Planning A Content Marketing Strategy

| May 29, 2017

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Content has been a major factor in digital marketing. More than ever it is essential to create content marketing strategies around your campaigns. By creating valuable content, you will attract more of an audience to your website. Want to learn more about content marketing a planning a strategy.

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Akampus Youth Marketing

Akampus is an integrated youth marketing agency which delivers by holistically combining a tool kit of traditional services including experiential marketing, social and interactive digital marketing and WOM (word of mouth) marketing alongside with strong digital services, web & mobile development and R&D in social networks and marketing technologies.

OTHER ARTICLES

How to Optimize Original B2B Research Content For Credibility and Impact

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For many in the B2B marketing world, original research provides an effective way to build thought leadership and drive content for owned and earned media. Unfortunately, many research reports from B2B companies are dry, uninspired and focus solely on pontifications from the brand point of view. Such unremarkable content isn’t helping customers, especially if they never see it due to information overload or they don’t trust it.

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SAFe® for Marketing

Article | July 20, 2020

With SAFe 5.0, we extended SAFe guidance from the realm of pure tech teams to other teams critical to the building and support of innovative businesses solutions. Real business agility demands this. To that end, we’ve been working with a number of enterprises to better understand how to integrate marketing with their SAFe implementations. In addition, as I think that we’ve noted previously, we run our entire business on SAFe and marketing has been integral to our business agility since about day one. This gives us our own experience as well.

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Navigating Digital Marketing Channels In 2020

Article | February 12, 2020

At the beginning of each year I like to take stock of the state of digital marketing and make predictions for the year ahead. For this year, one overarching theme clearly stands out: 2020 will be the year of intentional content. What does that mean? In essence, to succeed in digital in 2020, you need to focus on creating quality, purpose-driven content that connects with your target audience. I recently wrote an article about this in Expat Living , so if you want to learn more about this, go take a look before reading on.

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Word Count Trends in 25+ Industries: VoiceGraph Data Study of 24,600,000+ Articles

Article | June 10, 2020

What can you learn from ~25 million bylined articles? A lot. We’re connecting the dots between two massive data studies so you can apply word count trends in your industry to adjust your content strategy accordingly. In December 2019, our colleagues at SEMrush published a study on “The Anatomy of Top Performing Articles.” And after they analyzed the engagement rates on 700,000+ articles on a series of factors, one set of their key takeaways centered on article length.

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Akampus Youth Marketing

Akampus is an integrated youth marketing agency which delivers by holistically combining a tool kit of traditional services including experiential marketing, social and interactive digital marketing and WOM (word of mouth) marketing alongside with strong digital services, web & mobile development and R&D in social networks and marketing technologies.

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