Programmatic Mobile WHITE PAPER

| October 10, 2017

article image
This white paper has summarised some key areas to address when considering how to execute mobile successfully as part of an omnichannel strategy via programmatic, whilst maximising all of the opportunities that mobile offers. Mobile is part of a complex and evolving landscape, with new platforms and native formats driving differing engagement patterns.

Spotlight

Somnio

For intelligence-driven enterprises who want to avoid random acts of marketing, Somnio delivers a different approach for brands to engage with their audience. We balance concepts with strategy, research with creativity, form with function this formula is our guide to crafting experiences that resonate with people. We stay relevant through today’s noise and we challenge our clients to push the boundaries of what’s possible.

OTHER ARTICLES

A Day in the Life of a Content Marketer During the Pandemic: Challenges and Tips

Article | August 13, 2020

I’ll never forget the night that everything really changed. It was my wife’s birthday, March 11th. I took her out for dinner at a lovely restaurant in South Minneapolis, and for a couple of blissful hours, over exotic cocktails and delicious food, we unplugged from the loudening noise of a worrisome outside world. After we walked out of that restaurant, there would be no more tuning out.

Read More

How to build brand authenticity using customer-generated content

Article | February 13, 2020

Making quality customer-generated content is one of the best strategies of your computerized advertising procedure. On the off chance that you make applicable content for your site pages and other content distribution platforms, it can channel more traffic to your site and increase conversion rate. Viable content creation encourages you to get qualified traffic from a natural hunt, promotions clicks, and backlinks. The following are ways of using customer-generated content to build your brand.

Read More

How Marketers Use Social Media Trends Effectively?

Article | February 23, 2020

Apart from the exciting filters on Instagram and cool stickers that help you out every time for your stories, we are about to tell you what else social media can do. The trends that are on-trend in 2020. There are many platforms where you are spending your time, but it is time to invest. Everyone wants followers and something pays off in their social media lives, right? That is why they are here. Now, we get to know how marketers use social media trends effectively. The most important and basic thing about social media is the more connection you have, the more powerful the game is. If you are a blogger or owner of the brand, and you don’t have anything to post on your social media. Why would people follow you and stays on your profile? The time is about to make more and more new connections. You need to figure out the two main things, your audience and what they like. What are they finding? Connect with your audience and find what they want.

Read More

How to Create Travel Content at Scale

Article | July 21, 2020

Companies today are aware that the best way to reach potential customers is through content. 91% of B2B marketers and 86% of B2C marketers believe that content marketing is an important marketing strategy. Travel related content, in particular, can come in a variety of forms, from blog posts to social media posts and include written content as well as images, videos and audio.

Read More

Spotlight

Somnio

For intelligence-driven enterprises who want to avoid random acts of marketing, Somnio delivers a different approach for brands to engage with their audience. We balance concepts with strategy, research with creativity, form with function this formula is our guide to crafting experiences that resonate with people. We stay relevant through today’s noise and we challenge our clients to push the boundaries of what’s possible.

Events