Significant MarTech Trends in 2022 and Beyond

Sagar Srivastav | November 20, 2021 | 169 views

MarTech
Are you planning to create an influential and result-driven campaign for your business? Are you unable to finalize the most relevant MarTech channels to take your business to the next level?

Let’s find out the most prominent marketing channels of 2022.

Numerous marketing channels help B2B marketers to grow by creating powerful tactics for their businesses. Here is the list of proven marketing technologies that emerge and assist various industries in reaching their business objectives.


A Boon for Marketers: Content Management

Content management is a highly advantageous process applied for marketers. Applying content management is easy and can be applied across different businesses. There are many content management software that are used to create customized content. It is also helpful for security purposes. You can go with specific CMS that restricts the breaches and maintain security.


You can access it anytime as it is cloud-based and does not require any coding. Content management software is an easy-to-use software essential to optimize your site for Google or other search engines.

Third-Party Cookies

There are three types of cookies; first-party cookies, second-party cookies, and third-party cookies.

Visitors often fill up the information to solve their questions. Those data are stored and utilized to remind them about their queries. The best feature of the third-party cookie is that it always shares relevant information with its audience.

Paid Search Marketing

Paid search marketing is a cost-effective strategy that saves time and provides desired outcomes. It assists SEO to perform successfully; it is a targeted and measurable medium of marketing. It drives quality traffic to your site and increases brand recognition. It also enhances attribution knowledge and allows you to retarget your consumers.

Meme Marketing

Meme marketing is exceptionally productive to enhance the engagement of the audience. This is because memes are pretty relatable and easy to consume. People like relevant memes and forward them to their acquaintances.

Various industries such as education, entertainment, retail, pharma, real estate, etc., incline towards meme marketing as it grabs the audience's attention and persuades them to know more about your products or services.

There are different tools, such as Meme generator, Memesly, Mematic, Canva, etc., that can help you create influential, appropriate, and result-driven memes.

Neuromarketing

Neuromarketing is an innovative invention that provides marketers with a different perspective. With the help of neuromarketing, marketers can figure out humans’ buying behavior, brain responses, and sentiments towards advertising.

Functional magnetic resonance imaging, Electro-encephalogram, Facial Action Coding Systems, Biometrics Research, etc., are the most superior technologies that examine neurons, thoughts, speeches, movements, emotions, facial muscles, etc.

It allows marketers to be more observant of the brand strategy. Moreover, holding such information enable the marketers to perform holistically.

Influencer Marketing

Influencer marketing delivers unprecedented development to businesses. It has the power to reach innumerable people and influence them to buy products or services. You can make your influencer marketing more authoritative and result-driven by choosing relevant influencers, creating persuasive content, and doing competitive analysis.

Influencers promote brand awareness and help you gain the of your target audience. Additionally, influencers effortlessly reach Gen-Z customers and make strong connections with them.

Nike Air Vapourmax – Excellent Use of Influencer Marketing

Nike is the world-famous leader in manufacturing sports supplies and athletic wear; it took influencer marketing to the next level by engaging celebrities and social influencers.

  • While promoting their brand, they decided to collaborate with the famous YouTube channel "What's inside?" The creators of this channel are a father-son duo, and they were prominent for cutting up daily objects and showcasing what is inside each of them.
  • They created a series of seven videos that showcased the brand message to different channels.
  • It resulted in 3.6 million views and 32,000 likes.
 

Email Marketing

Email marketing is far better than other marketing strategies. Email marketing is the most effective way to reach the target audience by saving time and energy. It mainly helps in enhancing click-through rates, open rates, revenue, lead generation, etc.

You need to segment your audience, choose the right email marketing tools, personalize emailers, and create persuasive content for better results. These strategies will help you make better emailers for productive results.

Woo Your Audience with ‘Personalization’


Personalisation – it is not about first/last name. It’s about relevant content."

Dan Jak, senior CRM manager, DMG Media


Personalization is a very bidding tactic that attracts audiences and builds robust connections with them. Here you need to take care of personalized tags, segment email lists, implement automation to increase relevancy, etc.

It increases conversion rates, keeps your website updated, improves lead generation, etc. In addition, it improves your search engine ranking and makes you stand out as compared to others.

Coca-Cola – Personalization in an Effective Way

One of the most renowned beverage companies designed a campaign, "Share a Coke" where they mentioned the name of famous personalities on the packaging of the bottles.

  • According to Ad Age, the organization used the names of more than 800 personalities to make it a successful campaign.
  • Not only that, but the company also offered a chance to win a trip to Hawaii and Miami.
  • Utilizing 'personalization' grabbed the audience's attention, thus insisting that they share the same message with people on different social media platforms. Consequently, the organization experienced an increase in sales.


Final Thoughts

These MarTech trends are highly advantageous in every aspect. Leading marketers and digital marketing strategists rely on the above-mentioned marketing channels.

Adopting and implementing these marketing channels to your business can provide you with a positive Return on Investment (ROI), satisfy customers' expectations, and lastly shaping your business in terms of brand credibility and recognition.

Frequently Asked Questions


How does MarTech helps to grow businesses?

Marketing technologies are unstoppable. It is booming as researchers find it the most appropriate and advanced way of marketing to reach their target audience. Moreover, it drives positive ROI by delivering applicable content to the audience.

Which is the best digital marketing channel to attract audiences?

Effective digital marketing channels that can help you attract consumers include email marketing, content marketing, social media marketing, blogging, and video marketing.

How many channels are there in digital marketing?

There are several digital marketing channels, namely, social media, SEO, blogs, email marketing, blogging, content marketing, etc., that can help you attain business growth.

Spotlight

CP + B

App makers, rule breakers, artists, scientists, aspiring guitarists, technologists and anthropologists. We like to take a deep dive into your brand, swim around in your numbers, re-think your in-store experience or rebrand your ID from scratch because no convention is sacred here and the status is far from quo. That's what happens when you fill a building with philosophers, pop-culture nerds, engineers, snowboarders, architects, problem solvers, heavy metal drummers and everything in between.

OTHER ARTICLES
MARTECH

Kentucky Teen Once Subject of Viral Video Warns Republicans of 'Outrage Mob'

Article | September 22, 2022

A Kentucky teen who became the subject of a viral video after an incident during a class field trip to Washington, D.C., warned viewers of the Republican National Convention Tuesday of an "outrage mob" that threatens to silence conservative viewpoints. After Nick Sandmann attended the March for Life anti-abortion rally with his former classmates from Covington Catholic High School in January 2019, a cellphone video of a close, face-to-face interaction between the students and a Native American demonstrator spread quickly online.

Read More
MARTECH

How Community Coalitions Are Bridging the Digital Divide

Article | July 8, 2022

Across the country, local networks known as Education Innovation Clusters (EdClusters) are bringing together partners and resources to meet urgent needs and envision a new future for teaching and learning. Many of these efforts are rooted in long-standing partnerships across sectors and institutions. As COVID-19 disrupted the lives of students, educators, and families earlier this year, EdClusters sprang into action, leveraging their capacity and reach in ways their networks were uniquely ready to do. Their collective efforts are meeting a range of needs—from internet access to devices to social-emotional supports. As schools prepare for uncertain and complex reopenings, we turn to Kansas City and Rhode Island for powerful examples of community in action.

Read More
MARTECH

How Educators Kept Students on Track During Remote Learning

Article | June 24, 2022

This spring, COVID-19 led administrators across the country to close school buildings and support students learning from home. We asked three educators about how they handled this disruption and found creative solutions to keep students motivated and engaged using the online literacy program, Reading Plus. We looked at what we had at our disposal that would help with reading, the overall environment, and engagement. In the past, we used Reading Plus as an intervention. We considered how we could utilize it with more students during distance learning.

Read More

THE USE OF ARTIFICIAL INTELLIGENCE IN SEO 2020

Article | February 10, 2020

We all are surrounded by Artificial Intelligence. From Siri to Alexa to Google Home, it’s influencing the age we live in and giving higher prospects to execute every task smartly. Most of us nowadays rely on voice search for help even in the simplest tasks. So, how Artificial Intelligence is competent in SEO? How can it manipulate Search Engine Rankings? Have you ever come across the use of Artificial Intelligence in SEO?

Read More

Spotlight

CP + B

App makers, rule breakers, artists, scientists, aspiring guitarists, technologists and anthropologists. We like to take a deep dive into your brand, swim around in your numbers, re-think your in-store experience or rebrand your ID from scratch because no convention is sacred here and the status is far from quo. That's what happens when you fill a building with philosophers, pop-culture nerds, engineers, snowboarders, architects, problem solvers, heavy metal drummers and everything in between.

Related News

MARTECH

EMEA Transform Partner Summit to Be Hosted by SolarWinds

SolarWinds | February 03, 2023

SolarWinds, a leading supplier of easy, powerful, and secure IT management software, recently announced that it would host its annual Europe, Middle East, and Africa (EMEA) Partner Summit 2023 from February 13–17 in Barcelona, Spain. This event is part of a series of Partner Summits hosted by SolarWinds throughout Europe, Asia, and North America. At the EMEA Partner Summit, SolarWinds will discuss improvements to its partner program, its most recent product strategy and developments, and how partners can expand their businesses with SolarWinds solutions, including the company's new observability services. In-person participants will also access SolarWinds Sales Expert (SSE) certification training and SolarWinds Certified Professional® (SCP) trainings to enhance their sales skills. SolarWinds announced last year the launch of the SolarWinds Transform Partner Program, which is meant to assist and accelerate development for the company's respected worldwide channel partners. The program offers various advantages to SolarWinds partners, including cash incentives, performance rewards, enablement and training programs, an upgraded Partner Portal, and expanded marketing and sales assistance. EMEA Partner Summit 2023 SolarWinds is thrilled to sponsor networking events at this year's Partner Summit that will enable partners to interact with SolarWinds executives, product specialists, and other partners from their area. In addition, SolarWinds will also recognize its partners' accomplishments at an exclusive SolarWinds Partner Awards Ceremony. About SolarWinds SolarWinds is a leading provider of easy, powerful, and secure IT management software designed to drive digital transformation for companies. Its solutions provide businesses of any kind, size, or complexity with a global, unified picture of today's contemporary, dispersed, and hybrid network environments. The company continually engages with IT service and operations experts, DevOps and SecOps workers, and database administrators (DBAs) to understand their problems sustaining high-performing and highly available IT infrastructures, applications, and environments. The insights we gather from them in locations like our THWACK community enable us to meet our clients' current and future demands. SolarWinds is a global leader in solutions for observability, IT service management, application performance, and database management due to its emphasis on the customer and dedication to excellence in end-to-end hybrid IT management.

Read More

MARTECH, MARKETING ANALYTICS

TriStar Named Top Worldwide PLM Channel Partner of the Year by PTC for FY 2022

TriStar | January 11, 2023

TriStar is a leading Product Lifecycle Management (PLM) company that has been recognized as the Top World-Wide PLM Partner of the Year by PTC, a provider of CAD and PLM products. TriStar helps customers design and work smarter by providing tailored solutions that connect, automate, and simplify their information ecosystem. The company has been named as a top partner for PTC Windchill and PTC Creo, and has clients in various industries, including medical devices, technology, defense, automotive, and aerospace. Earlier, it was recognized for being named a top North American partner for CAD and PLM products, as well as PTC’s top growth partner worldwide. This accomplishment showcases TriStar’s commitment to excellence by providing its clients with innovative, reliable, and top-notch digital transformation. Its list of over 2000 active clients ranges from local small business to Fortune 500 companies from various industries, including medical device, technology, defense, automotive, and aerospace. TriStar President, Dwight Griffith, said, "We are honored once again and elated to be recognized by PTC for our FY 2022 results. We could not have made it possible without the commitment of all our TriStar employees, who focus day in and day out on ensuring our clients are successful with their PTC Windchill and PTC Creo investments." (Source: PRNewswire) About TriStar TriStar is a company that provides engineering-based organizations with various CAD, CAM, and PLM (product lifecycle management)-related products and services. It began in 1988 by offering engineering environments high-performance workstations and servers. Since then, TriStar has expanded its services to include software training, PLM implementation, and consulting. As a result, it has become a leading provider of PTC software in North America. Its mission is to assist clients in optimizing its product development processes by connecting, automating, and streamlining their information ecosystem. TriStar is passionate about PLM, and for more than two decades, it has provided clients with specialized attention and extensive knowledge when selecting and implementing PLM systems.

Read More

CHANNEL PARTNERSHIPS

eschbach Announces Channel Partnership with Novaspect

eschbach, Novaspect | February 08, 2023

On February 07, 2023, eschbach, a software development company, announced a channel partnership with Novaspect, an industrial automation company, to add more services for its growing customers in North America. This partnership will allow Novaspect to work with eschbach development team with a mutual cloud infrastructure backed through eschbach security in its Shiftconnector platform's new projects. It's Shiftconnector®, a digital platform that supports process manufacturing and helps shift workers track compliance, safety, and performance, through sharing knowledge. It leads to collaboration and complete transparency and creates an easily accessible information platform from anywhere on the globe. Novaspect is a provider of local resources and technical expertise, filling communication gaps between workers and machines. Founder and CEO of eschbach, Andreas Eschbach, said, "eschbach is excited to be developing a rich partnership with Novaspect to help drive our growth in the North American market." He added, "eschbach has been supporting the process industry for nearly 20 years. Our customers appreciate that we continuously enhance Shiftconnector to meet their changing needs, as well as find exceptional solutions partner, like Novaspect, to increase access to a digital solution like Shiftconnector that will increase plant safety, efficiency, and resilience." (Source - Accesswire) Novaspect’s Vice President, Digital Transformation, Jon Hall, said, "We are pleased to be partnered with the eschbach team and serve as a Shiftconnector Solution Partner. Shiftconnector is a foundational enabler for digital transformation, addressing an unlimited number of use cases in a typical manufacturing plant. Shiftconnector solutions directly support our primary goal of partnering with clients to help them achieve new levels of performance by removing inefficiencies, connecting teams, and transforming data into actionable insights." (Source - Accesswire) About eschbach eschbach, a global software developer, has been dedicated to enhancing interactive management, transparent communication, and business intelligence since 2005. Its headquarters are in Bad Saeckingen, BW, and it is developing and updating the Shiftconnector digital platform, which assists production and supplier manufacturers worldwide, as well as modules such as io. Performance and ShiftconnectorGo.It specializes in Shiftconnector® interactive shift log, shift communication, documentation, operational logging software, chemical manufacturing, pharmaceutical manufacturing, PaaS, SaaS, OEE, and io. Equipment, and io.Performance. About Novaspect Novaspect is an employee-owned company offering an Employee Stock Ownership Program and is an Impact Partner of Emerson Automation Solutions. Through innovation in technology and industrial automation, it has been improving customer performance since 1936. Headquartered in Schaumburg, IL, it is engineering, selling, and servicing industrial process controls, automated control systems and valves. It builds customer relationships, creates effective processes, and delivers local services with the best technologies. It offers services regarding process control, valve repair industries and local service over the upper Midwest.

Read More

MARTECH

EMEA Transform Partner Summit to Be Hosted by SolarWinds

SolarWinds | February 03, 2023

SolarWinds, a leading supplier of easy, powerful, and secure IT management software, recently announced that it would host its annual Europe, Middle East, and Africa (EMEA) Partner Summit 2023 from February 13–17 in Barcelona, Spain. This event is part of a series of Partner Summits hosted by SolarWinds throughout Europe, Asia, and North America. At the EMEA Partner Summit, SolarWinds will discuss improvements to its partner program, its most recent product strategy and developments, and how partners can expand their businesses with SolarWinds solutions, including the company's new observability services. In-person participants will also access SolarWinds Sales Expert (SSE) certification training and SolarWinds Certified Professional® (SCP) trainings to enhance their sales skills. SolarWinds announced last year the launch of the SolarWinds Transform Partner Program, which is meant to assist and accelerate development for the company's respected worldwide channel partners. The program offers various advantages to SolarWinds partners, including cash incentives, performance rewards, enablement and training programs, an upgraded Partner Portal, and expanded marketing and sales assistance. EMEA Partner Summit 2023 SolarWinds is thrilled to sponsor networking events at this year's Partner Summit that will enable partners to interact with SolarWinds executives, product specialists, and other partners from their area. In addition, SolarWinds will also recognize its partners' accomplishments at an exclusive SolarWinds Partner Awards Ceremony. About SolarWinds SolarWinds is a leading provider of easy, powerful, and secure IT management software designed to drive digital transformation for companies. Its solutions provide businesses of any kind, size, or complexity with a global, unified picture of today's contemporary, dispersed, and hybrid network environments. The company continually engages with IT service and operations experts, DevOps and SecOps workers, and database administrators (DBAs) to understand their problems sustaining high-performing and highly available IT infrastructures, applications, and environments. The insights we gather from them in locations like our THWACK community enable us to meet our clients' current and future demands. SolarWinds is a global leader in solutions for observability, IT service management, application performance, and database management due to its emphasis on the customer and dedication to excellence in end-to-end hybrid IT management.

Read More

MARTECH, MARKETING ANALYTICS

TriStar Named Top Worldwide PLM Channel Partner of the Year by PTC for FY 2022

TriStar | January 11, 2023

TriStar is a leading Product Lifecycle Management (PLM) company that has been recognized as the Top World-Wide PLM Partner of the Year by PTC, a provider of CAD and PLM products. TriStar helps customers design and work smarter by providing tailored solutions that connect, automate, and simplify their information ecosystem. The company has been named as a top partner for PTC Windchill and PTC Creo, and has clients in various industries, including medical devices, technology, defense, automotive, and aerospace. Earlier, it was recognized for being named a top North American partner for CAD and PLM products, as well as PTC’s top growth partner worldwide. This accomplishment showcases TriStar’s commitment to excellence by providing its clients with innovative, reliable, and top-notch digital transformation. Its list of over 2000 active clients ranges from local small business to Fortune 500 companies from various industries, including medical device, technology, defense, automotive, and aerospace. TriStar President, Dwight Griffith, said, "We are honored once again and elated to be recognized by PTC for our FY 2022 results. We could not have made it possible without the commitment of all our TriStar employees, who focus day in and day out on ensuring our clients are successful with their PTC Windchill and PTC Creo investments." (Source: PRNewswire) About TriStar TriStar is a company that provides engineering-based organizations with various CAD, CAM, and PLM (product lifecycle management)-related products and services. It began in 1988 by offering engineering environments high-performance workstations and servers. Since then, TriStar has expanded its services to include software training, PLM implementation, and consulting. As a result, it has become a leading provider of PTC software in North America. Its mission is to assist clients in optimizing its product development processes by connecting, automating, and streamlining their information ecosystem. TriStar is passionate about PLM, and for more than two decades, it has provided clients with specialized attention and extensive knowledge when selecting and implementing PLM systems.

Read More

CHANNEL PARTNERSHIPS

eschbach Announces Channel Partnership with Novaspect

eschbach, Novaspect | February 08, 2023

On February 07, 2023, eschbach, a software development company, announced a channel partnership with Novaspect, an industrial automation company, to add more services for its growing customers in North America. This partnership will allow Novaspect to work with eschbach development team with a mutual cloud infrastructure backed through eschbach security in its Shiftconnector platform's new projects. It's Shiftconnector®, a digital platform that supports process manufacturing and helps shift workers track compliance, safety, and performance, through sharing knowledge. It leads to collaboration and complete transparency and creates an easily accessible information platform from anywhere on the globe. Novaspect is a provider of local resources and technical expertise, filling communication gaps between workers and machines. Founder and CEO of eschbach, Andreas Eschbach, said, "eschbach is excited to be developing a rich partnership with Novaspect to help drive our growth in the North American market." He added, "eschbach has been supporting the process industry for nearly 20 years. Our customers appreciate that we continuously enhance Shiftconnector to meet their changing needs, as well as find exceptional solutions partner, like Novaspect, to increase access to a digital solution like Shiftconnector that will increase plant safety, efficiency, and resilience." (Source - Accesswire) Novaspect’s Vice President, Digital Transformation, Jon Hall, said, "We are pleased to be partnered with the eschbach team and serve as a Shiftconnector Solution Partner. Shiftconnector is a foundational enabler for digital transformation, addressing an unlimited number of use cases in a typical manufacturing plant. Shiftconnector solutions directly support our primary goal of partnering with clients to help them achieve new levels of performance by removing inefficiencies, connecting teams, and transforming data into actionable insights." (Source - Accesswire) About eschbach eschbach, a global software developer, has been dedicated to enhancing interactive management, transparent communication, and business intelligence since 2005. Its headquarters are in Bad Saeckingen, BW, and it is developing and updating the Shiftconnector digital platform, which assists production and supplier manufacturers worldwide, as well as modules such as io. Performance and ShiftconnectorGo.It specializes in Shiftconnector® interactive shift log, shift communication, documentation, operational logging software, chemical manufacturing, pharmaceutical manufacturing, PaaS, SaaS, OEE, and io. Equipment, and io.Performance. About Novaspect Novaspect is an employee-owned company offering an Employee Stock Ownership Program and is an Impact Partner of Emerson Automation Solutions. Through innovation in technology and industrial automation, it has been improving customer performance since 1936. Headquartered in Schaumburg, IL, it is engineering, selling, and servicing industrial process controls, automated control systems and valves. It builds customer relationships, creates effective processes, and delivers local services with the best technologies. It offers services regarding process control, valve repair industries and local service over the upper Midwest.

Read More

Events