Social media and customer communications

| November 14, 2016

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We remind firms that any form of communication (including through social media) is
capable of being a financial promotion, depending on whether it includes an invitation or
inducement to engage in financial activity.1 This could include, for example,
‘advergames’, where promotional messages are placed in entertainment applications.
Figure 1 below is a non-promotional communication but would constitute a financial
promotion if, for example, the second sentence read: ‘We also invest in our trading
technology, to help get you the best returns.

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A truly Independent Glo-cal advertising agency. We have the best creative talents from around the globe, and combine that with the unique culture of the middle east to provide tailor made solutions for each client.

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