SEO-based Content vs. Quality Content

SAGAR SRIVASTAV | August 22, 2021 | 83 views

Content is of paramount importance to marketers. It plays a very crucial role in customers’ decision-making and influencing the direction of sales. Millions of content are produced in a day, but only a few create a positive impact on the audience and provide desired outcomes.

Content creators are too focused on creating SEO-based content blindfolded. Consequently, the quality of the content has been decreasing, losing its naturality. In addition, it is also not able to grab the audience's attention.

Let’s dive deep into the impact of quality content and find out how quality content is more valuable than SEO-based content.

SEO-based Content

SEO-based content writing is the practice of using keywords and key phrases within the content. SEO-based content consists of keyword research, long-tail keyword, short-tail keywords, anchor text, title tag, keyword optimization, content promotion, etc. Undoubtedly, it helps increase your search engine visibility, allow you get quality traffic, and endorses brand awareness, but paying extra attention can cause huge harm to your content and your brand.

Quality Content

Quality content is an integral part of marketing. It boosts your strategy and attracts the target audience. Quality content means producing relevant information, researched and in-depth content. Let’s understand how quality content is driving positive ROI and providing sustainable growth.

Essential Components of Quality Content

Some essential components make your content stand out from others and build robust connections with your customers. These components elaborate on how to create persuasive and valuable content.

Variety of Content

Different people have different choices. Therefore, approaching an audience with a particular format of content is not advantageous all the time. In other words, you can say, different formats of content are utilized for different purposes. Therefore, approach your audience with a diverse range of content such as blogs, e-books, whitepaper, videos, case studies, social media content, etc., to provide them an exceptional experience.

Customer-centric Content

Ultimately, brands’ utmost priority is customers. While creating content, you need to keep your customers in mind. A customer-centric content persuades your customers to buy your products or services. It helps in building a long-term relationship with your customers.

Research-based Approach

Research is the most essential and valuable part of creating content. It provides competitive analysis, market information, trends, etc. By doing insightful research, you reduce the possibility of risk and enhances the possibility of success.

Appealing, Engaging, and Relatable Content

Create content in a tone and voice that appeals to your audience and convinces them to know more about your brand. You can create engaging, informative, and relatable content to grab their attention.When the audience finds relevant and appealing content, they suggest to others about your brand and increase brand recognition.

Flawless Grammar

One of the most significant parts of quality content is flawless grammar. While creating content for your brand, it is essential to take care of sentence structure, punctuation, connotation & denotation, etc.

Sometimes, flaws in your grammar change the entire meaning of the content or upsurges complexities. Good grammar provides clarity and increases the value of the content.

User-generated Content (UGC)

According to Turn To Networks, UGC is highly advantageous in influencing 90% of shoppers. Many marketers and advertisers believe that UGC is an effective medium to make the audience into long-term customers. It improves the quality of the content by increasing the engagement of the audience.  Therefore, your brand should focus on engaging your audience where the users can generate content.

Avoid Excessive Usage of Jargon

Prominent content strategists believe that usage of jargon in your content excessively creates more confusion than informing your audience. Understandably, jargon can’t be ignored entirely, but make sure your language is as clear as possible. You can define your jargon very concisely so that your audience can easily understand what you are conveying.

Ignore Controversial Content

Sometimes audience gets hurt by the content as it disturbs their religious or political sentiments. As a result, they take it personally and cause damage to the brand’s reputation. Hence, avoid creating such content that provokes people and compels them to disown your brand.

Final Thoughts

Quality content and SEO-based content both are essential to reach business outcomes. Both help in boosting sales, generating more leads, grab the audience's attention, and drive positive ROI. They also help in providing a holistic approach and making your content marketing strategy conversion-focused, value-based, and data-driven but, still you should implement SEO in your content marketing to enhance your Google visibility.

Stimulate your knowledge and reach perpetual growth in your business by implementing the above tips in your content strategy. 

Frequently Asked

What are the advantages of quality content?

Creating quality content boosts sales and brand credibility, grabs the audience's attention, and persuades them to experience your products or services.

What is content intelligence?

Content intelligence is a highly advantageous method to understand the content's performance and create a robust content strategy.

Spotlight

Lilac Infotech Pvt. Ltd.

By embedding us in your organisation, we analyse your challenges and deliver an IT strategy and solutions that align perfectly with your short and long term objectives. We have developed a reputation for excellence and attention to detail. To achieve and maintain these high standards we are committed to investing in the most talented IT support specialists, with the experience, creativity and qualifications to exceed expectations.

OTHER ARTICLES
CHANNEL PARTNERSHIPS

Vendor Vetting: Things to Consider

Article | August 8, 2022

Choosing your stack and the vendors who provide its components are two of the most crucial business choices you will make. Finding a reliable supplier at a reasonable price is crucial to the success of any business. Every company has different hiring standards. Here are the criteria you can use to vet your vendors: Customer Satisfaction No vendor shares customer complaints. Inquire about the vendor’s performance. Find good and bad examples of interactions, then decide what bad means to you. Service levels Can the vendor meet your account's needs? This varies by product and buying cycle. Check their supply chain and process control. This will show how reliable they are. Finances Long-term planning depends on a vendor's financial stability. What are their options if they run out of money? Will your vendor's layoffs affect service and needs? Could a cash-strapped vendor raise your costs? Determine your recourse if the vendor is acquired and if the risk is acceptable. Relationships & Culture The vendor's culture should match yours. If not, you'll have staffing, contract, and other vendor issues. No relationship is perfect, but find vendors who want you both to win. Communication Communication is key in any relationship, and a vendor's poor support can be maddening. Ensure departmental communication. Support management reveals much about communications. Some vendors prioritize closing the deal. Great vendors solve issues before closing tickets. Contracts What's your company's contract tolerance? A confident vendor offers one-year or month-to-month contracts. Immature or aggressive vendors may seek long-term contracts. Make sure their method fits your company's culture. Costs These products and services cost money. How well you negotiate with vendors affects costs. Choose the best product and price, then negotiate. Quality Is the product constantly improved? If innovation stalls or quality drops, the vendor will be replaced quickly. Check their quality history. Supply Chain Security Most vendors have supply chains. Evaluate each supply chain part's service level, security, and compliance. Final Thoughts: Choose Your Vendors Wisely List vendors in your product stack or distribution chain. Add your own selection criteria. If you don't have a vendor due diligence and selection process, this will help.

Read More
MARKETING STRATEGY

Channel Partners: How Investing in the Right Ones Can Stimulate Growth

Article | July 12, 2022

Investing in the right channel partners in a deeper, more personalized way through tailored, easy-to-use marketing development funds and incentives. Partner marketing programs can help your organization achieve key growth and your ROI objectives. You need to take risks, be creative and use the rapid digital transformation to identify your top channel and dealer partners. Here are some ways to help you identify which channel partners you need to focus on and how to categorize your partners: Creating a Robust Channel Strategy Create a strong channel strategy based on the ideal channel partner profile. Find answers to questions like what your channel strategy aims to achieve, what drives the growth of your business, what separates you from your competitors and what is important for your partnership. Defining what you want from your channel strategy is the key to recruiting the right partners for your program. Defining IPP (Ideal Partner Profile) Your ideal partner should be capable, ready, willing, and able to sell your products. They should have the same mindset, a partnership mentality, make the most of the sales enablement resources you provide, and align with you in terms of business perspective. Stability in aspects like finance, human resources, market reputation, and performance is crucial. Analyze Partners’ Performance Rate your partners based on their capabilities, their ability to come up with competitive solutions, their willingness to communicate clearly and their ability to inculcate new ways to increase sales and revenue. If their performance is not up to the mark, be prepared to knock them off the list. Be selective when investing in a partner. Be Ready to Support Large Channel Partners You should have the mindset and resources to support large channel partners. Devote your funds to offering them training and relevant content, and give them the support they need to succeed. Employ a team who can manage such partners, regularly get an overview of their performance and issues they are having so they know you care. Harness Technology to Manage Partnerships Use sophisticated PRM tools to analyze how your partners are performing against defined KPIs and identify areas for improvement, and the type of training they are receiving and their incentive history. Channel Partnerships Aid in Revenue Growth Creating channel partnerships with the right companies can help you broaden your customer base, achieve your ROI objectives, and create lasting business relationships.

Read More
CHANNEL PARTNERSHIPS

5 Solid Reasons to Fuse Your Influencer & Affiliate Marketing Campaigns

Article | August 16, 2022

Your business needs to see a big return on investment (ROI) from influencer marketing to be worth it. And the best way to do that is through affiliate marketing. In this article, you will find five solid reasons to blend your influencer and affiliate marketing campaigns. Encourage Team Work You can increase influencer-driven purchases by integrating creator efforts with partner marketing. Furthermore, you can optimize partner diversification, gain quantitative insights into individual performance, and combine sales metrics with valuable top- and middle-of-funnel data for a more comprehensive approach. Your teams can remove department silos and work towards the same goals. Broaden Your Customer Base Your secret weapon is nano and micro-influencers, with a smaller, highly engaged audience of up to 50,000 followers. These creators understand that affiliate partnerships with brands can increase their earnings by attracting more engaged audiences with a higher probability to transact. Create Long-Term Relationships Influencer marketing used to be all about short-term strategies. However, cultivating long-term relationships with performers yields better results. So, find the voices that understand your brand and invest in long-term relationships. Form Smooth-Sailing Partnerships Finding the right creators and maintaining close contact can make or break a project's success. Choose affiliate platforms that provide third-party influencer management solutions to reduce friction and allow creators to focus on engaging their audiences, making it easier for influencers to work with brands and track direct sales. Align Your Objectives You can accurately measure a creator's impact on sales and pay for tangible results by combining your affiliate and influencer marketing activities. And because affiliate marketing lets you track sales for each influencer, you can accurately determine the return on investment for each one and focus on the most productive ones. 1 Drive Revenue and Prove the Value of Investment Affiliate partnerships are an example of a new way for brands and influencers to work together to benefit everyone.

Read More
CUSTOMER EXPERIENCE

Lifecycle Marketing: Conquering Customer Engagement

Article | July 5, 2022

Marketers know it's rare to capture a customer's attention on the first brand encounter. Customer loyalty takes time, thought, and brand trust. What if your marketing strategy included all these elements and more? Lifecycle marketing boosts customer engagement, revenue, and brand growth. Lifecycle Marketing at a Glance Lifecycle marketing is a set of strategies that a company uses to positively influence customers as they move from one point in the marketing cycle to the next. Stages of Lifecycle Marketing A brand’s lifecycle can be short, like Nespresso’s, or long, like Mercedes’. Both have the same goal: to win over a customer and keep them coming back. Stages of a lifecycle marketing plan: Awareness Prospects learn about your company. This is where you can catch their attention and reel them in to the next stage. Engagement Prospects begin interacting with your brand. They want to learn about your offerings through different channels like email, websites, and social media. Evaluation Here you provide your prospects with information on your product or service so they can move towards making a purchase decision. Purchase Your prospect buys your product or services and becomes a customer. Ensure that you make the purchase experience simple. Support After-sales service is crucial for maintaining your brand’s reputation. At this stage, make sure your customers are satisfied with your product through excellent customer service. Loyalty Your customers become your brand ambassadors and promote your product to their contacts. What Does Lifecycle Marketing Do for Your Business? Helps grow your customer base through elevated customer experience Improves sales by turning a one-time buyer into a returning customer Turns customers into brand advocates who promote and vouch for your brand Improves marketing ROI and lifetime customer value (LCV)

Read More

Spotlight

Lilac Infotech Pvt. Ltd.

By embedding us in your organisation, we analyse your challenges and deliver an IT strategy and solutions that align perfectly with your short and long term objectives. We have developed a reputation for excellence and attention to detail. To achieve and maintain these high standards we are committed to investing in the most talented IT support specialists, with the experience, creativity and qualifications to exceed expectations.

Related News

CHANNEL PARTNERSHIPS

Sempre Joins Renishaw Channel Partner Programme

Sempre, Renishaw | April 04, 2022

Renishaw has announced the appointment of The Sempre Group, UK-based industrial metrology provider, to its Channel Partner Programme. The partnership agreement between the two companies sees Sempre become a Premium Partner, providing access to the portfolio of Renishaw’s Equator gauging system, CMM and calibration products. The company serves OEM and end user customers throughout the UK and Ireland in market sectors including aerospace, automotive and medical. Launched in 2021, the Renishaw Channel Partner Programme aims to continually enhance levels of local customer service and product support throughout the Europe, Middle East, and Africa (EMEA) sales region. Partner companies are carefully selected on the basis of their sector-specific experience and expertise in a range of cutting-edge metrology and manufacturing disciplines. The programme comprises three different levels of commercial partnership and a dedicated partner portal provides a complete suite of up-to-date technical, marketing and sales support resources. Jim Mangan, Managing Director of The Sempre Group said, “The Sempre Group has made several steps to better serve its UK and Irish customers — we’ve launched new products and services, as well as opened a dedicated Irish facility in County Dublin." Jim Mangan, Managing Director of The Sempre Group said, “The Sempre Group has made several steps to better serve its UK and Irish customers — we’ve launched new products and services, as well as opened a dedicated Irish facility in County Dublin. Becoming a premium partner is a real endorsement of our team — Renishaw carefully selects its partners based on expertise and knowledge of particular regions, something that we hold in very high esteem. We are now in an even stronger position to provide on-the-ground support and a high-quality product offering, giving manufacturers a competitive edge in the global market.”

Read More

Location is the most valued data for most marketers

Marketing Tech News | September 13, 2017

Marketers have been hoovering up as much data about their customers as they can over the last few years. Increasingly though, the idea that it is the quality not the quantity of data that is important. The rush to collect as much data as possible actually led to a lot of paralysis among organisations who suddenly couldn’t decide on the right area of focus.

Read More

New Award for Top Real Estate SEO Firms Released by 10 Best SEO for May 2016

May 27, 2016

10 Best SEO has released new awards for the best real estate SEO firms for May 2016, showcasing companies that have helped clients grow their business using their top-notch real estate SEO services. The purpose of 10 Best SEO’s award is to recognize superior quality work, impressive results and excellent customer service by companies that offer SEO services for the real estate industry.

Read More

CHANNEL PARTNERSHIPS

Sempre Joins Renishaw Channel Partner Programme

Sempre, Renishaw | April 04, 2022

Renishaw has announced the appointment of The Sempre Group, UK-based industrial metrology provider, to its Channel Partner Programme. The partnership agreement between the two companies sees Sempre become a Premium Partner, providing access to the portfolio of Renishaw’s Equator gauging system, CMM and calibration products. The company serves OEM and end user customers throughout the UK and Ireland in market sectors including aerospace, automotive and medical. Launched in 2021, the Renishaw Channel Partner Programme aims to continually enhance levels of local customer service and product support throughout the Europe, Middle East, and Africa (EMEA) sales region. Partner companies are carefully selected on the basis of their sector-specific experience and expertise in a range of cutting-edge metrology and manufacturing disciplines. The programme comprises three different levels of commercial partnership and a dedicated partner portal provides a complete suite of up-to-date technical, marketing and sales support resources. Jim Mangan, Managing Director of The Sempre Group said, “The Sempre Group has made several steps to better serve its UK and Irish customers — we’ve launched new products and services, as well as opened a dedicated Irish facility in County Dublin." Jim Mangan, Managing Director of The Sempre Group said, “The Sempre Group has made several steps to better serve its UK and Irish customers — we’ve launched new products and services, as well as opened a dedicated Irish facility in County Dublin. Becoming a premium partner is a real endorsement of our team — Renishaw carefully selects its partners based on expertise and knowledge of particular regions, something that we hold in very high esteem. We are now in an even stronger position to provide on-the-ground support and a high-quality product offering, giving manufacturers a competitive edge in the global market.”

Read More

Location is the most valued data for most marketers

Marketing Tech News | September 13, 2017

Marketers have been hoovering up as much data about their customers as they can over the last few years. Increasingly though, the idea that it is the quality not the quantity of data that is important. The rush to collect as much data as possible actually led to a lot of paralysis among organisations who suddenly couldn’t decide on the right area of focus.

Read More

New Award for Top Real Estate SEO Firms Released by 10 Best SEO for May 2016

May 27, 2016

10 Best SEO has released new awards for the best real estate SEO firms for May 2016, showcasing companies that have helped clients grow their business using their top-notch real estate SEO services. The purpose of 10 Best SEO’s award is to recognize superior quality work, impressive results and excellent customer service by companies that offer SEO services for the real estate industry.

Read More

Events