Significant MarTech Trends in 2022 and Beyond

Sagar Srivastav | November 20, 2021 | 82 views

MarTech
Are you planning to create an influential and result-driven campaign for your business? Are you unable to finalize the most relevant MarTech channels to take your business to the next level?

Let’s find out the most prominent marketing channels of 2022.

Numerous marketing channels help B2B marketers to grow by creating powerful tactics for their businesses. Here is the list of proven marketing technologies that emerge and assist various industries in reaching their business objectives.


A Boon for Marketers: Content Management

Content management is a highly advantageous process applied for marketers. Applying content management is easy and can be applied across different businesses. There are many content management software that are used to create customized content. It is also helpful for security purposes. You can go with specific CMS that restricts the breaches and maintain security.


You can access it anytime as it is cloud-based and does not require any coding. Content management software is an easy-to-use software essential to optimize your site for Google or other search engines.

Third-Party Cookies

There are three types of cookies; first-party cookies, second-party cookies, and third-party cookies.

Visitors often fill up the information to solve their questions. Those data are stored and utilized to remind them about their queries. The best feature of the third-party cookie is that it always shares relevant information with its audience.

Paid Search Marketing

Paid search marketing is a cost-effective strategy that saves time and provides desired outcomes. It assists SEO to perform successfully; it is a targeted and measurable medium of marketing. It drives quality traffic to your site and increases brand recognition. It also enhances attribution knowledge and allows you to retarget your consumers.

Meme Marketing

Meme marketing is exceptionally productive to enhance the engagement of the audience. This is because memes are pretty relatable and easy to consume. People like relevant memes and forward them to their acquaintances.

Various industries such as education, entertainment, retail, pharma, real estate, etc., incline towards meme marketing as it grabs the audience's attention and persuades them to know more about your products or services.

There are different tools, such as Meme generator, Memesly, Mematic, Canva, etc., that can help you create influential, appropriate, and result-driven memes.

Neuromarketing

Neuromarketing is an innovative invention that provides marketers with a different perspective. With the help of neuromarketing, marketers can figure out humans’ buying behavior, brain responses, and sentiments towards advertising.

Functional magnetic resonance imaging, Electro-encephalogram, Facial Action Coding Systems, Biometrics Research, etc., are the most superior technologies that examine neurons, thoughts, speeches, movements, emotions, facial muscles, etc.

It allows marketers to be more observant of the brand strategy. Moreover, holding such information enable the marketers to perform holistically.

Influencer Marketing

Influencer marketing delivers unprecedented development to businesses. It has the power to reach innumerable people and influence them to buy products or services. You can make your influencer marketing more authoritative and result-driven by choosing relevant influencers, creating persuasive content, and doing competitive analysis.

Influencers promote brand awareness and help you gain the of your target audience. Additionally, influencers effortlessly reach Gen-Z customers and make strong connections with them.

Nike Air Vapourmax – Excellent Use of Influencer Marketing

Nike is the world-famous leader in manufacturing sports supplies and athletic wear; it took influencer marketing to the next level by engaging celebrities and social influencers.

  • While promoting their brand, they decided to collaborate with the famous YouTube channel "What's inside?" The creators of this channel are a father-son duo, and they were prominent for cutting up daily objects and showcasing what is inside each of them.
  • They created a series of seven videos that showcased the brand message to different channels.
  • It resulted in 3.6 million views and 32,000 likes.
 

Email Marketing

Email marketing is far better than other marketing strategies. Email marketing is the most effective way to reach the target audience by saving time and energy. It mainly helps in enhancing click-through rates, open rates, revenue, lead generation, etc.

You need to segment your audience, choose the right email marketing tools, personalize emailers, and create persuasive content for better results. These strategies will help you make better emailers for productive results.

Woo Your Audience with ‘Personalization’


Personalisation – it is not about first/last name. It’s about relevant content."

Dan Jak, senior CRM manager, DMG Media


Personalization is a very bidding tactic that attracts audiences and builds robust connections with them. Here you need to take care of personalized tags, segment email lists, implement automation to increase relevancy, etc.

It increases conversion rates, keeps your website updated, improves lead generation, etc. In addition, it improves your search engine ranking and makes you stand out as compared to others.

Coca-Cola – Personalization in an Effective Way

One of the most renowned beverage companies designed a campaign, "Share a Coke" where they mentioned the name of famous personalities on the packaging of the bottles.

  • According to Ad Age, the organization used the names of more than 800 personalities to make it a successful campaign.
  • Not only that, but the company also offered a chance to win a trip to Hawaii and Miami.
  • Utilizing 'personalization' grabbed the audience's attention, thus insisting that they share the same message with people on different social media platforms. Consequently, the organization experienced an increase in sales.


Final Thoughts

These MarTech trends are highly advantageous in every aspect. Leading marketers and digital marketing strategists rely on the above-mentioned marketing channels.

Adopting and implementing these marketing channels to your business can provide you with a positive Return on Investment (ROI), satisfy customers' expectations, and lastly shaping your business in terms of brand credibility and recognition.

Frequently Asked Questions


How does MarTech helps to grow businesses?

Marketing technologies are unstoppable. It is booming as researchers find it the most appropriate and advanced way of marketing to reach their target audience. Moreover, it drives positive ROI by delivering applicable content to the audience.

Which is the best digital marketing channel to attract audiences?

Effective digital marketing channels that can help you attract consumers include email marketing, content marketing, social media marketing, blogging, and video marketing.

How many channels are there in digital marketing?

There are several digital marketing channels, namely, social media, SEO, blogs, email marketing, blogging, content marketing, etc., that can help you attain business growth.

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AscellaHealth, a global healthcare and specialty pharmacy solutions company, is extremely honored to be named Strategic Channel Partner of the Year at the recent National Association of Specialty Pharmacy (NASP) Annual Meeting & Expo. This award is given to an organization such as a manufacturer, technology provider, GPO, Hub service provider, logistics provider, nonprofit or other that provides a service or solution to facilitate the delivery of high-quality, cost-effective specialty pharmacy care. Honored to receive this award, Dea Belazi, president and CEO, AscellaHealth says, "This extraordinary recognition by such an esteemed organization as NASP belongs to our talented team of strategic innovators with unparalleled industry experience and expertise. It is extremely gratifying to gain this unique distinction in the specialty pharmacy market and our entire organization is deserving of this hon Honored to receive this award, Dea Belazi, president and CEO, AscellaHealth says, "This extraordinary recognition by such an esteemed organization as NASP belongs to our talented team of strategic innovators with unparalleled industry experience and expertise. It is extremely gratifying to gain this unique distinction in the specialty pharmacy market and our entire organization is deserving of this honor.” AscellaHealth is part of The AscellaHealth Family of Companies: including subsidiaries Optime Care dedicated to rare, orphan/ultra-orphan disease patients and Terebellum, a global organization serving pharmaceutical manufacturers. Belazi continues, "The AscellaHealth Family of Companies provide single-source, end-to-end solutions to tighten the specialty pharmacy value chain. In the highly fragmented current marketplace with multiple vendors handling each stage of the pre-launch, commercialization, distribution and fulfilment processes, manufacturers value our one stop, consultative approach. Most importantly, we are always mindful of putting patients at the center of all our initiatives." With a focus on optimizing access to expensive specialty and rare disease medications and improving patient outcomes, AscellaHealth provides a full spectrum of cutting-edge programs and services that are valued by all stakeholders, including patients, payers, life sciences manufacturers and providers. AscellaHealth core services include pre-commercialization and market access, comprehensive Hub and patient support, exclusive distribution partnerships and national specialty medication fulfillment, data analytics, supply chain logistics and payer/pharmaceutical financial solutions. To learn more about AscellaHealth’s unique life sciences solutions, email businessdevelopment@ascellahealth.com About AscellaHealth LLC AscellaHealth is a global Healthcare & Specialty Pharmacy solutions organization serving patients, payers, life sciences manufacturers and providers, offering a comprehensive portfolio of customized, tech-enabled specialty pharmaceutical and personalized medical management services. A multiple Inc. 5000 winner, AscellaHealth’s unique, patient-centric approach is built upon proprietary technology processes for innovative programs and services optimizing health outcomes and quality of life for patients with complex chronic conditions or rare diseases that require specialty medications and/or gene and cell therapies. Most recently, AscellaHealth has joined with its subsidiaries, Optime Care and Terebellum to form the AscellaHealth Family of Companies. Visit www.AscellaHealth.com.

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Prosoma Digital Therapeutics, innovators in reinventing healthcare for oncology patients, has partnered with EVERSANA®, a pioneer of next-generation commercial services to the global life sciences industry, to support the expected launch and commercialisation for Prosoma's digital therapy to support the mental health of cancer patients. The digital therapy, Living Well, is the company's proprietary application designed to improve the quality of life and reduce stress, anxiety, and depression symptoms related to cancer diagnosis and treatment.EVERSANA's leading experts in launching and commercialising digital therapeutic solutions will help Prosoma navigate regulatory pathways and plan for commercialisation. "As we looked to navigate the complexity of commercialising our digital solutions in the United States, it became clear we need a partner with the infrastructure and experience to help us move quickly," said Andrzej Jonczyk, Chief Executive Officer, Prosoma U.S. "As we looked to navigate the complexity of commercialising our digital solutions in the United States, it became clear we need a partner with the infrastructure and experience to help us move quickly," said Andrzej Jonczyk, Chief Executive Officer, Prosoma U.S. "As we spoke with partners across Europe and the world, one name continued to rise to the top and that was EVERSANA. Their integrated platform and deep experience in digital therapeutics make them the perfect partner to help bring our important therapies to patients." "The future of healthcare continues to evolve as innovative solutions improve the patient journey," said Jim Lang, CEO, EVERSANA. "EVERSANA was built with this in mind. By helping Prosoma, we will provide critical mental health support for cancer patients and caregivers through this novel approach to digital therapy." EVERSANA and Prosoma Digital Therapeutics will attend and be available to discuss the partnership at the 5th annual DTx East Conference, September 27-29 in Boston, Massachusetts. ABOUT Prosoma Digital Therapeutics As a global leader in Digital Therapeutics for oncology, Prosoma provides patients with comprehensive solutions that are fully tailored to their medical conditions. The company created a portfolio of medical software products by combining world-leading expertise in medicine and technology and covering cancer patients' entire behavioural support needs. The company's flagship product, Living Well App, leads the patient from the moment of diagnosis towards regaining control over their wellbeing. It helps patients deal with their emotions and stress, build healthy habits and support them through their recovery process. The Living Well App is already reimbursed by healthcare insurance companies in Germany, and Prosoma is also aiming to have the costs of its products covered by healthcare systems in the US, the UK, and Poland. To learn more about Promosa, visit http://www.prosoma.com or connect through LinkedIn About EVERSANA™ EVERSANA™ is the leading independent provider of global services to the life sciences industry. The company's integrated solutions are rooted in the patient experience and span all stages of the product life cycle to deliver long-term, sustainable value for patients, prescribers, channel partners and payers. The company serves more than 500 organizations, including innovative start-ups and established pharmaceutical companies, to advance life sciences solutions for a healthier world. To learn more about EVERSANA, visit eversana.com or connect through LinkedIn and Twitter.

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