ReachSearch: Search Engine Advertising from ReachLocal

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Learn how ReachLocal's search engine advertising solution, ReachSearch, works to bring more leads to your local business! If you're new to PPC advertising, or just want more calls, emails, and form submissions from your search marketing efforts, ReachSearch delivers what you need.

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RaisingiBrows

Their digital marketing and online marketing strategies helps your business to get into the right way. They have specialists dedicated to help our clients using our digital strategy plan.

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CHANNEL PARTNERSHIPS

Vendor Vetting: Things to Consider

Article | July 13, 2022

Choosing your stack and the vendors who provide its components are two of the most crucial business choices you will make. Finding a reliable supplier at a reasonable price is crucial to the success of any business. Every company has different hiring standards. Here are the criteria you can use to vet your vendors: Customer Satisfaction No vendor shares customer complaints. Inquire about the vendor’s performance. Find good and bad examples of interactions, then decide what bad means to you. Service levels Can the vendor meet your account's needs? This varies by product and buying cycle. Check their supply chain and process control. This will show how reliable they are. Finances Long-term planning depends on a vendor's financial stability. What are their options if they run out of money? Will your vendor's layoffs affect service and needs? Could a cash-strapped vendor raise your costs? Determine your recourse if the vendor is acquired and if the risk is acceptable. Relationships & Culture The vendor's culture should match yours. If not, you'll have staffing, contract, and other vendor issues. No relationship is perfect, but find vendors who want you both to win. Communication Communication is key in any relationship, and a vendor's poor support can be maddening. Ensure departmental communication. Support management reveals much about communications. Some vendors prioritize closing the deal. Great vendors solve issues before closing tickets. Contracts What's your company's contract tolerance? A confident vendor offers one-year or month-to-month contracts. Immature or aggressive vendors may seek long-term contracts. Make sure their method fits your company's culture. Costs These products and services cost money. How well you negotiate with vendors affects costs. Choose the best product and price, then negotiate. Quality Is the product constantly improved? If innovation stalls or quality drops, the vendor will be replaced quickly. Check their quality history. Supply Chain Security Most vendors have supply chains. Evaluate each supply chain part's service level, security, and compliance. Final Thoughts: Choose Your Vendors Wisely List vendors in your product stack or distribution chain. Add your own selection criteria. If you don't have a vendor due diligence and selection process, this will help.

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MARTECH

Channel Partners: How Investing in the Right Ones Can Stimulate Growth

Article | September 22, 2022

Investing in the right channel partners in a deeper, more personalized way through tailored, easy-to-use marketing development funds and incentives. Partner marketing programs can help your organization achieve key growth and your ROI objectives. You need to take risks, be creative and use the rapid digital transformation to identify your top channel and dealer partners. Here are some ways to help you identify which channel partners you need to focus on and how to categorize your partners: Creating a Robust Channel Strategy Create a strong channel strategy based on the ideal channel partner profile. Find answers to questions like what your channel strategy aims to achieve, what drives the growth of your business, what separates you from your competitors and what is important for your partnership. Defining what you want from your channel strategy is the key to recruiting the right partners for your program. Defining IPP (Ideal Partner Profile) Your ideal partner should be capable, ready, willing, and able to sell your products. They should have the same mindset, a partnership mentality, make the most of the sales enablement resources you provide, and align with you in terms of business perspective. Stability in aspects like finance, human resources, market reputation, and performance is crucial. Analyze Partners’ Performance Rate your partners based on their capabilities, their ability to come up with competitive solutions, their willingness to communicate clearly and their ability to inculcate new ways to increase sales and revenue. If their performance is not up to the mark, be prepared to knock them off the list. Be selective when investing in a partner. Be Ready to Support Large Channel Partners You should have the mindset and resources to support large channel partners. Devote your funds to offering them training and relevant content, and give them the support they need to succeed. Employ a team who can manage such partners, regularly get an overview of their performance and issues they are having so they know you care. Harness Technology to Manage Partnerships Use sophisticated PRM tools to analyze how your partners are performing against defined KPIs and identify areas for improvement, and the type of training they are receiving and their incentive history. Channel Partnerships Aid in Revenue Growth Creating channel partnerships with the right companies can help you broaden your customer base, achieve your ROI objectives, and create lasting business relationships.

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CHANNEL PARTNERSHIPS

5 Solid Reasons to Fuse Your Influencer & Affiliate Marketing Campaigns

Article | August 5, 2022

Your business needs to see a big return on investment (ROI) from influencer marketing to be worth it. And the best way to do that is through affiliate marketing. In this article, you will find five solid reasons to blend your influencer and affiliate marketing campaigns. Encourage Team Work You can increase influencer-driven purchases by integrating creator efforts with partner marketing. Furthermore, you can optimize partner diversification, gain quantitative insights into individual performance, and combine sales metrics with valuable top- and middle-of-funnel data for a more comprehensive approach. Your teams can remove department silos and work towards the same goals. Broaden Your Customer Base Your secret weapon is nano and micro-influencers, with a smaller, highly engaged audience of up to 50,000 followers. These creators understand that affiliate partnerships with brands can increase their earnings by attracting more engaged audiences with a higher probability to transact. Create Long-Term Relationships Influencer marketing used to be all about short-term strategies. However, cultivating long-term relationships with performers yields better results. So, find the voices that understand your brand and invest in long-term relationships. Form Smooth-Sailing Partnerships Finding the right creators and maintaining close contact can make or break a project's success. Choose affiliate platforms that provide third-party influencer management solutions to reduce friction and allow creators to focus on engaging their audiences, making it easier for influencers to work with brands and track direct sales. Align Your Objectives You can accurately measure a creator's impact on sales and pay for tangible results by combining your affiliate and influencer marketing activities. And because affiliate marketing lets you track sales for each influencer, you can accurately determine the return on investment for each one and focus on the most productive ones. 1 Drive Revenue and Prove the Value of Investment Affiliate partnerships are an example of a new way for brands and influencers to work together to benefit everyone.

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CUSTOMER EXPERIENCE

Lifecycle Marketing: Conquering Customer Engagement

Article | July 5, 2022

Marketers know it's rare to capture a customer's attention on the first brand encounter. Customer loyalty takes time, thought, and brand trust. What if your marketing strategy included all these elements and more? Lifecycle marketing boosts customer engagement, revenue, and brand growth. Lifecycle Marketing at a Glance Lifecycle marketing is a set of strategies that a company uses to positively influence customers as they move from one point in the marketing cycle to the next. Stages of Lifecycle Marketing A brand’s lifecycle can be short, like Nespresso’s, or long, like Mercedes’. Both have the same goal: to win over a customer and keep them coming back. Stages of a lifecycle marketing plan: Awareness Prospects learn about your company. This is where you can catch their attention and reel them in to the next stage. Engagement Prospects begin interacting with your brand. They want to learn about your offerings through different channels like email, websites, and social media. Evaluation Here you provide your prospects with information on your product or service so they can move towards making a purchase decision. Purchase Your prospect buys your product or services and becomes a customer. Ensure that you make the purchase experience simple. Support After-sales service is crucial for maintaining your brand’s reputation. At this stage, make sure your customers are satisfied with your product through excellent customer service. Loyalty Your customers become your brand ambassadors and promote your product to their contacts. What Does Lifecycle Marketing Do for Your Business? Helps grow your customer base through elevated customer experience Improves sales by turning a one-time buyer into a returning customer Turns customers into brand advocates who promote and vouch for your brand Improves marketing ROI and lifetime customer value (LCV)

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Spotlight

RaisingiBrows

Their digital marketing and online marketing strategies helps your business to get into the right way. They have specialists dedicated to help our clients using our digital strategy plan.

Related News

MARKETING STRATEGY

Reprise Named to Ad Age Best Places to Work 2022

Reprise | January 25, 2022

Reprise, the performance marketing and eCommerce specialty agency of the IPG Mediabrands network, announced it was named to the Best Places to Work 2022 list by Ad Age, an influential publication that reaches key decision makers and disruptors across the marketing and media landscape. In this annual ranking of companies that lead the industry in areas including company culture, leadership, pay, and workplace benefits, Reprise was awarded for its high overall scores amongst companies with more than 200 employees. This award was chosen by the people who experience the company most closely. Ad Age conducted an analysis of survey responses from employees and questionnaires filled out by employers to determine the winners. The full list of winners is available in the print issue and online. Our team at Reprise makes our workplace what it is today and are helping to shape it for the future. We are in a unique position where our agency’s success is fueled both by the relationships with our clients and the strength of our partnerships across our network. Thank you and congratulations to our employees on earning this recognition, which is a celebration of their creative approach to our business and commitment to a vibrant and inclusive culture.” David Mataranglo, US CEO, Reprise Ad Age Best Places to Work 2022 honors 50 companies that did a standout job over the past year as the ad business rebounded, the talent pool tightened and the specter of COVID-19 remained omnipresent at work, at home—and at work at home. Reprise continued to grow at an accelerated pace through new business and organically, while the agency also welcomed talented new hires across the U.S. amidst a highly competitive marketplace. From senior leaders to early career professionals to career changers, Reprise attracted nearly 300 people to its community of specialists developing and applying their crafts in search, social, SEO, experience, commerce, media, and more. Together the team delivered industry award-winning work and created Flow for clients. Despite the pandemic’s difficulties, the Reprise team rose up to support each other, gave back to those in need, reconnected, and engaged on issues that mattered in the world and in their daily lives. Their joy and resilience also made it among the Best Places to Work. “The advertising business saw a healthy comeback and ad tech firms and health care agencies thrived, making 2021 a decidedly strong year for the industry,” said Dan Peres, associate publisher and editor-in-chief, Ad Age. “The pandemic continued to impact—and permanently change—how we work, and this year’s Ad Age Best Places to Work winners created the right culture and opportunities for their teams.” Ad Age’s Best Places to Work Methodology Ad Age’s scoring system factors in employee responses on topics including pay and benefits and seven other core focus areas (75% of the score) and a company’s policies and practices on areas including pay and benefits, work/life balance, recruitment, training and development (25% of the score). Ad Age produced Best Places to Work 2022 in partnership with Best Companies Group, a research firm specializing in identifying and recognizing great places to work. The competition was open to agencies, ad tech firms, brand or corporate marketing departments or groups and in-house agencies of marketers. About Reprise Reprise is one of the world’s largest performance marketing networks, with over 3,000 experts across 68 offices in 45 markets. We offer a complete suite customer-centric performance marketing services including, but not limited to, Strategy, SEO, Paid Search, Social, eCommerce and Creative. Part of the Mediabrands division of the Interpublic Group, Reprise is headquartered in New York. To learn more about how we can empower your business, please visit www.reprisedigital.com now. About Ad Age Created in 1930 to cover a burgeoning industry with objectivity, accuracy and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting. From vital print editions to must-attend events and innovative platform offerings, Ad Age’s industry-leading content includes the coveted A-List & Creativity Awards, the Ad Age Next conference series and proprietary data including the Leading National Advertisers Report from the Ad Age Datacenter.

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SEARCH ENGINE OPTIMIZATION

Top SEO Agency determined to Improvise Industry Reputation for SEO

Outpace | December 30, 2021

After having several years of expertise in both the corporate and agency worlds, Summit Ghimire joined Outpace SEO in early 2020. Summit's ROI-driven approach aims to make him the best SEO business for his clients' long-term goals. Before the establishment of Outpace in 2020, Summit worked for various reputed organizations like AndWhat Media, Paycom, and Online Jewelry Store as the Head of SEO. The founder of Outpace, Summit Ghimire, completed his graduation degree from the University of Central Oklahoma in Computer Science and possessed a Google Analytics certification. Summit manages the optimization strategy design, directing, and implementing SEO programs and initiatives as a head of SEO. Summit launched his own SEO company, Outpace, after gaining experience optimizing websites for both small and Fortune 500 companies. He is on a quest to improve the industry's reputation and the quality of SEO services. Many SEO firms over-promise on their outcomes, leaving clients disappointed. Summit and Outpace concentrate on and do an in-depth study on search engine algorithms in order to eliminate the guesswork associated with improving search rankings. In less than two years, Clutch Outpace has become the best SEO agency in Oklahoma. Summit's enthusiasm for SEO stems from successful campaigns he's run for hundreds of customers in various industries.

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SEARCH ENGINE OPTIMIZATION

Keeping Pace with Google Algorithm Changes is Difficult Without a Specialist SEO Agency

Zib Digital | December 18, 2021

According to the leading SEO agency Sydney-wide, Zib Digital, staying on top of the search engine optimisation (SEO) best practice ensures a website will have the best chance at being seen by relevant audiences. With search engine algorithm changes happening all the time, keeping on top of the latest tricks is easier said than done. As Zib Digital explains, to connect with audiences online, it is critical for a business to have a smooth, intuitive website with a thoroughly clean back end, that serves up the information potential customers need, when they are searching for it. Search engines such as Google use algorithms to understand how best to serve audiences when they are searching online. Zib Digital says that for a website to rank well on a search engine results page (SERP), it needs to align with search engine best practices. The purpose of Google's algorithm updates is to improve user experience and help users find the information they are looking for, as quickly as possible. Each time an update to the algorithm is rolled out, Google reconsiders the SERP ranking of websites based on expertise, authoritativeness and trustworthiness. Zib Digital explains that Google updates the algorithm daily and changes are often minimal, but every so often, a more robust update is rolled out and adjusts rankings. SEO specialists, such as those in the Zib Digital team, spend the majority of their time researching and adjusting their practices to adhere to these changes. As the leaders in SEO Sydney-wide, Zib Digital keeps a close eye on website traffic and search rankings for their clients. In fact, the SEO masters at Zib Digital are usually aware of algorithm updates before they are even confirmed by Google.

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MARKETING STRATEGY

Reprise Named to Ad Age Best Places to Work 2022

Reprise | January 25, 2022

Reprise, the performance marketing and eCommerce specialty agency of the IPG Mediabrands network, announced it was named to the Best Places to Work 2022 list by Ad Age, an influential publication that reaches key decision makers and disruptors across the marketing and media landscape. In this annual ranking of companies that lead the industry in areas including company culture, leadership, pay, and workplace benefits, Reprise was awarded for its high overall scores amongst companies with more than 200 employees. This award was chosen by the people who experience the company most closely. Ad Age conducted an analysis of survey responses from employees and questionnaires filled out by employers to determine the winners. The full list of winners is available in the print issue and online. Our team at Reprise makes our workplace what it is today and are helping to shape it for the future. We are in a unique position where our agency’s success is fueled both by the relationships with our clients and the strength of our partnerships across our network. Thank you and congratulations to our employees on earning this recognition, which is a celebration of their creative approach to our business and commitment to a vibrant and inclusive culture.” David Mataranglo, US CEO, Reprise Ad Age Best Places to Work 2022 honors 50 companies that did a standout job over the past year as the ad business rebounded, the talent pool tightened and the specter of COVID-19 remained omnipresent at work, at home—and at work at home. Reprise continued to grow at an accelerated pace through new business and organically, while the agency also welcomed talented new hires across the U.S. amidst a highly competitive marketplace. From senior leaders to early career professionals to career changers, Reprise attracted nearly 300 people to its community of specialists developing and applying their crafts in search, social, SEO, experience, commerce, media, and more. Together the team delivered industry award-winning work and created Flow for clients. Despite the pandemic’s difficulties, the Reprise team rose up to support each other, gave back to those in need, reconnected, and engaged on issues that mattered in the world and in their daily lives. Their joy and resilience also made it among the Best Places to Work. “The advertising business saw a healthy comeback and ad tech firms and health care agencies thrived, making 2021 a decidedly strong year for the industry,” said Dan Peres, associate publisher and editor-in-chief, Ad Age. “The pandemic continued to impact—and permanently change—how we work, and this year’s Ad Age Best Places to Work winners created the right culture and opportunities for their teams.” Ad Age’s Best Places to Work Methodology Ad Age’s scoring system factors in employee responses on topics including pay and benefits and seven other core focus areas (75% of the score) and a company’s policies and practices on areas including pay and benefits, work/life balance, recruitment, training and development (25% of the score). Ad Age produced Best Places to Work 2022 in partnership with Best Companies Group, a research firm specializing in identifying and recognizing great places to work. The competition was open to agencies, ad tech firms, brand or corporate marketing departments or groups and in-house agencies of marketers. About Reprise Reprise is one of the world’s largest performance marketing networks, with over 3,000 experts across 68 offices in 45 markets. We offer a complete suite customer-centric performance marketing services including, but not limited to, Strategy, SEO, Paid Search, Social, eCommerce and Creative. Part of the Mediabrands division of the Interpublic Group, Reprise is headquartered in New York. To learn more about how we can empower your business, please visit www.reprisedigital.com now. About Ad Age Created in 1930 to cover a burgeoning industry with objectivity, accuracy and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting. From vital print editions to must-attend events and innovative platform offerings, Ad Age’s industry-leading content includes the coveted A-List & Creativity Awards, the Ad Age Next conference series and proprietary data including the Leading National Advertisers Report from the Ad Age Datacenter.

Read More

SEARCH ENGINE OPTIMIZATION

Top SEO Agency determined to Improvise Industry Reputation for SEO

Outpace | December 30, 2021

After having several years of expertise in both the corporate and agency worlds, Summit Ghimire joined Outpace SEO in early 2020. Summit's ROI-driven approach aims to make him the best SEO business for his clients' long-term goals. Before the establishment of Outpace in 2020, Summit worked for various reputed organizations like AndWhat Media, Paycom, and Online Jewelry Store as the Head of SEO. The founder of Outpace, Summit Ghimire, completed his graduation degree from the University of Central Oklahoma in Computer Science and possessed a Google Analytics certification. Summit manages the optimization strategy design, directing, and implementing SEO programs and initiatives as a head of SEO. Summit launched his own SEO company, Outpace, after gaining experience optimizing websites for both small and Fortune 500 companies. He is on a quest to improve the industry's reputation and the quality of SEO services. Many SEO firms over-promise on their outcomes, leaving clients disappointed. Summit and Outpace concentrate on and do an in-depth study on search engine algorithms in order to eliminate the guesswork associated with improving search rankings. In less than two years, Clutch Outpace has become the best SEO agency in Oklahoma. Summit's enthusiasm for SEO stems from successful campaigns he's run for hundreds of customers in various industries.

Read More

SEARCH ENGINE OPTIMIZATION

Keeping Pace with Google Algorithm Changes is Difficult Without a Specialist SEO Agency

Zib Digital | December 18, 2021

According to the leading SEO agency Sydney-wide, Zib Digital, staying on top of the search engine optimisation (SEO) best practice ensures a website will have the best chance at being seen by relevant audiences. With search engine algorithm changes happening all the time, keeping on top of the latest tricks is easier said than done. As Zib Digital explains, to connect with audiences online, it is critical for a business to have a smooth, intuitive website with a thoroughly clean back end, that serves up the information potential customers need, when they are searching for it. Search engines such as Google use algorithms to understand how best to serve audiences when they are searching online. Zib Digital says that for a website to rank well on a search engine results page (SERP), it needs to align with search engine best practices. The purpose of Google's algorithm updates is to improve user experience and help users find the information they are looking for, as quickly as possible. Each time an update to the algorithm is rolled out, Google reconsiders the SERP ranking of websites based on expertise, authoritativeness and trustworthiness. Zib Digital explains that Google updates the algorithm daily and changes are often minimal, but every so often, a more robust update is rolled out and adjusts rankings. SEO specialists, such as those in the Zib Digital team, spend the majority of their time researching and adjusting their practices to adhere to these changes. As the leaders in SEO Sydney-wide, Zib Digital keeps a close eye on website traffic and search rankings for their clients. In fact, the SEO masters at Zib Digital are usually aware of algorithm updates before they are even confirmed by Google.

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