Simplify Complex Sales with CPQ Technology

| August 28, 2017

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One of the best ways to power a profitable sales operation and shorten the length of sales cycles is through the use of Configure, Price, Quote technology. CPQ technology has the ability to streamline the process of generating a quote or proposal, so much so that Best-in-Class CPQ users saw a four-fold growth in net profit over a five-year span. Unlock competitive sales advantages for your organization by reading the full report.

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Sirez Ltd.

We are a new-age Digital Solutions company with a spectrum of exciting services including Mobile applications, Web development, Digital marketing, Inbound marketing and Consulting. We provide a 360° experience to understand your business from both technology and creative perspectives. We constantly endeavor to comprehend your brand and ideas thoroughly and deliver across all digital platforms.

OTHER ARTICLES

The Impact of COVID-19 on Influencer Marketing

Article | April 5, 2020

About a month ago, the Fohr team started to prepare for the effects of COVID-19 on the influencer marketing industry. We started to dig into how influencer marketing budgets could change and the potential challenges that influencers may face. We also wanted to be prepared to support our audience in a sensitive marketing landscape and guide our community on identifying a brand tone in a time of crisis. Our aim is to be able to provide as many useful insights as possible for our community, and we continue to share everything we know on our dedicated Understanding COVID-19 resource page.

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How to Build Brands in a B2B Environment

Article | November 20, 2020

Often people believe that brands do not matter as much in a B2B environment as in a consumer one. In fact, the opposite is often true. In a consumer environment, the buyer is using his or her own money, so it is a major factor in the buying decision. In a B2B environment, the buyer is using the company’s money, and the key driver may be career advancement or even job protection. This means that avoiding making a mistake may be more important than making the best decision. As the old saying went, “no one ever got fired for choosing IBM.” So there are many B2B brands which have achieved and retained a status which justifies a price premium. Strong ingredient brands are among these. So Nutrasweet became a brand which justified a premium, as did Intel. However, these brands cannot simply be exploited without being nurtured. Just as with consumer brands, these brands can die or be superseded. Splenda came along and took much of the same space as Nutrasweet. The fact that it is both an ingredient and stand-alone brand gave it a stronger presence in the mind of the end-user. In B2B giving a product a name is easy, but that does not necessarily mean a brand in the customer’s mind. The key factor is whether, when we use the B2B grid, the use of the brand is compatible and enhancing to customer perception. All too often, in B2B, companies sabotage themselves. They focus on price, and in fact draw attention to it. Perhaps, if their costs are lowest, this may give the company leadership for a while. However, they end up placing themselves in the worst quadrant – the commodity segment, such as wheat or iron ore. Second worst is “service goods,” where price is the most likely distinguishing feature, but where the goods are so unimportant that the buyer may ignore price. Such examples are paper clips and cleaning supplies. Following this is the strategic goods quadrant, where price is secondary, even if high. High grade steels in the manufacture of jet aircraft are examples of this. The most envied position is to be a specialty product. An example may be a high priced additive or processing aid. Price is relatively irrelevant if it ensure top quality. When Richard Guha of Take Control Of was CMO of the enterprise software business at Remedy/BMC, he spent much time positioning the product in this way through its brand. The brand was positioned to be the only safe choice to make, but the name was not changed as change was unneeded. It was also priced so that customers could buy on an a la carte basis for modest increments or on a prix fixe basis for a complete turnkey product. In the energy business also, while more difficult, this is still the objective. When energy deregulation started, Houston Industries, the third largest combination utility was faced with the fact that it provided services well beyond Houston, and that, although its name implied it, it manufactured nothing. Thus it rebranded itself as Reliant Energy very successfully. This brand was used in consumer and B2B markets equally. The challenge which use of branding faces is to add perceived value to the product. Instead of merely “steel” a company such as Mittal Steel has to be perceived as providing some added value to the buyer. In each market, this may be different. The most extreme situations are when a product or service is “clearly” a commodity. One of the most obvious commodities is rigid metal packaging, aka, cans! Yet, can manufacturers have succeeded in differentiating themselves on the basis of service, technological innovation, and end-user sensitivity. Often, adding service to product can add perceived value. In B2B companies it should be far easier to measure and control the value of a brand. Usually, there is a direct connection to the customer. CRM systems, if well managed (another story), can identify them, and allow the company to understand the meaning of the brand, and the difference it makes to the price realized vs. an unbranded alternative. The sum of these differences is the effective Brand Value. Knowing all the levers to pull makes is possible to enhance it in far more direct ways than for a consumer brand. In short, we have seen that in B2B markets, a brand can go even further in adding value to a product or service than in a consumer market. Max Brand Equity works with corporations, turnaround managers, and private equity firms to understand and maximize the value of their brands – often the most valuable part of a business.

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How Artificial Intelligence Is Changing Social Media Marketing

Article | February 17, 2020

Every time you open Instagram, there are some new ads for you. All these ads relate to what you search for. You move to the explore section and can find thousands of related posts that interest you. But, how is that possible? This is not just the story of Instagram but pretty-much every social media platform today. If you are somebody who has no idea how this is happening, you are probably unaware of the intervention of AI (Artificial Intelligence) into the world of social media. Nowadays, social media platforms are thinking and acting like humans as well as rationally.

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Native Ads vs. Display Ads-Which is Better in 2021?

Article | July 19, 2021

What are the significant differences between native ads and display ads,and how do different businesses utilize each type? Get all the answers in a detailed, concise, and systematic manner. Businesses have various options to advertise their product or service that helps to attract the audience’s attention and boost engagement. Two of the most preferred, prominent, and globally adapted methods are native ads and display ads. But, the time has changed, and the popularity of native marketing has increased compared to display advertising. So, let’s discover the key differences between both and find out why marketers have shifted towards native ads. Native Advertisements Native ads are designed to look, appear, and function as the original content of the website. Native ads amalgamate with the website content without confusing the viewers from the original content and increase the possibilities of getting a click. Sponsored content and promoted content are excellent examples of native ads. Native advertising is less intrusive than traditional ads that help inproducinga high click-through rate (CTR) and increase conversions. It provides an excellent opportunity for innovative exposure, which users enjoy without any complexities. Native ads boost your marketing strategy and gain consumer trustquickly. Types of Native Advertisements Here is the most prevalent native ads type that marketers utilize to achieve native advertising objectives. In-Feed Units Paid Search Ads Recommendation Widgets Custom Ads Promoted Lists In-Ad with Native Element Units Survey about Native Advertisements According to a study, website visitors looked at native ads 53% more frequently than display ads. 25% of visitors remember seeing native ads whereas, for display ads, it is 20%. Native ads register a 9% higher lift for brand affinity and an 18% lift for purchase intent than display ads. Native ads receive 53% more views than traditional display ads. Two out of three Generation X and Z consumers trust branded content more than traditional advertising. US native ad spend expected to increase by 21% in 2021 to a value of $57 billion. The native advertising sector is predicted to grow to $400 billion by 2025. Native advertising is the second-best top-performing channel for video campaigns, according to US publishers. Native ads recommendations are 27% more trusted than social ads. Native ads create an 18% increase in purchase intent. Display Advertisements Display advertising is a strategy of attracting a website's audience, social media platforms to make a particular move. These are often comprised of text-based, picture, or video ads that motivate the user to click a landing page and take action. These ads usually appear in different shapes and sizes that can be presented inseveral formats. It shows that it helps in selecting the style and formats of the ad. In addition, its visually alluring quality makes it unique and assists in building brand awareness. With the help of the Google Display Network, you can access numerous sites and target the right audience by adding ads on appropriate websites. You can track clicks and conversion through Google Ads or Google Analytics for more granular performance. It also allows for remarketing opportunities and helps in familiarizing your target audience with your brand. Display advertising is relatively cost-effective comparatively other advertising channels such as radio, television, etc. Types of Display Advertisements There are various kinds of displays ads that helpcapture the target audience's attention, and drive conversions. Let’s take a look at some common kinds of display ads. • Discovery Ads • Social Ads • Retargeting Display Ads • Responsive Display Ads • Traditional Display Ads Survey about Display Advertisements • 33% of internet users find display ads completely intolerable. • The average click-through rate for the Google Ad Display Network is 0.46%. • Responsive display ads are used more than images. • 43% of PPC marketers say display ads are their least effective channel – yet 84% of marketers are still investing in display ads. • The most popular display ads are “banners and others,” which includes native ads and social media ads. • This 2019, 83.6% of U.S. digital display ad dollars will transact programmatically. • Internet display advertising will be 21.3% of the total global ad spends by the end of 2021. • Total display ad spend expected to hit 177.6 billion globally. • The global Programmatic Display Advertising market size is projected to reach USD million by 2027, from USD million in 2020, at a CAGR of % during 2021-2027. It has become the subject of debate which advertising is superior and beneficial. Both advertising strategies are practical, and result-driven dependingon marketing objectives and how you utilize them. You can go with native advertising if you want to execute a creative and resourceful campaign for your business.Native adswill perform better if you know your target audience can easily be found on different sites, and the same native ads would reach them all. In addition, if you involve native ads in your marketing strategy, it enhances loyalty to your brand and convinces people to share the content with their friends and colleagues. On the other hand, display ads can be productive, and profitable if you want to experiment and optimize for better performance in the future.Furthermore, display ads are undoubtedly powerful if your campaign goal is retargeting. You can benefit from ad networks which make the phenomenon of placing ads on various sites faster and easier.You can also reach several market segments that don’t go to the same online destination by implementing a display advertising strategy. Unquestionably, you can implement both strategies. However, it depends on the business to choose which marketing strategy is best for your campaign and give maximum results to reach your objectives. Just make sure you are aware of the benefits and drawbacks of both advertising strategies before selecting. Frequently Asked Questions Are native ads better? The effectiveness of native ads depends upon your business objective. However, it does wonders for marketers in lead generation and hasa click-through rate (CTR) which is eight times higher than for display ads. What are the top three features of native ads? Native ads help avoid banner blindness, meet the audience's requirements, and keepthe transparency of the ads maintained. Are display ads effective for B2B business? Of course, with the proper implementation of display ads,B2B businesses can boost their leads and experience profits.It also allows the marketer to stamp the market with its creative alternatives like interactive displays, videos, etc. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Are native ads better?", "acceptedAnswer": { "@type": "Answer", "text": "The effectiveness of native ads depends upon your business objective. However, it does wonders for marketers in lead generation and has a click-through rate (CTR) which is eight times higher than for display ads." } },{ "@type": "Question", "name": "What are the top three features of native ads?", "acceptedAnswer": { "@type": "Answer", "text": "Native ads help avoid banner blindness, meet the audience's requirements, and keep the transparency of the ads maintained." } },{ "@type": "Question", "name": "Are display ads effective for B2B business?", "acceptedAnswer": { "@type": "Answer", "text": "Of course, with the proper implementation of display ads,B2B businesses can boost their leads and experience profits.It also allows the marketer to stamp the market with its creative alternatives like interactive displays, videos, etc." } }] }

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Spotlight

Sirez Ltd.

We are a new-age Digital Solutions company with a spectrum of exciting services including Mobile applications, Web development, Digital marketing, Inbound marketing and Consulting. We provide a 360° experience to understand your business from both technology and creative perspectives. We constantly endeavor to comprehend your brand and ideas thoroughly and deliver across all digital platforms.

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