Search Engine Optimization Best Practices

| May 15, 2016

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Search engine optimization (SEO) is focused on taking measures to land higher in the search engine results. For this reason, our best practices include only our top actionable recommendations. These are the steps you should take immediately to impact your organic results. For a detailed list of SEO tips, we always suggest referring to the Google Webmaster Guidelines, which include a long list of steps you can take to improve your organic rankings. But while Google makes regular changes to their Webmaster Guidelines, don’t expect it to be the first place for SEO news. In fact, Google communicates most algorithm changes throughout the SEO community prior to formally publishing the updates.

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Canadian Marketing Association

The Canadian Marketing Association represents Canada’s leading business sectors and all marketing disciplines, channels and technologies through thought leadership, growth, development and education.

OTHER ARTICLES

Leveraging AI Chatbots as a Marketer and What’s Coming Next?

Article | March 17, 2020

In the 2000s, search engine optimization (SEO) and search engine marketing (SEM) were dominating the marketing industry. Then in the early 2010s, we witnessed the rise of social media marketing. Not to mention, AI Chatbots have proven to be an industry trend in social media automation. The main reason is, most users have stopped downloading apps. Since AI Chatbots are computer programs that are designed to keep a conversation going smoothly and naturally with humans, it’s all about messaging now!

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ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING

Article | March 17, 2020

Artificial Intelligence is basically teaching the machine to think and react as humans would. It’s about imitating how the human brain works. AI is already being widely implemented in Digital Marketing. Artificial Intelligence is used in personalized marketing a lot, empowering brands to provide personalized ads and email marketing campaigns targeting each individual consumer in a meaningful way. So it’s clear that AI is the future of Digital Marketing.

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How to Create Visual Content That’s Worth a Thousand Shares

Article | March 17, 2020

Visuals are essential to creating content that will help your business stand out and draw in an audience. Not only does imagery help make text-centric content more readable, digestible, and memorable, but it can be used to craft compelling messages that speak volumes without using a single word – just ask anyone who has posted a photo on Instagram, tweeted a meme to express their feelings, or created an Instagram video to share a memorable moment with friends.

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Push vs. Pull Marketing Strategy: Which Is Better for Your Brand?

Article | March 17, 2020

With easy access to the internet, particularly social media, this is probably the best time to do business. Whatever it is you’re offering, whether a product or a service, there are about 4 billion people on the internet and this gives you a potentially large customer base. But there is one issue whatever your business is, there are other people out there offering products or services similar to yours. So the question is, how can you get people to choose your product? This is where marketing comes in. The goal of marketing is to express your market position to your target audience as enticingly as possible. To do this, you need a strategy. Several different marketing strategies exist. These strategies can be broadly categorized as either Push or Pull.

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Canadian Marketing Association

The Canadian Marketing Association represents Canada’s leading business sectors and all marketing disciplines, channels and technologies through thought leadership, growth, development and education.

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