Social media and customer communications

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We remind firms that any form of communication (including through social media) is
capable of being a financial promotion, depending on whether it includes an invitation or
inducement to engage in financial activity.1 This could include, for example,
‘advergames’, where promotional messages are placed in entertainment applications.
Figure 1 below is a non-promotional communication but would constitute a financial
promotion if, for example, the second sentence read: ‘We also invest in our trading
technology, to help get you the best returns.

Spotlight

readyBUZZ

readyBUZZ will help your business develop and implement your social media strategy using the latest tools and trends. Not only will we guide help your company develop strategies to engagement your potential customers, readyBUZZ provides continuous support and guidance in the best practices for social interaction. We help you plug into the conversations already taking places online and show you how to get involved. We also embrace the idea that it is essential to maintain the human element to keep your brand personal and authentic.

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Spotlight

readyBUZZ

readyBUZZ will help your business develop and implement your social media strategy using the latest tools and trends. Not only will we guide help your company develop strategies to engagement your potential customers, readyBUZZ provides continuous support and guidance in the best practices for social interaction. We help you plug into the conversations already taking places online and show you how to get involved. We also embrace the idea that it is essential to maintain the human element to keep your brand personal and authentic.

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