Siegel+Gale- brand identity design

ALAN SIEGEL | July 22, 2020

article image
A recent Forbes.com special report on communicating highlighted the different ways people and other animals send signals back and forth to best get along in the world. And in addition to learning about why lying is good, or why kids have a natural propensity to learn foreign languages, or whether chimps can talk, business executives are taking greater pains to communicate the right impression to customers in a tech-driven world where word of mouth can spread like wildfire to affect brand images.

Spotlight

Creatine Marketing

Our work is impressive, and our client list is extensive, but what really sets us apart is what goes on behind the scenes. It is our dynamic approach to marketing that we achieve by leveraging all of the newest available technology today. So feel free to take a look at some of our work, but don’t forget that finding someone who can create a great look and image for your company is only half the battle, that without the knowledge to grow your business you may go nowhere fast. Don’t sell your company short, call us for a free marketing analysis today.

OTHER ARTICLES

SEO and Accessibility: Technical SEO

Article | May 28, 2021

We hope you’ve enjoyed this series on SEO and accessibility. In the final installment, Cooper shows you how the technical SEO strategies you implement across your site can help make it more perceivable, operable, understandable, and robust. Video Transcription Hey, Moz fans. Welcome to the latest edition of Whiteboard Friday. I'm Cooper Hollmaier. I've been doing SEO since 2016, and today I work for a large outdoor retailer helping our technical SEO strategy come to life. Thank you so much for attending this series on SEO and accessibility. I hope that you've gained a broad perspective and new tips and tricks for creating content that not only is resonating with your audience, performs well in search, but is also accessible to more people. Today we're going to talk about technical SEO and accessibility. Technical SEO and accessibility Let's dive in. Last time we talked about Web Content Accessibility Guidelines, and you might remember that the four principles of WCAG are perceivable, operable, understandable, and robust. Perceivable As a technical SEO, you're probably most concerned with perceivable because your day-to-day operations, your day-to-day work stream involves making sure that the pages, the content, the experiences you're creating are accessible to search engines and perceivable to search engines. A lot of times when we go through SEO recommendations or SEO audits, I hear a lot of common themes, like the header tag is baked into the image and so a search engine can't see it, or the content I'm producing is visible to bots but it's not visible to people. These are issues with base level perception. I want you to take that mindset and consider if you apply that to your whole audience as well.

Read More

How to Optimize Product Finders for Higher SEO Rankings

Article | August 7, 2020

The role and purpose of digital assistants and product finders is to help customers find what they’re looking for and matching them to the right products for their needs and wants. They provide significant improvements on metrics like engagement, click thru-rate, average order value, and conversion, but when strategically optimized they can make a significant impact on organic rankings, and thus help improve your overall SEO. As we know, the vast majority of product searches start in a search bar, which is why SEO and PPC are vital acquisition channels for any ecommerce business. Let’s dive into why and how product finders improve SEO.

Read More

Customer Experience: Setting a Strong Foundation

Article | July 16, 2020

To ensure a strong customer experience for all your marketing initiatives, it’s important to take a couple of steps backward to move forward. Building a strong foundation of customer-centric messaging, content development, campaign design, and channel distribution requires investing time and resources into three essential steps: buyer persona development, customer journey alignment, and conducting a content audit.

Read More

9 Steps To A Winning Elevator Pitch

Article | August 7, 2020

Do you keep telling yourself that if the right person heard your business pitch, you'd be successful? If so, join a line of others who feel the exact same way. How do you ensure the right decision maker hears your pitch and responds to it effectively? Unfortunately, there is no magic formula, but an elevator pitch is a great start. An elevator pitch is a quick, but effective, sales pitch used to garner interest in your business or brand. The name comes from the quick conversations that happen in elevators, where often only have about 30 seconds to pique the other person’s interest in our story.

Read More

Spotlight

Creatine Marketing

Our work is impressive, and our client list is extensive, but what really sets us apart is what goes on behind the scenes. It is our dynamic approach to marketing that we achieve by leveraging all of the newest available technology today. So feel free to take a look at some of our work, but don’t forget that finding someone who can create a great look and image for your company is only half the battle, that without the knowledge to grow your business you may go nowhere fast. Don’t sell your company short, call us for a free marketing analysis today.

Events