Social Media : Is this ATL, BTL or TTL

| February 16, 2016

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Last weekend I was discussing with a potential clientele (India’s leading sports nutrition product company), they asked me if Social Media is a ATL activity or a BTL activity. It’s an interesting subject as Social Media can be considered as ATL or BTL depending on the approach. Hence I thought of writing a blog on this. For the readers, who do not understand ATL & BTL, let me explain it here.Social Media : Is this ATL, BTL or TTLATL: Above the line ATL promotions are generally the mass promotion campaigns. Such campaigns are done basically for brand building, awareness and increasing the brand recall. Best examples are TV, Radio, Print etc.

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