RACV Leverages Mobile Marketing Success through multi-channel marketing

| October 10, 2017

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RACV was looking to drive uptake and awareness of its Emergency Home Assist (EHA) product. The company had undertaken numerous promotions in the past and wanted to ‘up the ante’ on this campaign.

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Mudbug Media

Mudbug Media is a strategic design and development agency headquartered in New Orleans. Founded in 1998, we employ smart and resourceful professionals. Our staff includes specialists in graphic design, web programming and application development, mobile application development, search engine optimization (SEO), search engine marketing (SEM), email marketing, media buying, and integrated marketing campaigns. We develop interactive communication initiatives to achieve business objectives.

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Travel Industry Trends in 2020: New Media, Personalization, and Convenience

Article | July 30, 2020

Content in the travel industry continues to evolve as customer behaviour changes and brands attempt to adapt. Consumers are demanding new and exciting forms of content, shared with them across multiple channels. Not to mention they want this content to be tailored specifically to them. These shifts in behaviour, coupled with renewed optimism about the industry have given rise to a host of new trends in the travel and tourism sector. Roughly 74% of travel consumers are eagerly anticipating frequent travel again, and for brands hoping to stand out from the competition and get their content in front of eager travellers, these are the trends they need to know.

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How to Ace Your Restaurant’s Local Marketing Strategy

Article | August 13, 2020

The way restaurants once operated has radically changed over the last few years as technology continues to advance. An industry that once thrived on word of mouth marketing now must turn to other promotional methods to entice customers to dine with them. However, many restaurant owners are unaware of the plethora of digital opportunities available to them. In this post, we will explore the different digital tactics we’ve seen restaurant brands benefit from and discuss how to effectively revamp your restaurant marketing strategy.

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6 Key Capabilities Your Marketing Automation Tool Should Do For You

Article | August 10, 2020

Digital Market News lists automation as one of the top five key advantages of creating a digital marketing program. Furthermore, the article notes how automation is growing at a rapid rate—helping businesses transform, automate, accelerate, and optimize repetitive manual tasks such as sending emails, posting social media, and online ads. Putting marketing automation into play for your company is critical because delivering personalized, connected experiences is the only way to attract prospects and retain customers. But deploying the solution requires a bit of work. As Digital Market News also emphasizes, understanding the components and the nuances is key.

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SEO and Content Marketing: How to Combine Them Effectively to Achieve Results

Article | August 6, 2020

There seems to be a lot of confusion in the marketing world about two vital, but different, digital marketing techniques: SEO and content marketing.It is easy to see how someone would be confused since they often appear in articles and blogs as separate entities, and many marketing specialists draw a line in the sand somewhere between the two.The truth is a lot more complicated. Content marketing and SEO are natural complements to each other. They both fuel each other and act as the necessary gears of any successful digital marketing campaign.

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Spotlight

Mudbug Media

Mudbug Media is a strategic design and development agency headquartered in New Orleans. Founded in 1998, we employ smart and resourceful professionals. Our staff includes specialists in graphic design, web programming and application development, mobile application development, search engine optimization (SEO), search engine marketing (SEM), email marketing, media buying, and integrated marketing campaigns. We develop interactive communication initiatives to achieve business objectives.

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