WELCOME TO The channel REPORT
Social media and customer communications
| November 14, 2016
A truly Independent Glo-cal advertising agency. We have the best creative talents from around the globe, and combine that with the unique culture of the middle east to provide tailor made solutions for each client.
Article | July 2, 2020
Think about the last time you searched for a product online. If you’re like 93% of digital shoppers, the experience started out in a search box with a few keywords that felt relevant to your desired purchase. Seconds later, a surge of results flooded the browser with sponsored ads from major retailers and brands, and followed by organic results. The long journey to purchase begins as you try to navigate thousands of results across channels.
Simply put: search experiences are not enjoyable. Consumers like finding products, not searching for them. The exhausting process of refining keywords, checking off filters, and comparing product descriptions in order to make a purchase has taken the joy of shopping and made it a headache. While the methods of shopping have evolved over the last two decades, the search experience has been pieced together from outdated practices.
Article | August 13, 2020
On May 28 2020, Google announced that it would be introducing a new ranking metric that considered real-world user experience. This new ‘page experience’ ranking metric includes existing ranking signals such as mobile-friendliness and HTTPS, but also includes the Core Web Vitals for the first time.The new ranking metric will launch in 2021 and Google has said that they will give webmasters at least six months notice before introducing it to its algorithm. It will join the hundreds of other ranking signals that the search engine giant has added over the years, but we do not yet know the weight that it will hold compared to other signals.
Article | March 11, 2020
Let’s be honest: There’s a lot of noise online. As a brand, you have more than one competitor and it can feel like an uphill battle to be seen. You know the power of social media, but your audience’s feed is curated by an algorithm. This can be incredibly frustrating for lifestyle brands and, really, any brand out there today. But there may be a way to make this reality work for you: tap into a tribe. As author and entrepreneur Seth Godin put it, “A tribe is a group of people connected to one another, connected to a leader and connected to an idea.” Tribes are groups of people who align with a similar lifestyle, similar values, similar interests. They might even go so far as feeling like a subculture—think of Harley Davidson owners. The people who ride those motorcycles recognize each other’s status, dress similarly and even create “gangs.”
Article | July 16, 2020
To ensure a strong customer experience for all your marketing initiatives, it’s important to take a couple of steps backward to move forward. Building a strong foundation of customer-centric messaging, content development, campaign design, and channel distribution requires investing time and resources into three essential steps: buyer persona development, customer journey alignment, and conducting a content audit.
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