute digital campaigns for Major Media Companies.

Related News

Marketing Data

Khoros and EveryoneSocial Partner to Strengthen Digital Marketing Strategies Across Social Channels

Khoros, EveryoneSocial | July 07, 2022

Khoros, an award-winning leader in digital-first customer engagement software and services, today announced it has partnered with EveryoneSocial, the leading employee advocacy platform. The partnership combines the power of Khoros’s social media management solution (including content management, publishing, social listening, and governance) with tools in EveryoneSocial that help brands engage their employees and support marketing, sales, recruiting, and communications initiatives across social media. By leveraging the technologies of Khoros and EveryoneSocial, digital marketers can align content, messaging, and campaigns with a brand’s employee advocacy program to boost awareness, maintain reputation, and even help drive their business’s bottom line. "We're excited to partner with EveryoneSocial to help brands enhance their customer experience by empowering their best champions: their employees. Together, we're giving brands an expanded toolkit that maximizes their digital marketing strategies on social to reach a wider audience and ensures every team member across the organization—from marketers to recruiters—is sharing the right messages to help create customers for life,” said Chris Tranquill, chief strategy officer at Khoros. “We know social media leaders want the convenience of an all-in-one solution, but we also know that they don’t want to settle for mediocre tools. They want the best, which is why we’re so excited to be partnering with Khoros. This partnership brings together the market’s leading social marketing and employee advocacy platforms to give our customers the tools they need to generate maximum ROI,” said Cameron Brain, CEO & Co-Founder of EveryoneSocial. “We know social media leaders want the convenience of an all-in-one solution, but we also know that they don’t want to settle for mediocre tools. They want the best, which is why we’re so excited to be partnering with Khoros. This partnership brings together the market’s leading social marketing and employee advocacy platforms to give our customers the tools they need to generate maximum ROI,” said Cameron Brain, CEO & Co-Founder of EveryoneSocial. Khoros is unique in the industry with its ‘single pane of glass’ platform to manage omnichannel customer interactions. In addition to its award-winning social marketing capabilities, the Khoros platform also features best-in-class digital customer care products for contact centers, enterprise-grade communities software, and valuable voice of customer (VoC) insights—all powered by its patent-pending, AI-powered orchestration engine. To learn more about Khoros’s digital customer engagement platform and services, visit khoros.com. For additional information about EveryoneSocial’s employee advocacy platform, visit everyonesocial.com. About Khoros Khoros’s award-winning customer engagement platform helps over 2,000 global brands, including one-third of the Fortune 100 companies, create customers for life. With over 20 patented technologies, Khoros connects every facet of customer engagement, including digital contact centers, messaging, chat, online brand communities, CX analytics, and social media management. Combined with our top-rated services, the Khoros platform enables brands to connect with customers throughout their entire digital journey. Khoros powers more than 500 million daily digital interactions and leverages AI to turn these interactions into actionable insights. Primarily owned by Vista Equity Partners, Khoros is recognized as one of the Best Places to Work both nationally and locally across our 11 offices around the world. For more information, visit khoros.com. ​​About EveryoneSocial EveryoneSocial is the platform that transforms employees into influencers by empowering them to authentically create and share content on social media. Many of the world’s highest-growth companies – including Qualtrics, T-Mobile, and Highspot – use EveryoneSocial to engage employees, expand brand reach, and drive organic social media ROI.

Read More

Marketing Data

Shoplazza Recognized in Top 3% of 2022 Google Premier Partners

Shoplazza | March 04, 2022

Shoplazza announced its Google Premier Partner status. This coveted partnership distinction is another growth marker that sets Shoplazza apart from its peers. Having enjoyed direct integration with Google since its inception in 2017, the upgrade places Shoplazza among the top 3% of Google's partnered tech innovators. Shoplazza's Premier Partner status derives from its dedicated account servicing, commitment to product testing and development, and ability to deliver merchant success using advanced digital marketing strategies. Together with Google, Shoplazza will help brands expand their global e-commerce footprint through continuous tech innovation and our improved partner ecosystem." Jiho Chen, co-founder of Shoplazza As a Premier Partner, Shoplazza is capable of consistently putting together AdWords campaigns that convert at a high level and empower its 360,000+ merchants in the fast-changing e-commerce space. The Google Partners program has undergone significant changes, including advanced program requirements that elevated what it means to be a Premier Partner. Davang Shah, Senior Director, Google Ads Marketing, said Premier Partners stand out "based on their commitment to developing product expertise, building new client relationships, and helping their current clients grow." About Shoplazza Established in 2017, Shoplazza is a trusted SaaS shopping cart solutions platform with a proven track record in cross-border eCommerce, offering comprehensive eCommerce solutions, including store set-up, email & social media marketing, global payments, warehousing, shipping, and real-time data analytics. Shoplazza started by carving out a niche that it now owns, offering small and large businesses an easy way to build and grow online brands using the DTC (direct-to-consumer) or B2C (business-to-consumer) business model.

Read More

Social Media Marketing

IZEA Research Discovers 56% of Social Media Influencers Currently Participate in the Metaverse

IZEA Research | January 15, 2022

IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, released its latest research initiative, “Influencing the Metaverse.” The U.S. consumer study examines how social media influencers are leading the way into virtual worlds. IZEA fielded the study Nov. 17-18, 2021. Results are based on the responses from 1,034 U.S. internet users ages 18 to 60-plus. The report is the first in a series of research studies focusing on influencers’ key roles in adopting new trends, technologies, and platforms in and around the metaverse. Key Insights for Influencers and the Metaverse: 60% of social media influencers see themselves as creators in virtual worlds. 72% say they are considering or are already making money in the metaverse. 85% have played virtual world games like Minecraft and Fortnite. Key Insights for Consumer Adoption of the Metaverse: Top activities of those looking to participate in the metaverse include gaming (68%), exercising (53%), and watching media (48%). When asked what is holding consumers back from joining the metaverse, 20% said they are waiting for virtual reality (VR) technology to become more affordable and 12% are waiting for VR tech to improve. 66% of consumers looking to join the metaverse expect to purchase a VR device in the next three years. Key Insights for Brand Sponsorships in the Metaverse: 90% of influencers and 72% of social media users support brand sponsorships in virtual world games. 73% of all respondents who have played virtual world games have seen sponsorships in those games, and 42.2% remember the brand names. Respondents named Chipotle, Coca-Cola, Clorox, Google, Marvel, Cartoon Network, Nike, Red Bull, Skillshare, and Skittles as brands they have seen in the metaverse. Key Insights for Brands that are Building the Metaverse: 15% of social media influencers and 6% of social media users surveyed own VR devices. Of the consumers surveyed who already own VR devices, 50% own a PlayStation VR, and 48% own an Oculus (Meta) Quest 2. Consumers rank Apple and Amazon above Facebook, Microsoft, and Sony as the brands they believe will build the most compelling virtual reality experiences of the future. We believe the future of virtual worlds is as vast as the web itself and will fundamentally alter brand collaborations and how they are executed. Our research shows that influencers are early adopters of these new platforms and share our excitement around the opportunities available in the rapidly developing metaverse. IZEA has already been executing collabs in the metaverse with customers and expects this trend to accelerate as adoption spreads.” Ted Murphy, founder and CEO of IZEA All product names, logos, and brands are the intellectual property of their respective owners. All company, product, and service names used in this press release are for identification purposes only. Use of these names, logos, and brands does not imply endorsement or partnership. About IZEA IZEA Worldwide, Inc. (IZEA) is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today’s top social influencers and content creators. The company serves as a champion for the growing Creator Economy, enabling individuals to monetize their content, creativity, and influence. IZEA launched the industry’s first-ever influencer marketing platform in 2006 and has since facilitated nearly 4 million transactions between online buyers and sellers. Leading brands and agencies partner with IZEA to increase digital engagement, diversify brand voice, scale content production, and drive measurable return on investment.

Read More

Marketing Data

Khoros and EveryoneSocial Partner to Strengthen Digital Marketing Strategies Across Social Channels

Khoros, EveryoneSocial | July 07, 2022

Khoros, an award-winning leader in digital-first customer engagement software and services, today announced it has partnered with EveryoneSocial, the leading employee advocacy platform. The partnership combines the power of Khoros’s social media management solution (including content management, publishing, social listening, and governance) with tools in EveryoneSocial that help brands engage their employees and support marketing, sales, recruiting, and communications initiatives across social media. By leveraging the technologies of Khoros and EveryoneSocial, digital marketers can align content, messaging, and campaigns with a brand’s employee advocacy program to boost awareness, maintain reputation, and even help drive their business’s bottom line. "We're excited to partner with EveryoneSocial to help brands enhance their customer experience by empowering their best champions: their employees. Together, we're giving brands an expanded toolkit that maximizes their digital marketing strategies on social to reach a wider audience and ensures every team member across the organization—from marketers to recruiters—is sharing the right messages to help create customers for life,” said Chris Tranquill, chief strategy officer at Khoros. “We know social media leaders want the convenience of an all-in-one solution, but we also know that they don’t want to settle for mediocre tools. They want the best, which is why we’re so excited to be partnering with Khoros. This partnership brings together the market’s leading social marketing and employee advocacy platforms to give our customers the tools they need to generate maximum ROI,” said Cameron Brain, CEO & Co-Founder of EveryoneSocial. “We know social media leaders want the convenience of an all-in-one solution, but we also know that they don’t want to settle for mediocre tools. They want the best, which is why we’re so excited to be partnering with Khoros. This partnership brings together the market’s leading social marketing and employee advocacy platforms to give our customers the tools they need to generate maximum ROI,” said Cameron Brain, CEO & Co-Founder of EveryoneSocial. Khoros is unique in the industry with its ‘single pane of glass’ platform to manage omnichannel customer interactions. In addition to its award-winning social marketing capabilities, the Khoros platform also features best-in-class digital customer care products for contact centers, enterprise-grade communities software, and valuable voice of customer (VoC) insights—all powered by its patent-pending, AI-powered orchestration engine. To learn more about Khoros’s digital customer engagement platform and services, visit khoros.com. For additional information about EveryoneSocial’s employee advocacy platform, visit everyonesocial.com. About Khoros Khoros’s award-winning customer engagement platform helps over 2,000 global brands, including one-third of the Fortune 100 companies, create customers for life. With over 20 patented technologies, Khoros connects every facet of customer engagement, including digital contact centers, messaging, chat, online brand communities, CX analytics, and social media management. Combined with our top-rated services, the Khoros platform enables brands to connect with customers throughout their entire digital journey. Khoros powers more than 500 million daily digital interactions and leverages AI to turn these interactions into actionable insights. Primarily owned by Vista Equity Partners, Khoros is recognized as one of the Best Places to Work both nationally and locally across our 11 offices around the world. For more information, visit khoros.com. ​​About EveryoneSocial EveryoneSocial is the platform that transforms employees into influencers by empowering them to authentically create and share content on social media. Many of the world’s highest-growth companies – including Qualtrics, T-Mobile, and Highspot – use EveryoneSocial to engage employees, expand brand reach, and drive organic social media ROI.

Read More

Marketing Data

Shoplazza Recognized in Top 3% of 2022 Google Premier Partners

Shoplazza | March 04, 2022

Shoplazza announced its Google Premier Partner status. This coveted partnership distinction is another growth marker that sets Shoplazza apart from its peers. Having enjoyed direct integration with Google since its inception in 2017, the upgrade places Shoplazza among the top 3% of Google's partnered tech innovators. Shoplazza's Premier Partner status derives from its dedicated account servicing, commitment to product testing and development, and ability to deliver merchant success using advanced digital marketing strategies. Together with Google, Shoplazza will help brands expand their global e-commerce footprint through continuous tech innovation and our improved partner ecosystem." Jiho Chen, co-founder of Shoplazza As a Premier Partner, Shoplazza is capable of consistently putting together AdWords campaigns that convert at a high level and empower its 360,000+ merchants in the fast-changing e-commerce space. The Google Partners program has undergone significant changes, including advanced program requirements that elevated what it means to be a Premier Partner. Davang Shah, Senior Director, Google Ads Marketing, said Premier Partners stand out "based on their commitment to developing product expertise, building new client relationships, and helping their current clients grow." About Shoplazza Established in 2017, Shoplazza is a trusted SaaS shopping cart solutions platform with a proven track record in cross-border eCommerce, offering comprehensive eCommerce solutions, including store set-up, email & social media marketing, global payments, warehousing, shipping, and real-time data analytics. Shoplazza started by carving out a niche that it now owns, offering small and large businesses an easy way to build and grow online brands using the DTC (direct-to-consumer) or B2C (business-to-consumer) business model.

Read More

Social Media Marketing

IZEA Research Discovers 56% of Social Media Influencers Currently Participate in the Metaverse

IZEA Research | January 15, 2022

IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, released its latest research initiative, “Influencing the Metaverse.” The U.S. consumer study examines how social media influencers are leading the way into virtual worlds. IZEA fielded the study Nov. 17-18, 2021. Results are based on the responses from 1,034 U.S. internet users ages 18 to 60-plus. The report is the first in a series of research studies focusing on influencers’ key roles in adopting new trends, technologies, and platforms in and around the metaverse. Key Insights for Influencers and the Metaverse: 60% of social media influencers see themselves as creators in virtual worlds. 72% say they are considering or are already making money in the metaverse. 85% have played virtual world games like Minecraft and Fortnite. Key Insights for Consumer Adoption of the Metaverse: Top activities of those looking to participate in the metaverse include gaming (68%), exercising (53%), and watching media (48%). When asked what is holding consumers back from joining the metaverse, 20% said they are waiting for virtual reality (VR) technology to become more affordable and 12% are waiting for VR tech to improve. 66% of consumers looking to join the metaverse expect to purchase a VR device in the next three years. Key Insights for Brand Sponsorships in the Metaverse: 90% of influencers and 72% of social media users support brand sponsorships in virtual world games. 73% of all respondents who have played virtual world games have seen sponsorships in those games, and 42.2% remember the brand names. Respondents named Chipotle, Coca-Cola, Clorox, Google, Marvel, Cartoon Network, Nike, Red Bull, Skillshare, and Skittles as brands they have seen in the metaverse. Key Insights for Brands that are Building the Metaverse: 15% of social media influencers and 6% of social media users surveyed own VR devices. Of the consumers surveyed who already own VR devices, 50% own a PlayStation VR, and 48% own an Oculus (Meta) Quest 2. Consumers rank Apple and Amazon above Facebook, Microsoft, and Sony as the brands they believe will build the most compelling virtual reality experiences of the future. We believe the future of virtual worlds is as vast as the web itself and will fundamentally alter brand collaborations and how they are executed. Our research shows that influencers are early adopters of these new platforms and share our excitement around the opportunities available in the rapidly developing metaverse. IZEA has already been executing collabs in the metaverse with customers and expects this trend to accelerate as adoption spreads.” Ted Murphy, founder and CEO of IZEA All product names, logos, and brands are the intellectual property of their respective owners. All company, product, and service names used in this press release are for identification purposes only. Use of these names, logos, and brands does not imply endorsement or partnership. About IZEA IZEA Worldwide, Inc. (IZEA) is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today’s top social influencers and content creators. The company serves as a champion for the growing Creator Economy, enabling individuals to monetize their content, creativity, and influence. IZEA launched the industry’s first-ever influencer marketing platform in 2006 and has since facilitated nearly 4 million transactions between online buyers and sellers. Leading brands and agencies partner with IZEA to increase digital engagement, diversify brand voice, scale content production, and drive measurable return on investment.

Read More

Events