Simplify Complex Sales with CPQ Technology

| | Sponsored

article image
One of the best ways to power a profitable sales operation and shorten the length of sales cycles is through the use of Configure, Price, Quote technology. CPQ technology has the ability to streamline the process of generating a quote or proposal, so much so that Best-in-Class CPQ users saw a four-fold growth in net profit over a five-year span. Unlock competitive sales advantages for your organization by reading the full report.

Spotlight

Goodby Silverstein & Partners

Goodby Silverstein & Partners is a creative company that puts people at the center of everything we do.Our objective is the creation of tiny reactions in people’s heads after they interact with our ideas. We start by unlearning all the knee-jerk, familiar solutions to a problem and seeing it with fresh eyes.Then we rely on contact with real people in the real world to point us in the right direction. We never skip this step.

OTHER ARTICLES

Top 3 Content Marketing Mistakes Every Startup Should Avoid

Article | February 27, 2020

Many startups think that content marketing is confined to creating content and pushing it on social media. This is where they lag because content marketing is much more than that. There are many slants of content marketing that has the potential to give a boost to your business. Content marketing if done efficiently can open new doors of opportunities for your business. It helps you to design an effective brand communication strategy for reaching your target audiences. Therefore, it is necessary that as a startup you should know the best way to do it and avoid making mistakes that could put an adverse impact on your business.

Read More

4 Tips for Lead Acquisition to Conversion Turnaround Time

Article | February 27, 2020

The conversion process is very crucial. Some of the leads even turn into a paying customer, which means revenue for your company. However, it all boils down to how do we acquire leads? Before we delve into that, let’s first understand the terminology of the word ‘lead.’ In general, lead refers to a contact who has submitted a form in return for a content offer like an ebook, whitepaper, and more. It is placed on the top of the sales funnel.

Read More

5 Link Building Strategies That Actually Work

Article | February 27, 2020

Google's algorithms are complex and constantly evolving, but backlinks remain an important factor in how search engines determine which sites will earn ranking positions. While link building is often recognized as one of the most difficult and time-consuming SEO tactics, it can help your site rank higher, bring you more traffic and grow your business significantly. If you’re not including link building in your overall SEO strategy, you’re missing out on a huge opportunity for your business. In this article, we’ll show you five effective link building strategies you can start implementing today.

Read More

How To Translate Key Marketing Data into ROI for Your Brand

Article | February 27, 2020

"Marketing ROI is far from an exact science," says Ashley Schuetz, vice president of marketing at Massage Heights. "It needs to be looked at holistically because it is so challenging to attribute one specific marketing vehicle to an overall conversion." Franchise brands must know their core customer and the value of that customer to decide on marketing and measurement tactics and strategies - and then be ready to adjust and measure again and again. The right data can help brands select key performance indicators (KPIs) that correlate with the company's strategic goals. These can include increasing sales or conversions, raising brand awareness, or boosting website traffic, for example. Once that is decided, the next task is to craft strategies to target the right customer with the right message at the right time - and find ways to measure and analyze the results.

Read More

Spotlight

Goodby Silverstein & Partners

Goodby Silverstein & Partners is a creative company that puts people at the center of everything we do.Our objective is the creation of tiny reactions in people’s heads after they interact with our ideas. We start by unlearning all the knee-jerk, familiar solutions to a problem and seeing it with fresh eyes.Then we rely on contact with real people in the real world to point us in the right direction. We never skip this step.

Events