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Prevailing Inbound Marketing Trends in 2022 and Beyond

Sagar Srivastav | December 23, 2021 | 417 views

Inbound Marketing Trends
Are you planning to execute effective inbound marketing tactics and not aware of its trends? Let us elaborate you the hottest marketing trends you require to implement in your marketing strategy to escalate your business.

Eminent businesses across global rely on Inbound marketing as it delivers positive ROI. Inbound marketing strategy produces 54% more leads than traditional paid marketing techniques.

Inbound marketing focuses on attracting customers or prospects by providing relevant, persuasive, authentic, and quality content. It targets customers through online platforms such as social media, videos, whitepapers, webinars, and videos.

Let’s show you how inbound marketing picks up steam and enhances brand recognition.

Why is Inbound Marketing in Vogue?

There are plenty of significant reasons to adopt an inbound marketing strategy. First, marketers consider it better than other strategies. It is cost-effective. With the help of inbound marketing, marketers easily connect with their target audience and make robust connections with them.

The inbound marketing landscape transforms every year. Here are some utmost vital trends that can help in elevating your business to the next level. Let’s take a look.

Artificial Intelligence – The Revolutionizing Technology


The development of full artificial intelligence could spell the end of the human race….It would take off on its own, and re-design itself at an ever-increasing rate. Humans, who are limited by slow biological evolution, couldn’t compete, and would be superseded."

Stephen Hawking

Artificial intelligence has been gaining humongous popularity. Almost all industries invest in it, such as education, technology, marketing and sales, hospitality, entertainment, and real estate.

Artificial intelligence performs as a boon for marketers as it saves time, budget and quickly grabs the audience’s attention. In addition, it helps in improving the quality of the content and enhances customers’ experience by providing them personalized and value-added content.

With the help of artificial intelligence, you can understand your audience’s expectations thoroughly. As a result, it drives quality traffic to your site.

Voice Search – The Easiest Way to Find Information

In 2021, voice search will be one of the most popular inbound marketing strategies. Siri and Alexa are two of the most well-known examples of voice search. Voice search is precise and capable. As per the report of eMarketer, approximately one-third of the US population used voice search.

Many businesses create blogs, articles, snippets that is conversational. It drives more traffic. Organizations utilize it for SEO purposes.

There are other benefits, such as it can capture speech much faster and increase the brand’s productivity.

Video Marketing – Influence Your Audience to Act

Video marketing is much more powerful to attract the target audience and reach a maximum number of people by saving time and budget. It creates a huge impact on customers’ mind. It is far more engaging and alluring to inform or entertain the audience while promoting products or services.

Interactive videos, 360-degree videos are the prevalent formats that drive positive return on investment and strategize marketing approaches.

Slack – Becoming a Complete Solution for Corporates

Slack is one of the prominent business communication platforms that implemented a highly customer-centric video marketing strategy. As a result, the organization has influenced the audience by providing rave reviews from a user.

  • Slack asked its customer, Sandwich Video Agency, to create a promotional video on how the video agency grew after implementing Slack at their agency.
  • The video consisted of information, humor, alluring visual effects to grab the attention of the audience.
  • Slack increased its market value by presenting a real-life example of its product.

You can certainly attract your target audience and persuade them to take action by creating such an alluring video, giving rave reviews.

Featured Snippet – Get Higher Organic Traffic

Featured snippet is in vogue as businesses wish to be on the Google search engine results page. Therefore the featured snippet is the first thing that comes on search results, which is why the possibilities of users’ visits to website increase.


Social Media Marketing – Ultimate Source of Diverse Audience

There are diverse users on different social media platforms businesses use to reach people. It creates brand recognition and credibility. With the help of social media marketing, you can measure your KPI and decreases your business’s risk. In addition, it gives higher conversion rates and enhances inbound traffic.

Mercedes Benz–Excellent Execution of Social Media Marketing

The renowned automotive brand innovatively executed social media marketing as usual.

  • Mercedes Benz appointed top 5 Instagram photographers worldwide to capture incredible photos of the Mercedes Benz CLA.
  • The photographer that got the most likes got to keep the car.
  • The brand acquired a splendid response. They received 87,000,000 organic Instagram impressions, 2,000,000 Instagram likes, and 150 new marketing assets.

Choosing the top 5 photographers was the primary strategical approach for this campaign. You can take advantage as this is an excellent approach to build your brand and reach potential customers.

Alluring Content Strategy

Content strategy is the utmost important part of marketing that guides your content marketing. Content strategy defines your content goal, content, planning, voice tone, and promotion, authenticity, relevance, etc.

An alluring content strategy endorses SEO to perform better and enhances your Google visibility. By setting an S.M.A.R.T (specific, measurable, achievable, realistic, and time-constrained) goal, segmenting your audience, and knowing about the buyer’s persona, you can certainly reach your content marketing goal.

Paid Search Marketing – Fast and Result-driven Strategy

Paid search marketing is one of the most demanding and trending forms of pay-per-click marketing. Because of its guaranteed features, paid search marketing is in demand. The higher you pay to rank on search engine, the better position you get.

Various industries utilize paid search marketing to provide what they are looking for quickly. It assists in generating leads, quick sales, and brand awareness. Paid search marketing allows your visitors to find you and connect with you. It is very budget-friendly and less time-consuming. It also decreases marketing efforts by providing success.

Final Thoughts

Inbound marketing is one of the most efficient methods to produce leads and business contacts. First, you convert them into long-term consumers by providing valuable and informational content. It helps in enhancing the brand’s positioning. Finally, it increases trust among customers.

Inbound marketing has innumerable advantages that can take your business to the next level. You can experience these benefits in your business by paying enough attention to the above tips and ideas.

Frequently Asked Questions


Which is the most trending platform for B2B?

Many platforms can help in boosting your business, but artificial intelligence has become one of the most dominant marketing methods that market specialists adopt to scale their business.

How is inbound marketing booming?

Inbound marketing methods are thriving persistently as they provides amazing growth to businesses in every aspect, such as lead generation, brand credibility, recognition, and return on investment.

What are the advantages of inbound marketing?

Implementing inbound marketing has many different advantages. It is cost-effective and assists in enhancing Goggle visibility. It also provides leads.

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Marketing Strategy

Top Books for Maximizing Revenue Growth through Partner Marketing

Article | July 12, 2022

Unlock the power of partner marketing and channel partner marketing with expert insights, guidance, and strategies. Navigate the intricacies and optimize performance with these comprehensive books. Partner marketing is a critical driver of success, enabling organizations to leverage collaboration and tap into new markets. Discover the ultimate resource for optimizing revenue growth through partner marketing with a curated selection of top books that provide comprehensive insights, expert guidance, and practical strategies for navigating the intricacies of channel partner marketing. From identifying lucrative partnership opportunities to executing impactful campaigns and optimizing performance, the following books offer abundant knowledge from experienced industry professionals: 1. Moving to Outcomes Authors: Robert Glazer and Matt Wool ‘Moving to Outcomes: Why Partnerships are the Future of Marketing’ introduces a transformative perspective on partnership marketing, showcasing its evolution into a more automated and scalable form due to technological advancements and changing market dynamics. The book emphasizes the need for marketers to diversify their strategies, drawing parallels to investment portfolio management, where diversification and exploration beyond traditional channels lead to better returns. The authors urge marketers to move away from solely relying on advertising with established digital giants and instead embrace partnerships as the key to unlocking untapped potential and future success in the ever-evolving marketing arena. 2. Innovative B2B Marketing Author: Simon Hall ‘Innovative B2B Marketing: New Models, Processes and Theory’ is a vital resource for marketers seeking to navigate the ever-changing B2B marketing sphere. Authored by a recognized expert in the field, this extensively updated guide offers valuable insights into understanding evolving customer habits, adapting to the digital era, and moving beyond outdated traditional practices. The book incorporates real-life examples from diverse sectors, including marine, information technology, and pharmaceutical, alongside topical discussions and challenges from key B2B marketing forums and associations. With new chapters on customer attrition, B2B partnership marketing, lead nurturing, influencer marketing, and millennial customer behavior, the second edition provides cutting-edge strategies. Complemented by online resources, including case studies, videos, articles, and practical templates, this book equips marketers with the necessary tools and knowledge to excel in B2B marketing. 3. The Complete Guide to Partnership Marketing Author: James Cristal ‘The Complete Guide to Partnership Marketing: How to Create Successful Marketing Collaborations’ provides an in-depth exploration of partnership marketing, a rapidly expanding technique in the twenty-first century that is widely acknowledged for fostering growth and innovation through collaboration. This comprehensive guide equips readers with the knowledge and tools necessary to navigate the realm of partnerships effectively. Covering essential topics such as the ten types of partnerships, methods to identify new partners, and strategies for developing standout campaigns, this book offers a step-by-step approach suitable for both beginners and experienced marketers. 4. Partner Marketing Manager: A Complete Guide Author: Gerardus Blokdyk ‘Partner Marketing Manager: A Complete Guide’ offers a refreshing departure from traditional textbooks, catering to individuals who value asking insightful questions. This comprehensive resource, along with its digital components, empowers readers to uncover and address the challenges partner marketing managers face, generating effective solutions. By emphasizing the significance of defining, designing, creating, and implementing processes, the book highlights the pivotal role partner marketing managers play in every group, company, organization, and department. It encourages a holistic perspective, enabling individuals to ask the right questions and reassess objectives, ultimately leading to improved partner marketing manager investments. With its inclusive self-assessment, featuring updated case-based questions categorized into seven core levels of partner marketing manager maturity, this guide facilitates a thorough evaluation of one's proficiency. It identifies areas for improvement, ensuring enhanced channel partner marketing management practices. 5. The Partner’s Guide to Business Development Authors: Denis Kudriashov and Kim Montes ‘The Partner’s Guide to Business Development: Marketing Your Practice to Differentiate, Grow and Boost Profitability’ addresses the modern challenge faced by lawyers in effectively marketing their firms while juggling the demands of their legal practice. This comprehensive guide offers practical solutions for both established as well as emerging law firms, enabling them to differentiate their services, expand their practices, and enhance profitability & visibility. Going beyond traditional marketing approaches, the book provides unique insights into topics such as public relations, thought leadership, and government contracts. By offering a tailored framework specific to the legal profession, this invaluable resource equips lawyers with the strategies and tools necessary to navigate the complexities of business development, reach new markets, and strengthen client relationships. 6. Marketing Multiplied Authors: Mike Moore and Peter A. Thomas ‘Marketing Multiplied: A Real-World Guide to Channel Marketing for Beginners, Practitioners, and Executives’ fills a significant void in channel marketing literature, catering to the growing number of professionals in this field. The authors have leveraged their extensive expertise to provide a comprehensive resource on indirect channel marketing. From engaging channel partners to creating outcome-oriented programs, developing compelling content, recruiting talented individuals, and implementing effective incentives, this guide covers essential topics that drive channel marketing success. By presenting practical frameworks and real-world examples, this book revolutionizes channel partner marketing strategy, challenging outdated tactics and advocating for a modern approach that aligns with buyer preferences. It empowers professionals at all levels to achieve high growth and gain the necessary support from executives and teams. 7. Modern B2B Marketing Authors: David Sweenor and Kalyan Ramanathan ‘Modern B2B Marketing: A Practitioner's Guide to Marketing Excellence’ is a comprehensive and practical resource that addresses the specific needs of B2B marketers. With a focus on bridging the gap between various marketing functions and their day-to-day implementation, the authors offer valuable insights, advice, and best practices from their 50 years of combined experience in the field. This book is designed for a wide range of professionals, including business leaders, CMOs, product managers, sales professionals, and aspiring marketers, providing a clear understanding of how B2B marketing works and how different marketing functions fit together. The book emphasizes a customer-centric approach and provides an integrated framework for portfolio and product marketing, content marketing, demand generation, marketing operations, and customer advocacy. 8. Revenue Operations Authors: Stephen G. Diorio and Chris K. Hummel ‘Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth’ offers a transformative approach to driving growth by breaking down silos and fostering connections between teams, data, and technologies. This book presents a proven system for aligning revenue teams and unlocking growth opportunities in today's capital-intensive and data-driven business terrain. By navigating the complexities of the technology ecosystem, the book simplifies selling processes and accelerates revenue expansion. It provides real-world case studies, personal experiences, and practical insights from executives across diverse industries. The book outlines the six core elements of an effective system for managing commercial operations, digital selling infrastructure, and customer data assets. It also highlights the nine building blocks that connect the dots within the sales and marketing technology ecosystem, leading to consistent growth, improved customer experiences, and cost efficiencies. A comprehensive resource for board members, CEOs, strategists, sales and marketing professionals, and operations experts, ‘Revenue Operations’ is grounded in extensive surveys, interviews, and a thorough sales and marketing technology analysis. 9. Channel Force Author: Craig Booth ‘Channel Force: A Modern Methodology for Channel Revenue Growth’ offers a comprehensive solution to the challenges faced by sales organizations in optimizing the performance of their partner ecosystem. This book highlights the limitations of traditional approaches focusing on channel programs, margin incentives, and training by recognizing the chaotic nature of unstructured partner sales and the lack of control over the sales process. Instead, it introduces the Indirect Sales Acceleration Model (ISAM), a framework designed to organize and streamline the channel sales development process. With a step-by-step recipe for generating sales, ‘Channel Force’ provides a systematic approach to unlocking the force-multiplying potential of solution providers and achieving consistent revenue growth. By leveraging the expertise shared in this book, sales leaders and professionals can effectively navigate the complexities of channel management and unlock the full potential of their partner ecosystem, ultimately driving revenue growth and achieving business success. 10. Modern Marketing Using AI Authors: Malay A. Upadhyay and Pooja Chitnis ‘Modern Marketing Using AI: Leverage AI-enabled Marketing Automation and Insights to Drive Customer Journeys and Maximize Your Brand Equity’ is a comprehensive guide for aspiring marketing professionals seeking to elevate their brands using cutting-edge technologies. Through industry-led best practices, real-world examples, and leading AI tools, this book equips readers with the knowledge and resources to navigate the evolving sphere of modern marketing. From consumer neuroscience to subliminal marketing and virtual advertising, readers will explore advanced marketing techniques that maximize brand value and drive customer engagement. The book adopts a customer-centric approach as it delves into the stages of a brand journey, offering insights on product validation, brand definition, visibility expansion, and customer conversion through AI-led marketing strategies across various channels. With a focus on operational automation and insights, readers will learn how to harness the power of AI to fuel organizational growth and gain a competitive edge in the age of artificial intelligence. Closing Lines These channel partner marketing books provide executives and professionals with valuable insights and practical strategies for leveraging strategic collaborations and equip them with the necessary skills and tools to become next-generation growth leaders. By emphasizing the benefits of partnerships, such as expanded market reach, shared resources, and enhanced innovation, the article enables readers to maximize their competitive edge. It highlights the importance of aligning goals, establishing effective communication, and fostering trust with partners while exploring emerging trends and technologies that can further enhance partnership efforts.

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Marketing Strategy

Boosting Success with Cutting-Edge Partner Marketing Tools

Article | April 21, 2022

Supercharge partner marketing efforts with game-changing PRM tools. Discover how partner marketing tools revolutionize channel programs, amplify partner engagement, and propel success to new heights. In partner marketing, the right tools can make all the difference. From PRM solutions to through-channel marketing platforms and collaborative tools, these partnership marketing platforms are essential for optimizing channel programs, enhancing partner engagement, and driving revenue growth. Organizations can explore these top 10 partner marketing tools to unlock their partnerships' full potential, propelling their businesses toward mutual success and sustainable growth. 1. Impartner PRM With Impartner's Partner Relationship Management (PRM) tool, businesses can improve partner relationships and enhance business growth. Impartner's comprehensive software solution aims to optimize and streamline the channel partner ecosystem. This PRM tool empowers users to efficiently manage partner onboarding, training, deal registration, lead distribution, and performance tracking. Real-time visibility into the partner network enables effective collaboration and drives revenue growth. Whether operating a small or large partner program, Impartner PRM provides the tools and analytics to maximize partnership value. 2. Channeltivity Channeltivity, a specialized software tailored for high-tech channel programs, simplifies launching and maintaining practical channel marketing efforts. By leveraging this tool, businesses can experience revenue growth and foster contented and prosperous reseller partners. This partner marketing tool offers comprehensive features, including notifications and reminders, robust analytics and reporting capabilities, multi-language support, partner dashboards for enhanced visibility, and social sharing and collaboration tools. These features enable businesses to optimize channel marketing activities, drive performance, and cultivate strong and successful partnerships. Channeltivity empowers enterprises to elevate their channel marketing endeavors, meet revenue objectives, and develop a thriving ecosystem of reseller partners. 3. PartnerStack PartnerStack is a comprehensive platform designed to streamline & optimize partner and affiliate programs. With its user-friendly interface and powerful features, this partner marketing tool empowers businesses to manage, track, and incentivize their partner relationships effortlessly. The platform offers many tools, including partner onboarding, deal registration, lead distribution, and performance tracking, ensuring seamless collaboration and maximizing partner-driven revenue. By leveraging PartnerStack, companies can efficiently scale their partner programs, strengthen partnerships, and drive mutual success. Whether an organization is a small startup or a large enterprise, PartnerStack provides the tools to supercharge its partner ecosystem and achieve sustainable growth. 4. ZiftONE ZiftONE is designed to address the challenges of a disjointed and cumbersome buying experience. It offers channel leaders enhanced control over data, marketing efforts, and reputations through its 'one pipeline, one platform' approach. By consolidating operations, enablement, marketing, and sales into a single integrated source, this partner marketing tool enables organizations to maximize partner efficiency and minimize buyer frustration. It provides numerous benefits, including reaching and retaining new customers, centralizing program management, leveraging co-branded content, deploying powerful partner playbooks, and staying ahead through training and continuous learning. With ZiftONE, businesses can optimize their partner ecosystem, enhance customer acquisition and retention, and maintain a competitive edge in the market. 5. Crossbeam Core Crossbeam Core is a powerful tool that empowers organizations to collaborate securely and seamlessly with their partners and data providers, unlocking valuable insights. Through its innovative technology, this tool enables businesses to merge and analyze data in a privacy-conscious manner, ensuring the non-disclosure of sensitive information. Crossbeam Core identifies overlapping customers and prospects by integrating data from diverse sources, such as customer databases and CRM systems, enabling businesses to identify new partnership opportunities and foster revenue growth. This partnership software offers intuitive visualizations and customizable reports, allowing users to derive actionable insights and make informed decisions. With its strong focus on data privacy and security, Crossbeam Core ensures that organizations can engage in collaborative efforts while remaining fully compliant with privacy regulations. Whether the objective is to forge new partnerships, validate marketing endeavors, or strengthen existing relationships, Crossbeam Core empowers businesses to harness the potential of data collaboration to drive success. 6. Allbound PRM Allbound is a comprehensive platform crafted to streamline and enhance partner channel management for organizations. This powerful tool offers various features and functionalities that enable businesses to efficiently onboard, engage, and empower their partners for optimal success. With Allbound, managing partner programs, tracking performance metrics, and equipping partners with essential resources and tools becomes effortless. The platform facilitates seamless collaboration, fostering real-time communication and knowledge sharing among partners and internal teams. Furthermore, this tool provides a centralized content repository, simplifying the distribution and updating of sales and marketing materials. From deal registration to lead management and training, Allbound empowers organizations to optimize their partner relationships and drive revenue growth. Whether an organization is a small business or an enterprise, it is the ideal partnership management software to strengthen partner ecosystems and achieve mutual success. 7. Partnerize Partnerize is an advanced platform that revolutionizes partnership and affiliate marketing, catering to businesses of all sizes. With its state-of-the-art technology and comprehensive features, this tool empowers companies to efficiently manage, track, and optimize their partner programs. The platform boasts advanced partner management capabilities, encompassing partner recruitment, onboarding, and performance tracking, enabling seamless collaboration and maximizing revenue generation. Partnerize also provides robust analytics and reporting tools, equipping businesses with valuable insights into partner performance and return on investment (ROI). Partnerize simplifies process automation and streamlines partner operations by leveraging an intuitive interface and customizable workflows. Moreover, this partner marketing tool ensures data privacy and compliance with regulations through its secure and scalable infrastructure. Whether the objective is to expand the partner network, enhance brand exposure, or drive revenue growth, Partnerize empowers businesses to forge successful partnerships and achieve tangible results. 8. FlashClick FlashClick is a robust partner enablement platform that revolutionizes partner and channel management. Through its innovative Partnership Cloud, businesses can efficiently manage partners via a dedicated portal, empowering them to distribute and refer products effectively. FlashClick's tracking capabilities enable performance monitoring based on crucial sales indicators such as CPI, CPA, CPL, and CPS, ensuring top-notch results. The platform encompasses essential features like S2S integration, pixel tracking, multi-event tracking, CAPs, targeting, redirections & backups, SSL tracking, multiple payment models, publisher payout types, and backup conversions. With FlashClick, businesses can streamline partner operations, maximize performance, and drive revenue growth by establishing successful partnerships and achieving tangible outcomes. 9. Reveal Reveal is a cutting-edge tool designed to elevate sales team performance and drive revenue growth. It offers a comprehensive platform that empowers sales leaders to optimize their sales processes and foster improved team collaboration. With Reveal, sales teams can access valuable insights regarding their sales pipeline and individual performance, enabling them to identify opportunities and effectively prioritize actions. The tool provides real-time analytics and intuitive dashboards, allowing sales leaders to track key metrics, monitor team progress, and make informed decisions based on data-driven insights. This sales and marketing software also offers advanced forecasting capabilities that enable businesses to predict revenue and strategically plan for future growth. Reveal seamlessly integrates with popular CRM systems and ensures a seamless and efficient workflow for sales teams. Whether a sales manager aims to enhance productivity, align strategies, or boost team motivation, this tool equips them with the necessary tools and invaluable insights to achieve sales excellence and surpass targets. 10. OneAffiniti OneAffiniti offers an all-in-one through-channel marketing solution that enables improved channel collaboration, enhanced partner engagement, and optimized digital marketing strategies. While many channel marketing software providers focus on B2C marketing automation, OneAffiniti recognizes the unique challenges the B2B industry faces. Brands often need more visibility into their customer base, and partners may feel overwhelmed by excessive content and multiple partner program subscriptions, leading to misalignment between brand and partner objectives. OneAffiniti stands apart by aligning brands and partners around a shared goal - achieving marketing activities that drive more revenue with fewer resources and less time investment. By leveraging this comprehensive solution, brands and partners can collaborate effectively, enhance marketing performance, and achieve mutual success in the dynamic B2B industry. Wrap Up In partner marketing, staying ahead requires leveraging the right tools. This article delves into a curated selection of top PRM tools crucial to optimizing channel programs, enhancing partner engagement, and driving revenue growth. From cutting-edge through-channel marketing platforms to collaborative tools, these partnership marketing platforms empower businesses to strengthen partnerships, streamline operations, and unlock the full potential of their ventures. By embracing these partner marketing tools, companies can propel their partner marketing initiatives toward mutual success and sustainable growth while positioning themselves at the forefront of the future of channel marketing.

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Marketing Strategy

Boost Business Growth with Leading Partner Marketing Companies

Article | December 24, 2021

Explore how partner marketing companies drive exceptional results through effective campaigns and technologies. Join industry leaders and pave the way for success in digital marketing partnerships. Partner marketing has emerged as a critical strategy for businesses seeking to expand their reach and drive revenue growth through strategic collaborations. This article delves into partner marketing companies that are setting new standards in this dynamic field. These industry leaders have demonstrated their prowess in building strong partner networks, executing effective marketing campaigns, and leveraging innovative technologies to achieve remarkable results. From leveraging data-driven insights to nurturing fruitful partnerships, these top partner marketing companies are redefining the landscape of collaborative marketing. 1. Impartner Software Impartner is a partnership marketing company that specializes in providing cutting-edge channel management technologies. Renowned for its Partner Relationship Management (PRM) and Partner Marketing Automation (PMA) solutions, the company aids businesses worldwide in effectively managing their relationships with distributors, resellers, and channel partners. By driving demand and facilitating revenue and profitability growth within indirect sales ecosystems, Impartner empowers companies to thrive. Committed to fostering the growth of its clients, its team capitalizes on decades of industry expertise and combines it with innovative technologies to deliver a tailored partner experience. From partner onboarding to channel marketing and performance insights, the company's solutions prioritize partners' needs, enabling channel teams to achieve rapid investment returns. Embracing Impartner's offerings grants channel teams a strategic competitive edge throughout every stage of channel management. 2. ZINFI Technologies ZINFI is a leading company that assists technology providers and their channel partners achieve rapid, cost-effective, and profitable growth by automating global channel management processes. Leveraging its Unified Channel Management platform, ZINFI empowers technology providers to drive revenue growth by seamlessly deploying a comprehensive suite of cloud-based modules for PRM and Partner Marketing Management (PMM). These modules seamlessly integrate with existing infrastructure, enabling technology providers to streamline operations and maximize profitability. By automating key channel management processes, this partner marketing agency facilitates efficient collaboration between technology providers and their channel partners, ultimately driving accelerated growth and success in the market. 3. PartnerStack PartnerStack is a game-changing company on a mission to transform how businesses engage customers through channel sales. Its software partner program empowers companies to expand their customer reach through strategic partnerships. By providing the necessary tools for building, managing, and scaling channel partner programs, PartnerStack acts as a network that connects companies with channel partners. In addition to user feedback, PartnerStack takes great pride in cultivating a culture of continuous learning, where every team member's distinctive contributions and unwavering curiosity serve as catalysts for innovation and support, leading to exceptional collaboration and achieving remarkable success. 4. Zift Solutions Established in 2006, Zift Solutions is the sole provider of a comprehensive PRM and Through-Channel Marketing Automation (TCMA) tool designed to function seamlessly as a unified solution. ZiftONE, the company's flagship platform, effectively manages the entire spectrum of operations, from onboarding and enablement to lead generation, marketing, and sales. Supported by a highly skilled and experienced team, the partnership marketing agency has garnered recognition as the exclusive leader in Channel Marketing Automation and PRM, as acknowledged by Forrester Research. Additionally, the company has been acclaimed as a market leader in Partner Management Software and Through-Channel Marketing Software, according to G2. 5. Crossbeam Crossbeam, a pioneering partner ecosystem platform, is the world's first and most potent of its kind. Acting as a trusted data escrow service, Crossbeam enables businesses to identify shared customers and prospects among their partner networks while safeguarding their remaining data's privacy and security. With the belief that 'Ecosystem is Everything,' this digital marketing partner program empowers organizations to unlock the full potential of their partnerships, facilitating collaboration and strategic growth within a thriving ecosystem. 6. Allbound Allbound is at the forefront of shaping the future of channel success through its partner-centric technology. With a strong focus on the partner life cycle, the company's PRM platform offers a robust solution that covers essential aspects such as onboarding, training, enablement, and pipeline management. This partnership marketing company empowers businesses to foster strong and mutually beneficial relationships by prioritizing partners' needs. The platform enables companies to place partners at the forefront of their channel strategy, driving collaboration and optimizing performance for long-term success. 7. Partnerize Partnerize is a leading provider of partnership automation solutions, offering a state-of-the-art platform that transforms the approach to partnerships in the marketing industry. This agency partner program stands out from competitors with a unique and fully-integrated suite of capabilities, including discovery, recruitment, optimization, payment processing, brand safety, and fraud prevention. It addresses the challenges marketers face relying on primary sales and marketing channels, providing transparency and scalability to alleviate pressure on their unit economics. In addition to its comprehensive technology, the company offers unparalleled service, including the industry's only in-house support program. This platform allows marketers to gain complete control over the partnership marketing lifecycle, all within a single forum. With its headquarters in NYC and offices across various locations, including Australia, the United Kingdom, Japan, San Francisco, Philadelphia, and Wilkes-Barre, Partnerize is well-positioned to serve a global customer base. 8. FlashIntel FlashIntel is a premier go-to-market (GTM) intelligence company that enhances revenue teams' capacity to discover and connect with their ideal customer profiles. Its comprehensive solutions integrate sales intelligence and engagement functionalities into a unified platform, enabling revenue teams to streamline their workflows and focus on achieving superior performance. By leveraging advanced technologies such as artificial general intelligence (AGI) and language models for marketing (LLM), the marketing management firm is at the forefront of shaping the future of the GTM technology stack. With FlashIntel, revenue teams gain a competitive edge, enabling them to excel in their GTM strategies and implementation. 9. Reveal Reveal is a free platform for partnership, marketing, and sales teams to drive revenue generation within their ecosystem. Through Reveal, users can seamlessly connect with companies within their ecosystem, ensuring secure and efficient data sharing and collaboration. By leveraging the platform's features, users can compare their CRM data with that of partners, unlocking valuable insights that can significantly enhance their win rates. With the ability to multiply win rates by up to 3X through ecosystem-driven senses, this partnership marketing company empowers teams to maximize their revenue potential and capitalize on the power of their ecosystem. 10. OneAffiniti The company's exponentially expanding team is dedicated to facilitating the global outreach of esteemed brands to their end-users through established partnerships. Leveraging its profound expertise in digital marketing and privileged access to industry insights, partner marketing companies adeptly enable the effective delivery of brand messages, fostering enduring relationships, fortifying brand equity, and, crucially, driving sales. Industry leaders like HP, Lenovo, and Dell have confidence in the company’s ability to connect with a sizable audience of more than 3 million IT buyers each month, which is a testament to its unwavering dedication. Building upon this success, the company has recently extended its digital marketing services to encompass insurance brokers, further broadening its sphere of influence and strengthening its standing in the market. 11. StructuredWeb StructuredWeb, a leading enterprise channel marketing automation platform, caters to renowned technology brands such as AWS, IBM, ServiceNow, Google Cloud Platform, Veeam, and numerous emerging brands. Since its inception in 1999, the partner marketing agency has excelled in providing these brands with a powerful, flexible, and user-friendly channel marketing automation platform. By integrating an innovative technology platform with well-established go-to-market strategies and exceptional services, it offers a superior approach to accelerating demand generation through channel-driven initiatives, enhancing partner engagement, and ultimately driving substantial growth in channel revenue. 12. Channeltivity Channeltivity is a leading partner relationship management software platform designed to assist partner marketing companies in cultivating strong relationships, maximizing partner productivity, and facilitating new sales opportunities. With its user-friendly interface and quick setup process, this agency program offers a seamless experience for users. The platform integrates seamlessly with Salesforce.com, providing enhanced connectivity and data synchronization. Channeltivity's comprehensive suite of channel management modules include a feature-rich partner portal, deal registration, MDF Co-op fund management, lead distribution, joint business planning, and various other tools to optimize partner engagement and drive mutual success. 13. Mindmatrix Mindmatrix offers a unique Bridge platform that connects and empowers direct and indirect sales, marketing, alliances, and partner ecosystems. Going beyond the traditional boundaries of sales ecosystem enablement, Bridge encompasses partner marketing and multi-vendor solution management. The company streamlines empowering the sales ecosystem by merging PRM, partner marketing, as well as partner and direct sales enablement into one user-friendly interface. With comprehensive marketing automation tools and features facilitating guided selling, multi-vendor collaboration, and streamlined revenue management, Mindmatrix Bridge is a powerful hub for multi-vendor solutions. 14. OneBill OneBill is an award-winning billing and revenue management platform that drives the entire quote-to-cash cycle. With OneBill, marketing agency businesses can seamlessly scale complex product and pricing offers (CPQ), automate service activation processes, manage billing and accounts receivables, configure tailored offerings for partners & resellers, and deliver a superior customer experience throughout their subscription journey. As a leading platform, the company empowers organizations with the tools and capabilities to streamline and optimize their billing and revenue management processes, ultimately driving growth and enhancing customer satisfaction. 15. Computer Market Research Computer Market Research (CMR) is a California-based company founded in 1984, specializing in cost-effective solutions for Global 5000 companies to efficiently manage channel partnerships, optimize marketing programs, and maximize ROI. Its streamlined partner relationship management application simplifies channel management, while modular self-service software provides flexibility and scalability. CMR's suite of channel management applications, including PartnerPortal, Channel POS, and Channel Inventory, is trusted by global customers. The company also offers customized channel software tailored to specific business requirements. Bottom Line These partner marketing companies serve as invaluable resources for C-suite executives and businesses alike, offering expertise and proven strategies in this dynamic field. Their achievements and innovative approaches highlight the transformative impact of collaborative marketing, guiding professionals seeking to unlock new avenues of growth and drive organizational success. By analyzing their practices, promotion marketing agencies can gain insights into building robust partner networks, leveraging advanced technologies, and implementing data-driven strategies to enhance customer engagement and expand market reach. The exemplary accomplishments of these industry leaders set a high standard and inspire other companies to embrace the power of partnership, ultimately driving exceptional results in the ever-evolving landscape of partner marketing.

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Marketing Strategy, Martech, Channel Partnerships

Navigating the Best Channel Partner Marketing Events of 2023

Article | July 5, 2023

Discover the potential of channel partner marketing strategy at these top events of 2023. Professionals can meet meta marketing partners to take their partner marketing efforts to new heights. Channel partner marketing conferences are widely recognized as indispensable catalysts for collaboration and strategic alliances in the contemporary business environment. These events are vital platforms that bring together industry professionals to exchange insights, foster growth opportunities, and drive toward success. They offer networking opportunities, thought-provoking discussions, expert presentations, and access to collaborative marketing trends and strategies. Presenting a curated list of top events that are shaping collaborative marketing, providing professionals with invaluable experiences and the tools to thrive in the dynamic world of partnerships: 1. Catalyst 2023 August 21-23, 2023 | Colorado ‘Catalyst 2023 Denver - The Partnerships Conference’ promises an immersive experience characterized by interactive and insightful content, unparalleled networking opportunities, and actionable takeaways to propel attendees toward their objectives. Through thought-provoking sessions, engaging panel discussions, and cutting-edge presentations, this conference will offer an extraordinary platform for industry leaders to shape the future of partnerships and forge valuable connections with decision-makers. Catalyst 2023 boasts an impressive lineup of industry speakers, including Aditya Basu (Group Manager, Solution Partner Program at Adobe), Adrienne Coburn (Director of Global Partner Programs at Oyster), and Ahmed Tolba (Senior Director of Partnerships and Channel Sales at almentor). 2. Channel Focus 2023 November 8-9, 2023 | California Industry professionals worldwide will attend this event at Sheraton Universal in California. With its illustrious history as the preeminent global event for individuals engaged in the construction and development of channels for leading IT and telecom companies, Channel Focus has consistently been at the forefront of guiding attendees in understanding emerging channel trends, designing state-of-the-art channel programs, and formulating industry-leading strategies for channel sales and marketing. By attending this esteemed event, participants will have the opportunity to acquire invaluable knowledge and insights that will equip them to maintain a competitive edge and drive success in the ever-evolving domain of channel development. 3. MSP Summit October 30 – November 2, 2023 | Florida MSP Summit, explicitly catered to managed service providers (MSPs), convenes an exceptional gathering of leading experts, executives, and professionals within the MSP community. With engaging keynote sessions, interactive panels, and informative workshops, attendees can gain valuable insights into business growth strategies, operational efficiency, customer success, cybersecurity, cloud computing, and other vital areas of interest for MSPs. With an impressive lineup of speakers, including Michelle Accardi (CEO of Logically), Anurag Agrawal (Founder and Chief Global Analyst of Techaisle), Cristian Anastasiu (Managing Partner at Excendio Advisors), and other distinguished speakers, participants can expect great expertise and industry insights to enhance their MSP businesses. 4. Women of the Channel Leadership Summit October 3, 2023 | Singapore This conference is a prominent gathering for accomplished women in the tech industry, dedicated to advancing organizational diversity and promoting women in technology. With its engaging and unparalleled format, this event offers women in tech a unique opportunity to enhance their skills and draw inspiration from influential women who are profoundly impacting the industry today. Attendees can expect a remarkable lineup of best-in-class thought leadership sessions, motivational keynotes, insightful discussions on tech trends, interactive peer panels, and valuable networking opportunities. The summit is specifically designed to navigate the intricacies of the workplace and assist women in developing their professional, corporate, and personal goals. 5. XChange Security July 10-12, 2023 | Texas XChange Security presents a unique platform that brings together solution providers and vendors, fostering strong partnerships and offering valuable insights into the latest advancements in security-focused businesses. This event allows participants to engage with innovative leaders and learn how to utilize cutting-edge technologies to combat internal and external threats effectively. Attending XChange Security will enable attendees to establish unparalleled connections, benefit from interactive boardrooms and breakout sessions led by industry experts, and acquire up-to-date market intelligence in the security field. Notable speakers at the event include Robert Cioffi (COO & Co-Founder of Progressive Computing), Richard Murray (FBI Dallas Cyber Task Force, Brian Mahon, Certified Insurance Counselor), and other distinguished speakers. Their expertise and insights will further enrich the attendee experience and contribute to the overall success of achieving their business goals. 6. ChannelPro SMB Forum 2023 August 9-10, 2023 | New Jersey IT professionals, industry experts, and solution providers will be marking their presence at the highly anticipated ChannelPro SMB Forum 2023 in Parsippany (New Jersey). This exclusive event promises a day filled with networking opportunities, educational sessions, and valuable insights. Attendees will have the chance to explore the latest trends and technologies, gain practical knowledge to propel business growth and connect with like-minded professionals in the SMB community. Professionals are encouraged to participate in this event, which offers an opportunity to enhance their skills and sustain a competitive advantage in the ever-evolving field of IT. 7. Channel Futures Leadership Summit October 3 – November 2, 2023 | Florida Channel Futures Leadership Summit stands out as a distinguished gathering, serving as a hub for established and aspiring channel leaders to engage in strategic conversations to accelerate high-performance managerial skills and capabilities. This event provides a platform for exploring innovative approaches to drive top-line growth, navigate economic challenges, enhance profitability, and outpace competitors through peer interaction and expert advice. Moreover, it offers channel leaders the invaluable opportunity to establish connections with new partners and reinforce relationships with existing ones as the focus shifts toward the upcoming year of 2024. 8. Partnership Day London 2023 July 5, 2023 | London This channel partner marketing conference will host the industry's premier partnership event, showcasing renowned brands, esteemed partners, and distinguished guest speakers. Professionals can secure attendance at this event, guaranteeing an action-packed day featuring thought-provoking panel discussions, actionable insights, and invaluable networking opportunities with industry leaders. Executives must attend this in person to enhance their knowledge, cultivate strategic relationships, establish meaningful connections, and maintain a competitive edge. 9. CompTIA ChannelCon 2023 August 1-3, 2023 | Las Vegas ChanelCon 2023, a channel marketing and partnership event, will feature renowned speakers, including Dave Alton (CTO at Strategic Information Resources), discussing achieving competitive advantage through business resilience. Eric Anthony (Director of Partner Engagement at Egnyte) will shed light on the seven phases of the customer journey—a blueprint for business success. Carolyn April (Senior Director of Industry Analysis at CompTIA) will cover vital topics such as strategic workforce planning for MSPs and mergers and acquisitions in the channel. Attendees are encouraged to join this event to gain valuable insights and networking opportunities. 10. Stack’D Connect August 1-2, 2023 | New York City The event will empower partnership leaders to harness the full potential of their partner programs to drive exponential growth. Attendees can look forward to discovering new partnership opportunities by participating in actionable workshops to enhance their ecosystem strategies and gaining invaluable market insights from market pioneers or GTM innovators in vibrant cities. The agenda encompasses four key aspects - building networks by connecting with like-minded SaaS companies and potential partners, learning from industry experts through coveted presentations, engaging in interactive workshops to refine partner programs, and driving revenue growth by applying newfound knowledge to achieve sales and partnership success. This event is a must-attend for professionals seeking to expand their network, gain expert insights, and boost revenue through effective partnerships. End Notes These channel partner marketing events are indispensable for individuals seeking to explore new avenues for collaboration, growth, and achievement in the partnership sphere. These events, demonstrating a steadfast commitment to advancing the partnership landscape, serve as must-attend gatherings where attendees can unlock fresh possibilities and forge valuable connections with peers, industry vendors, and solution providers. By offering a platform for knowledge exchange, exploration of emerging trends, and discussions on best practices within the rapidly-evolving technology services, these events empower seasoned professionals and newcomers to stay ahead in the dynamic realm of managed services. With networking opportunities abound and a focus on staying at the forefront of industry developments, these events offer an unparalleled platform for learning, collaboration, and the pursuit of success in the partnership ecosystem.

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Marketing Strategy

Vendor Vetting: Things to Consider

Article | July 12, 2022

Unlock the power of partner marketing and channel partner marketing with expert insights, guidance, and strategies. Navigate the intricacies and optimize performance with these comprehensive books. Partner marketing is a critical driver of success, enabling organizations to leverage collaboration and tap into new markets. Discover the ultimate resource for optimizing revenue growth through partner marketing with a curated selection of top books that provide comprehensive insights, expert guidance, and practical strategies for navigating the intricacies of channel partner marketing. From identifying lucrative partnership opportunities to executing impactful campaigns and optimizing performance, the following books offer abundant knowledge from experienced industry professionals: 1. Moving to Outcomes Authors: Robert Glazer and Matt Wool ‘Moving to Outcomes: Why Partnerships are the Future of Marketing’ introduces a transformative perspective on partnership marketing, showcasing its evolution into a more automated and scalable form due to technological advancements and changing market dynamics. The book emphasizes the need for marketers to diversify their strategies, drawing parallels to investment portfolio management, where diversification and exploration beyond traditional channels lead to better returns. The authors urge marketers to move away from solely relying on advertising with established digital giants and instead embrace partnerships as the key to unlocking untapped potential and future success in the ever-evolving marketing arena. 2. Innovative B2B Marketing Author: Simon Hall ‘Innovative B2B Marketing: New Models, Processes and Theory’ is a vital resource for marketers seeking to navigate the ever-changing B2B marketing sphere. Authored by a recognized expert in the field, this extensively updated guide offers valuable insights into understanding evolving customer habits, adapting to the digital era, and moving beyond outdated traditional practices. The book incorporates real-life examples from diverse sectors, including marine, information technology, and pharmaceutical, alongside topical discussions and challenges from key B2B marketing forums and associations. With new chapters on customer attrition, B2B partnership marketing, lead nurturing, influencer marketing, and millennial customer behavior, the second edition provides cutting-edge strategies. Complemented by online resources, including case studies, videos, articles, and practical templates, this book equips marketers with the necessary tools and knowledge to excel in B2B marketing. 3. The Complete Guide to Partnership Marketing Author: James Cristal ‘The Complete Guide to Partnership Marketing: How to Create Successful Marketing Collaborations’ provides an in-depth exploration of partnership marketing, a rapidly expanding technique in the twenty-first century that is widely acknowledged for fostering growth and innovation through collaboration. This comprehensive guide equips readers with the knowledge and tools necessary to navigate the realm of partnerships effectively. Covering essential topics such as the ten types of partnerships, methods to identify new partners, and strategies for developing standout campaigns, this book offers a step-by-step approach suitable for both beginners and experienced marketers. 4. Partner Marketing Manager: A Complete Guide Author: Gerardus Blokdyk ‘Partner Marketing Manager: A Complete Guide’ offers a refreshing departure from traditional textbooks, catering to individuals who value asking insightful questions. This comprehensive resource, along with its digital components, empowers readers to uncover and address the challenges partner marketing managers face, generating effective solutions. By emphasizing the significance of defining, designing, creating, and implementing processes, the book highlights the pivotal role partner marketing managers play in every group, company, organization, and department. It encourages a holistic perspective, enabling individuals to ask the right questions and reassess objectives, ultimately leading to improved partner marketing manager investments. With its inclusive self-assessment, featuring updated case-based questions categorized into seven core levels of partner marketing manager maturity, this guide facilitates a thorough evaluation of one's proficiency. It identifies areas for improvement, ensuring enhanced channel partner marketing management practices. 5. The Partner’s Guide to Business Development Authors: Denis Kudriashov and Kim Montes ‘The Partner’s Guide to Business Development: Marketing Your Practice to Differentiate, Grow and Boost Profitability’ addresses the modern challenge faced by lawyers in effectively marketing their firms while juggling the demands of their legal practice. This comprehensive guide offers practical solutions for both established as well as emerging law firms, enabling them to differentiate their services, expand their practices, and enhance profitability & visibility. Going beyond traditional marketing approaches, the book provides unique insights into topics such as public relations, thought leadership, and government contracts. By offering a tailored framework specific to the legal profession, this invaluable resource equips lawyers with the strategies and tools necessary to navigate the complexities of business development, reach new markets, and strengthen client relationships. 6. Marketing Multiplied Authors: Mike Moore and Peter A. Thomas ‘Marketing Multiplied: A Real-World Guide to Channel Marketing for Beginners, Practitioners, and Executives’ fills a significant void in channel marketing literature, catering to the growing number of professionals in this field. The authors have leveraged their extensive expertise to provide a comprehensive resource on indirect channel marketing. From engaging channel partners to creating outcome-oriented programs, developing compelling content, recruiting talented individuals, and implementing effective incentives, this guide covers essential topics that drive channel marketing success. By presenting practical frameworks and real-world examples, this book revolutionizes channel partner marketing strategy, challenging outdated tactics and advocating for a modern approach that aligns with buyer preferences. It empowers professionals at all levels to achieve high growth and gain the necessary support from executives and teams. 7. Modern B2B Marketing Authors: David Sweenor and Kalyan Ramanathan ‘Modern B2B Marketing: A Practitioner's Guide to Marketing Excellence’ is a comprehensive and practical resource that addresses the specific needs of B2B marketers. With a focus on bridging the gap between various marketing functions and their day-to-day implementation, the authors offer valuable insights, advice, and best practices from their 50 years of combined experience in the field. This book is designed for a wide range of professionals, including business leaders, CMOs, product managers, sales professionals, and aspiring marketers, providing a clear understanding of how B2B marketing works and how different marketing functions fit together. The book emphasizes a customer-centric approach and provides an integrated framework for portfolio and product marketing, content marketing, demand generation, marketing operations, and customer advocacy. 8. Revenue Operations Authors: Stephen G. Diorio and Chris K. Hummel ‘Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth’ offers a transformative approach to driving growth by breaking down silos and fostering connections between teams, data, and technologies. This book presents a proven system for aligning revenue teams and unlocking growth opportunities in today's capital-intensive and data-driven business terrain. By navigating the complexities of the technology ecosystem, the book simplifies selling processes and accelerates revenue expansion. It provides real-world case studies, personal experiences, and practical insights from executives across diverse industries. The book outlines the six core elements of an effective system for managing commercial operations, digital selling infrastructure, and customer data assets. It also highlights the nine building blocks that connect the dots within the sales and marketing technology ecosystem, leading to consistent growth, improved customer experiences, and cost efficiencies. A comprehensive resource for board members, CEOs, strategists, sales and marketing professionals, and operations experts, ‘Revenue Operations’ is grounded in extensive surveys, interviews, and a thorough sales and marketing technology analysis. 9. Channel Force Author: Craig Booth ‘Channel Force: A Modern Methodology for Channel Revenue Growth’ offers a comprehensive solution to the challenges faced by sales organizations in optimizing the performance of their partner ecosystem. This book highlights the limitations of traditional approaches focusing on channel programs, margin incentives, and training by recognizing the chaotic nature of unstructured partner sales and the lack of control over the sales process. Instead, it introduces the Indirect Sales Acceleration Model (ISAM), a framework designed to organize and streamline the channel sales development process. With a step-by-step recipe for generating sales, ‘Channel Force’ provides a systematic approach to unlocking the force-multiplying potential of solution providers and achieving consistent revenue growth. By leveraging the expertise shared in this book, sales leaders and professionals can effectively navigate the complexities of channel management and unlock the full potential of their partner ecosystem, ultimately driving revenue growth and achieving business success. 10. Modern Marketing Using AI Authors: Malay A. Upadhyay and Pooja Chitnis ‘Modern Marketing Using AI: Leverage AI-enabled Marketing Automation and Insights to Drive Customer Journeys and Maximize Your Brand Equity’ is a comprehensive guide for aspiring marketing professionals seeking to elevate their brands using cutting-edge technologies. Through industry-led best practices, real-world examples, and leading AI tools, this book equips readers with the knowledge and resources to navigate the evolving sphere of modern marketing. From consumer neuroscience to subliminal marketing and virtual advertising, readers will explore advanced marketing techniques that maximize brand value and drive customer engagement. The book adopts a customer-centric approach as it delves into the stages of a brand journey, offering insights on product validation, brand definition, visibility expansion, and customer conversion through AI-led marketing strategies across various channels. With a focus on operational automation and insights, readers will learn how to harness the power of AI to fuel organizational growth and gain a competitive edge in the age of artificial intelligence. Closing Lines These channel partner marketing books provide executives and professionals with valuable insights and practical strategies for leveraging strategic collaborations and equip them with the necessary skills and tools to become next-generation growth leaders. By emphasizing the benefits of partnerships, such as expanded market reach, shared resources, and enhanced innovation, the article enables readers to maximize their competitive edge. It highlights the importance of aligning goals, establishing effective communication, and fostering trust with partners while exploring emerging trends and technologies that can further enhance partnership efforts.

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Marketing Strategy

International Expansion for Software Start-ups: The Confluence of Digital and Partner Channels

Article | April 21, 2022

Supercharge partner marketing efforts with game-changing PRM tools. Discover how partner marketing tools revolutionize channel programs, amplify partner engagement, and propel success to new heights. In partner marketing, the right tools can make all the difference. From PRM solutions to through-channel marketing platforms and collaborative tools, these partnership marketing platforms are essential for optimizing channel programs, enhancing partner engagement, and driving revenue growth. Organizations can explore these top 10 partner marketing tools to unlock their partnerships' full potential, propelling their businesses toward mutual success and sustainable growth. 1. Impartner PRM With Impartner's Partner Relationship Management (PRM) tool, businesses can improve partner relationships and enhance business growth. Impartner's comprehensive software solution aims to optimize and streamline the channel partner ecosystem. This PRM tool empowers users to efficiently manage partner onboarding, training, deal registration, lead distribution, and performance tracking. Real-time visibility into the partner network enables effective collaboration and drives revenue growth. Whether operating a small or large partner program, Impartner PRM provides the tools and analytics to maximize partnership value. 2. Channeltivity Channeltivity, a specialized software tailored for high-tech channel programs, simplifies launching and maintaining practical channel marketing efforts. By leveraging this tool, businesses can experience revenue growth and foster contented and prosperous reseller partners. This partner marketing tool offers comprehensive features, including notifications and reminders, robust analytics and reporting capabilities, multi-language support, partner dashboards for enhanced visibility, and social sharing and collaboration tools. These features enable businesses to optimize channel marketing activities, drive performance, and cultivate strong and successful partnerships. Channeltivity empowers enterprises to elevate their channel marketing endeavors, meet revenue objectives, and develop a thriving ecosystem of reseller partners. 3. PartnerStack PartnerStack is a comprehensive platform designed to streamline & optimize partner and affiliate programs. With its user-friendly interface and powerful features, this partner marketing tool empowers businesses to manage, track, and incentivize their partner relationships effortlessly. The platform offers many tools, including partner onboarding, deal registration, lead distribution, and performance tracking, ensuring seamless collaboration and maximizing partner-driven revenue. By leveraging PartnerStack, companies can efficiently scale their partner programs, strengthen partnerships, and drive mutual success. Whether an organization is a small startup or a large enterprise, PartnerStack provides the tools to supercharge its partner ecosystem and achieve sustainable growth. 4. ZiftONE ZiftONE is designed to address the challenges of a disjointed and cumbersome buying experience. It offers channel leaders enhanced control over data, marketing efforts, and reputations through its 'one pipeline, one platform' approach. By consolidating operations, enablement, marketing, and sales into a single integrated source, this partner marketing tool enables organizations to maximize partner efficiency and minimize buyer frustration. It provides numerous benefits, including reaching and retaining new customers, centralizing program management, leveraging co-branded content, deploying powerful partner playbooks, and staying ahead through training and continuous learning. With ZiftONE, businesses can optimize their partner ecosystem, enhance customer acquisition and retention, and maintain a competitive edge in the market. 5. Crossbeam Core Crossbeam Core is a powerful tool that empowers organizations to collaborate securely and seamlessly with their partners and data providers, unlocking valuable insights. Through its innovative technology, this tool enables businesses to merge and analyze data in a privacy-conscious manner, ensuring the non-disclosure of sensitive information. Crossbeam Core identifies overlapping customers and prospects by integrating data from diverse sources, such as customer databases and CRM systems, enabling businesses to identify new partnership opportunities and foster revenue growth. This partnership software offers intuitive visualizations and customizable reports, allowing users to derive actionable insights and make informed decisions. With its strong focus on data privacy and security, Crossbeam Core ensures that organizations can engage in collaborative efforts while remaining fully compliant with privacy regulations. Whether the objective is to forge new partnerships, validate marketing endeavors, or strengthen existing relationships, Crossbeam Core empowers businesses to harness the potential of data collaboration to drive success. 6. Allbound PRM Allbound is a comprehensive platform crafted to streamline and enhance partner channel management for organizations. This powerful tool offers various features and functionalities that enable businesses to efficiently onboard, engage, and empower their partners for optimal success. With Allbound, managing partner programs, tracking performance metrics, and equipping partners with essential resources and tools becomes effortless. The platform facilitates seamless collaboration, fostering real-time communication and knowledge sharing among partners and internal teams. Furthermore, this tool provides a centralized content repository, simplifying the distribution and updating of sales and marketing materials. From deal registration to lead management and training, Allbound empowers organizations to optimize their partner relationships and drive revenue growth. Whether an organization is a small business or an enterprise, it is the ideal partnership management software to strengthen partner ecosystems and achieve mutual success. 7. Partnerize Partnerize is an advanced platform that revolutionizes partnership and affiliate marketing, catering to businesses of all sizes. With its state-of-the-art technology and comprehensive features, this tool empowers companies to efficiently manage, track, and optimize their partner programs. The platform boasts advanced partner management capabilities, encompassing partner recruitment, onboarding, and performance tracking, enabling seamless collaboration and maximizing revenue generation. Partnerize also provides robust analytics and reporting tools, equipping businesses with valuable insights into partner performance and return on investment (ROI). Partnerize simplifies process automation and streamlines partner operations by leveraging an intuitive interface and customizable workflows. Moreover, this partner marketing tool ensures data privacy and compliance with regulations through its secure and scalable infrastructure. Whether the objective is to expand the partner network, enhance brand exposure, or drive revenue growth, Partnerize empowers businesses to forge successful partnerships and achieve tangible results. 8. FlashClick FlashClick is a robust partner enablement platform that revolutionizes partner and channel management. Through its innovative Partnership Cloud, businesses can efficiently manage partners via a dedicated portal, empowering them to distribute and refer products effectively. FlashClick's tracking capabilities enable performance monitoring based on crucial sales indicators such as CPI, CPA, CPL, and CPS, ensuring top-notch results. The platform encompasses essential features like S2S integration, pixel tracking, multi-event tracking, CAPs, targeting, redirections & backups, SSL tracking, multiple payment models, publisher payout types, and backup conversions. With FlashClick, businesses can streamline partner operations, maximize performance, and drive revenue growth by establishing successful partnerships and achieving tangible outcomes. 9. Reveal Reveal is a cutting-edge tool designed to elevate sales team performance and drive revenue growth. It offers a comprehensive platform that empowers sales leaders to optimize their sales processes and foster improved team collaboration. With Reveal, sales teams can access valuable insights regarding their sales pipeline and individual performance, enabling them to identify opportunities and effectively prioritize actions. The tool provides real-time analytics and intuitive dashboards, allowing sales leaders to track key metrics, monitor team progress, and make informed decisions based on data-driven insights. This sales and marketing software also offers advanced forecasting capabilities that enable businesses to predict revenue and strategically plan for future growth. Reveal seamlessly integrates with popular CRM systems and ensures a seamless and efficient workflow for sales teams. Whether a sales manager aims to enhance productivity, align strategies, or boost team motivation, this tool equips them with the necessary tools and invaluable insights to achieve sales excellence and surpass targets. 10. OneAffiniti OneAffiniti offers an all-in-one through-channel marketing solution that enables improved channel collaboration, enhanced partner engagement, and optimized digital marketing strategies. While many channel marketing software providers focus on B2C marketing automation, OneAffiniti recognizes the unique challenges the B2B industry faces. Brands often need more visibility into their customer base, and partners may feel overwhelmed by excessive content and multiple partner program subscriptions, leading to misalignment between brand and partner objectives. OneAffiniti stands apart by aligning brands and partners around a shared goal - achieving marketing activities that drive more revenue with fewer resources and less time investment. By leveraging this comprehensive solution, brands and partners can collaborate effectively, enhance marketing performance, and achieve mutual success in the dynamic B2B industry. Wrap Up In partner marketing, staying ahead requires leveraging the right tools. This article delves into a curated selection of top PRM tools crucial to optimizing channel programs, enhancing partner engagement, and driving revenue growth. From cutting-edge through-channel marketing platforms to collaborative tools, these partnership marketing platforms empower businesses to strengthen partnerships, streamline operations, and unlock the full potential of their ventures. By embracing these partner marketing tools, companies can propel their partner marketing initiatives toward mutual success and sustainable growth while positioning themselves at the forefront of the future of channel marketing.

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Marketing Strategy

Marketing Analytics Strategy: An Advanced Way to Scale Your Business

Article | December 24, 2021

Explore how partner marketing companies drive exceptional results through effective campaigns and technologies. Join industry leaders and pave the way for success in digital marketing partnerships. Partner marketing has emerged as a critical strategy for businesses seeking to expand their reach and drive revenue growth through strategic collaborations. This article delves into partner marketing companies that are setting new standards in this dynamic field. These industry leaders have demonstrated their prowess in building strong partner networks, executing effective marketing campaigns, and leveraging innovative technologies to achieve remarkable results. From leveraging data-driven insights to nurturing fruitful partnerships, these top partner marketing companies are redefining the landscape of collaborative marketing. 1. Impartner Software Impartner is a partnership marketing company that specializes in providing cutting-edge channel management technologies. Renowned for its Partner Relationship Management (PRM) and Partner Marketing Automation (PMA) solutions, the company aids businesses worldwide in effectively managing their relationships with distributors, resellers, and channel partners. By driving demand and facilitating revenue and profitability growth within indirect sales ecosystems, Impartner empowers companies to thrive. Committed to fostering the growth of its clients, its team capitalizes on decades of industry expertise and combines it with innovative technologies to deliver a tailored partner experience. From partner onboarding to channel marketing and performance insights, the company's solutions prioritize partners' needs, enabling channel teams to achieve rapid investment returns. Embracing Impartner's offerings grants channel teams a strategic competitive edge throughout every stage of channel management. 2. ZINFI Technologies ZINFI is a leading company that assists technology providers and their channel partners achieve rapid, cost-effective, and profitable growth by automating global channel management processes. Leveraging its Unified Channel Management platform, ZINFI empowers technology providers to drive revenue growth by seamlessly deploying a comprehensive suite of cloud-based modules for PRM and Partner Marketing Management (PMM). These modules seamlessly integrate with existing infrastructure, enabling technology providers to streamline operations and maximize profitability. By automating key channel management processes, this partner marketing agency facilitates efficient collaboration between technology providers and their channel partners, ultimately driving accelerated growth and success in the market. 3. PartnerStack PartnerStack is a game-changing company on a mission to transform how businesses engage customers through channel sales. Its software partner program empowers companies to expand their customer reach through strategic partnerships. By providing the necessary tools for building, managing, and scaling channel partner programs, PartnerStack acts as a network that connects companies with channel partners. In addition to user feedback, PartnerStack takes great pride in cultivating a culture of continuous learning, where every team member's distinctive contributions and unwavering curiosity serve as catalysts for innovation and support, leading to exceptional collaboration and achieving remarkable success. 4. Zift Solutions Established in 2006, Zift Solutions is the sole provider of a comprehensive PRM and Through-Channel Marketing Automation (TCMA) tool designed to function seamlessly as a unified solution. ZiftONE, the company's flagship platform, effectively manages the entire spectrum of operations, from onboarding and enablement to lead generation, marketing, and sales. Supported by a highly skilled and experienced team, the partnership marketing agency has garnered recognition as the exclusive leader in Channel Marketing Automation and PRM, as acknowledged by Forrester Research. Additionally, the company has been acclaimed as a market leader in Partner Management Software and Through-Channel Marketing Software, according to G2. 5. Crossbeam Crossbeam, a pioneering partner ecosystem platform, is the world's first and most potent of its kind. Acting as a trusted data escrow service, Crossbeam enables businesses to identify shared customers and prospects among their partner networks while safeguarding their remaining data's privacy and security. With the belief that 'Ecosystem is Everything,' this digital marketing partner program empowers organizations to unlock the full potential of their partnerships, facilitating collaboration and strategic growth within a thriving ecosystem. 6. Allbound Allbound is at the forefront of shaping the future of channel success through its partner-centric technology. With a strong focus on the partner life cycle, the company's PRM platform offers a robust solution that covers essential aspects such as onboarding, training, enablement, and pipeline management. This partnership marketing company empowers businesses to foster strong and mutually beneficial relationships by prioritizing partners' needs. The platform enables companies to place partners at the forefront of their channel strategy, driving collaboration and optimizing performance for long-term success. 7. Partnerize Partnerize is a leading provider of partnership automation solutions, offering a state-of-the-art platform that transforms the approach to partnerships in the marketing industry. This agency partner program stands out from competitors with a unique and fully-integrated suite of capabilities, including discovery, recruitment, optimization, payment processing, brand safety, and fraud prevention. It addresses the challenges marketers face relying on primary sales and marketing channels, providing transparency and scalability to alleviate pressure on their unit economics. In addition to its comprehensive technology, the company offers unparalleled service, including the industry's only in-house support program. This platform allows marketers to gain complete control over the partnership marketing lifecycle, all within a single forum. With its headquarters in NYC and offices across various locations, including Australia, the United Kingdom, Japan, San Francisco, Philadelphia, and Wilkes-Barre, Partnerize is well-positioned to serve a global customer base. 8. FlashIntel FlashIntel is a premier go-to-market (GTM) intelligence company that enhances revenue teams' capacity to discover and connect with their ideal customer profiles. Its comprehensive solutions integrate sales intelligence and engagement functionalities into a unified platform, enabling revenue teams to streamline their workflows and focus on achieving superior performance. By leveraging advanced technologies such as artificial general intelligence (AGI) and language models for marketing (LLM), the marketing management firm is at the forefront of shaping the future of the GTM technology stack. With FlashIntel, revenue teams gain a competitive edge, enabling them to excel in their GTM strategies and implementation. 9. Reveal Reveal is a free platform for partnership, marketing, and sales teams to drive revenue generation within their ecosystem. Through Reveal, users can seamlessly connect with companies within their ecosystem, ensuring secure and efficient data sharing and collaboration. By leveraging the platform's features, users can compare their CRM data with that of partners, unlocking valuable insights that can significantly enhance their win rates. With the ability to multiply win rates by up to 3X through ecosystem-driven senses, this partnership marketing company empowers teams to maximize their revenue potential and capitalize on the power of their ecosystem. 10. OneAffiniti The company's exponentially expanding team is dedicated to facilitating the global outreach of esteemed brands to their end-users through established partnerships. Leveraging its profound expertise in digital marketing and privileged access to industry insights, partner marketing companies adeptly enable the effective delivery of brand messages, fostering enduring relationships, fortifying brand equity, and, crucially, driving sales. Industry leaders like HP, Lenovo, and Dell have confidence in the company’s ability to connect with a sizable audience of more than 3 million IT buyers each month, which is a testament to its unwavering dedication. Building upon this success, the company has recently extended its digital marketing services to encompass insurance brokers, further broadening its sphere of influence and strengthening its standing in the market. 11. StructuredWeb StructuredWeb, a leading enterprise channel marketing automation platform, caters to renowned technology brands such as AWS, IBM, ServiceNow, Google Cloud Platform, Veeam, and numerous emerging brands. Since its inception in 1999, the partner marketing agency has excelled in providing these brands with a powerful, flexible, and user-friendly channel marketing automation platform. By integrating an innovative technology platform with well-established go-to-market strategies and exceptional services, it offers a superior approach to accelerating demand generation through channel-driven initiatives, enhancing partner engagement, and ultimately driving substantial growth in channel revenue. 12. Channeltivity Channeltivity is a leading partner relationship management software platform designed to assist partner marketing companies in cultivating strong relationships, maximizing partner productivity, and facilitating new sales opportunities. With its user-friendly interface and quick setup process, this agency program offers a seamless experience for users. The platform integrates seamlessly with Salesforce.com, providing enhanced connectivity and data synchronization. Channeltivity's comprehensive suite of channel management modules include a feature-rich partner portal, deal registration, MDF Co-op fund management, lead distribution, joint business planning, and various other tools to optimize partner engagement and drive mutual success. 13. Mindmatrix Mindmatrix offers a unique Bridge platform that connects and empowers direct and indirect sales, marketing, alliances, and partner ecosystems. Going beyond the traditional boundaries of sales ecosystem enablement, Bridge encompasses partner marketing and multi-vendor solution management. The company streamlines empowering the sales ecosystem by merging PRM, partner marketing, as well as partner and direct sales enablement into one user-friendly interface. With comprehensive marketing automation tools and features facilitating guided selling, multi-vendor collaboration, and streamlined revenue management, Mindmatrix Bridge is a powerful hub for multi-vendor solutions. 14. OneBill OneBill is an award-winning billing and revenue management platform that drives the entire quote-to-cash cycle. With OneBill, marketing agency businesses can seamlessly scale complex product and pricing offers (CPQ), automate service activation processes, manage billing and accounts receivables, configure tailored offerings for partners & resellers, and deliver a superior customer experience throughout their subscription journey. As a leading platform, the company empowers organizations with the tools and capabilities to streamline and optimize their billing and revenue management processes, ultimately driving growth and enhancing customer satisfaction. 15. Computer Market Research Computer Market Research (CMR) is a California-based company founded in 1984, specializing in cost-effective solutions for Global 5000 companies to efficiently manage channel partnerships, optimize marketing programs, and maximize ROI. Its streamlined partner relationship management application simplifies channel management, while modular self-service software provides flexibility and scalability. CMR's suite of channel management applications, including PartnerPortal, Channel POS, and Channel Inventory, is trusted by global customers. The company also offers customized channel software tailored to specific business requirements. Bottom Line These partner marketing companies serve as invaluable resources for C-suite executives and businesses alike, offering expertise and proven strategies in this dynamic field. Their achievements and innovative approaches highlight the transformative impact of collaborative marketing, guiding professionals seeking to unlock new avenues of growth and drive organizational success. By analyzing their practices, promotion marketing agencies can gain insights into building robust partner networks, leveraging advanced technologies, and implementing data-driven strategies to enhance customer engagement and expand market reach. The exemplary accomplishments of these industry leaders set a high standard and inspire other companies to embrace the power of partnership, ultimately driving exceptional results in the ever-evolving landscape of partner marketing.

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Marketing Strategy, Martech, Channel Partnerships

Navigating the Best Channel Partner Marketing Events of 2023

Article | July 5, 2023

Discover the potential of channel partner marketing strategy at these top events of 2023. Professionals can meet meta marketing partners to take their partner marketing efforts to new heights. Channel partner marketing conferences are widely recognized as indispensable catalysts for collaboration and strategic alliances in the contemporary business environment. These events are vital platforms that bring together industry professionals to exchange insights, foster growth opportunities, and drive toward success. They offer networking opportunities, thought-provoking discussions, expert presentations, and access to collaborative marketing trends and strategies. Presenting a curated list of top events that are shaping collaborative marketing, providing professionals with invaluable experiences and the tools to thrive in the dynamic world of partnerships: 1. Catalyst 2023 August 21-23, 2023 | Colorado ‘Catalyst 2023 Denver - The Partnerships Conference’ promises an immersive experience characterized by interactive and insightful content, unparalleled networking opportunities, and actionable takeaways to propel attendees toward their objectives. Through thought-provoking sessions, engaging panel discussions, and cutting-edge presentations, this conference will offer an extraordinary platform for industry leaders to shape the future of partnerships and forge valuable connections with decision-makers. Catalyst 2023 boasts an impressive lineup of industry speakers, including Aditya Basu (Group Manager, Solution Partner Program at Adobe), Adrienne Coburn (Director of Global Partner Programs at Oyster), and Ahmed Tolba (Senior Director of Partnerships and Channel Sales at almentor). 2. Channel Focus 2023 November 8-9, 2023 | California Industry professionals worldwide will attend this event at Sheraton Universal in California. With its illustrious history as the preeminent global event for individuals engaged in the construction and development of channels for leading IT and telecom companies, Channel Focus has consistently been at the forefront of guiding attendees in understanding emerging channel trends, designing state-of-the-art channel programs, and formulating industry-leading strategies for channel sales and marketing. By attending this esteemed event, participants will have the opportunity to acquire invaluable knowledge and insights that will equip them to maintain a competitive edge and drive success in the ever-evolving domain of channel development. 3. MSP Summit October 30 – November 2, 2023 | Florida MSP Summit, explicitly catered to managed service providers (MSPs), convenes an exceptional gathering of leading experts, executives, and professionals within the MSP community. With engaging keynote sessions, interactive panels, and informative workshops, attendees can gain valuable insights into business growth strategies, operational efficiency, customer success, cybersecurity, cloud computing, and other vital areas of interest for MSPs. With an impressive lineup of speakers, including Michelle Accardi (CEO of Logically), Anurag Agrawal (Founder and Chief Global Analyst of Techaisle), Cristian Anastasiu (Managing Partner at Excendio Advisors), and other distinguished speakers, participants can expect great expertise and industry insights to enhance their MSP businesses. 4. Women of the Channel Leadership Summit October 3, 2023 | Singapore This conference is a prominent gathering for accomplished women in the tech industry, dedicated to advancing organizational diversity and promoting women in technology. With its engaging and unparalleled format, this event offers women in tech a unique opportunity to enhance their skills and draw inspiration from influential women who are profoundly impacting the industry today. Attendees can expect a remarkable lineup of best-in-class thought leadership sessions, motivational keynotes, insightful discussions on tech trends, interactive peer panels, and valuable networking opportunities. The summit is specifically designed to navigate the intricacies of the workplace and assist women in developing their professional, corporate, and personal goals. 5. XChange Security July 10-12, 2023 | Texas XChange Security presents a unique platform that brings together solution providers and vendors, fostering strong partnerships and offering valuable insights into the latest advancements in security-focused businesses. This event allows participants to engage with innovative leaders and learn how to utilize cutting-edge technologies to combat internal and external threats effectively. Attending XChange Security will enable attendees to establish unparalleled connections, benefit from interactive boardrooms and breakout sessions led by industry experts, and acquire up-to-date market intelligence in the security field. Notable speakers at the event include Robert Cioffi (COO & Co-Founder of Progressive Computing), Richard Murray (FBI Dallas Cyber Task Force, Brian Mahon, Certified Insurance Counselor), and other distinguished speakers. Their expertise and insights will further enrich the attendee experience and contribute to the overall success of achieving their business goals. 6. ChannelPro SMB Forum 2023 August 9-10, 2023 | New Jersey IT professionals, industry experts, and solution providers will be marking their presence at the highly anticipated ChannelPro SMB Forum 2023 in Parsippany (New Jersey). This exclusive event promises a day filled with networking opportunities, educational sessions, and valuable insights. Attendees will have the chance to explore the latest trends and technologies, gain practical knowledge to propel business growth and connect with like-minded professionals in the SMB community. Professionals are encouraged to participate in this event, which offers an opportunity to enhance their skills and sustain a competitive advantage in the ever-evolving field of IT. 7. Channel Futures Leadership Summit October 3 – November 2, 2023 | Florida Channel Futures Leadership Summit stands out as a distinguished gathering, serving as a hub for established and aspiring channel leaders to engage in strategic conversations to accelerate high-performance managerial skills and capabilities. This event provides a platform for exploring innovative approaches to drive top-line growth, navigate economic challenges, enhance profitability, and outpace competitors through peer interaction and expert advice. Moreover, it offers channel leaders the invaluable opportunity to establish connections with new partners and reinforce relationships with existing ones as the focus shifts toward the upcoming year of 2024. 8. Partnership Day London 2023 July 5, 2023 | London This channel partner marketing conference will host the industry's premier partnership event, showcasing renowned brands, esteemed partners, and distinguished guest speakers. Professionals can secure attendance at this event, guaranteeing an action-packed day featuring thought-provoking panel discussions, actionable insights, and invaluable networking opportunities with industry leaders. Executives must attend this in person to enhance their knowledge, cultivate strategic relationships, establish meaningful connections, and maintain a competitive edge. 9. CompTIA ChannelCon 2023 August 1-3, 2023 | Las Vegas ChanelCon 2023, a channel marketing and partnership event, will feature renowned speakers, including Dave Alton (CTO at Strategic Information Resources), discussing achieving competitive advantage through business resilience. Eric Anthony (Director of Partner Engagement at Egnyte) will shed light on the seven phases of the customer journey—a blueprint for business success. Carolyn April (Senior Director of Industry Analysis at CompTIA) will cover vital topics such as strategic workforce planning for MSPs and mergers and acquisitions in the channel. Attendees are encouraged to join this event to gain valuable insights and networking opportunities. 10. Stack’D Connect August 1-2, 2023 | New York City The event will empower partnership leaders to harness the full potential of their partner programs to drive exponential growth. Attendees can look forward to discovering new partnership opportunities by participating in actionable workshops to enhance their ecosystem strategies and gaining invaluable market insights from market pioneers or GTM innovators in vibrant cities. The agenda encompasses four key aspects - building networks by connecting with like-minded SaaS companies and potential partners, learning from industry experts through coveted presentations, engaging in interactive workshops to refine partner programs, and driving revenue growth by applying newfound knowledge to achieve sales and partnership success. This event is a must-attend for professionals seeking to expand their network, gain expert insights, and boost revenue through effective partnerships. End Notes These channel partner marketing events are indispensable for individuals seeking to explore new avenues for collaboration, growth, and achievement in the partnership sphere. These events, demonstrating a steadfast commitment to advancing the partnership landscape, serve as must-attend gatherings where attendees can unlock fresh possibilities and forge valuable connections with peers, industry vendors, and solution providers. By offering a platform for knowledge exchange, exploration of emerging trends, and discussions on best practices within the rapidly-evolving technology services, these events empower seasoned professionals and newcomers to stay ahead in the dynamic realm of managed services. With networking opportunities abound and a focus on staying at the forefront of industry developments, these events offer an unparalleled platform for learning, collaboration, and the pursuit of success in the partnership ecosystem.

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GlobeNewswire | August 28, 2023

Digital signage and media solutions leader Creative Realities, Inc. announced a new Channel Sales Program to complement the Company’s direct enterprise sales efforts. The Company has formed a new Channel Sales Group and hired industry veteran Dave Petricig to lead the team as its Director of Channel Sales. “The Company is now positioned, via best-in-class software products and capabilities, to continue our growth trajectory, by focusing on delivering solutions through a reseller channel. We have demonstrated terrific organic growth through our direct sales efforts and the establishment of a Channel Sales Program will complement that growth by expediting a new path to market for SaaS-based revenue,” stated Rick Mills, CEO of Creative Realities. Mr. Mills continued, “Bringing onboard a seasoned veteran, such as Dave Petricig, will expedite market penetration and deliver immediate value to our channel partners. We believe our purpose-built digital signage software CMS platforms, ReflectView, and Clarity, as well as our AdLogic platform for advertising monetization, are extremely well positioned with desirable SaaS models to resell.” Mr. Mills concluded, “We are committed to ensuring our end-to-end offering is available, user-ready, and supportable for all partners and customers in our space, with an exceptional end-user experience at a remarkably competitive price point.” Mr. Petricig comes with 25+ years of experience in delivering channel sales growth for Pro-AV and CMS Software in the Digital Signage space. He was most recently at PingHD where he doubled channel sales growth year-on-year during his four-year term. “I am committed to cultivating new relationships first and foremost and this is best done with a focus for understanding the software products and demonstrating their capabilities for the benefit of the customer,” stated Mr. Petricig. He continued, “Because I’ve been at this for two plus decades, I’m able to bring insights to Creative Realities from channel partners to help inform pipeline development and differentiate us from competitors.” Mr. Petricig’s deep relationships with manufacturers, along with a well-established network of channel partners within the QSR, Retail and Automotive industries, add additional layers of knowledge and skills that align to Creative Realities’ corporate vertical strategy. “I’m all in and will assist in building our Channel Sales Program from the ground up to push growth for Creative Realities to new levels and dominate the landscape as a best-in-class solutions company.” Dave Petricig began with Creative Realities on August 14, 2023 and brings with him credentials from the Digital Signage Federation, DSF Foundations certified plus micro-credential courses; Digital Signage Experts Group (DSEG): Digital Signage Certified Expert (DSCE), Digital Signage Display Expert (DSDE), Digital Content and Media Expert (DCME) and Digital Signage Sales Professional (DSSP) About Creative Realities, Inc. Creative Realities helps clients use the latest omnichannel technologies to inspire better customer experiences. CRI designs, develops, and deploys consumer experiences for high-end enterprise-level networks, and is actively providing recurring SaaS and support services across diverse vertical markets, including but not limited to automotive, advertising networks, apparel & accessories, convenience stores, food service/QSR, gaming, theater, and stadium venues.

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A new Okta channel executive underscores the need to utilize partners on a larger scale than ever before. Okta is aligning itself with the trend of vendors embracing a partner-centric approach. James Bradley cited Okta's recent Q2 financial report, in which CEO Todd McKinnon outlined plans to surpass the company's current $2 billion valuation. Okta has declared a substantial strategic shift, signifying a deep-seated commitment to utilizing partnerships as a primary catalyst for its growth and success as it embraces a 'Partner-First' approach. As Okta aligns itself with vendors who embrace this partner-centric strategy, it signifies a pivotal juncture in the company's evolution, underscoring its devotion to nurturing collaborative relationships and bolstering its market influence through strategic alliances. Okta's New Regional VP of Partner and Alliances, EMEA, James Bradley, has emphasized the heightened importance of partnering and its integration throughout the organization. Bradley expressed that the organization is currently at a critical point, highlighting the need to involve partners on a larger scale than ever before. He remarked that it's not limited to the partner team working with partners; the entire organization should incorporate partnerships into all aspects of its operations. James Bradley stated that partners will play a fundamental role in achieving this growth, highlighting the success of companies that have expanded with the active involvement of partners. Regarding the 'Partner-First' investment approach, James Bradley hinted at a commitment to increased investment and collaboration. He stated that Okta is actively simplifying its partnership processes, focusing on making them more partner-friendly and lucrative. Furthermore, the company channels resources into non-partner teams specializing in services and architecture to support partners in creating solutions on their platform. This strategic move aims to drive benefits, ultimately enhancing profitability for all parties involved. Okta holds a prominent position as the foremost independent identity provider. Its flagship solution, Okta Identity Cloud, empowers organizations to establish secure connections between individuals and technologies precisely when needed. The company offers a streamlined and secure gateway to access for individuals and entities, instilling confidence in them to realize their full potential.

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