Six Ways to Protect Your Personal Brand in Social Media

| December 20, 2018

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When was the last time you searched your name using an online search engine? What did you find? Were you happy with how your personal brand was represented or did you find someone else with the same name and a questionable background?

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OUTFRONT Media

Elevating out-of-home by connecting customers with the best assets, audiences, innovation, and people - so our advertisers grow and prosper. We offer the best advertising inventory and most desired landmark locations, including leading positions in high-traffic areas, retail districts, transit centers, and iconic destinations from Times Square to the Sunset Strip. Our growing national network of digital billboards and our collection of 400,000+ displays cannot be matched. Customers are at the core of everything we do. We are driven to make it easier to plan, buy, and activate successful advertising programs. We are laser-focused on exceptional customer service and on exceeding customer expectations.

OTHER ARTICLES

4 Tips for Lead Acquisition to Conversion Turnaround Time

Article | March 5, 2020

The conversion process is very crucial. Some of the leads even turn into a paying customer, which means revenue for your company. However, it all boils down to how do we acquire leads? Before we delve into that, let’s first understand the terminology of the word ‘lead.’ In general, lead refers to a contact who has submitted a form in return for a content offer like an ebook, whitepaper, and more. It is placed on the top of the sales funnel.

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AI in Buyer’s Journey: How Important It Is for Marketers to Know About It

Article | March 5, 2020

Artificial intelligence (AI) is currently one of the fastest evolving technologies in the world. In 2016, the AI market was valued at $4.06 billion. By 2025, this sector will have a market capitalization value of $164.41 billion, signaling a 55.6% rise in compound annual growth rates. Today AI is everywhere you turn. You will find it in the auto, healthcare, finance, manufacturing, education, legal, retail, and marketing industries. The technology now runs self-driving vehicles, crucial medical equipment, and various programs and platforms online. Businesses such as Facebook, Amazon, Apple, Google, Microsoft, and IBM are heavily invested in AI development. These platforms are also continuously making this technology more accessible to users. You can, for instance, access Google’s AI via its RankBrain search engine algorithm. This AI interprets search queries to provide Google’s users with the most relevant results.

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How to Drive Sales as Share of Spend Shifts Across Industries

Article | March 5, 2020

In the months since states first declared shelter-in-place orders and economic uncertainty gripped the country, consumers have reprioritized their spend. As they spend more on some categories and less on others, it can be hard for marketers to gauge whether these represent permanent or temporary shifts in behavior. To help answer this, we’ve taken a look at how share of consumer spend has shifted between industries over the past few months. The results are both expected and surprising.

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Inc. Magazine Unveils Its Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000

Article | March 5, 2020

Inc. magazine today revealed that San Antonio-based STIRISTA is on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Intuit, Zappos, Under Armour, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.

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Spotlight

OUTFRONT Media

Elevating out-of-home by connecting customers with the best assets, audiences, innovation, and people - so our advertisers grow and prosper. We offer the best advertising inventory and most desired landmark locations, including leading positions in high-traffic areas, retail districts, transit centers, and iconic destinations from Times Square to the Sunset Strip. Our growing national network of digital billboards and our collection of 400,000+ displays cannot be matched. Customers are at the core of everything we do. We are driven to make it easier to plan, buy, and activate successful advertising programs. We are laser-focused on exceptional customer service and on exceeding customer expectations.

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