Simple Techniques to Get Your Video Marketing Off the Ground

| October 15, 2019

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If your business is not using video advertising, are you missing out? The answer is a definite “Yes.” Video content boosts organic traffic by 157%.That’s a significant boost that no business can afford to ignore. So, why then do so many businesses seem to forget about this highly effective tool? The answer is simple video content takes a lot of work to create.

Spotlight

Collinson Group

Collinson Group is a global leader in shaping and influencing customer behaviour to drive revenue and value for clients. The group offers a unique blend of industry and sector specialists who together provide market-leading experience in delivering products and services across four core capabilities: Loyalty, Lifestyle Benefits, Insurance and Assistance. The group provides unrivalled insight and expertise around affluent consumers and frequent travellers, creating and delivering products and services that increase engagement, loyalty and value for customers. We have more than 25 years’ experience, with 25 global locations, servicing over 800 clients in 170 countries, employing over 2,000 staff, and managing over 20 million end customers. We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access programme, Priority Pass™ to being the first to sell direct travel insurance in the UK through Columbus Direct and creating t

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Why Email Marketing Is Best Marketing Channel in 2020

Article | March 8, 2020

Digital marketing has seen dramatic changes over the past several years, and there is a common misconception that email marketing is not as effective as it used to be. Some believe that modern email marketing recipients, inundated with spam and low-value content, ignore their messages more often than they open them. While spam is bothersome for the majority of email users, the reality is that email is still the most powerful form of digital marketing.

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Show Me The Numbers: 20 B2B Marketing Insights From Audience Poll Data

Article | August 12, 2020

What can poll results tell B2B marketers about a year unlike any other, and how can this valuable audience data help us refine our marketing strategy as we push towards 2021? For more than a year we’ve run weekly social media polls on our Twitter profile, and for several months now have simultaneously also placed a weekly user poll on our LinkedIn* page. We wanted to share some of the fascinating insights you have shared with us in the form of results from our polls, in order to see the trends that have emerged during this unprecedented year.

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Mastering GMB Attributes for Financial Services Brands

Article | August 11, 2020

More often than not, your customers’ experience begins with a local search: Where can I find this product or service to meet my needs? From there, searchers consider the additional information they are offered as they decide which branch or office to visit. The attributes available to you inside Google My Business are a key element of that first interaction you have with a financial services customer.

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Speaking powerfully to professional services

Article | June 15, 2020

Intapp serves many of the world’s top legal, accounting, consulting, private equity and investment banking firms with its connected firm-management solutions. After nearly two decades as the market leader, the company was seeking to amplify its global brand and broaden its reach to engage with new audiences. Taking a holistic approach, the Intapp team worked closely with April Six to refine its market positioning and brand strategy, and refresh its visual identity. The goal was a new POV and look-and-feel that would demonstrate Intapp’s focus on empowering client innovation.

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Spotlight

Collinson Group

Collinson Group is a global leader in shaping and influencing customer behaviour to drive revenue and value for clients. The group offers a unique blend of industry and sector specialists who together provide market-leading experience in delivering products and services across four core capabilities: Loyalty, Lifestyle Benefits, Insurance and Assistance. The group provides unrivalled insight and expertise around affluent consumers and frequent travellers, creating and delivering products and services that increase engagement, loyalty and value for customers. We have more than 25 years’ experience, with 25 global locations, servicing over 800 clients in 170 countries, employing over 2,000 staff, and managing over 20 million end customers. We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access programme, Priority Pass™ to being the first to sell direct travel insurance in the UK through Columbus Direct and creating t

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