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Search Engine Optimization Best Practices
| May 15, 2016
The Canadian Marketing Association represents Canada’s leading business sectors and all marketing disciplines, channels and technologies through thought leadership, growth, development and education.
Article | March 17, 2020
In the 2000s, search engine optimization (SEO) and search engine marketing (SEM) were dominating the marketing industry. Then in the early 2010s, we witnessed the rise of social media marketing. Not to mention, AI Chatbots have proven to be an industry trend in social media automation. The main reason is, most users have stopped downloading apps. Since AI Chatbots are computer programs that are designed to keep a conversation going smoothly and naturally with humans, it’s all about messaging now!
Artificial Intelligence is basically teaching the machine to think and react as humans would. It’s about imitating how the human brain works. AI is already being widely implemented in Digital Marketing. Artificial Intelligence is used in personalized marketing a lot, empowering brands to provide personalized ads and email marketing campaigns targeting each individual consumer in a meaningful way. So it’s clear that AI is the future of Digital Marketing.
Visuals are essential to creating content that will help your business stand out and draw in an audience. Not only does imagery help make text-centric content more readable, digestible, and memorable, but it can be used to craft compelling messages that speak volumes without using a single word – just ask anyone who has posted a photo on Instagram, tweeted a meme to express their feelings, or created an Instagram video to share a memorable moment with friends.
With easy access to the internet, particularly social media, this is probably the best time to do business. Whatever it is you’re offering, whether a product or a service, there are about 4 billion people on the internet and this gives you a potentially large customer base. But there is one issue whatever your business is, there are other people out there offering products or services similar to yours. So the question is, how can you get people to choose your product? This is where marketing comes in. The goal of marketing is to express your market position to your target audience as enticingly as possible. To do this, you need a strategy. Several different marketing strategies exist. These strategies can be broadly categorized as either Push or Pull.
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