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Significant MarTech Trends in 2022 and Beyond

MarTech
Are you planning to create an influential and result-driven campaign for your business? Are you unable to finalize the most relevant MarTech channels to take your business to the next level?

Let’s find out the most prominent marketing channels of 2022.

Numerous marketing channels help B2B marketers to grow by creating powerful tactics for their businesses. Here is the list of proven marketing technologies that emerge and assist various industries in reaching their business objectives.


A Boon for Marketers: Content Management

Content management is a highly advantageous process applied for marketers. Applying content management is easy and can be applied across different businesses. There are many content management software that are used to create customized content. It is also helpful for security purposes. You can go with specific CMS that restricts the breaches and maintain security.


You can access it anytime as it is cloud-based and does not require any coding. Content management software is an easy-to-use software essential to optimize your site for Google or other search engines.

Third-Party Cookies

There are three types of cookies; first-party cookies, second-party cookies, and third-party cookies.

Visitors often fill up the information to solve their questions. Those data are stored and utilized to remind them about their queries. The best feature of the third-party cookie is that it always shares relevant information with its audience.

Paid Search Marketing

Paid search marketing is a cost-effective strategy that saves time and provides desired outcomes. It assists SEO to perform successfully; it is a targeted and measurable medium of marketing. It drives quality traffic to your site and increases brand recognition. It also enhances attribution knowledge and allows you to retarget your consumers.

Meme Marketing

Meme marketing is exceptionally productive to enhance the engagement of the audience. This is because memes are pretty relatable and easy to consume. People like relevant memes and forward them to their acquaintances.

Various industries such as education, entertainment, retail, pharma, real estate, etc., incline towards meme marketing as it grabs the audience's attention and persuades them to know more about your products or services.

There are different tools, such as Meme generator, Memesly, Mematic, Canva, etc., that can help you create influential, appropriate, and result-driven memes.

Neuromarketing

Neuromarketing is an innovative invention that provides marketers with a different perspective. With the help of neuromarketing, marketers can figure out humans’ buying behavior, brain responses, and sentiments towards advertising.

Functional magnetic resonance imaging, Electro-encephalogram, Facial Action Coding Systems, Biometrics Research, etc., are the most superior technologies that examine neurons, thoughts, speeches, movements, emotions, facial muscles, etc.

It allows marketers to be more observant of the brand strategy. Moreover, holding such information enable the marketers to perform holistically.

Influencer Marketing

Influencer marketing delivers unprecedented development to businesses. It has the power to reach innumerable people and influence them to buy products or services. You can make your influencer marketing more authoritative and result-driven by choosing relevant influencers, creating persuasive content, and doing competitive analysis.

Influencers promote brand awareness and help you gain the of your target audience. Additionally, influencers effortlessly reach Gen-Z customers and make strong connections with them.

Nike Air Vapourmax – Excellent Use of Influencer Marketing

Nike is the world-famous leader in manufacturing sports supplies and athletic wear; it took influencer marketing to the next level by engaging celebrities and social influencers.

  • While promoting their brand, they decided to collaborate with the famous YouTube channel "What's inside?" The creators of this channel are a father-son duo, and they were prominent for cutting up daily objects and showcasing what is inside each of them.
  • They created a series of seven videos that showcased the brand message to different channels.
  • It resulted in 3.6 million views and 32,000 likes.
 

Email Marketing

Email marketing is far better than other marketing strategies. Email marketing is the most effective way to reach the target audience by saving time and energy. It mainly helps in enhancing click-through rates, open rates, revenue, lead generation, etc.

You need to segment your audience, choose the right email marketing tools, personalize emailers, and create persuasive content for better results. These strategies will help you make better emailers for productive results.

Woo Your Audience with ‘Personalization’


Personalisation – it is not about first/last name. It’s about relevant content."

Dan Jak, senior CRM manager, DMG Media


Personalization is a very bidding tactic that attracts audiences and builds robust connections with them. Here you need to take care of personalized tags, segment email lists, implement automation to increase relevancy, etc.

It increases conversion rates, keeps your website updated, improves lead generation, etc. In addition, it improves your search engine ranking and makes you stand out as compared to others.

Coca-Cola – Personalization in an Effective Way

One of the most renowned beverage companies designed a campaign, "Share a Coke" where they mentioned the name of famous personalities on the packaging of the bottles.

  • According to Ad Age, the organization used the names of more than 800 personalities to make it a successful campaign.
  • Not only that, but the company also offered a chance to win a trip to Hawaii and Miami.
  • Utilizing 'personalization' grabbed the audience's attention, thus insisting that they share the same message with people on different social media platforms. Consequently, the organization experienced an increase in sales.


Final Thoughts

These MarTech trends are highly advantageous in every aspect. Leading marketers and digital marketing strategists rely on the above-mentioned marketing channels.

Adopting and implementing these marketing channels to your business can provide you with a positive Return on Investment (ROI), satisfy customers' expectations, and lastly shaping your business in terms of brand credibility and recognition.

Frequently Asked Questions


How does MarTech helps to grow businesses?

Marketing technologies are unstoppable. It is booming as researchers find it the most appropriate and advanced way of marketing to reach their target audience. Moreover, it drives positive ROI by delivering applicable content to the audience.

Which is the best digital marketing channel to attract audiences?

Effective digital marketing channels that can help you attract consumers include email marketing, content marketing, social media marketing, blogging, and video marketing.

How many channels are there in digital marketing?

There are several digital marketing channels, namely, social media, SEO, blogs, email marketing, blogging, content marketing, etc., that can help you attain business growth.

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Partners can acquire the new Specializations by showcasing a combination of product and sales expertise through customer wins and a go-to-market strategy. The new Partner Specializations showcase partners’ unique strengths in the market and encourage innovative ways to continue to grow their ServiceNow practice. “Last year at this time, we made a massive commitment to our partner community by completely transforming our partner program to ensure that partners are front and center in everything we do as a company,” said Erica Volini, senior vice president, global partnerships at ServiceNow. “With the launch of Specializations, our customers can easily identify partners with the best experience and expertise they need to help solve some of their biggest digital transformation challenges.” Obtaining a Specialization will help partners in three critical areas: Differentiate among the ecosystem:Partners will receive badging that will appear across their ServiceNow profiles with increased visibility on the ServiceNow Partner Finder. Prospective customers will also be able to search partner experts in Partner Finder based on the current Specializations. Unlock new revenue opportunities:Each Specialization addresses a pressing customer need that presents a large, untapped market opportunity and high year-over-year growth. Earn benefits to grow ServiceNow practices:ServiceNow will offer additional benefits for partners to build and grow their business through invitation to the ServiceNow Partner Advisory Council to ensure their needs and counsel are being addressed across the broader ServiceNow ecosystem. Qualifying partners will also have access to ServiceNow co-marketing programs and the ServiceNow Partner Development Fund announced last January. The program is launching with three Specializations, Service Operations, Serve the Customer and Power the Employee, that present large market opportunities with high year-over-year growth and a large total addressable market (TAM). All Specializations can be obtained at the regional and global level as well as two levels of achievement for further differentiation. Additional Partner Specializations are expected to be launched in 2024. The three Partner Specializations are expected to be available for partners to obtain starting in ServiceNow’s second quarter of 2024. Many partners have already expressed their feedback on the importance of the ServiceNow Partner Specializations including: Jason Rosenfeld, Senior Vice President at Cask: “ServiceNow’s new Partner Specializations offer an opportunity for Cask to showcase our unique consulting expertise and change management solutions to drive digital transformation across enterprises. Program updates like subsequent badging and product line achievements provide greater reach and visibility with organizations looking for the best partner to meet their specific needs. We believe Specializations and the partner finder are a winning combo for connecting customers with the right support and implementations.” Michael Lombardo, Chief Executive Officer at GlideFast Consulting: “We’re thrilled about the new designations to ServiceNow’s Partner Program. With new Partner Specializations, we can continue expanding our technical consulting services and delivering deep ServiceNow expertise to new markets. We look forward to helping customers find value in the Now Platform.” Michael Vadini, Chief Executive Officer at Infocenter:“Today, organizations are looking for a collaborative partner for support with the adoption and scale of new technologies. ServiceNow’s new Partner Specializations will help Infocenter build industry-specific solutions and accelerate technology for customers and their businesses more quickly. 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Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow™. For more information, visit: www.servicenow.com.

Read More

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Vendavo Drives Strong Growth in 2023 with AI-Powered Product Innovations and Partner Program

PR Newswire | January 12, 2024

Vendavo, the global market leader in B2B pricing, selling and rebate solutions announced a strong 2023 finish today, noting a 12% growth in annual recurring revenue and 43% growth in higher margin recurring services. "As economic uncertainty persisted through 2023, global organizations increased investments in AI-driven technology to drive profitable growth, placing their trust in Vendavo," said Alex Hoff, Chief Product Officer, Vendavo. "While many predict stronger economies in 2024, manufacturers and distributors face a growing demand for agility in pricing, channel incentives, and commercial processes. We take pride in enabling significant revenue and margin growth for our customers." Vendavo's products and services enabled a 1.5% margin increase for customers in 2023 through improved pricing over cost. On average, customers achieved $27 million benefit from price improvement. To offer more features to customers, Vendavo's product investment increased by 21% in 2023. New AI product innovations have set the stage for smarter, more efficient commercial processes for customers. A new AI fueled Price Sensitivity metric was added to Vendavo Deal Price Optimizer, a solution that maximizes revenue and profitability through a better understanding of customers' willingness to pay. AI algorithms allow for more in-depth segmentation and analyses that deliver more precise sales guidance. AI now powers timely pattern detection for Price/Volume/Mix analyses in Vendavo Margin Bridge Analyzer. Ranked a Strong Performer in the 2023 Forrester Wave™ for CPQ, Vendavo Intelligent CPQ now has new pricing capabilities within the solution's agreement's function. Sales teams can incorporate more accurate pricing from the onset for even the most complex quotes. Vendavo Pricepoint, the flagship solution for B2B price management, improved both pricing calculation speed and performance. Vendavo's commitment to growing its partner ecosystem led to a doubling of partner-originated pipeline year over year. Notably, Vendavo's existing partnership with Oracle significantly expanded with the creation of new rebate and channel management incentives and the addition of support staff. In response to increasing market demand for rebate and channel management solutions, and following the 2022 acquisition of Market Medium, Vendavo integrated Rebate & Channel Manager into their suite of growth and profitability products. Many customers now effectively manage their rebate programs with the solution. About Vendavo Vendavo empowers global manufacturers and distributors to accelerate growth and profitability with leading pricing, selling, and rebate management solutions. Companies like Emerson, Medtronic, and GAF rely on Vendavo to manage, optimize, and digitize their end-to-end commercial processes. Vendavo's solutions, team of pricing and selling experts, and proven process accelerates value and outcomes that are not only predictable, but unrivaled. With Vendavo, the world's most ambitious B2B organizations can develop dynamic customer insights and execute optimal pricing strategies that maximize margin, boost sales effectiveness, and improve the customer experience.

Read More

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