Are you planning to execute effective inbound marketing tactics and not aware of its trends? Let us elaborate you the hottest marketing trends you require to implement in your marketing strategy to escalate your business.
Eminent businesses across global rely on Inbound marketing as it delivers positive ROI. Inbound marketing strategy produces 54% more leads than traditional paid marketing techniques.
Inbound marketing focuses on attracting customers or prospects by providing relevant, persuasive, authentic, and quality content. It targets customers through online platforms such as social media, videos, whitepapers, webinars
, and videos.
Let’s show you how inbound marketing picks up steam and enhances brand recognition.
Why is Inbound Marketing in Vogue?
There are plenty of significant reasons to adopt an inbound marketing strategy. First, marketers consider it better than other strategies. It is cost-effective. With the help of inbound marketing, marketers easily connect with their target audience and make robust connections with them.
The inbound marketing landscape transforms every year. Here are some utmost vital trends that can help in elevating your business to the next level. Let’s take a look.
Artificial Intelligence – The Revolutionizing Technology
The development of full artificial intelligence could spell the end of the human race….It would take off on its own, and re-design itself at an ever-increasing rate. Humans, who are limited by slow biological evolution, couldn’t compete, and would be superseded."
Artificial intelligence has been gaining humongous popularity. Almost all industries invest in it, such as education, technology, marketing and sales, hospitality, entertainment, and real estate.
Artificial intelligence performs as a boon for marketers as it saves time, budget and quickly grabs the audience’s attention. In addition, it helps in improving the quality of the content and enhances customers’ experience by providing them personalized and value-added content.
With the help of artificial intelligence, you can understand your audience’s expectations thoroughly. As a result, it drives quality traffic to your site.
Voice Search – The Easiest Way to Find Information
In 2021, voice search will be one of the most popular inbound marketing strategies. Siri and Alexa are two of the most well-known examples of voice search. Voice search is precise and capable. As per the report of eMarketer, approximately one-third of the US population used voice search.
Many businesses create blogs, articles, snippets that is conversational. It drives more traffic. Organizations utilize it for SEO purposes.
There are other benefits, such as it can capture speech much faster and increase the brand’s productivity.
Video Marketing – Influence Your Audience to Act
Video marketing is much more powerful to attract the target audience and reach a maximum number of people by saving time and budget. It creates a huge impact on customers’ mind. It is far more engaging and alluring to inform or entertain the audience while promoting products or services.
Interactive videos, 360-degree videos are the prevalent formats that drive positive return on investment and strategize marketing approaches.
Slack – Becoming a Complete Solution for Corporates
Slack is one of the prominent business communication platforms that implemented a highly customer-centric video marketing strategy. As a result, the organization has influenced the audience by providing rave reviews from a user.
Slack asked its customer, Sandwich Video Agency, to create a promotional video on how the video agency grew after implementing Slack at their agency.
The video consisted of information, humor, alluring visual effects to grab the attention of the audience.
Slack increased its market value by presenting a real-life example of its product.
You can certainly attract your target audience and persuade them to take action by creating such an alluring video, giving rave reviews.
Featured Snippet – Get Higher Organic Traffic
Featured snippet is in vogue as businesses wish to be on the Google search engine results page. Therefore the featured snippet is the first thing that comes on search results, which is why the possibilities of users’ visits to website increase.
Social Media Marketing – Ultimate Source of Diverse Audience
There are diverse users on different social media platforms businesses use to reach people. It creates brand recognition and credibility. With the help of social media marketing
, you can measure your KPI and decreases your business’s risk. In addition, it gives higher conversion rates and enhances inbound traffic.
Mercedes Benz–Excellent Execution of Social Media Marketing
The renowned automotive brand innovatively executed social media marketing as usual.
Mercedes Benz appointed top 5 Instagram photographers worldwide to capture incredible photos of the Mercedes Benz CLA.
The photographer that got the most likes got to keep the car.
The brand acquired a splendid response. They received 87,000,000 organic Instagram impressions, 2,000,000 Instagram likes, and 150 new marketing assets.
Choosing the top 5 photographers was the primary strategical approach for this campaign. You can take advantage as this is an excellent approach to build your brand and reach potential customers.
Alluring Content Strategy
Content strategy is the utmost important part of marketing that guides your content marketing. Content strategy defines your content goal, content, planning, voice tone, and promotion, authenticity, relevance, etc.
An alluring content strategy endorses SEO to perform better and enhances your Google visibility. By setting an S.M.A.R.T (specific, measurable, achievable, realistic, and time-constrained) goal, segmenting your audience, and knowing about the buyer’s persona, you can certainly reach your content marketing goal.
Paid Search Marketing – Fast and Result-driven Strategy
Paid search marketing is one of the most demanding and trending forms of pay-per-click marketing. Because of its guaranteed features, paid search marketing
is in demand. The higher you pay to rank on search engine, the better position you get.
Various industries utilize paid search marketing to provide what they are looking for quickly. It assists in generating leads, quick sales, and brand awareness. Paid search marketing allows your visitors to find you and connect with you. It is very budget-friendly and less time-consuming. It also decreases marketing efforts by providing success.
Inbound marketing is one of the most efficient methods to produce leads and business contacts. First, you convert them into long-term consumers by providing valuable and informational content. It helps in enhancing the brand’s positioning. Finally, it increases trust among customers.
Inbound marketing has innumerable advantages that can take your business to the next level. You can experience these benefits in your business by paying enough attention to the above tips and ideas.
Frequently Asked Questions
Which is the most trending platform for B2B?
Many platforms can help in boosting your business, but artificial intelligence has become one of the most dominant marketing methods that market specialists adopt to scale their business.
How is inbound marketing booming?
Inbound marketing methods are thriving persistently as they provides amazing growth to businesses in every aspect, such as lead generation, brand credibility, recognition, and return on investment.
What are the advantages of inbound marketing?
Implementing inbound marketing has many different advantages. It is cost-effective and assists in enhancing Goggle visibility. It also provides leads.