SEO and Accessibility: Technical SEO

COOPER HOLLMAIER | May 28, 2021

article image
We hope you’ve enjoyed this series on SEO and accessibility. In the final installment, Cooper shows you how the technical SEO strategies you implement across your site can help make it more perceivable, operable, understandable, and robust.
Video Transcription
Hey, Moz fans. Welcome to the latest edition of Whiteboard Friday. I'm Cooper Hollmaier. I've been doing SEO since 2016, and today I work for a large outdoor retailer helping our technical SEO strategy come to life. Thank you so much for attending this series on SEO and accessibility.

I hope that you've gained a broad perspective and new tips and tricks for creating content that not only is resonating with your audience, performs well in search, but is also accessible to more people. Today we're going to talk about technical SEO and accessibility.

Technical SEO and accessibility
Let's dive in. Last time we talked about Web Content Accessibility Guidelines, and you might remember that the four principles of WCAG are perceivable, operable, understandable, and robust.

Perceivable
As a technical SEO, you're probably most concerned with perceivable because your day-to-day operations, your day-to-day work stream involves making sure that the pages, the content, the experiences you're creating are accessible to search engines and perceivable to search engines.

A lot of times when we go through SEO recommendations or SEO audits, I hear a lot of common themes, like the header tag is baked into the image and so a search engine can't see it, or the content I'm producing is visible to bots but it's not visible to people. These are issues with base level perception. I want you to take that mindset and consider if you apply that to your whole audience as well.

Spotlight

Element Studios

12 years of experience and +1000 sites produced make us unique in Mexico. We are a multidisciplinary Interactive agency that offers, in a comprehensive way, strategic consulting services in digital media, website design and development, 3D animation and motion graphics, viral campaigns and all kinds of electronic parts, with unparalleled experience in the market Mexican. We have been active part in the evolution of the Internet and one thing remains through the years "The passion we feel for what we do" passion for details and design, emphasizing the good use of technology and keeping things simple and useful For the user.

OTHER ARTICLES

Updates to How Google Ads Measures Conversions

Article | June 1, 2021

Google announced it would set a first-party cookie through the global site tag and Google Tag Manager beginning in May. What does this mean, and why is it important to advertisers? First, let’s talk about why Google made this announcement. As individuals are demanding more privacy, we are moving towards an internet world that is free of third-party cookies, which have been the standard of conversion tracking for advertisers. So what are first-party and third-party cookies? A first-party cookie is created and stored directly by the website that you are visiting. These cookies allow you to do fancy things like staying signed into Amazon every time you visit, but they also help advertisers keep better track of their visitors for the purpose of collecting data around conversions, among other things.

Read More

FORGET LOWERING COST, GO FOR CUSTOMER MARKETING IN A NEW ERA OF B2B

Article | June 1, 2021

Marketing is a complex mechanism aimed at developing a business. It can solve a variety of problems. However, one thing remains unchanged–quality Marketing takes into account the needs of customers and solves their problems. With increasing competition and market oversaturation, B2B Customer Marketing is as important as ever, perhaps more. And no wonder, because attracting new customers is five times more expensive than retaining them. In this post, we’ll talk more about why and how modern B2B companies grow their clients.

Read More

The Future Of Marketing Automation In 2020

Article | June 1, 2021

Marketing automation has become a fundamental building block necessary for productivity and efficiency. But what is the future of marketing automation in 2020? Marketing automation has been talked about a lot lately, but many people are still in the dark when it comes to the details of how automation will benefit marketers now and in the future. Embracing technology is an absolute must in today’s digital landscape. It can be the key that enables small startups to compete alongside larger corporations. As we’ve ushered into the new decade, marketers and entrepreneurs should understand the fundamentals of marketing automation as strategies update towards the current reality. But to do this well and receive full benefits of this strategy, you must know your social media inside-out. Stay with me, and I will show you just how you do that.

Read More

How To Translate Key Marketing Data into ROI for Your Brand

Article | June 1, 2021

"Marketing ROI is far from an exact science," says Ashley Schuetz, vice president of marketing at Massage Heights. "It needs to be looked at holistically because it is so challenging to attribute one specific marketing vehicle to an overall conversion." Franchise brands must know their core customer and the value of that customer to decide on marketing and measurement tactics and strategies - and then be ready to adjust and measure again and again. The right data can help brands select key performance indicators (KPIs) that correlate with the company's strategic goals. These can include increasing sales or conversions, raising brand awareness, or boosting website traffic, for example. Once that is decided, the next task is to craft strategies to target the right customer with the right message at the right time - and find ways to measure and analyze the results.

Read More

Spotlight

Element Studios

12 years of experience and +1000 sites produced make us unique in Mexico. We are a multidisciplinary Interactive agency that offers, in a comprehensive way, strategic consulting services in digital media, website design and development, 3D animation and motion graphics, viral campaigns and all kinds of electronic parts, with unparalleled experience in the market Mexican. We have been active part in the evolution of the Internet and one thing remains through the years "The passion we feel for what we do" passion for details and design, emphasizing the good use of technology and keeping things simple and useful For the user.

Events