SEO Trends in 2018

| May 17, 2018

article image
As SEO gets more sophisticated, more and more businesses are employing a combination of proven strategies and new techniques just to get in front of SERPs. Moreover, while we have seen a lot of developments in search landscape over the past recent years, they are nothing compared to what’s coming in the years to come.

Spotlight

GreyBox Creative

GreyBox Creative is a NYC advertising & marketing company. It was formed in early 2010 and has a creative team which consists of experts who have been working together for almost two decades. The company has branded clients throughout North America.

OTHER ARTICLES

THE ULTIMATE B2B SALES AND MARKETING GUIDE FOR SELLING IN A PANDEMIC

Article | July 21, 2020

Waters are extremely rough in the wake of the current pandemic. This has had an immediate and substantial influence on purchasing behaviors. A company that was in the market for your solution only a few months ago could now be struggling to merely survive. ABM is more important than ever before in this post-apocalyptic COVID-19 world. Everyone is hypersensitive to overt sales messages, so every single interaction matters. You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e. everything that ABM stands for).

Read More
CONTENT MARKETING

How to Bring a Human Approach into Your Content Marketing

Article | July 21, 2020

A human approach to content marketing begins and ends with being vulnerable. No, it is not the same thing as being weak. As Brene Brown says: "Vulnerability is the core, the heart, the center of meaningful human experiences…. What most of us fail to understand...is that vulnerability is also the cradle of the emotions and experiences that we crave. Vulnerability is the birthplace of love, belonging, joy, courage, empathy, and creativity." This is why being vulnerable is important to your content marketing: it helps create a connection. (If the COVID-19 pandemic has taught us anything, it’s that we need to be connected to other people. And we need to wash our hands more.) If the thought of being vulnerable totally freaks you out, remember that no one is perfect. No one. Here’s how to weave that human approach into your content marketing. Share your struggles People who don’t know me well probably think I float through life on rainbows and sprinkles. If only. When I graduated from college, I had zero resilience and was struggling with severe anxiety. Unfortunately, I had very little self-awareness, so I had no idea. My first “real” job was with a truly wonderful company, and of course I had the dragon-lady-boss-from-hell. I lasted five miserable months, during which time my anxiety went through the roof and I developed bulimia. I recovered from bulimia after four years, but I didn’t get my anxiety under control until I fell down a hole into depression when I was 37 years old. Here’s how bad it was: If I was out running errands and noticed my car needed gas, I could not stop at a gas station unless I had already planned to. Spontaneously changing the “plan” was mission impossible. Didn’t matter if I drove past six gas stations. I couldn’t do it. Eight years later, I am still on anti-depressants. I doubt I’ll ever go off, because it makes life manageable. (If I hadn’t been medicated during the early days of the pandemic, I probably would have ended up in the looney bin.) Anyway, my point is that we grow the most as humans when we survive and overcome challenging times. My struggles have certainly helped me become the person I was meant to be. Sharing our personal stories – especially the thorny, dark ones – make us human and relatable. If you are on anti-depressants, you and I are now connected by that shared experience. Own your failures I have failed as a wife, mother, daughter, sister, friend and business owner. I am sure I have failed complete strangers as well. Here’s a short list of my failures as a business owner: Doing work for free Not charging enough Failing to fire bad clients quickly Ignoring the financials (profit and loss, balance sheet, expenses, etc.) Hiring the wrong people Working without a contract Not getting a security deposit I own every single failure, which is easy to do when you use the experience to learn and grow. A few years ago, we created a social media marketing strategy for a small clothing brand, even though we didn’t have a contract in place. When we sent the invoice, they refused to pay it. Without a contract, we were SOL. I was furious at myself, but I am comforted knowing that karma is a total bitch. When money is on the line, I tend to learn the lesson very quickly. Recently, I had a discovery call scheduled with someone who had not yet signed the contract. When I called her, I simply said, “We can’t proceed until you sign the contract.” She apologized profusely. We jumped off the phone, she read through it, signed it and called me when she was done. No muss, no fuss. Be YOU An authentic, human approach to content marketing is being you. A client once fired us because I sent an email that was “too direct.” He said he found it offensive. Was I upset? Not at all. I laughed. Then I read the email again. I scratched my head. I had someone on my team read the email. They scratched their head. In near unison, we said, “Dodged a bullet!” You can’t be everything to everyone, and frankly, I don’t want to be. I am known for saying it like it is and making you laugh at the same time. Not everyone appreciates my style, and that’s cool. We are all different. And that is the beauty of using a human approach. You have no choice but to be you. As a result, you’ll only work with the people who get you. Would you have it any other way? The next time you’re writing a blog, social post or email, I want you to do something for me. Read it and ask yourself, “Would my best friend recognize that I wrote this?” If the answer is yes, congrats: you are using a human approach to content marketing.

Read More

Introducing the New 3Q Values

Article | July 21, 2020

When I first joined 3Q in the fall of 2019, we had a set of company values that had been in place for over five years, through an acquisition, a company buy-back, a major growth investment, and rapid expansion into a company with 10 locations, including Dublin and Singapore, and over 300 employees. To put it mildly, some renovations were in order.

Read More

Beginner's Guide: 9 Things You Should Know if You Are New to Mobile SEO

Article | July 21, 2020

Search Engine Optimization (SEO) has proven to be one of the fundamental building blocks of the digital marketing niche. Almost every online business implements SEO strategies to boost their online visibility and improve search engine rankings.Take into account that approximately half of the web traffic worldwide comes via mobile searches, and your heed automatically shifts towards the all-important domain of mobile optimization.Google has been pressing the point of mobile-first indexing for the past few years. It rolled out the mobile-first index in 2018, but more recently, it has announced mobile-first indexing for the whole web.

Read More

Spotlight

GreyBox Creative

GreyBox Creative is a NYC advertising & marketing company. It was formed in early 2010 and has a creative team which consists of experts who have been working together for almost two decades. The company has branded clients throughout North America.

Events