SEO-based Content vs. Quality Content

SAGAR SRIVASTAV | August 22, 2021

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Content is of paramount importance to marketers. It plays a very crucial role in customers’ decision-making and influencing the direction of sales. Millions of content are produced in a day, but only a few create a positive impact on the audience and provide desired outcomes.

Content creators are too focused on creating SEO-based content blindfolded. Consequently, the quality of the content has been decreasing, losing its naturality. In addition, it is also not able to grab the audience's attention.

Let’s dive deep into the impact of quality content and find out how quality content is more valuable than SEO-based content.

SEO-based Content

SEO-based content writing is the practice of using keywords and key phrases within the content. SEO-based content consists of keyword research, long-tail keyword, short-tail keywords, anchor text, title tag, keyword optimization, content promotion, etc. Undoubtedly, it helps increase your search engine visibility, allow you get quality traffic, and endorses brand awareness, but paying extra attention can cause huge harm to your content and your brand.

Quality Content

Quality content is an integral part of marketing. It boosts your strategy and attracts the target audience. Quality content means producing relevant information, researched and in-depth content. Let’s understand how quality content is driving positive ROI and providing sustainable growth.

Essential Components of Quality Content

Some essential components make your content stand out from others and build robust connections with your customers. These components elaborate on how to create persuasive and valuable content.

Variety of Content

Different people have different choices. Therefore, approaching an audience with a particular format of content is not advantageous all the time. In other words, you can say, different formats of content are utilized for different purposes. Therefore, approach your audience with a diverse range of content such as blogs, e-books, whitepaper, videos, case studies, social media content, etc., to provide them an exceptional experience.

Customer-centric Content

Ultimately, brands’ utmost priority is customers. While creating content, you need to keep your customers in mind. A customer-centric content persuades your customers to buy your products or services. It helps in building a long-term relationship with your customers.

Research-based Approach

Research is the most essential and valuable part of creating content. It provides competitive analysis, market information, trends, etc. By doing insightful research, you reduce the possibility of risk and enhances the possibility of success.

Appealing, Engaging, and Relatable Content

Create content in a tone and voice that appeals to your audience and convinces them to know more about your brand. You can create engaging, informative, and relatable content to grab their attention.When the audience finds relevant and appealing content, they suggest to others about your brand and increase brand recognition.

Flawless Grammar

One of the most significant parts of quality content is flawless grammar. While creating content for your brand, it is essential to take care of sentence structure, punctuation, connotation & denotation, etc.

Sometimes, flaws in your grammar change the entire meaning of the content or upsurges complexities. Good grammar provides clarity and increases the value of the content.

User-generated Content (UGC)

According to Turn To Networks, UGC is highly advantageous in influencing 90% of shoppers. Many marketers and advertisers believe that UGC is an effective medium to make the audience into long-term customers. It improves the quality of the content by increasing the engagement of the audience.  Therefore, your brand should focus on engaging your audience where the users can generate content.

Avoid Excessive Usage of Jargon

Prominent content strategists believe that usage of jargon in your content excessively creates more confusion than informing your audience. Understandably, jargon can’t be ignored entirely, but make sure your language is as clear as possible. You can define your jargon very concisely so that your audience can easily understand what you are conveying.

Ignore Controversial Content

Sometimes audience gets hurt by the content as it disturbs their religious or political sentiments. As a result, they take it personally and cause damage to the brand’s reputation. Hence, avoid creating such content that provokes people and compels them to disown your brand.

Final Thoughts

Quality content and SEO-based content both are essential to reach business outcomes. Both help in boosting sales, generating more leads, grab the audience's attention, and drive positive ROI. They also help in providing a holistic approach and making your content marketing strategy conversion-focused, value-based, and data-driven but, still you should implement SEO in your content marketing to enhance your Google visibility.

Stimulate your knowledge and reach perpetual growth in your business by implementing the above tips in your content strategy. 

Frequently Asked

What are the advantages of quality content?

Creating quality content boosts sales and brand credibility, grabs the audience's attention, and persuades them to experience your products or services.

What is content intelligence?

Content intelligence is a highly advantageous method to understand the content's performance and create a robust content strategy.

Spotlight

LUCKIE

Privately owned and fiercely independent for 65 years, Luckie & Co. is a marketing firm that uses data and consumer insights to solve its clients' toughest challenges. With offices in Atlanta and Birmingham, the firm operates on a core belief that innovation and meaningful change come from a solid marriage of data science and creativity.

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