SEO At A Glance

| July 7, 2016

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Search engine optimisation is a very important process of Internet Marketing. It is the process of getting traffic in a "free", "organic" & "natural" way on search engines. It helps improve your website's ranking on search engines. There are many ways to perform SEO on your website. Learn the very basics of SEO at a glance with this infographic.

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Jennings Social Media Marketing

Jennings Social Media Marketing was founded in June 2003 and is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. JSMM creates comprehensive social media marketing, mobile, Web videos and website design and development strategies.

OTHER ARTICLES

Beginner's Guide: 9 Things You Should Know if You Are New to Mobile SEO

Article | August 11, 2020

Search Engine Optimization (SEO) has proven to be one of the fundamental building blocks of the digital marketing niche. Almost every online business implements SEO strategies to boost their online visibility and improve search engine rankings.Take into account that approximately half of the web traffic worldwide comes via mobile searches, and your heed automatically shifts towards the all-important domain of mobile optimization.Google has been pressing the point of mobile-first indexing for the past few years. It rolled out the mobile-first index in 2018, but more recently, it has announced mobile-first indexing for the whole web.

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7 WAYS MACHINE LEARNING CAN ENHANCE MARKETING

Article | March 15, 2020

Exploiting the immense potential of artificial intelligence to excel in business is no longer a far-fetched pipe dream. Many companies have already discovered this, and as technology advances at a rapid rate, it’s clear now that machine learning and marketing go hand-in-hand. In this age, to do one without the other is a mistake no business can afford, not if they want to remain competitive. Data insights are more valuable than ever before, enabling for better customer engagement. It comes as no surprise that there is an increased reliance on data. Gartner research projects that more than 75% of companies will invest in big data in the next two years. For businesses today, being able to anticipate customer behavior is key to optimizing marketing campaigns. In this article, we’ll explore just how machine learning can help companies improve and enhance their marketing efforts.

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CONTENT MARKETING DURING COVID-19 – THE RIGHT WAY

Article | April 1, 2020

You’ve probably received tens, if not hundreds, of marketing messages from businesses regarding the COVID-19 outbreak and accompanying economic crisis. The Coronavirus situation has escalated rapidly, and content marketing during the COVID-19 pandemic can easily hurt your brand despite your best intentions. So, how often does your business need to communicate about the pandemic? What brand messaging has proven helpful? Is now the time to be opportunistic? We cover these important questions below.

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How Technology Supports Connected Content

Article | August 12, 2020

In recent weeks, we’ve been publishing a series of posts about Connected Content and why it matters as the world becomes increasingly digital first. Connected Content means that companies tell their brand stories through strategic and engaging content, build and run intelligent websites, and reach audiences with powerful performance marketing solutions As our CEO Don Scales wrote, we believe that in a digital-first world, businesses can’t tell their brand stories with a willy-nilly collection of tactics. They need a unified approach. And technology creates the foundation for that approach. Technology is the great enabler of Connected Content.

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Spotlight

Jennings Social Media Marketing

Jennings Social Media Marketing was founded in June 2003 and is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. JSMM creates comprehensive social media marketing, mobile, Web videos and website design and development strategies.

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