Six Reasons Not to Invest in SEO for 2016

|

article image
In 2016, focusing on the user experience should take precedence over pursuing outdated SEO tactics. To explain why this shift is necessary, this report explores the recent algorithmic changes that search engines have adopted, highlights their increased emphasis on an optimized user experience, and provides recommendations about how site owners can stay ahead of the curb.

Spotlight

GALE Partners

GALE is a business agency that brings together an equal balance of business consulting expertise & agency creativity to solve the world’s most complex marketing challenges. We operate without silos to deliver innovative business strategy, data insights, and transformative creative work. We work best with brands that are trying to solve tomorrow's problems, today.

OTHER ARTICLES

Elevating the leader in ABM

Article | July 10, 2020

Position Demandbase as the leader in Account-based Marketing (ABM). The April Six team ultimately completed a redesign of the brand, a lead-gen campaign, corresponding content drivers, and an event-activation program aimed at convincing B2B decision-makers to “Demand more.”

Read More

3 DISRUPTIVE MARKETING EXAMPLES AND WHY THEY WORK

Article | July 10, 2020

When competition for your products and services surrounds you on every side, it can be exhausting to find new ways to market your business. Perhaps the popular forms of marketing aren’t doing enough for your company and you are looking for something new to pique the interest of potential customers. What you’re looking for is disruptive marketing, and it can completely change the advertising game.

Read More

How Artificial Intelligence is Working in Favor of Digital Marketing?

Article | July 10, 2020

Blending this technology concerning digital marketing, this is transforming the business ecosystems dynamically and intuitively. The blend of AI and digital marketing is considered perfect, and this perfection has eventually led to the improvisation of customer experience and all the more deep-rooted marketing. Artificial Intelligence technology incorporated with digital marketing would also give quick solutions to businesses, and this is going to save precious time. Artificial Intelligence (AI) is an unbelievable technology and surprisingly a great intake for brands.

Read More

How Can I Make A Blog?

Article | July 10, 2020

When I decided to do something on my own, I stumbled across blogging. Now, the question was, how can I make a blog? There are two types of blogs that you can make - a free domain blog and a paid domain blog. With the help of free blogging platforms like WordPress and Blogger, you can create a free blog. However, you won't get a full domain name dedicated to your free blog. To get the complete domain name for your blog, you'll have to buy a domain and hosting, which is a paid blog. So, How Can I Make A Blog? Follow the five steps below: Step 1: Decide The Niche of Your Blog The first step to making a blog is to decide its niche. What is it that you want your blog to be about? There can be many niches from which you can choose. Travel, food, health & fitness, online marketing, business, arts, entertainment, affiliate marketing, sports, and automobiles are some of the examples. You need to ask yourself what your passion is and what you want to write about. This is probably the most crucial step in making a successful blog. Without knowing the niche for your blog, you may not be able to make it work, and it won't be worth your efforts. Step 2: Choose the Domain Name of Your Blog The second step is choosing the domain name. You will need a name that suits your blog's niche and the topics of your blog posts. If your blog is about sports, choose a name that goes with it. It could also be completely unrelated. However, you should know how a blog's name will affect it. If someone searches your blog's name on Google, then it will show up. However, if your blog's name is unrelated to its niche, then it may be difficult for you to rank it on the Google search results. Step 3: Free Domain or Paid Domain? Do you want a free domain or a paid domain & hosting for your blog? There are many free website-building platforms where you can build and publish a blog. The most famous and reliable platform is WordPress. After making an account on WordPress, you can create a free blog using the free website builder. You'll have to do some basic settings, and you'll be well-guided along the path. You can change the theme from the default theme to any of the available themes. In the end, you'll have to register your domain name and finally publish your blog online. You'll have WordPress's branding in your domain name once you publish it. It'll look something like - www.YourDomainName.wordpress.com. If you don't want such branding and want your own domain and hosting, then you can opt for WordPress's self-hosting service. When using WordPress's self-hosting service, you'll get to register an entire domain name without the WP branding. It'll look like www.YourDomainName.com. For this, you'll have to pay a monthly hosting charge of $2 to around $10. Step 4: Customize The Look of Your Blog After building your blog and registering the domain name, the next step is customizing your blog's looks. WordPress has many themes (both free and premium) that you can install on your blog. These themes will change the look of your blog and make it beautiful. There are around 8000 WordPress themes available to choose from, and you can purchase any of the premium WordPress themes. Step 5: Write and Publish Your First Blog Post The final step in the quest to making a blog is writing your first blog post and publishing it. Go to the dashboard of your blog and click on 'Add new post.' You can include images, videos, and all forms of multimedia in your blog posts. For better search engine ranking results, try and write long blog posts (>2000 words). Do not copy from other websites. Write something on your own and completely unique. While formatting your blog post, make sure you use H1, H2, and H3 headers in your blog post. Also, keep your sentences shorter and easy to read. You should check out HubSpot's guide on how to write and format a blog post. I hope that you now have a pretty decent idea about building a blog all by yourself. If you want to know more about blogs and blogging, keep reading our other posts. Until next time, take care and keep blogging!

Read More

Spotlight

GALE Partners

GALE is a business agency that brings together an equal balance of business consulting expertise & agency creativity to solve the world’s most complex marketing challenges. We operate without silos to deliver innovative business strategy, data insights, and transformative creative work. We work best with brands that are trying to solve tomorrow's problems, today.

Events